Loyalty Program ExpansionThe company plans to grow the base of MyMcDonald's Rewards loyalty program users, which has been successful in increasing visit frequency for active members.
Market Share GainsMcDonald's is expected to be positioned for market share gains with benefits from an increased focus on everyday value, menu innovation, marketing, and digital gains.
Value Meal RelaunchSales momentum in the US is expected to improve in 4Q driven by strengthening value perceptions from the Extra Value Meal relaunch, menu innovation, and marketing.