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Roku Inc. (ROKU)
:ROKU
ROKU Analyst Ratings
Moderate Buy
14 Buy
6 Hold
1 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
ROKU Stock 12 Month Forecast
Average Price Target
$104.42
▲(24.84% Upside)
| Highest Price Target$130.00 | Average Price Target$104.42 | Lowest Price Target$80.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TipRanks
$94
Buy
12.39%
Upside
Reiterated
08/05/25
Roku's overall score is positively influenced by strong financial performance and positive future guidance from the earnings call. The stock buyback program adds a layer of shareholder value. However, challenges in profitability and valuation concerns due to negative earnings weigh down the score, creating a balanced outlook.
Citi
$84→$85
Hold
1.63%
Upside
Reiterated
08/06/25
Loop Capital Markets
$100→$110
Buy
31.52%
Upside
Reiterated
08/04/25
Robert W. Baird
$85→$90
Buy
7.60%
Upside
Reiterated
08/04/25
Morgan Stanley
$75→$80
Sell
-4.35%
Downside
Reiterated
08/04/25
Evercore ISI
$80→$100
Hold
19.56%
Upside
Reiterated
08/01/25
KeyBanc
$115→$116
Buy
38.69%
Upside
Reiterated
08/01/25
UBS
$72→$95
Hold
13.58%
Upside
Reiterated
08/01/25
Susquehanna
$85→$110
Buy
31.52%
Upside
Reiterated
08/01/25
Wedbush
$100→$110
Buy
31.52%
Upside
Reiterated
08/01/25
William Blair
―
Buy
―
Reiterated
08/01/25
Needham
$100→$110
Buy
31.52%
Upside
Reiterated
08/01/25
Benchmark Co.
$130
Buy
55.43%
Upside
Reiterated
08/01/25
Rosenblatt Securities
$75→$101
Hold
20.76%
Upside
Reiterated
08/01/25
Bank of America Securities
$110
Buy
31.52%
Upside
Reiterated
08/01/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TipRanks
$94
Buy
12.39%
Upside
Reiterated
08/05/25
Roku's overall score is positively influenced by strong financial performance and positive future guidance from the earnings call. The stock buyback program adds a layer of shareholder value. However, challenges in profitability and valuation concerns due to negative earnings weigh down the score, creating a balanced outlook.
Citi
$84→$85
Hold
1.63%
Upside
Reiterated
08/06/25
Loop Capital Markets
$100→$110
Buy
31.52%
Upside
Reiterated
08/04/25
Robert W. Baird
$85→$90
Buy
7.60%
Upside
Reiterated
08/04/25
Morgan Stanley
$75→$80
Sell
-4.35%
Downside
Reiterated
08/04/25
Evercore ISI
$80→$100
Hold
19.56%
Upside
Reiterated
08/01/25
KeyBanc
$115→$116
Buy
38.69%
Upside
Reiterated
08/01/25
UBS
$72→$95
Hold
13.58%
Upside
Reiterated
08/01/25
Susquehanna
$85→$110
Buy
31.52%
Upside
Reiterated
08/01/25
Wedbush
$100→$110
Buy
31.52%
Upside
Reiterated
08/01/25
William Blair
―
Buy
―
Reiterated
08/01/25
Needham
$100→$110
Buy
31.52%
Upside
Reiterated
08/01/25
Benchmark Co.
$130
Buy
55.43%
Upside
Reiterated
08/01/25
Rosenblatt Securities
$75→$101
Hold
20.76%
Upside
Reiterated
08/01/25
Bank of America Securities
$110
Buy
31.52%
Upside
Reiterated
08/01/25
Best Analysts Covering Roku
1 Month
xxx
Success Rate
10/14 ratings generated profit
Average Return
+5.50%
reiterated a xxx
rating 9 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 71.43% of your transactions generating a profit, with an average return of +5.50% per trade.
3 Months
xxx
Success Rate
10/14 ratings generated profit
Average Return
+11.19%
reiterated a xxx
rating 9 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 71.43% of your transactions generating a profit, with an average return of +11.19% per trade.
1 Year
Success Rate
14/19 ratings generated profit
Average Return
+13.08%
reiterated a buy rating 7 days ago
Copying Alicia Reese's trades and holding each position for 1 Year would result in 73.68% of your transactions generating a profit, with an average return of +13.08% per trade.
2 Years
xxx
Success Rate
16/19 ratings generated profit
Average Return
+20.72%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 84.21% of your transactions generating a profit, with an average return of +20.72% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
ROKU Analyst Recommendation Trends
Rating
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Strong Buy
6
9
10
4
2
Buy
24
18
23
34
37
Hold
21
20
17
11
7
Sell
3
1
1
1
1
Strong Sell
0
0
0
0
0
total
54
48
51
50
47
Each month's total comprises the sum of three months' worth of ratings.
ROKU Financial Forecast
ROKU Stock Forecast FAQ
What is ROKU’s average 12-month price target, according to analysts?
Based on analyst ratings, Roku Inc.’s 12-month average price target is 104.42.
What is ROKU’s upside potential, based on the analysts’ average price target?
Roku Inc. has 24.84% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is ROKU a Buy, Sell or Hold?
Roku Inc. has a consensus rating of Moderate Buy which is based on 14 buy ratings, 6 hold ratings and 1 sell ratings.
What is Roku Inc.’s price target?
The average price target for Roku Inc. is 104.42. This is based on 21 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $130.00 ,the lowest forecast is $80.00. The average price target represents 24.84% Increase from the current price of $83.64.
The highest analyst price target is $130.00 ,the lowest forecast is $80.00. The average price target represents 24.84% Increase from the current price of $83.64.
What do analysts say about Roku Inc.?
Roku Inc.’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 21 Wall Streets Analysts.
How can I buy shares of ROKU?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.