Global Sales Growth
McDonald's delivered global system-wide sales growth of over 6% in constant currency and global comparable sales growth of nearly 4%, with positive guest counts globally.
International Market Success
Internationally Operated Market segment comp sales increased by 4%, with all markets driving positive growth. International Developmental Licensed Markets delivered over 5.5% comp sales growth, led by Japan.
Strong Performance in Germany
Germany achieved positive sales and guest count gaps versus competitors and gained market share with a clear EDAP menu and new marketing strategies like the Chicken Big Mac.
Digital and Technology Advancements
Progress in digital initiatives such as edge computing with Google, geofencing technology, and a global finance system aimed at modernizing operations and enhancing customer experiences.
U.S. Consumer Engagement
The $5 Meal Deal and the reintroduction of Snack Wraps at a $2.99 price point showed positive consumer responses, with franchisees supporting nationally advertised pricing.