Roku (ROKU) Ownership - Who Owns Roku?

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Roku (ROKU) Ownership Overview

0.65% Insiders

23.40% Mutual Funds

19.97% Other Institutional Investors

16.96% ETFs

39.02% Public Companies and Individual Investors

The ownership structure of Roku (ROKU) stock is a mix of institutional, retail, and individual investors. Approximately 60.33% of the company’s stock is owned by Institutional Investors, 0.65% is owned by Insiders, and 39.02% is owned by Public Companies and Individual Investors.

The ownership structure of Roku (ROKU) stock is a mix of institutional, retail, and individual investors. Approximately 43.37% of the company’s stock is owned by Institutional Investors, 0.65% is owned by Insiders, and 16.96% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Sep 04, 2025	Matthew C. Banks	xxxxxxxxxxxxx	$213313
Aug 05, 2025	Matthew C. Banks	xxxxxxxxxxxxx	$285768

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Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Mar 31, 2024	Moore Capital Management Lp	xxxxxxxxxxxxx	$1614785
Mar 31, 2024	Bridgewater Associates, Lp	xxxxxxxxxxxxx	$18400562
Mar 31, 2024	Maverick Capital Ltd	xxxxxxxxxxxxx	$774843
Mar 31, 2024	Ardsley Advisory Partners	xxxxxxxxxxxxx	$3926730

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Top Shareholders

Holder	# of Shares	Type	% Holding	Value
	11,005,034	Institution	8.40%	1,432,635,326
	10,325,673	Institution	7.88%	1,344,196,111
	8,177,863	Institution	6.24%	1,064,594,205
Cathie Wood	3,820,405	Institution	2.92%	497,340,323
	3,229,650	Institution	2.46%	420,435,837
	2,266,194	Institution	1.73%	295,013,135
	2,170,962	Institution	1.66%	282,615,833
	1,303,387	Institution	0.99%	169,674,920
Brett Barakett	961,220	Institution	0.73%	125,131,620
	931,025	Institution	0.71%	121,200,835

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
10,325,673	Institution	7.88%	1,344,196,111
8,177,863	Institution	6.24%	1,064,594,205
1,303,387	Institution	0.99%	169,674,920
891,690	Institution	0.68%	116,080,204
875,175	Institution	0.67%	113,930,282
802,360	Institution	0.61%	104,451,225
716,785	Institution	0.55%	93,311,071
641,006	Institution	0.49%	83,446,161
571,071	Institution	0.44%	74,342,023
517,452	Institution	0.39%	67,361,901

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	4,166,432	Institution	3.18%	394,227,796
Vanguard Small-Cap ETF	3,018,490	Institution	2.30%	285,609,524
ARK Innovation ETF	2,329,337	Institution	1.78%	303,233,091
Vanguard Small-Cap Growth ETF	1,689,513	Institution	1.29%	159,861,720
Vanguard Extended Market ETF	1,461,741	Institution	1.12%	138,309,933
ARK Next Generation Internet ETF	587,353	Institution	0.45%	74,963,863
iShares Russell Midcap ETF	502,327	Institution	0.38%	64,111,995
Vanguard Communication Services ETF	494,743	Institution	0.38%	46,812,583
Schwab U.S. Mid-Cap ETF	359,343	Institution	0.27%	46,021,058
iShares U.S. Telecommunications ETF	348,090	Institution	0.27%	44,426,727

FAQ

Who Owns Roku Inc. (ROKU)?

According to the latest TipRanks data, approximately 19.97% of the company's stock is held by institutional investors, 0.65% is held by insiders, and 39.02% is held by retail investors.

What percentage of Roku Inc. (ROKU) stock is held by institutional investors?

According to the latest TipRanks data, approximately 19.97% of Roku Inc. (ROKU) stock is held by institutional investors.

What percentage of Roku Inc. (ROKU) stock is held by retail investors?

According to the latest TipRanks data, approximately 39.02% of Roku Inc. (ROKU) stock is held by retail investors.

Who owns the most shares of Roku Inc. (ROKU)?

Vanguard owns the most shares of Roku Inc. (ROKU).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.