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Roku Inc. (ROKU)
:ROKU
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Roku (ROKU) AI Stock Analysis

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ROKU

Roku

(NASDAQ:ROKU)

Rating:77Outperform
Price Target:
$101.00
▲(3.96% Upside)
Roku's overall stock score is driven by strong financial performance, particularly in revenue growth and cash flow generation, despite profitability challenges. The positive earnings call and strategic initiatives like the Frndly acquisition and stock buyback program further enhance its outlook. Technical indicators show bullish momentum, although valuation concerns persist due to negative earnings.
Positive Factors
Market Positioning
Roku is positioned as a key beneficiary of the shift from linear TV to streaming, given its leading scale and engagement in the Connected TV market.
Platform Growth
Roku's high-teens Platform revenue growth is benefiting from its scaled position in a healthy connected TV ad market.
Revenue Growth
Roku reported a revenue growth of 18% in the second quarter, surpassing both management's guidance and investor expectations.
Stock Repurchase
Roku announced a $400 million stock repurchase program, reflecting strong cash flow and a robust cash balance.
Negative Factors
Competition
There is a risk of decelerating growth in 2026 as not priced in, due to rising competition in connected TV ad spend.
Investor Expectations
Roku shares fell 3% after hours, likely due to elevated investor expectations following strong results from competitors and a previous conservative outlook.

Roku (ROKU) vs. SPDR S&P 500 ETF (SPY)

Roku Business Overview & Revenue Model

Company DescriptionRoku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, and brand sponsorship and promotions; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls of streaming devices. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, North and South Americas, and Europe. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
How the Company Makes MoneyRoku generates revenue through multiple streams: 1) Device Sales - The company sells streaming devices and smart TVs, contributing to its hardware revenue. 2) Advertising - Roku earns significant income from advertising on its platform, leveraging its audience data to attract advertisers. 3) Subscription Revenue - Through partnerships with various streaming services, Roku receives a share of subscription fees when users sign up for these services via its platform. 4) Platform Revenue - This includes revenue from services like Roku Channel, where Roku offers ad-supported content and earns ad revenue. The company also benefits from partnerships with content providers and advertisers, which enhance its revenue potential through targeted advertising and promotional deals.

Roku Key Performance Indicators (KPIs)

Any
Any
Active Accounts
Active Accounts
Measures the number of user accounts actively engaging with Roku's platform, indicating growth in user base and potential for increased ad revenue.
Chart InsightsRoku's active accounts have shown consistent growth, reaching 89.8 million by the end of 2024. This upward trend is supported by strong platform revenue growth and successful international expansion, as highlighted in the latest earnings call. Management's focus on advertising strategies and leveraging Roku's home screen for monetization are key drivers. Despite some concerns over device margin pressures and potential impacts from Walmart's acquisition of VIZIO, the company remains optimistic about maintaining momentum, aiming to reach 100 million streaming households globally in the next 12 to 18 months.
Data provided by:Main Street Data

Roku Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Positive
Roku showed strong platform revenue growth and improved profitability through strategic initiatives like the Frndly acquisition and growth in Roku Ad Manager. However, challenges remain with slower M&E growth and potential headwinds from Walmart's acquisition of VIZIO SmartCast.
Q2-2025 Updates
Positive Updates
Strong Platform Revenue Growth
Roku's platform revenue grew 18% year-over-year, driven by video advertising that outpaced OTT and digital ad markets in the U.S.
Positive EBITDA Margin Outlook
Roku expanded its EBITDA margins by 180 basis points year-over-year and expects further margin improvement in 2026.
Successful Frndly Acquisition
Frndly integration contributed 1.8 points of growth in Q2, with significant app install increases and integration into live TV search results.
Roku Ad Manager Growth
Roku Ad Manager is unlocking a new market for small and midsized businesses, showing steady growth in advertisers and revenue.
Roku Channel Engagement
The Roku Channel experienced 80% growth in streaming hours for Q2 and was the #2 app on the platform by engagement.
Negative Updates
M&E Growth Challenges
Roku's M&E segment is growing slower than other activities, affecting platform margin outlook.
Walmart's Acquisition of VIZIO SmartCast
The transition of Walmart to VIZIO SmartCast before the holiday season presents potential headwinds for Roku's net add perspective.
Amazon DSP Integration Timeline
The integration of Amazon DSP is still ongoing and will take time to ramp, with uncertain impact in Q4.
Company Guidance
During Roku's Second Quarter 2025 Earnings Conference Call, the company provided several key financial metrics and guidance updates. Platform revenue grew by 18% year-over-year, driven by faster growth in video advertising compared to OTT and digital ad markets in the U.S. Roku's EBITDA margin outlook reflects a 180 basis point improvement over 2024, and the company expects to achieve operating income positivity in the fourth quarter of 2025 and for the entire year of 2026. The full-year guide was raised, indicating confidence in sustained double-digit platform revenue growth and improved profitability. Roku Ads Manager, a new initiative focusing on small- and medium-sized businesses, is anticipated to tap into a large, untapped market, with growth expected over time. Additionally, the company closed the Frndly acquisition, contributing to the platform's growth. Looking ahead, Roku expects its platform gross margins to remain in the 51% to 52% range, with potential improvements if M&E revenues rebound.

Roku Financial Statement Overview

Summary
Roku displays robust revenue growth and strong cash flow generation, which are positive indicators of financial health. However, persistent net losses and negative EBIT margins suggest operational challenges. The balance sheet remains strong with low debt levels, but the negative ROE indicates difficulty in generating shareholder returns. Overall, Roku is in a stable financial position with room for improvement in profitability.
Income Statement
72
Positive
Roku has demonstrated strong revenue growth with a TTM of $4.39 billion, up from $3.48 billion in 2023, representing a 26.2% increase. However, profitability remains a concern as the TTM net profit margin is negative at -1.4%, indicating challenges in cost management or pricing strategy. The gross profit margin is healthy at 44%, but EBIT and EBITDA margins are negative, reflecting operational inefficiencies.
Balance Sheet
75
Positive
Roku maintains a solid equity position with a debt-to-equity ratio of 0.19, indicating low financial leverage. The equity ratio stands at 60.5%, showcasing a robust capital structure. However, the return on equity is negative at -2.4%, due to the negative net income, indicating potential issues in generating returns for shareholders.
Cash Flow
80
Positive
The company's free cash flow improved significantly to $389.85 million TTM, with a free cash flow growth rate of 83% from 2024, indicating strong cash generation capabilities. Operating cash flow to net income ratio is 6.4, suggesting effective conversion of income into cash. The free cash flow to net income ratio is also strong at 6.3.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.39B4.11B3.48B3.13B2.76B1.78B
Gross Profit1.94B1.81B1.52B1.44B1.41B808.22M
EBITDA321.04M219.86M-362.87M-148.61M408.78M49.93M
Net Income-61.51M-129.39M-709.56M-498.00M242.38M-17.51M
Balance Sheet
Total Assets4.28B4.30B4.26B4.41B4.08B2.27B
Cash, Cash Equivalents and Short-Term Investments2.25B2.16B2.03B1.96B2.15B1.09B
Total Debt567.16M591.93M654.27M719.33M521.71M438.32M
Total Liabilities1.69B1.81B1.94B1.77B1.32B942.53M
Stockholders Equity2.59B2.49B2.33B2.65B2.77B1.33B
Cash Flow
Free Cash Flow389.85M212.98M173.24M-149.90M188.04M65.81M
Operating Cash Flow396.42M218.04M255.86M11.79M228.08M148.19M
Investing Cash Flow-118.66M-25.06M-92.62M-201.70M-176.82M-81.32M
Financing Cash Flow-124.82M-89.20M-61.24M8.36M1.00B509.05M

Roku Technical Analysis

Technical Analysis Sentiment
Positive
Last Price97.15
Price Trends
50DMA
89.70
Positive
100DMA
79.78
Positive
200DMA
78.62
Positive
Market Momentum
MACD
2.78
Negative
RSI
61.25
Neutral
STOCH
82.95
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ROKU, the sentiment is Positive. The current price of 97.15 is above the 20-day moving average (MA) of 91.21, above the 50-day MA of 89.70, and above the 200-day MA of 78.62, indicating a bullish trend. The MACD of 2.78 indicates Negative momentum. The RSI at 61.25 is Neutral, neither overbought nor oversold. The STOCH value of 82.95 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ROKU.

Roku Risk Analysis

Roku disclosed 69 risk factors in its most recent earnings report. Roku reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Roku Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$515.91B52.2543.55%14.28%46.86%
78
Outperform
$212.84B18.5411.01%0.85%5.00%144.65%
78
Outperform
$25.92B12.4419.96%0.92%16.60%57.39%
77
Outperform
$14.12B-2.47%17.32%87.79%
71
Outperform
$17.26B58.5854.66%2.20%1.36%-45.79%
64
Neutral
$28.77B39.472.18%-3.79%
60
Neutral
$43.83B3.98-12.77%4.14%1.86%-42.71%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ROKU
Roku
97.15
30.45
45.65%
DIS
Walt Disney
118.81
30.93
35.20%
NFLX
Netflix
1,257.48
573.86
83.94%
FOXA
Fox
60.81
20.77
51.87%
WMG
Warner Music Group
32.81
5.29
19.22%
WBD
Warner Bros
11.77
4.35
58.63%

Roku Corporate Events

Executive/Board ChangesStock BuybackBusiness Operations and StrategyFinancial Disclosures
Roku Announces $400 Million Stock Buyback Program
Positive
Jul 31, 2025

On July 28, 2025, Roku‘s Board of Directors appointed Dan Jedda as both Chief Financial Officer and Chief Operating Officer, reflecting a strategic leadership consolidation. Additionally, on July 31, 2025, Roku announced a stock repurchase program authorizing the buyback of up to $400 million in Class A common stock, aiming to offset dilution from employee equity-based compensation and enhance shareholder value. The company reported strong financial performance in Q2 2025, with a 15% increase in total net revenue and an 18% rise in platform revenue, driven by video advertising and strategic acquisitions.

Executive/Board ChangesShareholder Meetings
Roku Holds Annual Stockholders Meeting, Key Proposals Approved
Neutral
Jun 12, 2025

On June 11, 2025, Roku, Inc. held its annual meeting of stockholders, where several key proposals were voted on. Stockholders elected Class II directors to serve until 2028, approved executive compensation, decided on an annual frequency for advisory votes on executive compensation, and ratified the appointment of Deloitte & Touche LLP as the independent accounting firm for 2025. These decisions reflect ongoing governance and operational strategies that may impact Roku’s corporate direction and stakeholder relations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025