Market Share GainsMcDonald's is positioned for market share gains with likely benefits from an increased focus on everyday value, menu innovation, marketing, and digital gains.
Marketing StrategyMajor marketing blitzes will be supported by about $40M from McDonald's corporate, along with franchisee contributions.
Sales MomentumSales momentum in the US is expected to improve driven by strengthening value perceptions from the Extra Value Meal relaunch, menu innovation, and marketing.