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Roku Inc. (ROKU)
:ROKU
ROKU Analyst Ratings
Moderate Buy
13 Buy
7 Hold
1 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
ROKU Stock 12 Month Forecast
Average Price Target
$110.56
▲(10.53% Upside)
| Highest Price Target$145.00 | Average Price Target$110.56 | Lowest Price Target$85.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Evercore ISI
$100→$105
Hold
4.97%
Upside
Reiterated
10/31/25
Susquehanna
$110→$130
Buy
29.96%
Upside
Reiterated
10/31/25
Wells Fargo
$113→$116
Buy
15.97%
Upside
Reiterated
10/31/25
Bank of America Securities
$110→$115
Buy
14.97%
Upside
Reiterated
10/31/25
Roku's Strong Financial Performance and Growth Prospects Justify Buy Rating and Raised Price ObjectiveWe continue to believe Roku remains well positioned into 2026. The underlying platform revenue growth trends appear to be healthy and should benefit in ‘26 from: 1) the ramp of the new Amazon DSP deal, 2) political contributions in the midterms, 3) continued growth in ad manager/self-serve, 4) several initiatives to grow subscription business (e.g. 5) any potential home screen monetization initiatives. This coupled with continued mid-single digit operating expense growth should drive additional operating leverage and adj. EBITDA growth in ‘26.
Piper Sandler
$88→$135
Buy
34.96%
Upside
Upgraded
10/31/25
Benchmark Co.
$100→$130
Buy
29.96%
Upside
Reiterated
10/31/25
Pivotal Research
$135
Buy
34.96%
Upside
Reiterated
10/31/25
Roku's Strong Market Position and Growth Potential Drive Buy RatingWe increasingly believe that Roku’s lead is insurmountable in North America and this eventually will be the case in the UK/Latin America. We are also less and less concerned about the competitive environment for Roku (in particular we are highly skeptical of the effects of Wal-Mart’s purchase of Vizio) as we have seen with aforementioned SPOT and NFLX, scale/product/focus matter and that has allowed SPOT and NFLX to win against extremely well-funded competition. It remains to be seen if ROKU can mimic these players beyond North America successfully, but early returns look good. While clearly the financial upside for these players is dramatically higher than Roku, Roku appears set to dominate an attractive niche that is not fully reflected in its valuation.
Oppenheimer
―
Hold
―
Reiterated
10/31/25
TR | OpenAI - 4o
$107→$111
Buy
10.97%
Upside
Upgraded
10/31/25
AI Generated ArticleAI Generated Article
Citizens JMP
$145
Buy
44.96%
Upside
Reiterated
10/31/25
J.P. Morgan
$105→$115
Buy
14.97%
Upside
Reiterated
10/31/25
Morgan Stanley
$80→$85
Sell
-15.03%
Downside
Reiterated
10/31/25
Citi
$100
Hold
-0.03%
Downside
Reiterated
10/30/25
William Blair
―
Buy
―
Reiterated
10/30/25
Roku's Strategic Milestones and Market Expansion Drive Buy RatingWe believe profitability will continue to ramp up as revenue should grow faster than expenses going forward. Second, the release of a new streaming service. During the quarter, Roku launched Howdy, its ad-free streaming service offering high-quality movies and TV series for $2.99 per month. Howdy offers almost 10,000 hours of content, which CEO Anthony Wood believes represents a large, underserved market that can grow into a large business with the help of Roku’s platform. Third, an update on market share for The Roku Channel. Roku maintained its market- leading operating system (OS) position with the No. 1 selling TV OS in the and Mexico. U.S., its share of TVs sold exceeds the share of the No. 2 and No. 3 TV OS combined, and its streaming devices are in about half of broadband U.S. households.
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Evercore ISI
$100→$105
Hold
4.97%
Upside
Reiterated
10/31/25
Susquehanna
$110→$130
Buy
29.96%
Upside
Reiterated
10/31/25
Wells Fargo
$113→$116
Buy
15.97%
Upside
Reiterated
10/31/25
Bank of America Securities
$110→$115
Buy
14.97%
Upside
Reiterated
10/31/25
Roku's Strong Financial Performance and Growth Prospects Justify Buy Rating and Raised Price ObjectiveWe continue to believe Roku remains well positioned into 2026. The underlying platform revenue growth trends appear to be healthy and should benefit in ‘26 from: 1) the ramp of the new Amazon DSP deal, 2) political contributions in the midterms, 3) continued growth in ad manager/self-serve, 4) several initiatives to grow subscription business (e.g. 5) any potential home screen monetization initiatives. This coupled with continued mid-single digit operating expense growth should drive additional operating leverage and adj. EBITDA growth in ‘26.
Piper Sandler
$88→$135
Buy
34.96%
Upside
Upgraded
10/31/25
Benchmark Co.
$100→$130
Buy
29.96%
Upside
Reiterated
10/31/25
Pivotal Research
$135
Buy
34.96%
Upside
Reiterated
10/31/25
Roku's Strong Market Position and Growth Potential Drive Buy RatingWe increasingly believe that Roku’s lead is insurmountable in North America and this eventually will be the case in the UK/Latin America. We are also less and less concerned about the competitive environment for Roku (in particular we are highly skeptical of the effects of Wal-Mart’s purchase of Vizio) as we have seen with aforementioned SPOT and NFLX, scale/product/focus matter and that has allowed SPOT and NFLX to win against extremely well-funded competition. It remains to be seen if ROKU can mimic these players beyond North America successfully, but early returns look good. While clearly the financial upside for these players is dramatically higher than Roku, Roku appears set to dominate an attractive niche that is not fully reflected in its valuation.
Oppenheimer
―
Hold
―
Reiterated
10/31/25
TR | OpenAI - 4o
$107→$111
Buy
10.97%
Upside
Upgraded
10/31/25
AI Generated ArticleAI Generated Article
Citizens JMP
$145
Buy
44.96%
Upside
Reiterated
10/31/25
J.P. Morgan
$105→$115
Buy
14.97%
Upside
Reiterated
10/31/25
Morgan Stanley
$80→$85
Sell
-15.03%
Downside
Reiterated
10/31/25
Citi
$100
Hold
-0.03%
Downside
Reiterated
10/30/25
William Blair
―
Buy
―
Reiterated
10/30/25
Roku's Strategic Milestones and Market Expansion Drive Buy RatingWe believe profitability will continue to ramp up as revenue should grow faster than expenses going forward. Second, the release of a new streaming service. During the quarter, Roku launched Howdy, its ad-free streaming service offering high-quality movies and TV series for $2.99 per month. Howdy offers almost 10,000 hours of content, which CEO Anthony Wood believes represents a large, underserved market that can grow into a large business with the help of Roku’s platform. Third, an update on market share for The Roku Channel. Roku maintained its market- leading operating system (OS) position with the No. 1 selling TV OS in the and Mexico. U.S., its share of TVs sold exceeds the share of the No. 2 and No. 3 TV OS combined, and its streaming devices are in about half of broadband U.S. households.
Best Analysts Covering Roku
1 Month
xxx
Success Rate
10/14 ratings generated profit
Average Return
+5.50%
reiterated a xxx
rating a year ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 71.43% of your transactions generating a profit, with an average return of +5.50% per trade.
3 Months
xxx
Success Rate
10/14 ratings generated profit
Average Return
+11.19%
reiterated a xxx
rating a year ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 71.43% of your transactions generating a profit, with an average return of +11.19% per trade.
1 Year
Success Rate
14/19 ratings generated profit
Average Return
+20.18%
reiterated a buy rating 3 months ago
Copying Alicia Reese's trades and holding each position for 1 Year would result in 73.68% of your transactions generating a profit, with an average return of +20.18% per trade.
2 Years
xxx
Success Rate
16/19 ratings generated profit
Average Return
+30.14%
reiterated a xxx
rating 3 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 84.21% of your transactions generating a profit, with an average return of +30.14% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
ROKU Analyst Recommendation Trends
Rating
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Strong Buy
10
4
2
1
1
Buy
23
34
40
34
22
Hold
17
11
9
9
8
Sell
1
1
1
1
1
Strong Sell
0
0
0
0
0
total
51
50
52
45
32
Each month's total comprises the sum of three months' worth of ratings.
ROKU Financial Forecast
ROKU Stock Forecast FAQ
What is ROKU’s average 12-month price target, according to analysts?
Based on analyst ratings, Roku Inc.’s 12-month average price target is 110.56.
What is ROKU’s upside potential, based on the analysts’ average price target?
Roku Inc. has 10.53% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is ROKU a Buy, Sell or Hold?
Roku Inc. has a consensus rating of Moderate Buy which is based on 13 buy ratings, 7 hold ratings and 1 sell ratings.
What is Roku Inc.’s price target?
The average price target for Roku Inc. is 110.56. This is based on 21 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $145.00 ,the lowest forecast is $85.00. The average price target represents 10.53% Increase from the current price of $100.03.
The highest analyst price target is $145.00 ,the lowest forecast is $85.00. The average price target represents 10.53% Increase from the current price of $100.03.
What do analysts say about Roku Inc.?
Roku Inc.’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 21 Wall Streets Analysts.
How can I buy shares of ROKU?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.