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Monster Beverage (MNST)
NASDAQ:MNST
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Monster Beverage (MNST) AI Stock Analysis

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MNST

Monster Beverage

(NASDAQ:MNST)

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Outperform 80 (OpenAI - 4o)
Rating:80Outperform
Price Target:
$73.00
▲(12.43% Upside)
Monster Beverage's strong financial performance and positive earnings call sentiment are the most significant factors driving the score. The technical indicators support a bullish outlook, although the high P/E ratio suggests the stock is priced for growth. The absence of a dividend yield is a minor drawback.
Positive Factors
International Sales Expansion
Expanding international sales indicate a strong global market presence, diversifying revenue streams and reducing reliance on domestic markets.
Gross Margin Improvement
Improved gross margins reflect effective cost management and pricing strategies, enhancing profitability and competitive positioning.
Strong Cash Flow Management
Robust cash flow generation supports reinvestment in growth initiatives and provides financial flexibility to navigate market changes.
Negative Factors
Alcohol Brands Segment Decline
Declining sales in the Alcohol Brands segment could signal challenges in market penetration and product acceptance, affecting diversification efforts.
Increased Operating Costs
Rising operating costs can pressure margins and reduce profitability, necessitating efficiency improvements to sustain financial health.
Decrease in Latin America Sales
Sales decline in Latin America highlights regional challenges that could impact overall growth and require strategic adjustments.

Monster Beverage (MNST) vs. SPDR S&P 500 ETF (SPY)

Monster Beverage Business Overview & Revenue Model

Company DescriptionMonster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, and Other. It offers carbonated energy drinks, non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to bottlers, full-service beverage distributors, as well as sells directly to retail grocery and speciality chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro Energy Water, Monster Hydro Super Sport, Monster HydroSport Super Fuel, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, as well as NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
How the Company Makes MoneyMonster Beverage makes money primarily through the production, marketing, and sale of energy drinks. The company's revenue model is largely based on the sale of its branded beverages to a variety of distribution channels, including convenience stores, supermarkets, mass merchandisers, and online platforms. Key revenue streams include domestic and international sales, with a significant portion of its earnings coming from global markets outside the United States. Monster Beverage also benefits from strategic partnerships and distribution agreements, notably with Coca-Cola, which enhances its market reach and distribution efficiency. The company continually invests in marketing and sponsorships, particularly in extreme sports and music events, which further drive brand visibility and sales.

Monster Beverage Key Performance Indicators (KPIs)

Any
Any
Case Sales
Case Sales
Tracks the total number of beverage cases sold, indicating demand levels and market penetration for Monster Beverage products.
Chart InsightsMonster Beverage's case sales have shown a consistent upward trend, reaching a peak in Q3 2024. Despite a slight dip in Q4 2024, the growth trajectory remains strong, supported by global energy drink category expansion and strategic pricing. The latest earnings call highlights robust international sales growth and market share gains, although net sales faced challenges due to currency impacts and the underperforming Alcohol Brand segment. The company's focus on new product launches and supply chain optimization is expected to sustain momentum despite these headwinds.
Data provided by:Main Street Data

Monster Beverage Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Positive
The earnings call reflects a strong overall performance with record-breaking net sales and substantial growth in the global energy drink category. However, there are challenges in the Alcohol Brands segment and Latin American markets, along with increased general expenses.
Q2-2025 Updates
Positive Updates
Record-Breaking Net Sales
Net sales of $2.11 billion for the second quarter of 2025, an increase of 11.1% from the previous year, marking a quarterly record for the company.
Global Energy Drink Category Growth
The energy drink category experienced significant growth across regions: 13.2% in the US, 15.4% in EMEA, 20.9% in APAC, and 13.9% in LATAM.
Strong International Sales
Sales outside the US accounted for approximately 41% of total net sales, showcasing significant growth in international markets.
Operating Income and Net Income Increase
Operating income increased by 19.8% to $631.6 million, and net income rose by 14.9% to $488.8 million compared to the previous year.
Successful Sponsorships and Product Launches
Continued success in sponsorships such as the McLaren Formula 1 team and UFC. Introduction of Monster Energy Lando Norris Zero Sugar in select markets.
Negative Updates
Decrease in Alcohol Brands Segment Sales
Net sales for the Alcohol Brands segment decreased by 8.6% to $38 million compared to the previous year.
Challenges in Latin America
Net sales in the Latin America region decreased by 7.8% in dollars, with notable declines in Argentina (33.9%) attributed to operational changes and adverse weather.
Increased General and Administrative Expenses
General and administrative expenses increased to $265.9 million, up from $212.8 million in the previous year, due in part to litigation provisions.
Company Guidance
In the Monster Beverage Company's second quarter of 2025 conference call, the company reported record net sales of $2.11 billion, marking a significant milestone by surpassing the $2 billion threshold for the first time, with an 11.1% increase compared to the same period in 2024. The company's growth outpaced that of net sales across various metrics, including gross profit, operating income, net income, and earnings per share. International operations contributed to 41% of total net sales, with notable regional growth in EMEA (26.8%), Asia Pacific (11.6%), and a decline in Latin America (-7.8%) when measured in dollars. The Monster Energy Drinks segment saw an 11.2% increase in net sales, while the Strategic Brands segment experienced an 18.9% increase. Gross profit margins improved, reaching 55.7%, up from 53.6% in the previous year, due to pricing actions, supply chain optimization, and lower input costs. Operating income rose by 19.8% to $631.6 million, and net income per diluted share increased by 21.1% to $0.50. The company is planning selective price adjustments in the U.S. for the fourth quarter of 2025 and continues to drive innovation, particularly in the Monster Energy Ultra line, with upcoming launches and a new visual brand identity.

Monster Beverage Financial Statement Overview

Summary
Monster Beverage demonstrates strong financial performance with consistent revenue growth, high profitability, and efficient cash flow management. The low leverage and high equity ratio provide financial stability, while robust profit margins and cash flows underscore its operational efficiency.
Income Statement
85
Very Positive
Monster Beverage shows a strong financial performance with consistent revenue growth and high profitability. The TTM gross profit margin is at 54.63%, indicating efficient cost management. Net profit margin remains solid at 20.27%, highlighting robust bottom-line profitability. Revenue growth rate from 2023 to 2024 was 4.94%, demonstrating a healthy upward trajectory. EBIT and EBITDA margins of 26.28% and 27.09% respectively, reflect strong operational efficiency.
Balance Sheet
80
Positive
The balance sheet is robust with a low debt-to-equity ratio of 0.03, indicating minimal leverage and financial risk. Return on Equity (ROE) is impressive at 23.16%, showcasing effective use of shareholder capital. The equity ratio is high at 79.25%, reflecting strong financial stability with a significant portion of assets funded by equity.
Cash Flow
88
Very Positive
Monster Beverage demonstrates excellent cash flow management. The free cash flow growth rate is 10.08% from 2023 to 2024, indicating strong cash generation capability. Operating cash flow to net income ratio is 1.34, and free cash flow to net income ratio is 1.18, both highlighting efficient cash conversion and liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.66B7.49B7.14B6.31B5.54B4.60B
Gross Profit4.23B4.05B3.79B3.17B3.11B2.72B
EBITDA2.18B2.01B2.02B1.65B1.85B1.69B
Net Income1.57B1.51B1.63B1.19B1.38B1.41B
Balance Sheet
Total Assets8.73B7.72B9.69B8.29B7.80B6.20B
Cash, Cash Equivalents and Short-Term Investments2.07B1.53B3.25B2.67B3.08B2.06B
Total Debt0.00373.95M0.000.000.000.00
Total Liabilities1.54B1.76B1.46B1.27B1.24B1.04B
Stockholders Equity7.19B5.96B8.23B7.03B6.57B5.16B
Cash Flow
Free Cash Flow1.82B1.62B1.48B675.55M1.10B1.30B
Operating Cash Flow2.05B1.93B1.72B887.70M1.16B1.36B
Investing Cash Flow-527.31M733.73M-193.40M-161.37M-992.02M-472.49M
Financing Cash Flow-1.20B-3.33B-542.60M-706.94M34.82M-526.07M

Monster Beverage Technical Analysis

Technical Analysis Sentiment
Positive
Last Price64.93
Price Trends
50DMA
62.41
Positive
100DMA
62.33
Positive
200DMA
57.94
Positive
Market Momentum
MACD
0.62
Negative
RSI
56.96
Neutral
STOCH
39.68
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MNST, the sentiment is Positive. The current price of 64.93 is above the 20-day moving average (MA) of 63.76, above the 50-day MA of 62.41, and above the 200-day MA of 57.94, indicating a bullish trend. The MACD of 0.62 indicates Negative momentum. The RSI at 56.96 is Neutral, neither overbought nor oversold. The STOCH value of 39.68 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MNST.

Monster Beverage Risk Analysis

Monster Beverage disclosed 39 risk factors in its most recent earnings report. Monster Beverage reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Monster Beverage Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$62.47B40.2624.10%3.70%-0.53%
74
Outperform
285.98B23.6442.62%3.03%1.34%14.67%
74
Outperform
194.64B25.8740.99%3.91%-0.34%-20.51%
71
Outperform
13.38B143.046.30%11.85%-64.69%
67
Neutral
35.66B23.516.15%3.50%4.63%-28.22%
63
Neutral
3.44B18.5142.08%0.46%0.91%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MNST
Monster Beverage
64.93
12.92
24.84%
KO
Coca-Cola
66.45
-2.87
-4.14%
KDP
Keurig Dr Pepper
26.25
-10.27
-28.12%
FIZZ
National Beverage
36.71
-9.09
-19.85%
PEP
PepsiCo
142.17
-21.21
-12.98%
CELH
Celsius Holdings
51.88
20.56
65.64%

Monster Beverage Corporate Events

Business Operations and StrategyFinancial Disclosures
Monster Beverage Reports Record Q2 2025 Sales Growth
Positive
Aug 7, 2025

Monster Beverage Corporation reported record net sales of $2.11 billion for the second quarter of 2025, marking an 11.1% increase from the previous year and surpassing the $2.0 billion threshold for the first time. The company’s operating income rose by 19.8% to $631.6 million, and net income per diluted share increased by 21.1% to $0.50. The growth was driven by strong performance in the Monster Energy® Drinks segment and strategic pricing actions, despite unfavorable foreign currency impacts. The company continues to focus on product innovation and increasing household penetration of energy drinks, which are seen as positive trends for long-term growth.

The most recent analyst rating on (MNST) stock is a Buy with a $55.00 price target. To see the full list of analyst forecasts on Monster Beverage stock, see the MNST Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Monster Beverage Re-elects Directors at Annual Meeting
Neutral
Jun 16, 2025

At the Annual Meeting of Stockholders held on June 12, 2025, Monster Beverage re-elected ten directors to serve until the 2026 annual meeting, with notable figures like Rodney C. Sacks and Hilton H. Schlosberg among them. Additionally, the stockholders ratified the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and approved the compensation of the company’s named executive officers on a non-binding, advisory basis.

The most recent analyst rating on (MNST) stock is a Buy with a $55.00 price target. To see the full list of analyst forecasts on Monster Beverage stock, see the MNST Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 12, 2025