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Roku (ROKU)
NASDAQ:ROKU
ROKU Analyst Ratings
Moderate Buy
17 Buy
4 Hold
1 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
ROKU Stock 12 Month Forecast
Average Price Target
$120.26
▲(14.14% Upside)
| Highest Price Target$145.00 | Average Price Target$120.26 | Lowest Price Target$85.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Jefferies
$100→$135
Buy
28.13%
Upside
Upgraded
12/11/25
Roku's Growth Potential: Buy Rating Backed by Revenue Upside and Cost EfficiencyWe see upside to Street’s 15% y/y 2026 Platform rev, with a 20%+ upside case possible given DSP ramps (Amazon, continued TTD), political tailwinds, subscription momentum, and home screen revamp optionality. With management's continued focus on cost discipline (MSD % opex growth can support multi-year DD% revs), ROKU offers one of the cleanest revision stories in internet heading into 2026. and raising PT to $135 (from $100) on 22x FY27 EBITDA. Platform revenues upside case of 20%+ in FY26. Street 2026 Platform revs of 15% y/y look conservative given DSP ramps (AMZN/continuation of TTD benefit), political tailwinds, subscription growth (Premium and Howdy/Frndly tailwinds), and the home screen revamp next year as upside optionality.
Wedbush
$115→$130
Buy
23.39%
Upside
Initiated
12/11/25
Guggenheim
$110→$115
Buy
9.15%
Upside
Reiterated
12/04/25
UBS
$95→$103
Hold
-2.24%
Downside
Reiterated
11/03/25
Unknown Analyst
Seaport GlobalNot Ranked
Seaport Global
$116
Buy
10.10%
Upside
Reiterated
11/02/25
Evercore ISI
$100→$105
Hold
-0.34%
Downside
Assigned
10/31/25
Susquehanna
$110→$130
Buy
23.39%
Upside
Reiterated
10/31/25
Needham
$110
Buy
4.40%
Upside
Reiterated
10/31/25
Wells Fargo
$113→$116
Buy
10.10%
Upside
Reiterated
10/31/25
Bank of America Securities
$110→$115
Buy
9.15%
Upside
Reiterated
10/31/25
Roku's Strong Financial Performance and Growth Prospects Justify Buy Rating and Raised Price ObjectiveWe continue to believe Roku remains well positioned into 2026. The underlying platform revenue growth trends appear to be healthy and should benefit in ‘26 from: 1) the ramp of the new Amazon DSP deal, 2) political contributions in the midterms, 3) continued growth in ad manager/self-serve, 4) several initiatives to grow subscription business (e.g. 5) any potential home screen monetization initiatives. This coupled with continued mid-single digit operating expense growth should drive additional operating leverage and adj. EBITDA growth in ‘26.
Piper Sandler
$88→$135
Buy
28.13%
Upside
Upgraded
10/31/25
Benchmark Co.
$100→$130
Buy
23.39%
Upside
Reiterated
10/31/25
Analyst Type
Any
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Jefferies
$100→$135
Buy
28.13%
Upside
Upgraded
12/11/25
Roku's Growth Potential: Buy Rating Backed by Revenue Upside and Cost EfficiencyWe see upside to Street’s 15% y/y 2026 Platform rev, with a 20%+ upside case possible given DSP ramps (Amazon, continued TTD), political tailwinds, subscription momentum, and home screen revamp optionality. With management's continued focus on cost discipline (MSD % opex growth can support multi-year DD% revs), ROKU offers one of the cleanest revision stories in internet heading into 2026. and raising PT to $135 (from $100) on 22x FY27 EBITDA. Platform revenues upside case of 20%+ in FY26. Street 2026 Platform revs of 15% y/y look conservative given DSP ramps (AMZN/continuation of TTD benefit), political tailwinds, subscription growth (Premium and Howdy/Frndly tailwinds), and the home screen revamp next year as upside optionality.
Wedbush
$115→$130
Buy
23.39%
Upside
Initiated
12/11/25
Guggenheim
$110→$115
Buy
9.15%
Upside
Reiterated
12/04/25
UBS
$95→$103
Hold
-2.24%
Downside
Reiterated
11/03/25
Unknown Analyst
Seaport GlobalNot Ranked
Seaport Global
$116
Buy
10.10%
Upside
Reiterated
11/02/25
Evercore ISI
$100→$105
Hold
-0.34%
Downside
Assigned
10/31/25
Susquehanna
$110→$130
Buy
23.39%
Upside
Reiterated
10/31/25
Needham
$110
Buy
4.40%
Upside
Reiterated
10/31/25
Wells Fargo
$113→$116
Buy
10.10%
Upside
Reiterated
10/31/25
Bank of America Securities
$110→$115
Buy
9.15%
Upside
Reiterated
10/31/25
Roku's Strong Financial Performance and Growth Prospects Justify Buy Rating and Raised Price ObjectiveWe continue to believe Roku remains well positioned into 2026. The underlying platform revenue growth trends appear to be healthy and should benefit in ‘26 from: 1) the ramp of the new Amazon DSP deal, 2) political contributions in the midterms, 3) continued growth in ad manager/self-serve, 4) several initiatives to grow subscription business (e.g. 5) any potential home screen monetization initiatives. This coupled with continued mid-single digit operating expense growth should drive additional operating leverage and adj. EBITDA growth in ‘26.
Piper Sandler
$88→$135
Buy
28.13%
Upside
Upgraded
10/31/25
Benchmark Co.
$100→$130
Buy
23.39%
Upside
Reiterated
10/31/25
Best Analysts Covering Roku
1 Month
xxx
Success Rate
7/12 ratings generated profit
Average Return
+10.08%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 58.33% of your transactions generating a profit, with an average return of +10.08% per trade.
3 Months
xxx
Success Rate
24/36 ratings generated profit
Average Return
+8.36%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 66.67% of your transactions generating a profit, with an average return of +8.36% per trade.
1 Year
Success Rate
12/12 ratings generated profit
Average Return
+64.92%
reiterated a buy rating last month
Copying Ralph Schackart's trades and holding each position for 1 Year would result in 100.00% of your transactions generating a profit, with an average return of +64.92% per trade.
2 Years
xxx
Success Rate
12/12 ratings generated profit
Average Return
+143.84%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 100.00% of your transactions generating a profit, with an average return of +143.84% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
ROKU Analyst Recommendation Trends
Rating
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Strong Buy
2
1
1
0
0
Buy
39
33
35
22
20
Hold
9
9
12
8
6
Sell
1
1
2
1
1
Strong Sell
0
0
0
0
0
total
51
44
50
31
27
Each month's total comprises the sum of three months' worth of ratings.
ROKU Financial Forecast
ROKU Stock Forecast FAQ
What is ROKU’s average 12-month price target, according to analysts?
Based on analyst ratings, Roku’s 12-month average price target is 120.26.
What is ROKU’s upside potential, based on the analysts’ average price target?
Roku has 14.14% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is ROKU a Buy, Sell or Hold?
Roku has a consensus rating of Moderate Buy which is based on 17 buy ratings, 4 hold ratings and 1 sell ratings.
What is Roku’s price target?
The average price target for Roku is 120.26. This is based on 22 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $145.00 ,the lowest forecast is $85.00. The average price target represents 14.14% Increase from the current price of $105.36.
The highest analyst price target is $145.00 ,the lowest forecast is $85.00. The average price target represents 14.14% Increase from the current price of $105.36.
What do analysts say about Roku?
Roku’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 22 Wall Streets Analysts.
How can I buy shares of ROKU?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.