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Wendy's (WEN)
NASDAQ:WEN
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Wendy's (WEN) AI Stock Analysis

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WEN

Wendy's

(NASDAQ:WEN)

Rating:63Neutral
Price Target:
$11.50
▲(11.33% Upside)
Wendy's overall stock score reflects a balance of stable profitability and attractive valuation against challenges in revenue growth and U.S. market performance. Strong international growth and strategic initiatives provide a positive outlook, but high leverage and domestic market pressures remain concerns.
Positive Factors
Financial Stability
Valuation on lowered expectations protects further downside with a current 8-8.5% yield on estimated future free cash flow, suggesting some level of financial stability.
International Growth
International markets continue to be the bright spot, with international SWS growth at 8.7% and +1.8% SSS suggesting that the brand has the potential to penetrate in more geographies.
Menu Innovation
Management's effort to swiftly address the traffic declines with new menu innovation, including chicken tenders and beverages planned, is applauded.
Negative Factors
Advertising Budget
The lower 2H25 advertising budget due to underperforming sales will leave sales pressured as burger competitors amplify value & innovation efforts.
Competitive Pressure
Wendy's is facing competitive pressure from McDonald's, which is determined to take market share.
Sales Decline
QTD trends appear to be slower with July down 5-6%, indicating potential for lower global system sales growth.

Wendy's (WEN) vs. SPDR S&P 500 ETF (SPY)

Wendy's Business Overview & Revenue Model

Company DescriptionThe Wendy's Company, together with its subsidiaries, operates as a quick-service restaurant company. It operates through three segments: Wendy's U.S., Wendy's International, and Global Real Estate & Development. The company is involved in operating, developing, and franchising a system of quick-service restaurants specializing in hamburger sandwiches. As of January 2, 2022, it operated approximately 403 company-operated restaurants; 5,535 franchised restaurants in the United States; and 1,006 franchised restaurants internationally. The company also owns and leases real estate properties. It owns 485 and leases 1,235 properties, which are leased or subleased to franchisees. The company was formerly known as Wendy's/Arby's Group, Inc. and changed its name to The Wendy's Company in July 2011. The Wendy's Company was founded in 1969 and is headquartered in Dublin, Ohio.
How the Company Makes MoneyWendy's generates revenue primarily through the sale of food and beverages from its company-operated and franchised restaurants. The revenue model consists of two main streams: company-operated restaurant sales and franchise fees. Company-operated locations contribute directly to revenue through sales of menu items, while franchised locations pay Wendy's a percentage of their sales as royalties, along with initial franchise fees and ongoing service fees. Additionally, Wendy's benefits from strategic partnerships, such as collaborations with third-party delivery services, enhancing customer reach and convenience. Marketing initiatives and promotional campaigns also play a vital role in driving sales and strengthening brand loyalty, thereby contributing to overall revenue growth.

Wendy's Key Performance Indicators (KPIs)

Any
Any
Store Count by Type
Store Count by Type
Shows the distribution of different store formats, such as company-owned versus franchised locations, highlighting Wendy's growth strategy and market penetration.
Chart InsightsWendy's is experiencing robust international expansion, with franchised stores showing significant growth, while U.S. company-operated locations are declining. The earnings call highlights international sales growth and new store openings, aligning with the strategic focus on global markets. However, challenges persist in the U.S. with declining same restaurant sales and a tough consumer environment. Despite these headwinds, Wendy's remains committed to net unit growth and enhancing customer experience through innovation and technology, aiming to sustain long-term growth amidst a cautious financial outlook for 2025.
Data provided by:Main Street Data

Wendy's Earnings Call Summary

Earnings Call Date:Aug 08, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Neutral
While Wendy's demonstrated strong international growth and maintained a focus on long-term strategic initiatives, the call highlighted significant challenges in the U.S. market with declining sales and a revised outlook reflecting a more competitive and dynamic consumer environment. Marketing and operational complexities further compounded these issues, though efforts to streamline and improve execution were noted.
Q2-2025 Updates
Positive Updates
International Business Growth
The International segment delivered systemwide sales growth of 8.7% and grew adjusted EBITDA by 23.9%, showcasing strong performance and strategic investments enhancing global capabilities.
Net Unit Growth
Wendy's opened 118 new restaurants in the first half of the year, on track to deliver between 2% to 3% net new unit growth for the full year.
Adjusted EBITDA and EPS Increase
The company delivered adjusted EBITDA of $146.6 million and earnings per share of $0.29, both above the second quarter last year due to increased productivity and cost management.
Frosty Sales Surge
New launches of Frosty Swirls and Frosty Fusions led to Frosty sales increasing over 30% year-over-year in the second quarter.
Strong Free Cash Flow Generation
Wendy's generated $109.5 million of free cash flow in the first half of the year, demonstrating strong financial health.
Negative Updates
U.S. Sales Decline
Global systemwide sales declined 1.8% due to a decrease in U.S. same-restaurant sales, with U.S. same-restaurant sales down 3.6% driven by decreased traffic.
July U.S. Comps Down
U.S. same-restaurant sales in July were down between 5% and 6%, indicating a challenging consumer environment.
Lowered 2025 Outlook
Wendy's updated its outlook to anticipate a decline in full-year global systemwide sales between 3% and 5%, and adjusted EPS to range from $0.82 to $0.89, reflecting a more challenging environment.
Marketing and Programming Challenges
The 100 Days of Summer programming was too complex, leading to execution challenges and confusing messages to consumers.
Commodity Cost Pressures
Higher commodity costs, particularly beef, contributed to a contraction in U.S. company-operated restaurant margin.
Company Guidance
During the second quarter of fiscal 2025, Wendy's experienced a 1.8% decline in global systemwide sales, primarily due to a 3.6% decrease in U.S. same-restaurant sales. Despite this, Wendy's international segment showed strong performance with systemwide sales growth of 8.7% and a 23.9% increase in adjusted EBITDA. The company opened 118 new restaurants, maintaining a net new unit growth target of 2% to 3% for the year. Adjusted EBITDA for the quarter was $146.6 million, and earnings per share reached $0.29. Wendy's returned over $88 million to shareholders through dividends and share repurchases. Looking ahead, the company anticipates a 3% to 5% decline in full-year global systemwide sales, with adjusted EBITDA expected to range between $505 million and $525 million, and adjusted EPS between $0.82 and $0.89. Wendy's remains focused on improving customer satisfaction scores, which have already shown improvement, and advancing strategic priorities to strengthen its foundation and drive long-term growth.

Wendy's Financial Statement Overview

Summary
Wendy's financial performance is mixed. The income statement shows stable profitability margins but a concerning decline in revenue growth. The balance sheet indicates high leverage, increasing financial risk, while cash flow remains strong, providing some stability. Overall, the company needs to address revenue growth and leverage issues.
Income Statement
65
Positive
Wendy's income statement shows a mixed performance. The TTM data indicates a decline in revenue growth rate by 43.8%, which is concerning. However, the company maintains a stable net profit margin of 8.63% and a reasonable EBIT margin of 16.37%. The gross profit margin has decreased slightly from previous periods, indicating potential cost pressures. Overall, while profitability metrics remain stable, the significant drop in revenue growth is a key area of concern.
Balance Sheet
50
Neutral
The balance sheet reveals high leverage with a debt-to-equity ratio of 36.21 in the TTM period, which is significantly higher than previous years, indicating increased financial risk. Return on equity is low at 1.01%, reflecting limited returns on shareholder investment. The equity ratio is also low, suggesting a heavy reliance on debt financing. These factors highlight potential financial instability and risk.
Cash Flow
70
Positive
Cash flow analysis shows a positive trend with a 4.41% growth in free cash flow in the TTM period. The operating cash flow to net income ratio is 0.86, indicating good cash generation relative to net income. The free cash flow to net income ratio of 0.72 suggests that the company is generating sufficient free cash flow to cover its net income. Despite the positive cash flow metrics, the overall financial health is impacted by high leverage.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.23B2.25B2.18B2.10B1.90B1.73B
Gross Profit664.86M790.01M776.47M720.76M536.66M621.48M
EBITDA519.71M554.23M552.05M501.63M475.30M403.31M
Net Income192.06M194.36M204.44M177.37M200.39M117.83M
Balance Sheet
Total Assets4.89B5.03B5.18B5.50B5.10B5.04B
Cash, Cash Equivalents and Short-Term Investments281.23M450.51M516.04M745.89M249.44M306.99M
Total Debt4.09B4.09B4.14B4.28B3.86B3.68B
Total Liabilities4.78B4.78B4.87B5.03B4.66B4.49B
Stockholders Equity112.89M259.35M309.78M465.72M436.40M549.60M
Cash Flow
Free Cash Flow256.88M260.92M260.39M174.36M267.79M215.39M
Operating Cash Flow355.85M355.31M345.42M259.90M345.77M284.36M
Investing Cash Flow-137.61M-129.31M-86.55M-77.78M-154.67M-68.25M
Financing Cash Flow-413.40M-303.10M-504.30M288.67M-242.74M-157.91M

Wendy's Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price10.33
Price Trends
50DMA
10.49
Negative
100DMA
11.12
Negative
200DMA
13.08
Negative
Market Momentum
MACD
-0.04
Negative
RSI
50.36
Neutral
STOCH
30.73
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WEN, the sentiment is Neutral. The current price of 10.33 is above the 20-day moving average (MA) of 10.27, below the 50-day MA of 10.49, and below the 200-day MA of 13.08, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 50.36 is Neutral, neither overbought nor oversold. The STOCH value of 30.73 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for WEN.

Wendy's Risk Analysis

Wendy's disclosed 34 risk factors in its most recent earnings report. Wendy's reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wendy's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$24.60B23.4946.16%2.71%6.03%4.08%
73
Outperform
$15.71B27.09-14.74%1.40%3.65%5.71%
70
Outperform
$226.21B27.10-216.57%2.25%1.17%2.09%
69
Neutral
$8.62B53.95-16.09%0.36%22.74%87.07%
64
Neutral
$39.87B28.38-19.43%1.94%11.30%-7.82%
63
Neutral
$1.94B10.6199.35%7.55%1.31%-1.46%
61
Neutral
$17.97B12.87-5.30%2.97%1.26%-14.45%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WEN
Wendy's
10.33
-5.74
-35.72%
DRI
Darden Restaurants
210.14
57.46
37.63%
DPZ
Domino's Pizza
463.83
61.39
15.25%
MCD
McDonald's
314.38
31.47
11.12%
YUM
Yum! Brands
144.58
13.27
10.11%
WING
Wingstop
309.79
-51.23
-14.19%

Wendy's Corporate Events

Executive/Board Changes
Wendy’s Approves Stock-Based Retention Awards for Executives
Neutral
Jul 30, 2025

On July 24, 2025, Wendy’s Board of Directors approved stock-based retention awards for its executive leadership team, excluding Interim CEO Ken Cook, to ensure smooth leadership transition and continuity. These awards, effective August 12, 2025, include restricted stock units and stock options for key executives like E.J. Wunsch and Lindsay J. Radkoski, vesting over two years, contingent on continued employment.

Executive/Board ChangesBusiness Operations and Strategy
Wendy’s Appoints Pete Suerken as U.S. President
Positive
Jul 22, 2025

On July 22, 2025, Wendy’s announced the appointment of Pete Suerken as President, U.S., succeeding Abigail Pringle, who will depart the company after a transition period. Suerken, who has a strong background in supply chain management and innovation, is expected to drive profitability and growth for Wendy’s U.S. operations. This leadership change aims to enhance Wendy’s operational excellence and strategic priorities, benefiting franchisees, employees, and shareholders.

Executive/Board ChangesBusiness Operations and Strategy
Wendy’s CEO Resignation and Interim Leadership Change
Neutral
Jul 8, 2025

On July 1, 2025, Kirk Tanner announced his resignation as President and CEO of Wendy’s to join The Hershey Company, effective July 18, 2025. Ken Cook, the current CFO, will serve as Interim CEO while continuing his CFO role. The Board has initiated a search for a permanent CEO. Additionally, Bradley G. Peltz was elected to the Board, replacing Matthew H. Peltz, who resigned to focus on other commitments. These leadership changes are part of Wendy’s strategic plan to continue its growth and enhance its market position.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 03, 2025