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Netflix (NFLX)
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Netflix (NFLX) AI Stock Analysis

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Netflix

(NASDAQ:NFLX)

Rating:79Outperform
Price Target:
$1,462.00
▲(16.93%Upside)
Netflix exhibits strong financial performance and positive earnings outlook, driving a high overall score. The bullish technical indicators support near-term positive momentum, though the high P/E ratio suggests potential overvaluation risks. Strategic investments and leadership changes bolster long-term growth potential, but operating margin pressures could pose challenges.
Positive Factors
AI Integration
Netflix is an AI beneficiary for both content creation and cost savings, which creates a multi-year opportunity for increased operating income.
Long-term Position
Netflix is a key component of any subscriber must-have list or bundle, indicating a strong long-term position.
Subscriber and Earnings Momentum
Netflix shares will be fueled by continued positive subscriber and earnings momentum in addition to evolving advertising and live opportunities.
Negative Factors
Advertiser Base
Netflix advertising growth exceeds 50% year-over-year, though their advertiser base remains primarily large brand advertisers.
Aggressive Estimates
Street estimates are seen as aggressive on UCAN revenue and overall operating income, with anticipated upside potentially being more muted.

Netflix (NFLX) vs. SPDR S&P 500 ETF (SPY)

Netflix Business Overview & Revenue Model

Company DescriptionNetflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages. The company provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services in the United States. The company has approximately 222 million paid members in 190 countries. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.
How the Company Makes MoneyNetflix primarily makes money through a subscription-based revenue model. It offers various subscription plans that provide users with access to its streaming library, with pricing tiers based on factors such as video quality (SD, HD, or Ultra HD) and the number of simultaneous streams allowed. The majority of Netflix's revenue comes from monthly fees paid by subscribers who gain unlimited access to the company's content library. Additionally, Netflix invests heavily in producing original content, which not only helps in retaining existing subscribers but also attracts new ones. While Netflix licenses content from other studios and producers, the ownership and distribution of original content help Netflix control costs and gain long-term value from its investments. The company does not rely on advertising revenue, which is a significant differentiator from many competitors in the streaming and traditional television landscape.

Netflix Key Performance Indicators (KPIs)

Any
Any
Total Paid Memberships
Total Paid Memberships
Shows the total number of paying subscribers, indicating Netflix's market reach, revenue potential, and overall popularity among consumers.
Chart InsightsNetflix's total paid memberships have shown robust growth, particularly accelerating in 2024, with a notable increase of over 19 million subscribers. This growth is attributed to a diverse content slate and strategic advertising initiatives, as highlighted in the latest earnings call. The introduction of an ad-supported plan has significantly boosted sign-ups, contributing to a doubling of ad revenue. Despite FX volatility and increased content spending, Netflix's strategic investments in ads and gaming are expected to sustain momentum and enhance operating margins in 2025.
Data provided by:Main Street Data

Netflix Earnings Call Summary

Earnings Call Date:Jul 17, 2025
(Q1-2025)
|
% Change Since: 28.50%|
Next Earnings Date:Oct 15, 2025
Earnings Call Sentiment Positive
The earnings call reflects a generally positive outlook with strong revenue figures, stable retention, and promising growth in advertising revenue. Netflix's strategic global content investments and innovations in AI further bolster the positive sentiment. However, some challenges remain, such as anticipated operating margin pressures and limited growth impact from extra member accounts and gaming.
Q1-2025 Updates
Positive Updates
Strong Revenue and Market Position
Netflix reported over $40 billion in revenue and has over 300 million paid households, representing an audience of over 700 million individuals. They lead in streaming view share, indicating a strong market position with significant growth potential.
Stable Consumer Sentiment and Retention
Despite economic uncertainties, Netflix reported stable retention and strong engagement. Recent price changes and plan take rates have been in line with expectations, showing resilience in consumer sentiment.
Advertising Revenue Growth
Netflix expects to double its advertising revenue in 2025, supported by a successful rollout of its proprietary ad-tech platform in Canada and the U.S., with plans to expand globally.
Innovations in AI and Content Creation
Netflix is leveraging AI to improve content creation processes, making movies not only cheaper but potentially better. They are actively using AI tools for set references, VFX, and more.
Commitment to Global Content Production
Netflix announced significant commitments to content production in the U.K., Mexico, and Korea, demonstrating a strong global production strategy.
Negative Updates
Operating Margin Pressure
Despite a strong first half performance, Netflix forecasts lower operating margins in the second half due to increased content expenses and sales/marketing costs.
Minor Impact of Extra Member Accounts
While extra member accounts provide flexibility, they are not expected to be a major driver of Netflix's business growth in the foreseeable future.
Limited Progress in Gaming
Netflix's gaming segment, while showing some progress, remains a small fraction of the overall content budget. The company acknowledges it is in the early stages of learning and iterating in this space.
Company Guidance
During the Netflix Q1 2025 earnings call, executives shared several key metrics and guidance details. Greg Peters highlighted Netflix's current business strength with over $40 billion in revenue, over 300 million paid households, and an audience of over 700 million individuals, while capturing less than 10% of TV hours and about 6% of consumer spend in ad revenue in its served markets. Despite potential global economic uncertainties, Netflix's retention remains strong, with stable engagement and plan mix, and the company continues to see resilience in its entertainment value with a low-cost ad plan starting at $7.99 in the U.S. and Canada. The company expects to maintain a 29% operating margin for the full year, with content expenses ramping up in the latter half. Netflix aims to double its advertising revenue in 2025, leveraging its proprietary ad-tech platform, and anticipates significant growth in its gaming business, targeting a $140 billion consumer spend opportunity. The guidance also includes an expectation for growing free cash flow, primarily redeployed into share buybacks, absent major M&A activities.

Netflix Financial Statement Overview

Summary
Netflix demonstrates strong financial health with consistent revenue and profit growth, efficient cost management, and robust cash flow generation. The balance sheet is stable with manageable leverage, though further debt reduction could strengthen the financial position. The company's financial performance reflects effective management and a solid foundation for future growth.
Income Statement
85
Very Positive
Netflix's income statement shows a strong performance with a consistent upward trend in revenues and profits. The TTM figures indicate a Gross Profit Margin of 46.87% and a Net Profit Margin of 23.08%, reflecting high profitability. Revenue Growth Rate is robust at 2.93% (TTM), with a notable improvement from the previous year. EBIT and EBITDA margins at 27.64% and 56.61% respectively, indicating efficient operations. Overall, the company exhibits strong revenue growth and profitability.
Balance Sheet
78
Positive
The balance sheet highlights a solid financial position with a Debt-to-Equity Ratio of 0.63, showcasing moderate leverage. The Equity Ratio stands at 46.13%, indicating a stable capital structure. Return on Equity is strong at 38.57%, reflecting efficient utilization of shareholder funds. While the leverage is manageable, further reduction could enhance financial stability.
Cash Flow
80
Positive
Cash flow analysis reveals strong cash generation with an Operating Cash Flow to Net Income Ratio of 0.86, indicating efficient cash conversion. Free Cash Flow Growth Rate is 7.58% (TTM), showing robust cash flow growth. The Free Cash Flow to Net Income Ratio of 0.80 indicates good free cash flow relative to profits, supporting liquidity and potential for reinvestment.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue39.00B33.72B31.62B29.70B25.00B
Gross Profit17.96B14.01B12.45B12.37B9.72B
EBITDA24.88B21.51B20.33B19.04B15.51B
Net Income8.71B5.41B4.49B5.12B2.76B
Balance Sheet
Total Assets53.63B48.73B48.59B44.58B39.28B
Cash, Cash Equivalents and Short-Term Investments9.58B7.14B6.06B6.03B8.21B
Total Debt17.99B16.97B16.93B18.12B18.51B
Total Liabilities28.89B28.14B27.82B28.74B28.22B
Stockholders Equity24.74B20.59B20.78B15.85B11.07B
Cash Flow
Free Cash Flow6.92B6.93B1.62B-131.97M1.93B
Operating Cash Flow7.36B7.27B2.03B392.61M2.43B
Investing Cash Flow-2.18B541.75M-2.08B-1.34B-505.35M
Financing Cash Flow-4.07B-5.95B-664.25M-1.15B1.24B

Netflix Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1250.31
Price Trends
50DMA
1223.24
Positive
100DMA
1097.59
Positive
200DMA
979.82
Positive
Market Momentum
MACD
11.89
Positive
RSI
49.32
Neutral
STOCH
32.04
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NFLX, the sentiment is Neutral. The current price of 1250.31 is below the 20-day moving average (MA) of 1272.41, above the 50-day MA of 1223.24, and above the 200-day MA of 979.82, indicating a neutral trend. The MACD of 11.89 indicates Positive momentum. The RSI at 49.32 is Neutral, neither overbought nor oversold. The STOCH value of 32.04 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for NFLX.

Netflix Risk Analysis

Netflix disclosed 31 risk factors in its most recent earnings report. Netflix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Netflix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$23.93B13.8316.89%0.97%15.70%26.73%
79
Outperform
$536.33B59.0840.84%14.11%47.22%
DIDIS
78
Outperform
$213.90B24.308.75%0.84%5.33%431.28%
73
Outperform
$13.09B-4.34%17.30%81.72%
61
Neutral
$40.89B-1.56-12.05%3.97%2.10%-69.66%
WBWBD
60
Neutral
$29.76B-27.69%-5.58%-254.85%
58
Neutral
$9.16B-28.56%1.54%-4.50%-898.86%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NFLX
Netflix
1,250.31
607.27
94.44%
PARA
Paramount Global Class B
12.97
1.55
13.57%
DIS
Walt Disney
119.82
23.87
24.88%
ROKU
Roku
90.90
28.13
44.81%
FOXA
Fox
55.68
19.00
51.80%
WBD
Warner Bros
12.58
4.06
47.65%

Netflix Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Netflix Appoints Elinor Mertz to Board of Directors
Positive
Jun 24, 2025

On June 22, 2025, Elinor Mertz was appointed to the Netflix Board of Directors and the Audit Committee, while Leslie Kilgore transitioned to chair the Compensation Committee. The appointment of Mertz, who has a strong background in finance from her tenure at Airbnb and previous roles at Netflix, is expected to enhance the company’s strategic vision and innovation efforts. Concurrently, the Board rejected Jay Hoag’s resignation despite his low attendance in 2024, citing his valuable contributions and commitment to the Board’s activities.

The most recent analyst rating on (NFLX) stock is a Buy with a $1040.00 price target. To see the full list of analyst forecasts on Netflix stock, see the NFLX Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Netflix Board Member Jay Hoag Offers Resignation
Neutral
Jun 6, 2025

On June 5, 2025, Netflix held its annual stockholders meeting where several key proposals were voted on. Notably, Jay Hoag did not receive a majority of votes for his re-election to the board, prompting him to offer his resignation, which is under consideration by the Nominating and Governance Committee. The appointment of Ernst & Young LLP as the independent registered public accounting firm was ratified, and executive officer compensation was approved. However, several non-binding stockholder proposals, including those related to climate transition planning and amendments to the Code of Ethics, were not approved.

The most recent analyst rating on (NFLX) stock is a Buy with a $850.00 price target. To see the full list of analyst forecasts on Netflix stock, see the NFLX Stock Forecast page.

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Reed Hastings Transitions to Netflix Chairman Role
Positive
Apr 17, 2025

On April 11, 2025, Reed Hastings announced his transition from an executive officer role to Chairman of the Board, effective April 17, 2025, while Timothy Haley decided not to seek re-election as a director. In Q1 2025, Netflix reported a 13% increase in revenue and a 27% rise in operating income year-over-year, driven by membership growth and higher pricing. The company successfully launched its ad tech platform in the US and plans further expansion. Netflix remains optimistic about its 2025 content slate and aims to sustain revenue growth and expand its operating margin.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 25, 2025