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McDonald's (MCD)
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McDonald's (MCD) AI Stock Analysis

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MCD

McDonald's

(NYSE:MCD)

Rating:70Outperform
Price Target:
$336.00
▲(7.62% Upside)
McDonald's overall stock score reflects strong financial performance with high profitability and efficient cash management. The technical analysis indicates a stable upward trend, while valuation metrics suggest fair pricing. The earnings call reveals moderate growth with significant challenges in the U.S. market, balancing the positive developments internationally.
Positive Factors
Customer Traffic
An increased focus to regain core customer traffic is being observed, which could positively impact McDonald's performance.
International Markets
Trends in international markets like Europe and China are showing strong performance and market share gains for McDonald's.
Product Innovation
The introduction of new menu items and marketing strategies, such as the Snack Wraps and other regional launches, have driven traffic and sales.
Negative Factors
Consumer Spending
There is a continued double digit traffic weakness of the US lower income consumer, which poses a challenge for McDonald's.
Product Performance
The Chicken Strips did not perform well, with strong initial sales that quickly fell away amid poor media and customer reviews.
Sales Cannibalization
Poor economics and high sales cannibalization for new units are concerning themes across multiple markets.

McDonald's (MCD) vs. SPDR S&P 500 ETF (SPY)

McDonald's Business Overview & Revenue Model

Company DescriptionMcDonald's Corporation (MCD) is a global fast-food restaurant chain headquartered in Chicago, Illinois. It operates in the quick-service restaurant sector, primarily serving hamburgers, fries, chicken, salads, breakfast items, and beverages. As one of the largest and most recognizable brands in the world, McDonald's operates thousands of locations worldwide, offering both dine-in and drive-thru services. The company has also expanded its menu to include healthier options and is continually adapting to changing consumer preferences.
How the Company Makes MoneyMcDonald's generates revenue through a combination of company-operated restaurants and franchising fees. The primary revenue streams include sales from its own restaurants and rental income and royalties from franchisees. Franchisees pay an initial franchise fee and ongoing royalties based on a percentage of their sales. Additionally, McDonald's earns revenue from the sale of food and beverages, as well as through strategic partnerships, including collaborations with delivery services like Uber Eats and partnerships for promotional items. The company also benefits from economies of scale, allowing it to negotiate favorable terms with suppliers, ultimately contributing to its profitability.

McDonald's Key Performance Indicators (KPIs)

Any
Any
Comparable Sales Growth
Comparable Sales Growth
Measures the increase or decrease in sales at existing locations, providing insight into the company's ability to grow sales without expanding its footprint. It reflects customer demand and operational efficiency.
Chart InsightsMcDonald's comparable sales growth has significantly slowed since its peak in 2021, with recent declines reflecting macroeconomic challenges. The latest earnings call highlights a 1% global comp sales decline, with a sharper 3.6% drop in the U.S. due to pressures on low and middle income consumers. Despite these challenges, the McValue platform and successful marketing campaigns are helping maintain a positive guest count gap. Internationally, mixed performance persists, but market share gains in France offer a silver lining. The company remains cautious but optimistic about achieving its 2025 financial targets.
Data provided by:Main Street Data

McDonald's Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
The earnings call displayed a mix of positive outcomes in international markets and digital advancements, contrasted by challenges in the U.S. market due to declining low-income consumer visits and inflationary pressures. Despite these challenges, there is optimism with strategic efforts in menu pricing and technology enhancements.
Q2-2025 Updates
Positive Updates
Global Sales Growth
McDonald's delivered global system-wide sales growth of over 6% in constant currency and global comparable sales growth of nearly 4%, with positive guest counts globally.
International Market Success
Internationally Operated Market segment comp sales increased by 4%, with all markets driving positive growth. International Developmental Licensed Markets delivered over 5.5% comp sales growth, led by Japan.
Strong Performance in Germany
Germany achieved positive sales and guest count gaps versus competitors and gained market share with a clear EDAP menu and new marketing strategies like the Chicken Big Mac.
Digital and Technology Advancements
Progress in digital initiatives such as edge computing with Google, geofencing technology, and a global finance system aimed at modernizing operations and enhancing customer experiences.
U.S. Consumer Engagement
The $5 Meal Deal and the reintroduction of Snack Wraps at a $2.99 price point showed positive consumer responses, with franchisees supporting nationally advertised pricing.
Negative Updates
U.S. Consumer Challenges
Comp sales in the U.S. were up only 2.5%, with low-income consumer visits declining by double digits, contributing to overall challenging QSR traffic.
Inflationary Pressures
Continued high inflation impacted operations, particularly in Europe where beef prices increased by 20%, causing challenges in pricing and menu strategies.
Breakfast Daypart Weakness
Breakfast remains the most economically sensitive daypart, with industry-wide declines as consumers opt to skip breakfast or eat at home.
Company Guidance
During McDonald's Second Quarter 2025 Investor Conference Call, the company reported a global system-wide sales growth of over 6% in constant currency and a global comparable sales increase of nearly 4%. The Internationally Operated Market (IOM) segment saw 4% comp sales growth, while the International Developmental Licensed (IDL) Markets reported comp sales growth of more than 5.5%, led by Japan. In the U.S., comp sales rose by 2.5%. The company aims to reach 250 million 90-day active loyalty users by the end of 2027 and has already achieved over 185 million across 60 markets. Adjusted earnings per share for the quarter were $3.19, with an adjusted operating margin of nearly 47% for the first half of the year. McDonald's plans to open approximately 2,200 restaurants globally in 2025, with a target of slightly over 4% unit growth. Despite industry headwinds, McDonald's remains confident in its ability to drive long-term profitable growth.

McDonald's Financial Statement Overview

Summary
McDonald's demonstrates strong profitability with a consistent increase in gross profit margin and EBIT margin. However, high leverage and negative equity on the balance sheet pose financial risks. Robust cash flow generation supports dividends and buybacks, but future stability may be threatened by market changes.
Income Statement
85
Very Positive
McDonald's demonstrates strong profitability with a consistent increase in gross profit margin and EBIT margin over the years. The TTM (Trailing-Twelve-Months) gross profit margin is approximately 56.8%, and the EBIT margin is 45.2%, indicating efficient cost management and operational excellence. Revenue growth has been steady, with a notable increase in recent years. However, slightly declining revenue in the TTM compared to 2024 could be an area to monitor.
Balance Sheet
65
Positive
The balance sheet reflects high leverage, with a negative stockholders' equity indicating more liabilities than assets. The debt-to-equity ratio is not meaningful due to negative equity, but the company maintains a significant level of total debt. Despite this, McDonald's has managed to operate with a consistent return on equity, underlining its ability to generate profits. The equity ratio is negative, suggesting high financial risk due to leverage.
Cash Flow
78
Positive
McDonald's shows robust cash flow generation with a strong operating cash flow to net income ratio of 1.16 in the TTM, reflecting effective cash conversion from earnings. Free cash flow growth is consistent, supporting dividend payments and share buybacks. However, the company's high leverage may pose risks to future cash flow stability if market conditions change.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue26.06B25.92B25.50B23.18B23.22B19.21B
Gross Profit14.85B14.71B14.56B13.21B12.58B9.75B
EBITDA14.25B13.95B13.86B10.90B12.18B9.11B
Net Income8.39B8.22B8.47B6.18B7.55B4.73B
Balance Sheet
Total Assets59.55B55.18B56.15B50.44B53.85B52.63B
Cash, Cash Equivalents and Short-Term Investments1.88B1.08B4.58B2.58B4.71B3.45B
Total Debt55.87B51.95B53.09B48.70B49.35B51.46B
Total Liabilities62.31B58.98B60.85B56.44B58.46B60.45B
Stockholders Equity-2.76B-3.80B-4.71B-6.00B-4.60B-7.82B
Cash Flow
Free Cash Flow6.90B6.67B7.25B5.49B7.10B4.62B
Operating Cash Flow9.79B9.45B9.61B7.39B9.14B6.27B
Investing Cash Flow-3.65B-5.35B-3.18B-2.68B-2.17B-1.55B
Financing Cash Flow-5.06B-7.50B-4.37B-6.58B-5.60B-2.25B

McDonald's Technical Analysis

Technical Analysis Sentiment
Positive
Last Price312.22
Price Trends
50DMA
300.22
Positive
100DMA
305.08
Positive
200DMA
299.92
Positive
Market Momentum
MACD
3.40
Negative
RSI
59.20
Neutral
STOCH
66.23
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCD, the sentiment is Positive. The current price of 312.22 is above the 20-day moving average (MA) of 307.69, above the 50-day MA of 300.22, and above the 200-day MA of 299.92, indicating a bullish trend. The MACD of 3.40 indicates Negative momentum. The RSI at 59.20 is Neutral, neither overbought nor oversold. The STOCH value of 66.23 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MCD.

McDonald's Risk Analysis

McDonald's disclosed 33 risk factors in its most recent earnings report. McDonald's reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

McDonald's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$15.32B26.20-14.74%1.44%3.65%5.71%
70
Outperform
$223.32B26.85-216.57%2.24%1.17%2.09%
67
Neutral
$57.01B37.5942.59%8.57%10.72%
66
Neutral
$98.47B37.11-47.07%2.78%0.60%-35.19%
64
Neutral
$40.81B29.04-19.43%1.90%11.30%-7.82%
62
Neutral
$1.96B10.9899.35%8.51%1.31%-1.46%
61
Neutral
$17.75B12.56-5.49%3.02%1.43%-14.12%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MCD
McDonald's
312.22
30.96
11.01%
CMG
Chipotle
42.41
-13.22
-23.76%
DPZ
Domino's Pizza
452.55
45.70
11.23%
SBUX
Starbucks
88.02
-4.48
-4.84%
WEN
Wendy's
10.46
-5.26
-33.46%
YUM
Yum! Brands
145.47
12.16
9.12%

McDonald's Corporate Events

Executive/Board ChangesShareholder MeetingsBusiness Operations and Strategy
McDonald’s Annual Shareholders’ Meeting Decisions Unveiled
Neutral
May 23, 2025

On May 20, 2025, McDonald’s Corporation held its Annual Shareholders’ Meeting where key decisions were made regarding the company’s governance and strategic direction. The meeting included the election of 11 board members, approval of executive compensation, and ratification of Ernst & Young LLP as the independent auditor for 2025. Shareholder proposals on advertising risks, climate transition plans, and diversity in executive compensation were also considered, but did not receive majority support, indicating the company’s current strategic priorities and stakeholder interests.

The most recent analyst rating on (MCD) stock is a Buy with a $345.00 price target. To see the full list of analyst forecasts on McDonald’s stock, see the MCD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025