Strong System-Wide Sales Growth
System-wide sales of nearly $140 billion in 2025, up 5.5% in constant currency for the full year, reflecting accelerating new restaurant openings and broad-based comp strength.
Robust Comparable Sales and Guest Count Momentum
Global comparable sales up 5.7% in Q4 2025 with positive comparable guest counts; U.S. Q4 comps up 6.8% (driven by check and guest count growth); International operated markets comps up 5.2%; International developmental license markets comps up 4.5%.
Store Growth Acceleration
Opened ~2,275 gross restaurants in 2025 (net openings ~1,880); targeting ~2,600 gross openings in 2026 and on track for 50,000 restaurants by end of 2027; expecting ~4.5% unit growth in 2026 from ~2,100 net restaurant additions.
Marketing and Cultural Reach
Record-setting global campaigns: largest global campaign (Minecraft movie), MONOPOLY drove ~500 million games played and significant digital acquisition, Grinch campaign produced the highest single sales day in company history and sold ~50 million pairs of themed socks in early days of the promotion.
Loyalty and Digital Expansion
Major digital traction: ~46 million 90-day active users in the U.S. app (during MONOPOLY) and nearly 210 million 90-day active users across 70 markets in 2025; loyalty members demonstrated materially higher visit frequency (example: U.S. customers visited ~10.5x before joining and ~26x after joining).
Menu and Category Wins
Successful menu innovations and rollouts: Snack Wraps return in U.S., McWings in Australia, Big Arch scaling (permanent in UK), Best Burger rolled out in 85+ markets, McCrispy equity deployed in major markets, and chicken category share grew across top 10 markets.
Financial Performance and Margin Resilience
Adjusted EPS of $3.12 for the quarter (includes $0.10 FX benefit); adjusted EPS on a constant currency basis up ~7% YoY for the quarter; full-year adjusted operating margin of 46.9%; total restaurant margin dollars > $15 billion; targeting operating margin expansion in 2026.
Capital Allocation and Cash Conversion
2025 CapEx of $3.4 billion (slightly above guidance as investments accelerated); 2026 CapEx guidance $3.7–$3.9 billion to support openings; targeting net income to free cash flow conversion in low- to mid-80% range (84% in 2025); continued dividend priority and share repurchases with excess FCF.