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Wingstop Inc. (WING)
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Wingstop (WING) AI Stock Analysis

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WING

Wingstop

(NASDAQ:WING)

Rating:69Neutral
Price Target:
$357.00
▲(9.65% Upside)
Wingstop's overall stock score reflects strong growth prospects and operational efficiencies, particularly through international expansion and technological innovations like the Smart Kitchen. However, financial risks due to high leverage and negative equity, along with a high valuation, temper the outlook.
Positive Factors
Loyalty Platform Launch
The launch of the first-ever loyalty platform is expected to strengthen customer connections and increase visit frequency.
Smart Kitchen Impact
Smart Kitchen implementations generated a +5% lift in sales in the stores that have rolled it out, with no advertising support.
Unit Growth
Wingstop increased the NUG guidance for the second consecutive quarter due to strong demand for units.
Negative Factors
Consumer Headwinds
There remain near-term headwinds from the low income consumer and management noted trends in July are similar to 2Q.

Wingstop (WING) vs. SPDR S&P 500 ETF (SPY)

Wingstop Business Overview & Revenue Model

Company DescriptionWingstop Inc., together with its subsidiaries, franchises and operates restaurants under the Wingstop brand name. Its restaurants offer classic wings, boneless wings, and tenders that are cooked-to-order, and hand-sauced-and-tossed in various flavors. As of December 25, 2021, the company had 1,695 franchised restaurants and 36 company-owned restaurants in 44 states and 7 countries worldwide. Wingstop Inc. was founded in 1994 and is headquartered in Addison, Texas.
How the Company Makes MoneyWingstop generates revenue primarily through the sale of food and beverages at its restaurants. The company operates on a franchise model, where a significant portion of its income comes from franchise fees and ongoing royalties paid by franchisees, typically calculated as a percentage of their sales. Wingstop also benefits from company-owned restaurant sales. Additionally, the company engages in partnerships with third-party delivery services to expand its reach, which contributes to sales growth. Wingstop's focus on marketing initiatives, including promotional deals and limited-time offers, further drives customer traffic and increases revenue across its locations.

Wingstop Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down revenue by different business segments, highlighting which areas drive sales and where there might be room for expansion or improvement.
Chart InsightsWingstop's revenue segments are experiencing robust growth, with 'Royalties, Franchise Fees, and Other' and 'Advertising Fees' showing significant upward momentum. This aligns with the company's aggressive expansion strategy, including record-breaking restaurant openings and international market entries. However, the decline in same-store sales and consumer sentiment challenges highlight potential risks. The success of the Wingstop Smart Kitchen and planned loyalty program could mitigate these risks by enhancing customer experience and engagement, crucial for sustaining growth amid consumer behavior uncertainties.
Data provided by:Main Street Data

Wingstop Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: 12.16%|
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant growth and expansion, particularly in new restaurant openings and international markets. However, challenges such as a decline in same-store sales and consumer sentiment indicate areas that require attention. The success of the Wingstop Smart Kitchen and increased dividend demonstrate strong operational and financial performance, balancing the concerns about consumer behavior.
Q2-2025 Updates
Positive Updates
Record-Breaking Restaurant Openings
Wingstop opened 129 net new restaurants globally in the second quarter, marking the highest number of restaurants opened in a single quarter in the company's history, with a nearly 20% growth rate.
System-Wide Sales Increase
System-wide sales increased 13.9% to $1.3 billion for the quarter, pushing past $5 billion in system-wide sales over the last 12 months.
Wingstop Smart Kitchen Success
The Wingstop Smart Kitchen is live in 1,000 restaurants across the U.S., with initial results showing 40% reductions in average ticket times and improved guest satisfaction scores.
Strong International Expansion
Wingstop continues to expand internationally with new openings in Sydney and Paris and plans to enter Italy and the Netherlands.
Increased Dividend
The Board of Directors approved an increase to the regular quarterly dividend from $0.27 per share to $0.30 per share of common stock.
Negative Updates
Decline in Same-Store Sales
Domestic same-store sales declined 1.9% for the quarter, reflecting consumer concerns about elevated prices and spending habits.
Challenges with Consumer Sentiment
There remains uncertainty with consumer behaviors, with concerns about elevated prices, future job prospects, and general anxiety about the future affecting performance.
Softness in Specific Consumer Segments
Some softness was observed in pockets that over-indexed to lower-income or Hispanic consumers, with these pockets not showing improvement over time.
Company Guidance
During Wingstop Inc.'s Fiscal Second Quarter 2025 Earnings Conference Call, the company provided robust guidance highlighting several key metrics. System-wide sales increased by 13.9% to $1.3 billion, despite a decline in same-store sales of 1.9%. The company celebrated the opening of 129 net new restaurants globally, marking a nearly 20% growth rate and the highest number of openings in a single quarter in its history. Wingstop is optimistic about its long-term strategies, aiming to scale brand awareness, drive menu innovation, and enhance delivery channels. The Wingstop Smart Kitchen, operational in 1,000 restaurants, is improving guest satisfaction scores by 8 points, reducing average ticket times by 40%, and outperforming in same-store sales growth, particularly in the Dallas-Fort Worth market. Additionally, Wingstop plans to pilot a new loyalty program in Q4, with a full launch in 2026, as part of its digital transformation efforts. The company has updated its 2025 guidance to 17%-18% unit growth, translating to 435-460 net new units globally. The international expansion remains strong, with new market entries planned for Italy and the Netherlands.

Wingstop Financial Statement Overview

Summary
Wingstop demonstrates strong revenue growth and efficient cash flow management, underlying operational success. However, financial risks are posed by negative equity and high leverage. Improving profitability and reducing leverage could enhance financial stability.
Income Statement
85
Very Positive
Wingstop has shown impressive revenue growth over the years, with a notable increase in total revenue from the previous periods. The company maintains strong profitability, demonstrated by a high gross profit margin and a solid net profit margin. The EBIT and EBITDA margins indicate efficient operational management. However, the slight decrease in EBIT compared to the prior annual report suggests potential pressure on operating efficiency.
Balance Sheet
60
Neutral
The balance sheet reveals a significant concern with negative stockholders' equity, indicating potential financial instability. The high debt-to-equity ratio suggests over-leverage, which could pose risks in a volatile market. Nonetheless, the company has maintained a solid cash position with cash and short-term investments exceeding total debt. Equity ratio shows negative equity, indicating liabilities exceed assets, which needs careful monitoring.
Cash Flow
75
Positive
Wingstop demonstrates robust cash flow management with consistent operating cash flow generation and positive free cash flow. The company has managed to convert a significant portion of its net income into free cash flow, reflecting efficient cash management. However, the free cash flow growth rate has slowed, indicating potential challenges in further cash flow expansion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue651.11M625.81M460.06M357.52M282.50M248.81M
Gross Profit365.39M300.87M222.83M170.12M141.10M130.80M
EBITDA279.85M187.97M125.78M101.44M81.83M51.24M
Net Income172.24M108.72M70.17M52.95M42.66M23.31M
Balance Sheet
Total Assets696.80M716.25M377.82M424.19M249.20M211.56M
Cash, Cash Equivalents and Short-Term Investments251.38M315.91M90.22M184.50M48.58M40.86M
Total Debt1.27B1.27B732.51M716.43M471.84M472.92M
Total Liabilities1.41B1.39B835.19M815.05M558.73M552.88M
Stockholders Equity-714.98M-675.59M-457.37M-390.86M-309.52M-341.31M
Cash Flow
Free Cash Flow89.45M105.68M80.77M52.30M20.86M59.48M
Operating Cash Flow138.25M157.61M121.60M76.24M48.88M65.53M
Investing Cash Flow-10.32M-62.48M-52.15M-28.68M-29.85M-7.99M
Financing Cash Flow13.96M144.76M-155.49M103.25M-23.39M-19.45M

Wingstop Technical Analysis

Technical Analysis Sentiment
Negative
Last Price325.59
Price Trends
50DMA
339.63
Negative
100DMA
301.96
Positive
200DMA
295.53
Positive
Market Momentum
MACD
1.07
Negative
RSI
47.60
Neutral
STOCH
41.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WING, the sentiment is Negative. The current price of 325.59 is below the 20-day moving average (MA) of 329.49, below the 50-day MA of 339.63, and above the 200-day MA of 295.53, indicating a neutral trend. The MACD of 1.07 indicates Negative momentum. The RSI at 47.60 is Neutral, neither overbought nor oversold. The STOCH value of 41.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WING.

Wingstop Risk Analysis

Wingstop disclosed 36 risk factors in its most recent earnings report. Wingstop reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wingstop Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$3.11B19.1941.01%1.70%4.77%38.24%
73
Outperform
$9.77B59.3420.90%28.21%227.11%
69
Neutral
$9.09B54.41-16.09%0.34%22.74%87.07%
67
Neutral
¥277.37B14.706.81%2.50%5.06%-23.65%
66
Neutral
$4.71B232.854.16%13.13%-25.05%
60
Neutral
$1.93B10.5599.35%8.44%1.31%-1.46%
46
Neutral
$389.92M4.15%8.52%-6.66%-71.87%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WING
Wingstop
325.59
-61.90
-15.97%
JACK
Jack In The Box
20.65
-33.11
-61.59%
CAKE
Cheesecake Factory
63.37
26.92
73.85%
WEN
Wendy's
10.55
-5.68
-35.00%
SHAK
Shake Shack
105.64
-3.85
-3.52%
CAVA
CAVA Group, Inc.
68.93
-28.31
-29.11%

Wingstop Corporate Events

DividendsFinancial Disclosures
Wingstop Reports Strong Q2 2025 Financial Results
Positive
Jul 30, 2025

Wingstop Inc. reported its fiscal second quarter 2025 results, highlighting a 13.9% increase in system-wide sales to $1.3 billion and a record 129 net new openings, marking a 19.8% net new unit growth. Despite a decrease in domestic same store sales by 1.9%, the company saw a 12% increase in total revenue to $174.3 million and a slight increase in adjusted net income. The company also announced an increase in its quarterly dividend to $0.30 per share, reflecting its strong cash flow and commitment to returning value to stockholders.

The most recent analyst rating on (WING) stock is a Buy with a $420.00 price target. To see the full list of analyst forecasts on Wingstop stock, see the WING Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Wingstop Approves Key Governance Changes at Annual Meeting
Positive
May 23, 2025

On May 22, 2025, Wingstop held its 2025 Annual Meeting where several key proposals were voted upon. The election of directors for a three-year term was confirmed, with all nominees receiving the necessary votes. Additionally, the appointment of KPMG LLP as the independent registered public accounting firm for fiscal year 2025 was ratified. The advisory vote on executive compensation was approved, and amendments to the Company’s Certificate of Incorporation were passed to declassify the Board and eliminate supermajority voting provisions. These changes are expected to impact the company’s governance structure positively.

The most recent analyst rating on (WING) stock is a Hold with a $280.00 price target. To see the full list of analyst forecasts on Wingstop stock, see the WING Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 15, 2025