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Netflix (NFLX)
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Netflix (NFLX) AI Stock Analysis

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NFLX

Netflix

(NASDAQ:NFLX)

Rating:75Outperform
Price Target:
$1,360.00
▲(18.48% Upside)
Netflix's overall stock score is driven by its strong financial performance and positive earnings call, offset by a high valuation and mixed technical signals. The company's strategic focus on content and advertising supports future growth, but valuation concerns and technical volatility suggest cautious optimism.
Positive Factors
Advertising Revenue
Management is still on track for ad revenue to double in 2025.
Financial Performance
Revenue growth of 17% YoY was driven by higher subscription revenue due to a strong content slate and flexible pricing of subscription plans.
Subscriber Growth
Solid content drives subscriber growth with robust net additions in 2Q25, driven by a compelling content line-up.
Negative Factors
Operating Expenses
2025 EPS estimate moves modestly lower, as now higher back-half operating expense growth is assumed driven by the firm’s continued investment in its ad platform.
Stock Recommendation
The recommendation is downgraded from NEUTRAL to SELL, due to the recent share price rally.
Valuation Concerns
Premium valuation, broader market outperformance, and a quieter catalyst path may weigh on shares.

Netflix (NFLX) vs. SPDR S&P 500 ETF (SPY)

Netflix Business Overview & Revenue Model

Company DescriptionNetflix, Inc. (NFLX) is a leading global streaming entertainment service provider, operating in the media and entertainment sector. The company offers a vast library of TV series, documentaries, and feature films across a wide variety of genres and languages. Netflix is available in over 190 countries and provides its content on demand via the internet to televisions, computers, and mobile devices. In addition to licensing programs from various networks, Netflix has increasingly focused on producing its own original content, often branded as Netflix Originals, to differentiate its service and attract a diverse subscriber base.
How the Company Makes MoneyNetflix primarily makes money through a subscription-based revenue model. It offers various subscription plans that provide users with access to its streaming library, with pricing tiers based on factors such as video quality (SD, HD, or Ultra HD) and the number of simultaneous streams allowed. The majority of Netflix's revenue comes from monthly fees paid by subscribers who gain unlimited access to the company's content library. Additionally, Netflix invests heavily in producing original content, which not only helps in retaining existing subscribers but also attracts new ones. While Netflix licenses content from other studios and producers, the ownership and distribution of original content help Netflix control costs and gain long-term value from its investments. The company does not rely on advertising revenue, which is a significant differentiator from many competitors in the streaming and traditional television landscape.

Netflix Key Performance Indicators (KPIs)

Any
Any
Total Paid Memberships
Total Paid Memberships
Shows the total number of paying subscribers, indicating Netflix's market reach, revenue potential, and overall popularity among consumers.
Chart InsightsNetflix's total paid memberships have shown robust growth, particularly accelerating in 2024, with a notable increase of over 19 million subscribers. This growth is attributed to a diverse content slate and strategic advertising initiatives, as highlighted in the latest earnings call. The introduction of an ad-supported plan has significantly boosted sign-ups, contributing to a doubling of ad revenue. Despite FX volatility and increased content spending, Netflix's strategic investments in ads and gaming are expected to sustain momentum and enhance operating margins in 2025.
Data provided by:Main Street Data

Netflix Earnings Call Summary

Earnings Call Date:Jul 18, 2025
(Q2-2025)
|
% Change Since: -5.08%|
Next Earnings Date:Oct 15, 2025
Earnings Call Sentiment Positive
The earnings call highlighted significant revenue guidance increases, strong membership growth, and successful ad sales and content strategy implementations. However, there were concerns about limited operating margin growth, stagnation in viewing share, and engagement challenges.
Q2-2025 Updates
Positive Updates
Increased Revenue Guidance
Netflix raised its full-year revenue guidance to $44.8 billion to $45.2 billion, up from the previous guide of $43.5 billion to $44.5 billion, reflecting a $1 billion increase at the midpoint.
Membership Growth and Ad Sales Momentum
Healthy member growth was observed, with stronger than expected increases in Q2. Ad sales are on pace to roughly double revenue for the year, exceeding early expectations.
Strong Content Slate for 2025 and 2026
The upcoming content slate includes highly anticipated titles like 'Squid Game 3', 'Wednesday', and 'Stranger Things'. New movies such as 'Happy Gilmore 2' and a new 'Knives Out' film are also planned.
Successful Launch of Netflix Ad Suite
The rollout of the Netflix ad suite was completed globally, showing good performance metrics and increased programmatic buying.
Successful U.S. Upfront Negotiations
The U.S. upfront negotiations were nearly complete, with deals closed with major agencies, in line or better than targets.
GenAI and AI-Powered Tools in Production
Netflix is leveraging AI to enhance production capabilities, achieving remarkable results such as a 10x faster VFX sequence completion in the show 'El Eternaut'.
Negative Updates
Limited Operating Margin Growth
Despite revenue increases, the full-year operating margin guidance is only 30%, with content expenses expected to ramp in Q3 and Q4.
Stagnation in Viewing Share
Concerns were raised about stagnation in viewing share domestically, particularly referencing Nielsen Gauge data.
Engagement Growth Challenges
Engagement growth of 1% year-over-year suggests a decline on a per member basis, despite total view hours growing slightly.
Company Guidance
During the Netflix Q2 2025 earnings call, the company increased its full-year revenue guidance to $44.8 billion to $45.2 billion, up from the prior guide of $43.5 billion to $44.5 billion, reflecting a $1 billion increase at the midpoint primarily due to FX impacts. Despite unchanged operating expenses, Netflix anticipates a full-year operating margin increase from 29% to 30%, with a 50 basis point rise in FX-neutral margin attributed to stronger membership and ad growth. The company expects a 31.5% operating margin for Q3, with content expenses set to rise in the latter half of the year. Netflix's advertising business is on track to double its revenue, supported by the rollout of its ad tech stack, while engagement metrics remain stable, with no significant shifts in consumer sentiment or plan mix. Looking ahead, Netflix is confident in its content slate's strength, including major upcoming titles and live events, and maintains a focus on expanding its entertainment offerings and harnessing generative AI to enhance production capabilities.

Netflix Financial Statement Overview

Summary
Netflix showcases strong financial health, with significant revenue and profit growth, efficient cost management, and effective cash flow generation. The income statement is robust, but the balance sheet indicates moderate leverage, suggesting room for improvement in debt management.
Income Statement
90
Very Positive
Netflix's income statement shows robust growth and profitability. The gross profit margin for TTM is 48.5%, indicating efficient cost management. The net profit margin stands at 24.6%, with a strong trajectory of revenue growth at 6.9% compared to the previous year. EBIT and EBITDA margins are impressive at 29.5% and 42.4% respectively, reflecting effective operational profitability. The company demonstrates strong revenue growth and profitability metrics, positioning it well within the entertainment industry.
Balance Sheet
75
Positive
The balance sheet indicates a stable financial position with a debt-to-equity ratio of 0.58, showing moderate leverage. The return on equity (ROE) for TTM is 41.1%, highlighting high profitability relative to equity. An equity ratio of 47.0% indicates a balanced capital structure. While the company maintains a healthy equity position, there is room for improvement in managing debt levels to further optimize financial stability.
Cash Flow
85
Very Positive
Netflix's cash flow statement reveals a strong ability to generate cash, with a free cash flow growth rate of 22.8% over the previous year. The operating cash flow to net income ratio is 0.89, signifying efficient cash conversion. The free cash flow to net income ratio is also favorable at 0.83, indicating substantial cash flow generation relative to profits. The company exhibits robust cash flow performance, supporting its growth and operational needs effectively.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue39.00B33.72B31.62B29.70B25.00B
Gross Profit17.96B14.01B12.45B12.37B9.72B
EBITDA26.31B21.51B20.33B19.04B15.51B
Net Income8.71B5.41B4.49B5.12B2.76B
Balance Sheet
Total Assets53.63B48.73B48.59B44.58B39.28B
Cash, Cash Equivalents and Short-Term Investments9.58B7.14B6.06B6.03B8.21B
Total Debt17.99B16.97B16.93B18.12B18.51B
Total Liabilities28.89B28.14B27.82B28.74B28.22B
Stockholders Equity24.74B20.59B20.78B15.85B11.07B
Cash Flow
Free Cash Flow6.92B6.93B1.62B-131.97M1.93B
Operating Cash Flow7.36B7.27B2.03B392.61M2.43B
Investing Cash Flow-2.18B541.75M-2.08B-1.34B-505.35M
Financing Cash Flow-4.07B-5.95B-664.25M-1.15B1.24B

Netflix Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1147.87
Price Trends
50DMA
1230.48
Negative
100DMA
1130.49
Positive
200DMA
1012.89
Positive
Market Momentum
MACD
-23.55
Positive
RSI
36.11
Neutral
STOCH
17.85
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NFLX, the sentiment is Neutral. The current price of 1147.87 is below the 20-day moving average (MA) of 1208.29, below the 50-day MA of 1230.48, and above the 200-day MA of 1012.89, indicating a neutral trend. The MACD of -23.55 indicates Positive momentum. The RSI at 36.11 is Neutral, neither overbought nor oversold. The STOCH value of 17.85 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for NFLX.

Netflix Risk Analysis

Netflix disclosed 31 risk factors in its most recent earnings report. Netflix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Netflix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$23.54B11.1819.96%0.98%15.70%26.73%
75
Outperform
$487.76B48.9243.55%14.28%46.86%
73
Outperform
$212.71B24.1711.01%0.86%5.00%144.65%
70
Outperform
$12.32B-2.47%17.32%87.79%
66
Neutral
$8.17B-0.11%1.70%-1.75%99.73%
57
Neutral
$31.47B-27.69%-5.58%-254.85%
55
Neutral
HK$63.39B-0.67-4.21%5.33%-2.16%-18.87%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NFLX
Netflix
1,147.87
517.52
82.10%
PARA
Paramount Global
12.31
2.28
22.73%
DIS
Walt Disney
118.32
33.10
38.84%
ROKU
Roku
83.64
28.03
50.40%
FOXA
Fox
54.89
16.04
41.29%
WBD
Warner Bros
12.72
5.70
81.20%

Netflix Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Netflix Appoints Elinor Mertz to Board of Directors
Positive
Jun 24, 2025

On June 22, 2025, Elinor Mertz was appointed to the Netflix Board of Directors and the Audit Committee, while Leslie Kilgore transitioned to chair the Compensation Committee. The appointment of Mertz, who has a strong background in finance from her tenure at Airbnb and previous roles at Netflix, is expected to enhance the company’s strategic vision and innovation efforts. Concurrently, the Board rejected Jay Hoag’s resignation despite his low attendance in 2024, citing his valuable contributions and commitment to the Board’s activities.

The most recent analyst rating on (NFLX) stock is a Buy with a $1040.00 price target. To see the full list of analyst forecasts on Netflix stock, see the NFLX Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Netflix Board Member Jay Hoag Offers Resignation
Neutral
Jun 6, 2025

On June 5, 2025, Netflix held its annual stockholders meeting where several key proposals were voted on. Notably, Jay Hoag did not receive a majority of votes for his re-election to the board, prompting him to offer his resignation, which is under consideration by the Nominating and Governance Committee. The appointment of Ernst & Young LLP as the independent registered public accounting firm was ratified, and executive officer compensation was approved. However, several non-binding stockholder proposals, including those related to climate transition planning and amendments to the Code of Ethics, were not approved.

The most recent analyst rating on (NFLX) stock is a Buy with a $850.00 price target. To see the full list of analyst forecasts on Netflix stock, see the NFLX Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 20, 2025