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Netflix (NFLX)
NASDAQ:NFLX
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Netflix (NFLX) AI Stock Analysis

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NFLX

Netflix

(NASDAQ:NFLX)

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Outperform 78 (OpenAI - 4o)
Rating:78Outperform
Price Target:
$1,372.00
▲(14.12% Upside)
Netflix's overall stock score is driven by strong financial performance and a positive earnings call outlook. The company's robust revenue growth, effective cost management, and strategic content investments position it well for future growth. However, high valuation and mixed technical indicators present some risks. The absence of corporate events in the analysis did not impact the score.
Positive Factors
Revenue Growth
The raised revenue guidance reflects strong business fundamentals and effective strategies, indicating continued market expansion and subscriber growth.
Ad Sales Growth
Doubling ad sales revenue demonstrates Netflix's successful diversification of income streams, enhancing long-term financial stability and growth potential.
Strategic Partnerships
The partnership with Amazon enhances Netflix's advertising capabilities, expanding its reach and attractiveness to advertisers, supporting sustained revenue growth.
Negative Factors
Engagement Growth Challenges
Stagnant engagement growth could limit Netflix's ability to increase subscriber retention and attract new users, impacting long-term revenue expansion.
Stagnation in Domestic Viewing Share
Stagnating domestic viewing share amidst rising competition may pressure Netflix's market position, challenging its growth and subscriber retention strategies.
Leadership Changes
The departure of a key executive could disrupt strategic initiatives and impact Netflix's ability to innovate and maintain competitive advantage in product development.

Netflix (NFLX) vs. SPDR S&P 500 ETF (SPY)

Netflix Business Overview & Revenue Model

Company DescriptionNetflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages. The company provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services in the United States. The company has approximately 222 million paid members in 190 countries. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.
How the Company Makes MoneyNetflix primarily generates revenue through its subscription-based model, where users pay a monthly fee to access its vast library of content. The company offers several subscription tiers, each with varying price points and features such as the number of simultaneous streams and video quality. Additionally, Netflix invests heavily in producing original content, which not only attracts new subscribers but also retains existing ones, contributing significantly to its revenue growth. The company also engages in partnerships with various device manufacturers and telecom operators to enhance its service accessibility, further driving its subscriber base and revenue. Moreover, Netflix has explored options for licensing its original content to other platforms, though the bulk of its earnings remains focused on subscriptions.

Netflix Key Performance Indicators (KPIs)

Any
Any
Total Paid Memberships
Total Paid Memberships
Shows the total number of paying subscribers, indicating Netflix's market reach, revenue potential, and overall popularity among consumers.
Chart InsightsNetflix's total paid memberships have shown robust growth, particularly accelerating in 2024, with a notable increase of over 19 million subscribers. This growth is attributed to a diverse content slate and strategic advertising initiatives, as highlighted in the latest earnings call. The introduction of an ad-supported plan has significantly boosted sign-ups, contributing to a doubling of ad revenue. Despite FX volatility and increased content spending, Netflix's strategic investments in ads and gaming are expected to sustain momentum and enhance operating margins in 2025.
Data provided by:Main Street Data

Netflix Earnings Call Summary

Earnings Call Date:Jul 18, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 21, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with significant achievements in revenue growth, ad sales, content lineup, and technological advancements. However, there are concerns about engagement growth and domestic viewing share stagnation amidst FX impacts.
Q2-2025 Updates
Positive Updates
Revenue and Margin Increase
Increased full year revenue guidance to $44.8 million to $45.2 billion, up about $1 billion at the midpoint. Operating margin target increased from 29% to 30%.
Ad Sales Growth
Ad sales on pace to roughly double revenue this year, with results in line or better than targets.
Strong Content Slate for H2 2025 and 2026
Exciting lineup of returning hits and new titles, including Squid Game 3, Stranger Things, and upcoming movies like a new Knives Out film.
Successful U.S. Ad Suite Rollout
Successful completion of Netflix ad suite rollout, leading to increased programmatic buying.
Positive Engagement Metrics
Stable retention rates, no significant shifts in plan mix, and engagement growth expected to improve with strong content slate.
Partnership with TF1 in France
Strategic partnership with TF1 to expand local content offering in France, leveraging new capabilities like live and ads.
Innovations in AI and VFX
Use of AI-powered tools for visual effects, improving production speed and cost-efficiency.
Negative Updates
FX Impact on Revenue Guidance
Revenue increase primarily FX-driven due to weakening dollar, with underlying business strength also contributing.
Engagement Growth Challenges
1% engagement growth year-over-year suggests stagnation on a per-member basis, despite total view hours increasing.
Stagnation in Domestic Viewing Share
Concerns about stagnation in U.S. viewing share, with increasing competition from other streaming services and free platforms.
Company Guidance
In the Netflix Q2 2025 earnings call, the company raised its full-year revenue guidance to $44.8 billion to $45.2 billion, up from the previous range of $43.5 billion to $44.5 billion, reflecting a $1 billion increase at the midpoint. This adjustment is primarily attributed to foreign exchange impacts from a weakening dollar, but also indicates underlying business strength with healthy membership growth and strong advertising momentum. The company's operating margin target has been updated, increasing from 29% to 30%, largely due to higher revenue expectations flowing through to profit margins without significant changes in operating expenses. Additionally, the company anticipates a robust content slate in the latter half of the year, including popular titles like Squid Game 3 and Stranger Things, which are expected to drive further engagement. The rollout of Netflix's own ad tech stack is also highlighted as a significant step that has enhanced advertiser ease and performance metrics, with expectations to double the ad business revenue this year.

Netflix Financial Statement Overview

Summary
Netflix showcases strong financial health, with significant revenue and profit growth, efficient cost management, and effective cash flow generation. The income statement is robust, but the balance sheet indicates moderate leverage, suggesting room for improvement in debt management.
Income Statement
90
Very Positive
Netflix's income statement shows robust growth and profitability. The gross profit margin for TTM is 48.5%, indicating efficient cost management. The net profit margin stands at 24.6%, with a strong trajectory of revenue growth at 6.9% compared to the previous year. EBIT and EBITDA margins are impressive at 29.5% and 42.4% respectively, reflecting effective operational profitability. The company demonstrates strong revenue growth and profitability metrics, positioning it well within the entertainment industry.
Balance Sheet
75
Positive
The balance sheet indicates a stable financial position with a debt-to-equity ratio of 0.58, showing moderate leverage. The return on equity (ROE) for TTM is 41.1%, highlighting high profitability relative to equity. An equity ratio of 47.0% indicates a balanced capital structure. While the company maintains a healthy equity position, there is room for improvement in managing debt levels to further optimize financial stability.
Cash Flow
85
Very Positive
Netflix's cash flow statement reveals a strong ability to generate cash, with a free cash flow growth rate of 22.8% over the previous year. The operating cash flow to net income ratio is 0.89, signifying efficient cash conversion. The free cash flow to net income ratio is also favorable at 0.83, indicating substantial cash flow generation relative to profits. The company exhibits robust cash flow performance, supporting its growth and operational needs effectively.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue39.00B33.72B31.62B29.70B25.00B
Gross Profit17.96B14.01B12.45B12.37B9.72B
EBITDA26.31B21.51B20.33B19.04B15.51B
Net Income8.71B5.41B4.49B5.12B2.76B
Balance Sheet
Total Assets53.63B48.73B48.59B44.58B39.28B
Cash, Cash Equivalents and Short-Term Investments9.58B7.14B6.06B6.03B8.21B
Total Debt17.99B16.97B16.93B18.12B18.51B
Total Liabilities28.89B28.14B27.82B28.74B28.22B
Stockholders Equity24.74B20.59B20.78B15.85B11.07B
Cash Flow
Free Cash Flow6.92B6.93B1.62B-131.97M1.93B
Operating Cash Flow7.36B7.27B2.03B392.61M2.43B
Investing Cash Flow-2.18B541.75M-2.08B-1.34B-505.35M
Financing Cash Flow-4.07B-5.95B-664.25M-1.15B1.24B

Netflix Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1202.26
Price Trends
50DMA
1216.25
Negative
100DMA
1209.99
Negative
200DMA
1074.78
Positive
Market Momentum
MACD
-0.99
Positive
RSI
45.03
Neutral
STOCH
22.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NFLX, the sentiment is Negative. The current price of 1202.26 is below the 20-day moving average (MA) of 1221.91, below the 50-day MA of 1216.25, and above the 200-day MA of 1074.78, indicating a neutral trend. The MACD of -0.99 indicates Positive momentum. The RSI at 45.03 is Neutral, neither overbought nor oversold. The STOCH value of 22.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NFLX.

Netflix Risk Analysis

Netflix disclosed 31 risk factors in its most recent earnings report. Netflix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Netflix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$510.87B51.2343.55%14.28%46.86%
78
Outperform
24.84B11.9718.92%0.94%16.60%57.39%
77
Outperform
13.84B-221.51-2.37%17.32%87.79%
76
Outperform
207.88B18.1310.58%0.86%5.00%144.65%
68
Neutral
48.18B64.442.13%-3.79%0.00%
68
Neutral
19.78B-734.39-0.08%1.08%-1.75%99.73%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NFLX
Netflix
1,200.51
510.04
73.87%
PSKY
Paramount Skydance
17.53
7.13
68.56%
DIS
Walt Disney
115.23
22.46
24.21%
ROKU
Roku
97.91
20.55
26.56%
FOXA
Fox
57.47
17.25
42.89%
WBD
Warner Bros
18.25
9.83
116.75%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 12, 2025