Record Unit Development and System-wide Sales
Opened 493 restaurants globally in 2025; system-wide sales grew to over $5.0 billion for the year. System-wide sales growth of ~12% for the full year and Q4 system-wide sales of $1.3 billion, up ~9.3% versus 2024. Brand partner commitments of ~2,300 restaurants provide line-of-sight to mid-teens global unit growth in 2026 (guidance: 15–16%).
Complete Rollout of Wingstop Smart Kitchen with Early Proof Points
Wingstop Smart Kitchen installed in all domestic restaurants after an aggressive rollout (~2,500+ restaurants in <10 months). Early operational proof: roughly 50% of restaurants averaging 10-minute ticket times (daily/weekly basis); a 10 percentage-point improvement in the percent of orders hitting 10-minute from the start of the year to date; delivery-related time reductions at restaurants of ~15% year-over-year; improved lunch transactions and customer frequency where the standard is met.
Strong Profitability and Capital Returns
Adjusted EBITDA grew ~15% for 2025 (Q4 adjusted EBITDA +~10% to $61.9 million). Adjusted diluted EPS in Q4 was $1.00, up ~5% versus prior year. Returned >$250 million to shareholders in 2025 via dividends and buybacks; repurchased 248,278 shares in Q4 at an average price of $241.65 with ~$91.3 million remaining on the repurchase authorization.
Attractive Unit Economics and AUV Progress
Domestic average unit volumes (AUVs) at ~$2.0 million; corporate restaurants approaching ~$2.5 million AUV with margins in the mid-20% range. Low upfront investment for franchise (~$580,000) underpins strong unit-level economics that continue to drive brand partner demand.
Loyalty Pilot Shows Early Traction
Digital database exceeds 60 million users. Club Wingstop pilot: nearly 50% of active guests in pilot markets enrolled, frequency among enrolled guests increased ~7% versus prior trend, and >30% of new guests in the pilot signed up. National loyalty launch planned for end of Q2 2026.
Accelerating International Expansion
Launched six new international markets in 2025 and opened >100 restaurants outside the U.S. Early international AUVs cited as above U.S. levels for new markets. Executed experiential 'House of Flavors' activations (e.g., Milan) and targeting market entry to India in 2026 with an opportunity of >1,000 restaurants.
Marketing & Brand Health Momentum
New 'Wingstop is Here' campaign delivering record-high brand recall. Super Bowl was the company’s highest sales day on record: over 100,000 new customers acquired in a single day and record ticket levels—providing strong signals of brand relevance.