Celsius Holdings (CELH) AI Stock Analysis

• Market Cap: $13.07B
• Dividend Yield: N/A
• Average Volume (3M): 4.03M
• Price to Earnings (P/E): 556.8
• Beta (1Y): 1.07
• Revenue Growth: 55.07%
• EPS Growth: -87.01%
• Country: US
• Employees: 1,073
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Beverages - Non-Alcoholic
• EPS (TTM): 0.04
• Shares Outstanding: 257,785,300
• 10 Day Avg. Volume: 4,743,085
• 30 Day Avg. Volume: 4,029,816
• PEG Ratio: -1.02
• Price to Book (P/B): 5.03
• Price to Sales (P/S): 4.54
• P/FCF Ratio: 25.70
• Enterprise Value/Market Cap: 1.00
• Enterprise Value/Revenue: 6.16
• Enterprise Value/Gross Profit: 12.00
• Enterprise Value/Ebitda: 101.08
• 1Y Price Target: $65.33
• Price Target Upside: 29.09% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 12
• EPS Forecast (FY): 1.5
• Revenue Forecast (FY): $3.23B

• Rating: 69 Neutral
• Price Target: $62.00 ▲(22.51% Upside)
• Action: Downgraded Date: 01/21/26
• Date: Action: Downgraded 01/21/26

The score is driven primarily by strong financial momentum (revenue growth and rapidly improving free cash flow) and a constructive uptrend in the shares, supported by positive earnings-call growth and margin commentary. These positives are meaningfully offset by very expensive valuation (P/E ~598) and near-term risk of momentum being extended (RSI/Stoch elevated) alongside stated cost and integration pressures.

Positive Factors

Revenue Growth

Strong revenue growth indicates robust market demand and successful strategic initiatives, positioning Celsius for sustained expansion.

Strategic Partnerships

The strategic partnership with PepsiCo enhances distribution capabilities and market reach, supporting long-term growth potential.

Cash Generation

Strong cash generation supports reinvestment in growth initiatives and enhances financial flexibility, bolstering long-term stability.

Negative Factors

Net Profit Margin Decline

Declining net profit margins suggest rising costs or inefficiencies, potentially impacting profitability and long-term financial health.

Cost Pressures

Sustained cost pressures from tariffs and commodities could erode margins, affecting profitability and competitive positioning.

Integration Costs

High integration costs from acquisitions may strain financial resources and delay expected synergies, impacting short-term performance.

Celsius Holdings Business Overview & Revenue Model

Company Description

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional drinks and liquid supplements in North America, Europe, Asia, and internationally. It offers various carbonated and non-carbonated functional energy drinks under the CELSIUS Originals name; dietary supplement in carbonated flavors, including apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit under the CELSIUS HEAT name; and branched-chain amino acids functional energy drink that fuels muscle recovery under the CELSIUS BCCA+ENERGY name. The company also provides CELSIUS On-the-Go, a powdered form of the active ingredients in functional energy drinks in individual On-The-Go packets and canisters; and sparkling grapefruit, cucumber lime, and orange pomegranate, as well as pineapple coconut, watermelon berry, and strawberries and cream non-carbonated functional energy drinks under the CELSIUS Sweetened. It distributes its products through direct-to-store delivery distributors and direct to retailers, including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.

How the Company Makes Money

Celsius Holdings generates revenue primarily through the sale of its energy drinks and dietary supplements. The company leverages various sales channels, including direct-to-consumer sales via its website, retail partnerships with grocery chains, convenience stores, and fitness-focused establishments. Key revenue streams include the sale of branded energy drinks, which are available in both traditional retail and online platforms. Additionally, Celsius has established significant partnerships with distributors and retailers, enhancing its market reach and visibility. The company also benefits from increasing consumer trends towards healthier lifestyles and functional beverages, allowing it to capture a growing segment of health-conscious consumers.

Celsius Holdings Financial Statement Overview

Summary

Strong topline and cash generation support the score: TTM revenue is up 27.57% and free cash flow grew 148.34%, with a healthy 51.38% gross margin. Offsetting this, profitability is currently thin and pressured (TTM net margin 2.57% with declining EBIT/EBITDA margins), and ROE is low at 3.41%, indicating weaker returns despite a stable balance sheet (D/E 0.72).

Income Statement

Celsius Holdings shows strong revenue growth with a TTM (Trailing-Twelve-Months) increase of 27.57%. The gross profit margin is healthy at 51.38%, indicating efficient production and sales processes. However, the net profit margin has decreased to 2.57% in the TTM, suggesting rising costs or other expenses impacting profitability. The EBIT and EBITDA margins have also declined, reflecting potential operational challenges.

Balance Sheet

The company maintains a moderate debt-to-equity ratio of 0.72, indicating a balanced approach to leveraging debt. The return on equity is relatively low at 3.41% in the TTM, suggesting limited returns on shareholder investments. The equity ratio is robust, showing a strong capital structure with significant equity financing.

Cash Flow

Celsius Holdings demonstrates impressive free cash flow growth of 148.34% in the TTM, highlighting effective cash management. The operating cash flow to net income ratio is 0.23, indicating a conservative cash flow relative to earnings. The free cash flow to net income ratio is high at 0.89, reflecting strong cash generation capabilities.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.13B	1.36B	1.32B	653.60M	314.27M	130.73M
Gross Profit	1.09B	680.21M	633.14M	270.87M	128.17M	60.97M
EBITDA	129.61M	163.00M	269.59M	-155.88M	-2.79M	11.32M
Net Income	64.38M	145.07M	226.80M	-187.28M	3.94M	8.52M
Balance Sheet
Total Assets	5.27B	1.77B	1.54B	1.22B	314.02M	131.29M
Cash, Cash Equivalents and Short-Term Investments	805.96M	890.19M	755.98M	614.16M	16.25M	43.25M
Total Debt	861.47M	20.25M	2.19M	1.22M	1.37M	1.12M
Total Liabilities	2.30B	542.46M	447.87M	357.49M	96.97M	26.96M
Stockholders Equity	2.96B	1.22B	1.09B	864.58M	217.04M	104.33M
Cash Flow
Free Cash Flow	523.61M	239.51M	123.78M	99.92M	-99.74M	2.82M
Operating Cash Flow	554.55M	262.90M	141.22M	108.18M	-96.59M	3.40M
Investing Cash Flow	-1.36B	-101.73M	-14.20M	-5.67M	-1.26M	757.00K
Financing Cash Flow	832.40M	-25.97M	-25.22M	534.11M	71.39M	15.57M

Celsius Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 50.61
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CELH, the sentiment is Positive. The current price of 50.61 is above the 20-day moving average (MA) of 48.36, above the 50-day MA of 48.84, and above the 200-day MA of 49.27, indicating a bullish trend. The MACD of -0.54 indicates Negative momentum. The RSI at 56.44 is Neutral, neither overbought nor oversold. The STOCH value of 90.18 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CELH.

Celsius Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MNST	82 Outperform	$83.57B	48.62	25.54%	―	7.62%	12.77%
COCO	72 Outperform	$3.15B	46.23	24.16%	―	23.12%	16.20%
FIZZ	70 Outperform	$3.53B	18.72	40.93%	―	0.97%	0.36%
CELH	69 Neutral	$13.07B	556.77	3.06%	―	55.07%	-87.01%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
PRMB	62 Neutral	$7.08B	-63.20	-2.08%	2.44%	244.82%	-119.23%
ZVIA	46 Neutral	$112.51M	-6.82	-23.12%	―	6.17%	41.09%

Celsius Holdings Corporate Events

Celsius Holdings Announces $300 Million Share Buyback

On November 10, 2025, Celsius Holdings announced a $300 million share repurchase program authorized by its Board of Directors. This move highlights the company’s strong financial position and cash generation capabilities, allowing it to repurchase shares when undervalued while continuing to invest in growth initiatives across its functional beverages portfolio.

The most recent analyst rating on (CELH) stock is a Hold with a $44.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.

Celsius Holdings Reports Significant Q3 2025 Revenue Growth

Celsius Holdings reported a significant revenue increase for the third quarter of 2025, reaching $725.1 million, primarily driven by the acquisition of Alani Nu and Rockstar Energy, and the growth of the CELSIUS brand. Despite a net income loss, the company achieved a 173% revenue growth compared to the previous year, reflecting strong consumer demand and strategic distribution enhancements. The partnership with PepsiCo and the expansion of their energy drink portfolio have positioned Celsius Holdings for future growth, although the company faced increased expenses due to distributor termination costs and marketing investments.

The most recent analyst rating on (CELH) stock is a Buy with a $72.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.