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Wingstop (WING)
NASDAQ:WING

Wingstop (WING) AI Stock Analysis

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WING

Wingstop

(NASDAQ:WING)

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Neutral 65 (OpenAI - 5.2)
Rating:65Neutral
Price Target:
$296.00
▲(9.33% Upside)
The score is driven by strong profitability and growth initiatives (unit expansion, Smart Kitchen, loyalty program) but is meaningfully offset by balance-sheet risk (negative equity/high leverage) and an expensive valuation (P/E 45). Technicals are supportive near-term, though momentum looks somewhat stretched and price remains below the 200-day average.
Positive Factors
High Profitability Margins
Sustained high gross and operating margins indicate durable unit economics across company and franchised stores. Strong margins provide capacity to fund marketing, tech rollouts and franchise support, insulating cash generation and reinvestment potential during multi‑quarter cycles.
Asset-light franchised unit growth
Rapid, franchised-led unit expansion scales revenue and royalty streams with limited capital intensity. System-wide growth increases brand presence and royalties, lowering incremental capital needs and enhancing long-term cash flow visibility if franchise pipeline remains productive.
Operational tech & loyalty initiatives
Smart Kitchen and a national loyalty program are structural improvements to throughput, unit economics and customer retention. Faster service cuts labor/overhead per order; loyalty can lift frequency and digital sales, supporting sustainable same-store sales recovery over multiple quarters.
Negative Factors
Negative shareholders' equity and leverage
Negative equity and elevated leverage create persistent financial risk: higher refinancing costs, covenant sensitivity, and constrained strategic flexibility. In downturns, capital access and investment pacing could be impaired, pressuring long‑term resilience and partner confidence.
Weak cash conversion to free cash flow
Low conversion of net income into free cash flow limits capacity to deleverage, return capital, or accelerate store investment without outside funding. Even with FCF growth, poor conversion signals operating working capital or capex timing issues that can persistently constrain flexibility.
Declining same-store sales and guidance revision
Material comps decline and lowered guidance reflect structural softness in key consumer segments. Prolonged demand weakness could slow franchise economics, pressure royalty growth and compress unit-level margins, making recovery reliant on execution of operational and marketing initiatives.

Wingstop (WING) vs. SPDR S&P 500 ETF (SPY)

Wingstop Business Overview & Revenue Model

Company DescriptionWingstop Inc., together with its subsidiaries, franchises and operates restaurants under the Wingstop brand name. Its restaurants offer classic wings, boneless wings, and tenders that are cooked-to-order, and hand-sauced-and-tossed in various flavors. As of December 25, 2021, the company had 1,695 franchised restaurants and 36 company-owned restaurants in 44 states and 7 countries worldwide. Wingstop Inc. was founded in 1994 and is headquartered in Addison, Texas.
How the Company Makes MoneyWingstop generates revenue primarily through the sale of food and beverages at its restaurants. The company operates a dual revenue model that includes company-operated locations and franchised restaurants. Revenue from company-owned stores contributes directly to its earnings, while franchise fees and ongoing royalties from franchisees provide a significant revenue stream. Key revenue sources include sales of chicken wings, sides, and drinks, while franchisees pay an initial franchise fee and ongoing royalties based on their gross sales. Additionally, Wingstop has expanded its digital ordering and delivery services, enhancing customer convenience and driving sales growth. The company's strategic partnerships with delivery platforms also contribute to its revenue by increasing accessibility for customers.

Wingstop Key Performance Indicators (KPIs)

Any
Any
Global Locations
Global Locations
Shows the number and distribution of Wingstop's outlets worldwide, indicating market penetration and growth opportunities in different regions.
Chart InsightsWingstop's aggressive expansion strategy is evident with a record-breaking 129 new restaurant openings in a single quarter, driving nearly 20% growth. This aligns with their updated guidance for 17%-18% unit growth in 2025. Despite a dip in same-store sales, the company is capitalizing on international expansion and operational efficiencies like the Wingstop Smart Kitchen to bolster growth. The strategic focus on new markets such as Italy and the Netherlands, coupled with digital transformation initiatives, positions Wingstop for sustained global expansion and increased brand presence.
Data provided by:The Fly

Wingstop Earnings Call Summary

Earnings Call Date:Nov 04, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 25, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted significant achievements in global unit growth, system-wide sales, and technological advancements with the Wingstop Smart Kitchen. However, the call also acknowledged challenges such as a decline in same-store sales and softness in certain consumer segments. Despite these challenges, the company remains optimistic about future growth opportunities.
Q3-2025 Updates
Positive Updates
Strong Global Unit Growth
Wingstop opened 369 net new restaurants in the first three quarters of 2025, representing a 19% unit growth rate, surpassing expectations. The company is on track to open 475 to 485 net new restaurants for the year.
System-Wide Sales Growth
System-wide sales grew by 13%, with system-wide sales exceeding $5 billion on a trailing 12-month basis.
Adjusted EBITDA Growth
The company achieved 17% adjusted EBITDA growth over the first three quarters of the year, demonstrating the strength of its franchised asset-light model.
Advancements in Kitchen Technology
The new Wingstop Smart Kitchen platform has been implemented in over 2,000 restaurants, improving speed of service by over 50% and enhancing guest satisfaction.
Record Adjusted EBITDA for Q3
Adjusted EBITDA for Q3 was the highest single quarter on record at $63.6 million, a 19% year-over-year increase.
Successful Partnership with St. Jude's
Wingstop raised nearly $3.5 million for St. Jude's Children's Research Hospital, supporting their life-saving mission.
Negative Updates
Decline in Same-Store Sales
The company experienced a 5.6% decline in same-store sales in Q3, which was below expectations. This decline was attributed to a broader industry trend affecting middle-income consumers.
Softness in Certain Consumer Segments
Soft sales were noted in regions over-indexed to Hispanic and low-income consumers, and this softness has broadened to middle-income consumers in some areas.
Updated Guidance for Same-Store Sales
The full-year outlook for domestic same-store sales has been revised to a decline of 3% to 4% due to broadening softening of the macro environment.
Company Guidance
During Wingstop Inc.'s Fiscal Third Quarter 2025 Earnings Conference Call, the company provided guidance highlighting several key metrics and strategic initiatives. Wingstop aims to expand its global footprint towards over 10,000 restaurants and has already opened 369 net new restaurants in the first three quarters of 2025, marking a 19% unit growth rate. System-wide sales have grown by 13% with sales exceeding $5 billion on a trailing 12-month basis. Despite a 5.6% decline in same-store sales during Q3, attributed to a broader industry slowdown affecting lower and middle-income consumers, Wingstop remains optimistic about its strategic investments. These include the national rollout of the Wingstop Smart Kitchen in over 2,000 restaurants, which aims for a 10-minute speed of service, and the upcoming loyalty program, Club Wingstop, set for a national launch by mid-2026. The company anticipates returning to same-store sales growth in 2026, driven by these initiatives alongside a new marketing campaign, "Wingstop Is Here," designed to enhance brand awareness and consideration in its core demand space. Additionally, Wingstop has increased its global unit growth guidance to 475-485 net new restaurants for 2025, reflecting strong brand partner confidence and a robust development pipeline.

Wingstop Financial Statement Overview

Summary
Wingstop shows strong revenue growth and profitability, but its high leverage and negative equity position pose significant financial risks. While cash flow from operations is stable, declining free cash flow could constrain future financial flexibility. The company needs to address its balance sheet weaknesses to sustain long-term growth.
Income Statement
85
Very Positive
Wingstop has demonstrated consistent revenue growth, with a TTM revenue growth rate of 2.86%. The company maintains strong profitability with a TTM net profit margin of 25.61% and an EBIT margin of 38.98%. However, the gross profit margin has slightly decreased over time, indicating potential cost pressures.
Balance Sheet
45
Neutral
The balance sheet shows high leverage with a negative debt-to-equity ratio of -1.85, indicating significant financial risk. The negative stockholders' equity suggests potential solvency issues. Return on equity is negative, reflecting challenges in generating returns for shareholders.
Cash Flow
70
Positive
Operating cash flow remains positive, with a healthy operating cash flow to net income ratio of 1.52. However, free cash flow has declined by 37.62% in the TTM period, which may impact future investments and debt servicing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue682.98M625.81M460.06M357.52M282.50M248.81M
Gross Profit330.61M300.87M222.83M171.06M141.10M122.90M
EBITDA293.85M187.97M125.78M101.44M81.83M51.24M
Net Income174.26M108.72M70.17M52.95M42.66M23.31M
Balance Sheet
Total Assets721.03M716.25M377.82M424.19M249.20M211.56M
Cash, Cash Equivalents and Short-Term Investments286.11M315.91M90.22M184.50M48.58M40.86M
Total Debt1.27B1.27B732.51M716.43M471.84M472.92M
Total Liabilities1.42B1.39B835.19M815.05M558.73M552.88M
Stockholders Equity-702.62M-675.59M-457.37M-390.86M-309.52M-341.31M
Cash Flow
Free Cash Flow62.54M105.68M80.77M52.30M20.86M59.48M
Operating Cash Flow103.49M157.61M121.60M76.24M48.88M65.53M
Investing Cash Flow2.34M-62.48M-52.15M-28.68M-29.85M-7.99M
Financing Cash Flow35.65M144.76M-155.49M103.25M-23.39M-19.45M

Wingstop Technical Analysis

Technical Analysis Sentiment
Positive
Last Price270.73
Price Trends
50DMA
251.41
Positive
100DMA
259.03
Positive
200DMA
283.39
Negative
Market Momentum
MACD
6.84
Negative
RSI
56.52
Neutral
STOCH
68.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WING, the sentiment is Positive. The current price of 270.73 is above the 20-day moving average (MA) of 259.50, above the 50-day MA of 251.41, and below the 200-day MA of 283.39, indicating a neutral trend. The MACD of 6.84 indicates Negative momentum. The RSI at 56.52 is Neutral, neither overbought nor oversold. The STOCH value of 68.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WING.

Wingstop Risk Analysis

Wingstop disclosed 36 risk factors in its most recent earnings report. Wingstop reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wingstop Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$12.51B28.8831.55%1.63%14.40%12.45%
68
Neutral
$13.77B23.811.63%3.92%4.98%
65
Neutral
$7.63B44.830.45%15.56%79.02%
65
Neutral
$1.61B8.99100.85%8.15%-0.21%0.16%
62
Neutral
$4.27B98.998.83%13.49%402.23%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
$1.23B33.144.72%-0.64%-60.71%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WING
Wingstop
270.73
-1.01
-0.37%
DPZ
Domino's Pizza
409.09
-11.55
-2.75%
PZZA
Papa John's International
37.91
3.08
8.84%
TXRH
Texas Roadhouse
193.60
17.38
9.86%
WEN
Wendy's
8.54
-5.23
-37.97%
SHAK
Shake Shack
100.77
-14.64
-12.69%

Wingstop Corporate Events

Business Operations and StrategyExecutive/Board Changes
Wingstop Reinstates COO Role to Drive Global Growth
Positive
Jan 14, 2026

On January 7, 2026, Wingstop Inc. reinstated the role of Chief Operating Officer and appointed Rajneesh (Raj) Kapoor, formerly President of International, to the position to oversee domestic and international franchise development and operations as well as company-owned restaurants. Kapoor’s appointment, which includes a $625,000 base salary and a $450,000 target annual bonus for fiscal 2026, together with the reassignment of duties for Senior Vice President Marisa J. Carona and Senior Vice President and General Counsel Albert McGrath, signals an organizational realignment aimed at strengthening operational oversight and supporting the company’s expansion across its global footprint.

The most recent analyst rating on (WING) stock is a Hold with a $292.00 price target. To see the full list of analyst forecasts on Wingstop stock, see the WING Stock Forecast page.

Business Operations and StrategyDividendsFinancial Disclosures
Wingstop Reports Strong Q3 2025 Financial Results
Positive
Nov 4, 2025

Wingstop Inc. reported its fiscal third quarter 2025 financial results, highlighting a record 114 net new openings and an 18.6% increase in adjusted EBITDA to $63.7 million. Despite a 5.6% decline in domestic same store sales, system-wide sales rose by 10% to $1.4 billion, driven by digital sales and strategic investments. The company declared a quarterly dividend of $0.30 per share, reflecting its strong cash flow and commitment to returning value to shareholders. Wingstop’s continued expansion and robust financial performance reinforce its vision to become a top 10 global restaurant brand.

The most recent analyst rating on (WING) stock is a Buy with a $330.00 price target. To see the full list of analyst forecasts on Wingstop stock, see the WING Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 14, 2026