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Wendy's Company (WEN)
:WEN
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Wendy's (WEN) AI Stock Analysis

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WEN

Wendy's

(NASDAQ:WEN)

Rating:60Neutral
Price Target:
$11.00
▲(5.67% Upside)
Wendy's overall stock score is 60, reflecting a combination of stable profitability and attractive valuation, offset by challenges in revenue growth and high leverage. Technical indicators suggest bearish momentum, while the earnings call highlighted mixed performance with strong international growth but U.S. market challenges. The recent leadership change is a positive step towards addressing these issues.
Positive Factors
Financial Performance
Valuation on lowered expectations protects further downside with a current 8-8.5% yield on estimated future free cash flow, suggesting some level of financial stability.
International Markets
International markets continue to be the bright spot, with international SWS growth at 8.7% and +1.8% SSS suggesting that the brand has the potential to penetrate in more geographies.
Management Initiatives
Management's effort to swiftly address the traffic declines with new menu innovation, including chicken tenders and beverages planned, is applauded.
Negative Factors
Advertising and Marketing Challenges
The unsuccessful 100 Days of Summer campaign spread the marketing budget too thinly and increased operational complexity for franchisees.
Competitive Pressure
Wendy's is facing competitive pressure from McDonald's, which is determined to take market share.
Market and Sales Performance
QTD trends appear to be slower with July down 5-6%, indicating potential for lower global system sales growth.

Wendy's (WEN) vs. SPDR S&P 500 ETF (SPY)

Wendy's Business Overview & Revenue Model

Company DescriptionWendy's Company, commonly known as Wendy's, is a global fast-food restaurant chain headquartered in Dublin, Ohio. Established in 1969 by Dave Thomas, the company specializes in offering a diverse menu that includes fresh, never frozen beef hamburgers, chicken sandwiches, salads, and Frosty desserts. Wendy's operates primarily in the quick-service restaurant (QSR) sector and is known for its commitment to quality ingredients and innovative menu items. The company has a substantial presence in North America and has expanded into international markets, focusing on drive-thru service and digital ordering solutions.
How the Company Makes MoneyWendy's generates revenue primarily through the sale of food and beverages from its company-operated and franchised restaurants. The revenue model consists of two main streams: company-operated restaurant sales and franchise fees. Company-operated locations contribute directly to revenue through sales of menu items, while franchised locations pay Wendy's a percentage of their sales as royalties, along with initial franchise fees and ongoing service fees. Additionally, Wendy's benefits from strategic partnerships, such as collaborations with third-party delivery services, enhancing customer reach and convenience. Marketing initiatives and promotional campaigns also play a vital role in driving sales and strengthening brand loyalty, thereby contributing to overall revenue growth.

Wendy's Key Performance Indicators (KPIs)

Any
Any
Store Count by Type
Store Count by Type
Shows the distribution of different store formats, such as company-owned versus franchised locations, highlighting Wendy's growth strategy and market penetration.
Chart InsightsWendy's is experiencing robust international expansion, with franchised stores showing significant growth, while U.S. company-operated locations are declining. The earnings call highlights international sales growth and new store openings, aligning with the strategic focus on global markets. However, challenges persist in the U.S. with declining same restaurant sales and a tough consumer environment. Despite these headwinds, Wendy's remains committed to net unit growth and enhancing customer experience through innovation and technology, aiming to sustain long-term growth amidst a cautious financial outlook for 2025.
Data provided by:Main Street Data

Wendy's Earnings Call Summary

Earnings Call Date:Aug 08, 2025
(Q2-2025)
|
% Change Since: 4.52%|
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a mixed performance for Wendy's. While the international segment showed strong growth and the company succeeded with certain product innovations like the Frosty platform, challenges in the U.S. market, particularly in sales declines and the impact of a competitive environment, led to a downward revision in the company's outlook. The company's focus on improving execution and leveraging new data capabilities is expected to address these issues moving forward.
Q2-2025 Updates
Positive Updates
Strong International Performance
The International segment delivered systemwide sales growth of 8.7% and grew adjusted EBITDA by 23.9% in the second quarter.
Successful Frosty Innovation
Frosty sales increased over 30% year-over-year in the second quarter, driven by new additions to the Frosty platform.
Expansion of Global Footprint
Wendy's opened 118 new restaurants in the first half of the year and remains on track for 2% to 3% net new unit growth for the full year.
Improved Customer Satisfaction
Customer satisfaction scores for both traditional and digital orders improved in the U.S., correlating with potential future sales growth.
Strong Free Cash Flow Generation
The company generated $109.5 million of free cash flow in the first half of the year.
Shareholder Returns
Wendy's returned over $262 million to shareholders through dividends and share repurchases in the first half of the year.
Negative Updates
Decline in U.S. Sales
Global systemwide sales declined 1.8% due to a decrease in U.S. same-restaurant sales, with U.S. same-restaurant sales down 3.6%.
Challenging U.S. Environment
U.S. sales performance was negatively impacted by dynamic consumer behavior and a competitive environment, leading to a revised outlook.
Disappointing 100 Days of Summer Campaign
The campaign included too many initiatives, which caused confusion and execution challenges, resulting in suboptimal performance.
Decreased Full-Year Sales Outlook
The company now anticipates full-year global systemwide sales to decline between 3% and 5%.
Commodity Cost Pressures
Higher commodity costs, especially in beef, impacted margins, with an updated commodity inflation outlook of approximately 4% for the year.
July U.S. Sales Drop
U.S. same-restaurant sales in July were down between 5% and 6%.
Company Guidance
During The Wendy's Company earnings call for the second quarter of fiscal 2025, the company provided several key metrics and updates. Wendy's reported a global systemwide sales decline of 1.8% and U.S. same-restaurant sales down by 3.6%. However, the international segment showed strong growth, with an 8.7% increase in systemwide sales and a 23.9% rise in adjusted EBITDA. The company opened 118 new restaurants year-to-date, aiming for a net unit growth of 2% to 3% for the full year. Adjusted EBITDA for the quarter was $146.6 million, and earnings per share were $0.29, both above the previous year's second quarter. Looking ahead, Wendy's updated its full-year 2025 outlook, anticipating global systemwide sales to decline between 3% and 5%, with adjusted EBITDA projected between $505 million and $525 million, and adjusted EPS expected to be between $0.82 and $0.89. The company emphasized a simplified programming strategy for the remainder of 2025, focusing on chicken innovation and a new beverage lineup.

Wendy's Financial Statement Overview

Summary
Wendy's demonstrates consistent revenue growth and operational efficiency, but high financial leverage and declining equity levels pose risks. Stable cash flow generation is a positive, yet the significant debt load is concerning for long-term sustainability.
Income Statement
75
Positive
Wendy's has shown stable revenue growth over recent years, with Total Revenue increasing from $1.73 billion in 2021 to $1.93 billion in TTM (Trailing-Twelve-Months). However, there has been a slight decrease in Gross Profit Margin, from 35.8% in 2021 to 34.7% in TTM. The Net Profit Margin also saw minor fluctuations, from 6.8% in 2021 to 9.9% in TTM. Despite these fluctuations, the EBIT and EBITDA margins have been stable, indicating strong operational efficiency.
Balance Sheet
65
Positive
The company's balance sheet reveals a high Debt-to-Equity ratio of 31.3 in TTM, indicating significant leverage. Stockholders' Equity has been decreasing over time, which raises concerns about financial stability. The Equity Ratio also decreased to 2.6% in TTM, suggesting limited equity financing. These factors highlight a potential risk due to high leverage, despite the company's ability to maintain its asset base.
Cash Flow
70
Positive
Wendy's cash flow demonstrates consistent Operating Cash Flow, although there was a decrease from $355 million in 2024 to $340 million in TTM. Free Cash Flow has remained fairly stable, with a minor decline from $260 million in 2024 to $246 million in TTM. The Operating Cash Flow to Net Income Ratio remains strong, indicating effective cash conversion from earnings, but the high financing cash outflows suggest potential challenges in maintaining cash reserves.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.23B2.25B2.18B2.10B1.90B1.73B
Gross Profit664.86M790.01M776.47M720.76M536.66M621.48M
EBITDA519.71M554.23M552.05M501.63M475.30M403.31M
Net Income192.06M194.36M204.44M177.37M200.39M117.83M
Balance Sheet
Total Assets4.89B5.03B5.18B5.50B5.10B5.04B
Cash, Cash Equivalents and Short-Term Investments281.23M450.51M516.04M745.89M249.44M306.99M
Total Debt4.09B4.09B4.14B4.28B3.86B3.68B
Total Liabilities4.78B4.78B4.87B5.03B4.66B4.49B
Stockholders Equity112.89M259.35M309.78M465.72M436.40M549.60M
Cash Flow
Free Cash Flow256.88M260.92M260.39M174.36M267.79M215.39M
Operating Cash Flow355.85M355.31M345.42M259.90M345.77M284.36M
Investing Cash Flow-137.61M-129.31M-86.55M-77.78M-154.67M-68.25M
Financing Cash Flow-413.40M-303.10M-504.30M288.67M-242.74M-157.91M

Wendy's Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price10.41
Price Trends
50DMA
10.98
Negative
100DMA
11.77
Negative
200DMA
13.88
Negative
Market Momentum
MACD
-0.21
Negative
RSI
51.15
Neutral
STOCH
79.86
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WEN, the sentiment is Neutral. The current price of 10.41 is above the 20-day moving average (MA) of 10.30, below the 50-day MA of 10.98, and below the 200-day MA of 13.88, indicating a neutral trend. The MACD of -0.21 indicates Negative momentum. The RSI at 51.15 is Neutral, neither overbought nor oversold. The STOCH value of 79.86 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for WEN.

Wendy's Risk Analysis

Wendy's disclosed 34 risk factors in its most recent earnings report. Wendy's reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wendy's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$24.01B23.1446.16%2.77%6.03%4.08%
70
Outperform
$215.25B25.84-216.57%2.26%1.17%2.09%
69
Neutral
$9.55B57.18-16.09%0.34%22.74%87.07%
68
Neutral
$14.98B25.61-14.74%1.44%3.65%5.71%
66
Neutral
$39.44B28.06-19.43%1.88%11.30%-7.82%
61
Neutral
$17.22B11.49-5.93%3.08%1.37%-15.47%
60
Neutral
$1.93B10.5599.35%8.44%1.31%-1.46%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WEN
Wendy's
10.55
-5.68
-35.00%
DRI
Darden Restaurants
206.06
66.16
47.29%
DPZ
Domino's Pizza
450.59
12.59
2.87%
MCD
McDonald's
308.95
40.39
15.04%
YUM
Yum! Brands
146.77
11.61
8.59%
WING
Wingstop
325.59
-61.90
-15.97%

Wendy's Corporate Events

Executive/Board Changes
Wendy’s Approves Stock-Based Retention Awards for Executives
Neutral
Jul 30, 2025

On July 24, 2025, Wendy’s Board of Directors approved stock-based retention awards for its executive leadership team, excluding Interim CEO Ken Cook, to ensure smooth leadership transition and continuity. These awards, effective August 12, 2025, include restricted stock units and stock options for key executives like E.J. Wunsch and Lindsay J. Radkoski, vesting over two years, contingent on continued employment.

The most recent analyst rating on (WEN) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Wendy’s stock, see the WEN Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
Wendy’s Appoints Pete Suerken as U.S. President
Positive
Jul 22, 2025

On July 22, 2025, Wendy’s announced the appointment of Pete Suerken as President, U.S., succeeding Abigail Pringle, who will depart the company after a transition period. Suerken, who has a strong background in supply chain management and innovation, is expected to drive profitability and growth for Wendy’s U.S. operations. This leadership change aims to enhance Wendy’s operational excellence and strategic priorities, benefiting franchisees, employees, and shareholders.

The most recent analyst rating on (WEN) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Wendy’s stock, see the WEN Stock Forecast page.

Executive/Board ChangesBusiness Operations and Strategy
Wendy’s CEO Resignation and Interim Leadership Change
Neutral
Jul 8, 2025

On July 1, 2025, Kirk Tanner announced his resignation as President and CEO of Wendy’s to join The Hershey Company, effective July 18, 2025. Ken Cook, the current CFO, will serve as Interim CEO while continuing his CFO role. The Board has initiated a search for a permanent CEO. Additionally, Bradley G. Peltz was elected to the Board, replacing Matthew H. Peltz, who resigned to focus on other commitments. These leadership changes are part of Wendy’s strategic plan to continue its growth and enhance its market position.

The most recent analyst rating on (WEN) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Wendy’s stock, see the WEN Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Wendy’s Stockholders Approve Executive Compensation
Neutral
May 22, 2025

On May 21, 2025, Wendy’s held its Annual Meeting of Stockholders where all ten director nominees were elected, and Deloitte & Touche LLP was ratified as the independent accounting firm for 2025. Additionally, an advisory resolution on executive compensation was approved, while stockholder proposals on emissions reduction, worker-driven social responsibility, and single-use plastics were not approved.

The most recent analyst rating on (WEN) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on Wendy’s stock, see the WEN Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025