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Celsius Holdings (CELH)
NASDAQ:CELH
US Market

Celsius Holdings (CELH) AI Stock Analysis

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Celsius Holdings

(NASDAQ:CELH)

Rating:79Outperform
Price Target:
$48.00
▲(5.68%Upside)
Celsius Holdings scores a 79, reflecting strong technical factors and a solid financial foundation. The high valuation and mixed earnings call sentiment slightly temper the overall score. The strategic acquisition and international expansion underscore the potential for future growth.
Positive Factors
Market Position
The combined market share for Celsius and Alani increased by 140 basis points, indicating a stronger market position.
Sales Growth
Combined Celsius and Alani Nu sales growth accelerated on a sequential basis, showing strong market performance.
Negative Factors
Competition
There is heightened competition in the sugar-free segment affecting the long-term outlook.
Consumer Overlap
Some overlap between Celsius and Alani consumers is a concern for long-term growth despite short-term momentum.

Celsius Holdings (CELH) vs. SPDR S&P 500 ETF (SPY)

Celsius Holdings Business Overview & Revenue Model

Company DescriptionCelsius Holdings, Inc. is a leading health and wellness company known for producing functional beverages, particularly energy drinks. The company operates primarily in the beverage sector and is recognized for its flagship product line, CELSIUS, which offers a variety of flavors and formulations targeting fitness enthusiasts and health-conscious consumers. These products are designed to boost metabolism, provide energy, and improve endurance, making them popular among athletes and active individuals.
How the Company Makes MoneyCelsius Holdings generates revenue primarily through the sale of its functional beverages. The company's revenue model is built on distributing its products through various channels, including retail stores, e-commerce platforms, and direct sales to gyms and fitness centers. Key revenue streams include domestic sales within the United States and international sales as the company expands its global footprint. Significant partnerships with major retailers, such as grocery chains, convenience stores, and health food stores, contribute to its earnings by ensuring wide product availability. Additionally, strategic marketing and collaborations with fitness influencers help drive brand awareness and consumer demand.

Celsius Holdings Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsCelsius Holdings' North American revenue experienced a sharp decline in Q3 2024, reflecting challenges highlighted in their earnings call, such as slowed velocity and changes in distributor incentives. However, international revenue surged by 41%, driven by strong growth in markets like the UK and Australia. The acquisition of Alani Nu is expected to bolster their market share and drive future growth. Despite a 7% overall revenue decline, the company is focusing on operational excellence and international expansion to sustain growth in 2025.
Data provided by:Main Street Data

Celsius Holdings Earnings Call Summary

Earnings Call Date:May 06, 2025
(Q1-2025)
|
% Change Since: 34.02%|
Next Earnings Date:Aug 12, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed sentiment. While the acquisition of Alani Nu and international expansion are significant achievements, the overall decline in revenue, increased expenses, and lower adjusted EBITDA highlight challenges. The gross margin improvement and strong cash position provide some positive outlook.
Q1-2025 Updates
Positive Updates
Alani Nu Acquisition and Growth
Celsius Holdings successfully closed the acquisition of Alani Nu, adding a second $1 billion brand to its portfolio. Alani Nu's retail sales increased 88% year-over-year, reaching a 5.3% share, up 221 basis points.
International Expansion Success
International revenue grew 41% to $22.8 million, demonstrating strong organic growth in legacy and new markets including the UK, Ireland, France, Australia, and New Zealand.
Gross Margin Improvement
Gross margin expanded 110 basis points to 52.3%, supported by sourcing efficiencies for raw and packaging materials.
Strong Cash Position
As of March 31, 2025, Celsius Holdings had $977 million in cash and no outstanding debt.
Negative Updates
Revenue Decline
First quarter revenue totaled $329.3 million, a 7% decline compared to the prior year quarter, due to slowed velocity, timing and structure of US distributor incentive program, and increased retail promotional programs.
Increased SG&A Expenses
Selling, general, and administrative expenses increased to $120.3 million from $99 million in the prior year, reflecting transaction-related expenses for the Alani Nu acquisition and continued investment in global sales, marketing, and organizational infrastructure.
Decline in Adjusted EBITDA
Non-GAAP adjusted EBITDA was $69.7 million for the quarter, representing a 21.2% margin, compared to $88 million and a 24.7% margin in Q1 2024.
Company Guidance
During the call, Celsius Holdings provided several key metrics and insights into their first quarter of 2025 performance and guidance for the future. The company reported a total revenue of $329.3 million, marking a 7% decline from the previous year, largely due to slowed velocity, changes in their US distributor incentive program, and increased retail promotions. Despite this decline, Celsius achieved a gross margin expansion of 110 basis points to 52.3%, driven by sourcing efficiencies. Adjusted EBITDA was reported at $69.7 million with a margin of 21.2%. International revenue grew by 41% to $22.8 million, reflecting strong organic growth. In the US market, Celsius held a 10.9% dollar share, and combined with Alani Nu, they captured a 16.2% dollar share for the quarter. With the acquisition of Alani Nu, which recently surpassed $1 billion in trailing retail sales, Celsius Holdings plans to leverage this growth and continue to expand their presence in the energy drink category, driven by new product innovations and increased retail shelf space. Additionally, they emphasized a commitment to operational excellence, international expansion, and strong retail partnerships to drive sustained growth in 2025 and beyond.

Celsius Holdings Financial Statement Overview

Summary
Celsius Holdings displays strong financial performance with significant revenue growth, healthy gross and net profit margins, and positive cash flow trends. The balance sheet is solid with low leverage, although a slight decrease in net profit margin and ROE warrants attention.
Income Statement
85
Very Positive
Celsius Holdings demonstrates impressive revenue growth with a notable increase from 2021 to 2025. The company has achieved strong gross profit and net profit margins, indicating efficient cost management and profitability. The consistent increase in EBITDA and EBIT margins further emphasizes operational efficiency. However, the net profit margin has slightly decreased in the latest TTM period, which requires monitoring.
Balance Sheet
78
Positive
The company maintains a solid equity ratio, reflecting a strong financial position with a significant proportion of equity in its asset base. The debt-to-equity ratio remains low, indicating prudent financial leverage. However, the return on equity has decreased slightly due to lower net income, which could impact future investment returns.
Cash Flow
80
Positive
Celsius Holdings shows robust operating cash flow, with a favorable operating cash flow to net income ratio. The free cash flow is positive and growing, reflecting effective cash management. Despite the positive cash flow trends, the free cash flow growth rate has slowed in the latest TTM period, warranting attention to ensure continued cash flow strength.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.33B1.36B1.32B653.60M314.27M130.73M
Gross Profit670.37M680.21M633.14M270.87M128.17M60.97M
EBITDA133.22M163.00M269.59M-155.88M-2.79M11.32M
Net Income144.83M145.07M226.80M-187.28M3.94M8.52M
Balance Sheet
Total Assets1.86B1.77B1.54B1.22B314.02M131.29M
Cash, Cash Equivalents and Short-Term Investments977.28M890.19M755.98M614.16M16.25M43.25M
Total Debt19.70M20.25M2.19M1.22M1.37M1.12M
Total Liabilities591.92M542.46M447.87M357.49M96.97M26.96M
Stockholders Equity443.11M1.22B1.09B864.58M217.04M104.33M
Cash Flow
Free Cash Flow205.81M239.51M123.78M99.92M-99.74M2.82M
Operating Cash Flow231.62M262.90M141.22M108.18M-96.59M3.40M
Investing Cash Flow-104.14M-101.73M-14.20M-5.67M-1.26M757.00K
Financing Cash Flow-30.67M-25.97M-25.22M534.11M71.39M15.57M

Celsius Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price45.42
Price Trends
50DMA
38.68
Positive
100DMA
33.96
Positive
200DMA
31.78
Positive
Market Momentum
MACD
2.01
Negative
RSI
69.65
Neutral
STOCH
75.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CELH, the sentiment is Positive. The current price of 45.42 is above the 20-day moving average (MA) of 41.83, above the 50-day MA of 38.68, and above the 200-day MA of 31.78, indicating a bullish trend. The MACD of 2.01 indicates Negative momentum. The RSI at 69.65 is Neutral, neither overbought nor oversold. The STOCH value of 75.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CELH.

Celsius Holdings Risk Analysis

Celsius Holdings disclosed 40 risk factors in its most recent earnings report. Celsius Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 3 New Risks
1.
We depend upon ourtrademarks and proprietaryrights, and anyfailureto protect ourintellectual propertyrights or anyclaimsthat we areinfringing upon therights of othersmay adversely af ect ourcompetitive position. Q2, 2022
2.
If we do notmaintain an ef ectiveinternal control environment aswell as adequatecontrol procedures over ourfinancial reporting, investorconfidencemay be adversely af ected thereby af ecting thevalue of ourstock price Q2, 2022
3.
Our board of directorshasthe authority, withoutstockholder approval, to issue preferred stock with termsthatmay not be beneficial to common stockholders and with the abilityto af ect adversely stockholdervoting power and perpetuatetheircontrol overus. Q2, 2022

Celsius Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$11.73B144.609.19%-5.98%-65.57%
77
Outperform
$4.05B21.5740.81%0.34%9.48%
76
Outperform
$60.66B41.0620.00%1.47%-4.87%
76
Outperform
$2.02B35.0324.86%8.01%11.26%
65
Neutral
$26.82B14.80-4.06%3.24%1.02%2.12%
54
Neutral
$264.23M-28.87%-6.83%19.09%
53
Neutral
$358.24M-85.68%4.56%57.03%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CELH
Celsius Holdings
45.42
-11.67
-20.44%
MNST
Monster Beverage
62.19
12.24
24.50%
FIZZ
National Beverage
42.77
-8.47
-16.53%
OTLY
Oatly Group
12.19
-6.61
-35.16%
ZVIA
Zevia PBC
3.52
2.84
417.65%
COCO
Vita Coco Company
35.66
7.81
28.04%

Celsius Holdings Corporate Events

Executive/Board ChangesShareholder Meetings
Celsius Holdings Approves Key Proposals at Annual Meeting
Neutral
May 29, 2025

On May 28, 2025, Celsius Holdings held its Annual Meeting of Stockholders where several key proposals were approved. Notably, the company’s stockholders agreed to amend the Articles of Incorporation to increase the authorized Common Stock from 300 million to 400 million shares. Additionally, the election of nine directors, approval of executive compensation, and the ratification of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year 2025 were confirmed.

The most recent analyst rating on (CELH) stock is a Hold with a $32.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Celsius Holdings Discusses Alani Nu Integration Strategy
Positive
May 28, 2025

On May 28, 2025, Celsius Holdings presented a modeling conference call discussing its strategic plans and financial expectations. The presentation highlighted the integration of Alani Nu, a leading energy drink brand with a strong female consumer base, into Celsius’ operations. This move is expected to enhance Celsius’ market position and expand its product offerings, leveraging Alani Nu’s established distribution network and marketing strategies. The announcement is significant for stakeholders as it outlines Celsius’ growth strategy and potential impact on its financial performance.

The most recent analyst rating on (CELH) stock is a Buy with a $110.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Celsius Holdings Completes Acquisition of Alani Nu
Neutral
May 6, 2025

Celsius Holdings reported its first quarter 2025 financial results, highlighting a 7% decline in revenue to $329.3 million compared to the previous year. Despite the revenue drop, the company saw a 41% increase in international revenue and improved gross margins due to sourcing efficiencies. The acquisition of Alani Nu was finalized on April 1, 2025, contributing to a combined 16.2% dollar share in the U.S. energy drink market. The company remains optimistic about its growth strategy, with strong international market performance and continued investment in brand innovation and operational scale.

M&A TransactionsBusiness Operations and Strategy
Celsius Holdings Acquires Alani Nutrition for $1.8 Billion
Positive
Apr 1, 2025

On April 1, 2025, Celsius Holdings completed its acquisition of Alani Nutrition LLC for $1.8 billion. This acquisition strengthens Celsius’ position in the functional beverage market, allowing it to expand its portfolio and reach more consumers seeking healthier, zero-sugar alternatives. The acquisition includes a mix of cash and stock, with Alani Nu operating within Celsius and its key leadership continuing as advisors. This strategic move is expected to enhance Celsius’ growth in the energy drink category and broaden its consumer base.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 10, 2025