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Netflix (NFLX)
NASDAQ:NFLX
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Netflix (NFLX) AI Stock Analysis

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NFLX

Netflix

(NASDAQ:NFLX)

Rating:80Outperform
Price Target:
$1,432.00
▲(17.04% Upside)
Netflix's strong financial performance and positive earnings call outlook are the most significant factors driving the score. Technical analysis supports a bullish trend, while the high valuation reflects market confidence but poses a risk. The strategic board appointment is a positive, though less impactful factor.
Positive Factors
Advertising and Market Expansion
NFLX continues to execute well across content, member growth, and advertising, with an incremental boost from FX and the weaker USD.
Content and Revenue Growth
Revenue growth of 17% YoY was driven by higher subscription revenue due to a strong content slate and flexible pricing of subscription plans.
Viewership and Subscriber Growth
A clear inflection in Netflix's viewership was observed, reversing a 5-month decline.
Negative Factors
Operational Costs
Our 2025 EPS estimate moves modestly lower, as we now assume higher back-half operating expense growth driven by the firm’s continued investment in its ad platform.
Stock Price and Valuation
The recommendation is downgraded from NEUTRAL to SELL, due to the recent share price rally.
Valuation and Market Dynamics
Premium valuation, broader market outperformance, and a quieter catalyst path may weigh on shares.

Netflix (NFLX) vs. SPDR S&P 500 ETF (SPY)

Netflix Business Overview & Revenue Model

Company DescriptionNetflix, Inc. is a leading global streaming entertainment service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more across a diverse range of genres and languages. Founded in 1997, the company initially started as a DVD rental service and has since transformed into a subscription-based streaming platform, reaching over 200 million subscribers worldwide. Netflix operates in the entertainment sector and focuses on producing original content, acquiring licensing rights for existing content, and providing a user-friendly streaming experience across various devices.
How the Company Makes MoneyNetflix primarily generates revenue through its subscription-based model, where users pay a monthly fee to access its vast library of content. The company offers several subscription tiers, each with varying price points and features such as the number of simultaneous streams and video quality. Additionally, Netflix invests heavily in producing original content, which not only attracts new subscribers but also retains existing ones, contributing significantly to its revenue growth. The company also engages in partnerships with various device manufacturers and telecom operators to enhance its service accessibility, further driving its subscriber base and revenue. Moreover, Netflix has explored options for licensing its original content to other platforms, though the bulk of its earnings remains focused on subscriptions.

Netflix Key Performance Indicators (KPIs)

Any
Any
Total Paid Memberships
Total Paid Memberships
Shows the total number of paying subscribers, indicating Netflix's market reach, revenue potential, and overall popularity among consumers.
Chart InsightsNetflix's total paid memberships have shown robust growth, particularly accelerating in 2024, with a notable increase of over 19 million subscribers. This growth is attributed to a diverse content slate and strategic advertising initiatives, as highlighted in the latest earnings call. The introduction of an ad-supported plan has significantly boosted sign-ups, contributing to a doubling of ad revenue. Despite FX volatility and increased content spending, Netflix's strategic investments in ads and gaming are expected to sustain momentum and enhance operating margins in 2025.
Data provided by:Main Street Data

Netflix Earnings Call Summary

Earnings Call Date:Jul 18, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 15, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with significant achievements in revenue growth, ad sales, content lineup, and technological advancements. However, there are concerns about engagement growth and domestic viewing share stagnation amidst FX impacts.
Q2-2025 Updates
Positive Updates
Revenue and Margin Increase
Increased full year revenue guidance to $44.8 million to $45.2 billion, up about $1 billion at the midpoint. Operating margin target increased from 29% to 30%.
Ad Sales Growth
Ad sales on pace to roughly double revenue this year, with results in line or better than targets.
Strong Content Slate for H2 2025 and 2026
Exciting lineup of returning hits and new titles, including Squid Game 3, Stranger Things, and upcoming movies like a new Knives Out film.
Successful U.S. Ad Suite Rollout
Successful completion of Netflix ad suite rollout, leading to increased programmatic buying.
Positive Engagement Metrics
Stable retention rates, no significant shifts in plan mix, and engagement growth expected to improve with strong content slate.
Partnership with TF1 in France
Strategic partnership with TF1 to expand local content offering in France, leveraging new capabilities like live and ads.
Innovations in AI and VFX
Use of AI-powered tools for visual effects, improving production speed and cost-efficiency.
Negative Updates
FX Impact on Revenue Guidance
Revenue increase primarily FX-driven due to weakening dollar, with underlying business strength also contributing.
Engagement Growth Challenges
1% engagement growth year-over-year suggests stagnation on a per-member basis, despite total view hours increasing.
Stagnation in Domestic Viewing Share
Concerns about stagnation in U.S. viewing share, with increasing competition from other streaming services and free platforms.
Company Guidance
In the Netflix Q2 2025 earnings call, the company raised its full-year revenue guidance to $44.8 billion to $45.2 billion, up from the previous range of $43.5 billion to $44.5 billion, reflecting a $1 billion increase at the midpoint. This adjustment is primarily attributed to foreign exchange impacts from a weakening dollar, but also indicates underlying business strength with healthy membership growth and strong advertising momentum. The company's operating margin target has been updated, increasing from 29% to 30%, largely due to higher revenue expectations flowing through to profit margins without significant changes in operating expenses. Additionally, the company anticipates a robust content slate in the latter half of the year, including popular titles like Squid Game 3 and Stranger Things, which are expected to drive further engagement. The rollout of Netflix's own ad tech stack is also highlighted as a significant step that has enhanced advertiser ease and performance metrics, with expectations to double the ad business revenue this year.

Netflix Financial Statement Overview

Summary
Netflix showcases strong financial health, with significant revenue and profit growth, efficient cost management, and effective cash flow generation. The income statement is robust, but the balance sheet indicates moderate leverage, suggesting room for improvement in debt management.
Income Statement
90
Very Positive
Netflix's income statement shows robust growth and profitability. The gross profit margin for TTM is 48.5%, indicating efficient cost management. The net profit margin stands at 24.6%, with a strong trajectory of revenue growth at 6.9% compared to the previous year. EBIT and EBITDA margins are impressive at 29.5% and 42.4% respectively, reflecting effective operational profitability. The company demonstrates strong revenue growth and profitability metrics, positioning it well within the entertainment industry.
Balance Sheet
75
Positive
The balance sheet indicates a stable financial position with a debt-to-equity ratio of 0.58, showing moderate leverage. The return on equity (ROE) for TTM is 41.1%, highlighting high profitability relative to equity. An equity ratio of 47.0% indicates a balanced capital structure. While the company maintains a healthy equity position, there is room for improvement in managing debt levels to further optimize financial stability.
Cash Flow
85
Very Positive
Netflix's cash flow statement reveals a strong ability to generate cash, with a free cash flow growth rate of 22.8% over the previous year. The operating cash flow to net income ratio is 0.89, signifying efficient cash conversion. The free cash flow to net income ratio is also favorable at 0.83, indicating substantial cash flow generation relative to profits. The company exhibits robust cash flow performance, supporting its growth and operational needs effectively.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue39.00B33.72B31.62B29.70B25.00B
Gross Profit17.96B14.01B12.45B12.37B9.72B
EBITDA26.31B21.51B20.33B19.04B15.51B
Net Income8.71B5.41B4.49B5.12B2.76B
Balance Sheet
Total Assets53.63B48.73B48.59B44.58B39.28B
Cash, Cash Equivalents and Short-Term Investments9.58B7.14B6.06B6.03B8.21B
Total Debt17.99B16.97B16.93B18.12B18.51B
Total Liabilities28.89B28.14B27.82B28.74B28.22B
Stockholders Equity24.74B20.59B20.78B15.85B11.07B
Cash Flow
Free Cash Flow6.92B6.93B1.62B-131.97M1.93B
Operating Cash Flow7.36B7.27B2.03B392.61M2.43B
Investing Cash Flow-2.18B541.75M-2.08B-1.34B-505.35M
Financing Cash Flow-4.07B-5.95B-664.25M-1.15B1.24B

Netflix Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1223.50
Price Trends
50DMA
1229.94
Negative
100DMA
1173.66
Positive
200DMA
1049.98
Positive
Market Momentum
MACD
2.45
Negative
RSI
53.07
Neutral
STOCH
50.99
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NFLX, the sentiment is Positive. The current price of 1223.5 is above the 20-day moving average (MA) of 1203.83, below the 50-day MA of 1229.94, and above the 200-day MA of 1049.98, indicating a neutral trend. The MACD of 2.45 indicates Negative momentum. The RSI at 53.07 is Neutral, neither overbought nor oversold. The STOCH value of 50.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for NFLX.

Netflix Risk Analysis

Netflix disclosed 31 risk factors in its most recent earnings report. Netflix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Netflix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$521.00B52.2543.55%14.28%46.86%
78
Outperform
$211.53B18.4511.01%0.85%5.00%144.65%
78
Outperform
$25.11B12.1819.96%0.91%16.60%57.39%
77
Outperform
$14.08B-2.47%17.32%87.79%
68
Neutral
$16.86B-0.11%1.35%-1.75%99.73%
64
Neutral
$29.21B39.072.18%-3.79%
60
Neutral
$43.56B4.52-12.81%4.07%1.87%-43.08%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NFLX
Netflix
1,223.50
539.66
78.92%
PSKY
Paramount Skydance
14.81
4.30
40.91%
DIS
Walt Disney
118.09
29.37
33.10%
ROKU
Roku
96.18
29.33
43.87%
FOXA
Fox
59.52
18.76
46.03%
WBD
Warner Bros
12.15
4.18
52.45%

Netflix Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Netflix Appoints Elinor Mertz to Board of Directors
Positive
Jun 24, 2025

On June 22, 2025, Elinor Mertz was appointed to the Netflix Board of Directors and the Audit Committee, while Leslie Kilgore transitioned to chair the Compensation Committee. The appointment of Mertz, who has a strong background in finance from her tenure at Airbnb and previous roles at Netflix, is expected to enhance the company’s strategic vision and innovation efforts. Concurrently, the Board rejected Jay Hoag’s resignation despite his low attendance in 2024, citing his valuable contributions and commitment to the Board’s activities.

Executive/Board ChangesShareholder Meetings
Netflix Board Member Jay Hoag Offers Resignation
Neutral
Jun 6, 2025

On June 5, 2025, Netflix held its annual stockholders meeting where several key proposals were voted on. Notably, Jay Hoag did not receive a majority of votes for his re-election to the board, prompting him to offer his resignation, which is under consideration by the Nominating and Governance Committee. The appointment of Ernst & Young LLP as the independent registered public accounting firm was ratified, and executive officer compensation was approved. However, several non-binding stockholder proposals, including those related to climate transition planning and amendments to the Code of Ethics, were not approved.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025