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Netflix (NFLX)
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Netflix (NFLX) AI Stock Analysis

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NFLX

Netflix

(NASDAQ:NFLX)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
$1,199.00
▲(9.54% Upside)
Netflix's overall stock score is driven by its strong financial performance and positive earnings call sentiment, highlighting robust growth in ad sales and viewership. However, the high valuation and bearish technical indicators temper the score, reflecting market concerns about current stock price levels and momentum.
Positive Factors
Revenue Growth
Netflix's ability to capture record TV time shares in key markets indicates strong consumer demand and effective content strategy, supporting sustained revenue growth.
Ad Sales Expansion
The significant growth in ad sales reflects Netflix's successful diversification strategy, enhancing revenue streams beyond subscriptions and supporting long-term financial stability.
Content Success
The success of original content like 'K-Pop Demon Hunters' strengthens Netflix's brand and subscriber retention, while partnerships expand its market influence and revenue potential.
Negative Factors
Brazilian Tax Impact
The unexpected tax expense in Brazil highlights potential regulatory risks that could affect profitability and financial forecasts, necessitating careful management of international operations.
Debt Levels
While leverage is manageable, continued focus on reducing debt is crucial to enhance financial flexibility and reduce interest burden, supporting long-term growth and stability.
High Valuation Concerns
A high valuation can limit stock price appreciation potential and increase investor expectations, potentially impacting future capital raising and strategic investments.

Netflix (NFLX) vs. SPDR S&P 500 ETF (SPY)

Netflix Business Overview & Revenue Model

Company DescriptionNetflix, Inc. is a leading global streaming entertainment service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more across a diverse range of genres and languages. Founded in 1997, the company initially started as a DVD rental service and has since transformed into a subscription-based streaming platform, reaching over 200 million subscribers worldwide. Netflix operates in the entertainment sector and focuses on producing original content, acquiring licensing rights for existing content, and providing a user-friendly streaming experience across various devices.
How the Company Makes MoneyNetflix primarily generates revenue through its subscription-based model, where users pay a monthly fee to access its vast library of content. The company offers several subscription tiers, each with varying price points and features such as the number of simultaneous streams and video quality. Additionally, Netflix invests heavily in producing original content, which not only attracts new subscribers but also retains existing ones, contributing significantly to its revenue growth. The company also engages in partnerships with various device manufacturers and telecom operators to enhance its service accessibility, further driving its subscriber base and revenue. Moreover, Netflix has explored options for licensing its original content to other platforms, though the bulk of its earnings remains focused on subscriptions.

Netflix Key Performance Indicators (KPIs)

Any
Any
Total Paid Memberships
Total Paid Memberships
Shows the total number of paying subscribers, indicating Netflix's market reach, revenue potential, and overall popularity among consumers.
Chart InsightsNetflix's total paid memberships have shown robust growth, particularly accelerating in 2024, with a notable increase of over 19 million subscribers. This growth is attributed to a diverse content slate and strategic advertising initiatives, as highlighted in the latest earnings call. The introduction of an ad-supported plan has significantly boosted sign-ups, contributing to a doubling of ad revenue. Despite FX volatility and increased content spending, Netflix's strategic investments in ads and gaming are expected to sustain momentum and enhance operating margins in 2025.
Data provided by:Main Street Data

Netflix Earnings Call Summary

Earnings Call Date:Oct 21, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Jan 15, 2026
Earnings Call Sentiment Positive
The earnings call presents a predominantly positive outlook for Netflix, with significant achievements in ad sales growth, viewership, and content success. The unexpected Brazilian tax expense is noted but framed as a unique issue unlikely to impact future results.
Q3-2025 Updates
Positive Updates
Record Ad Sales Growth
Netflix achieved its best ad sales quarter ever in Q3 2025, with ad revenue on track to more than double this year.
Highest Quarterly View Share
Netflix achieved its highest quarterly view share ever in the US at 8.6% and in the UK at 9.4% in Q3 2025.
K-Pop Demon Hunters Success
K-Pop Demon Hunters became Netflix's most popular film ever, leading to a partnership with Mattel and Hasbro as global co-master toy licensees.
Engagement and Programming Expansion
Total view hours grew faster in Q3 2025 than in the first half of the year, with a diverse slate of upcoming content in Q4 2025 and 2026.
Exciting Live Event Success
The Canelo Crawford fight was the most viewed men's championship fight of the century, with over 41 million live plus one viewers.
Negative Updates
Brazilian Tax Matter Impact
A Brazilian tax ruling resulted in an unexpected expense recorded in Q3 2025, impacting the operating income that would have otherwise exceeded forecasts.
Company Guidance
During the Q3 2025 earnings call, Netflix shared several positive metrics and insights into their business outlook. In Q3, Netflix achieved record shares of TV time in the US and UK, with engagement remaining robust. They reported their best ad sales quarter ever, putting them on track to more than double ad revenue for the year. Additionally, Netflix highlighted their successful live event, the Canelo Crawford fight, which was the most viewed men's championship fight this century, and their popular film, K-Pop Demon Hunters, the company's most successful film to date. Despite a Brazilian tax expense affecting operating income, Netflix maintained a positive outlook, noting plans to sustain revenue growth, expand margins, and increase free cash flow in 2026. They also focused on expanding their advertising business, emphasizing improvements in ad tech capabilities and partnerships. Netflix's engagement metrics showed growth in total view hours, achieving the highest quarterly view share in the US at 8.6% and in the UK at 9.4%. These achievements, alongside strategic initiatives in advertising, gaming, and content, underscore Netflix's confidence in continued profitable growth.

Netflix Financial Statement Overview

Summary
Netflix exhibits a robust financial profile with strong revenue growth, high profitability margins, and efficient cash flow management. The company maintains a healthy balance sheet with manageable leverage and high returns on equity. While Netflix's financials are strong, continued focus on reducing debt and sustaining cash flow growth will further enhance its financial stability and growth prospects.
Income Statement
85
Very Positive
Netflix has demonstrated strong revenue growth with a 4.04% increase in TTM, supported by robust gross and net profit margins of 48.09% and 24.05%, respectively. The EBIT and EBITDA margins are also impressive at 29.69% and 66.91%, indicating efficient operational management. The consistent revenue growth trajectory and high profitability margins highlight Netflix's strong market position and operational efficiency.
Balance Sheet
78
Positive
The balance sheet reflects a healthy financial structure with a debt-to-equity ratio of 0.62, showing a manageable level of leverage. The return on equity is notably high at 41.86%, indicating effective use of shareholder funds to generate profits. The equity ratio stands at 47.26%, suggesting a solid equity base relative to total assets. Overall, Netflix maintains a stable financial position with strong returns, though there is room for improvement in reducing debt levels.
Cash Flow
80
Positive
Netflix's cash flow performance is strong, with a 5.48% growth in free cash flow, indicating effective cash management. The operating cash flow to net income ratio is 0.98, and the free cash flow to net income ratio is 0.94, both reflecting efficient conversion of income into cash. The positive cash flow growth and high conversion ratios underscore Netflix's ability to generate and manage cash effectively.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue43.38B39.00B33.72B31.62B29.70B25.00B
Gross Profit20.86B17.96B14.01B12.45B12.37B9.72B
EBITDA29.02B26.31B21.51B20.33B19.04B15.51B
Net Income10.43B8.71B5.41B4.49B5.12B2.76B
Balance Sheet
Total Assets54.93B53.63B48.73B48.59B44.58B39.28B
Cash, Cash Equivalents and Short-Term Investments9.33B9.58B7.14B6.06B6.03B8.21B
Total Debt16.63B17.99B16.97B16.93B18.12B18.51B
Total Liabilities28.98B28.89B28.14B27.82B28.74B28.22B
Stockholders Equity25.95B24.74B20.59B20.78B15.85B11.07B
Cash Flow
Free Cash Flow8.97B6.92B6.93B1.62B-131.97M1.93B
Operating Cash Flow9.57B7.36B7.27B2.03B392.61M2.43B
Investing Cash Flow1.14B-2.18B541.75M-2.08B-1.34B-505.35M
Financing Cash Flow-8.95B-4.07B-5.95B-664.25M-1.15B1.24B

Netflix Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1094.56
Price Trends
50DMA
1204.94
Negative
100DMA
1217.85
Negative
200DMA
1116.50
Negative
Market Momentum
MACD
-22.29
Positive
RSI
32.32
Neutral
STOCH
4.66
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NFLX, the sentiment is Negative. The current price of 1094.56 is below the 20-day moving average (MA) of 1181.26, below the 50-day MA of 1204.94, and below the 200-day MA of 1116.50, indicating a bearish trend. The MACD of -22.29 indicates Positive momentum. The RSI at 32.32 is Neutral, neither overbought nor oversold. The STOCH value of 4.66 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NFLX.

Netflix Risk Analysis

Netflix disclosed 31 risk factors in its most recent earnings report. Netflix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Netflix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$200.79B17.5111.01%0.89%5.00%144.65%
$24.96B12.1019.96%0.90%16.60%57.39%
$14.19B-233.04-2.47%17.32%87.79%
$463.86B45.7342.86%15.49%35.53%
$52.36B69.672.18%-3.79%
$17.80B-0.11%1.21%-1.75%99.73%
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NFLX
Netflix
1,094.56
335.12
44.13%
PSKY
Paramount Skydance
16.56
6.25
60.62%
DIS
Walt Disney
112.34
17.04
17.88%
ROKU
Roku
98.81
22.40
29.32%
FOXA
Fox
61.27
19.66
47.25%
WBD
Warner Bros
21.04
13.49
178.68%

Netflix Corporate Events

Netflix’s Q3 2025 Earnings Call Highlights Growth
Oct 23, 2025

Netflix’s recent earnings call conveyed a predominantly positive sentiment, highlighting significant achievements in ad sales growth, viewership, and content success. While an unexpected Brazilian tax expense was noted, it was framed as a unique issue unlikely to impact future results, maintaining an optimistic outlook for the company’s financial health.

Netflix Reports Strong Q3 Revenue Growth
Oct 22, 2025

Netflix, a leading streaming service provider, operates in the entertainment industry, offering a wide array of films, series, and games to a global audience. In its latest earnings report, Netflix announced a 17% revenue growth in Q3, in line with expectations, though operating margins fell short due to a tax-related expense in Brazil. Despite this, the company achieved significant engagement milestones in the US and UK, and recorded its best ad sales quarter ever. Key highlights include the success of its content slate, with hits like ‘KPop Demon Hunters’ and live events such as the Canelo vs. Crawford boxing match. Financially, Netflix reported a Q3 operating income of $3.2 billion, a 12% increase year-over-year, and a diluted EPS of $5.87. Looking ahead, Netflix anticipates continued revenue growth driven by membership increases, pricing adjustments, and ad revenue, with an expected operating margin of 23.9% in Q4. The company remains focused on expanding its content offerings and leveraging AI to enhance user experience and advertising capabilities.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 26, 2025