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Monster Beverage (MNST)
NASDAQ:MNST
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Monster Beverage (MNST) AI Stock Analysis

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MNST

Monster Beverage

(NASDAQ:MNST)

Rating:80Outperform
Price Target:
$73.00
▲(13.71% Upside)
Monster Beverage's strong financial performance and positive earnings call sentiment are the most significant factors driving the score. The technical indicators support a bullish outlook, although the high P/E ratio suggests the stock is priced for growth. The absence of a dividend yield is a minor drawback.
Positive Factors
Financial Performance
Monster Beverage delivered strong July sales growth of 23%, which was significantly higher than expected.
Market Position
Analyst reiterates Buy rating and raises price objective to $72, based on better-than-expected margins and underlying category improvement.
Negative Factors
Competitive Environment
Competitive environment and changing consumer preferences may pose risks to Monster Beverage's market position.
International Segment
The international segment, while growing rapidly, has lower gross margins than the US business, posing a mix headwind.

Monster Beverage (MNST) vs. SPDR S&P 500 ETF (SPY)

Monster Beverage Business Overview & Revenue Model

Company DescriptionMonster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, and Other. It offers carbonated energy drinks, non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to bottlers, full-service beverage distributors, as well as sells directly to retail grocery and speciality chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro Energy Water, Monster Hydro Super Sport, Monster HydroSport Super Fuel, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, as well as NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
How the Company Makes MoneyMonster Beverage makes money primarily through the production, marketing, and sale of energy drinks. The company's revenue model is largely based on the sale of its branded beverages to a variety of distribution channels, including convenience stores, supermarkets, mass merchandisers, and online platforms. Key revenue streams include domestic and international sales, with a significant portion of its earnings coming from global markets outside the United States. Monster Beverage also benefits from strategic partnerships and distribution agreements, notably with Coca-Cola, which enhances its market reach and distribution efficiency. The company continually invests in marketing and sponsorships, particularly in extreme sports and music events, which further drive brand visibility and sales.

Monster Beverage Key Performance Indicators (KPIs)

Any
Any
Case Sales
Case Sales
Tracks the total number of beverage cases sold, indicating demand levels and market penetration for Monster Beverage products.
Chart InsightsMonster Beverage's case sales have shown a consistent upward trend, reaching a peak in Q3 2024. Despite a slight dip in Q4 2024, the growth trajectory remains strong, supported by global energy drink category expansion and strategic pricing. The latest earnings call highlights robust international sales growth and market share gains, although net sales faced challenges due to currency impacts and the underperforming Alcohol Brand segment. The company's focus on new product launches and supply chain optimization is expected to sustain momentum despite these headwinds.
Data provided by:Main Street Data

Monster Beverage Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: 5.59%|
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong financial performance with record-breaking net sales, improved gross margins, and robust international growth. However, challenges such as a decline in the Alcohol Brands segment and increased operating costs were noted. Overall, the positive aspects, particularly strong sales and growth metrics, outweigh the negatives.
Q2-2025 Updates
Positive Updates
Record-breaking Net Sales
Net sales reached a record $2.11 billion in Q2 2025, marking the first time the company surpassed the $2 billion threshold, with an 11.1% increase from Q2 2024.
Strong Growth in Key Metrics
Gross profit, operating income, net income, and earnings per share all outpaced the growth rate in net sales, indicating strong financial performance.
International Sales Expansion
Net sales outside the U.S. accounted for 41% of total sales, with significant growth in EMEA (26.8%), APAC (11.6%), and increases in China (19.5%) and South Korea (22.4%).
Successful Product Launches and Sponsorships
New product introductions and sponsorships, including Monster Energy Lando Norris Zero Sugar and the McLaren Formula 1 team sponsorship, contributed to brand visibility and growth.
Gross Margin Improvement
Gross profit as a percentage of net sales increased to 55.7% from 53.6% in Q2 2024, driven by pricing actions and supply chain optimization.
Negative Updates
Alcohol Brands Segment Decline
Net sales for the Alcohol Brands segment decreased by 8.6% to $38 million compared to Q2 2024, continuing to face challenges despite improvements from Q1 2025.
Decrease in Latin America Sales
Net sales in Latin America decreased 7.8% in dollars, attributed to a change in the operating model in Argentina and production challenges in Brazil.
Increased Operating and Administrative Costs
General and administrative expenses rose to $265.9 million (12.6% of net sales) from $212.8 million (11.2% of net sales) in Q2 2024, with notable increases in litigation provisions and stock-based compensation.
Company Guidance
During the Monster Beverage Company's second quarter 2025 conference call, several key financial metrics and strategic initiatives were highlighted. The company reported record net sales of $2.11 billion, marking an 11.1% increase from the previous year. Net sales outside the U.S. constituted approximately 41% of total sales, reflecting a strong international presence. Gross profit as a percentage of net sales improved to 55.7%, up from 53.6% in the same period last year, driven by pricing actions, supply chain optimization, and lower input costs. Operating income rose by 19.8% to $631.6 million, while net income increased by 14.9% to $488.8 million. The company also noted that net income per diluted share increased by 21.1% to $0.50. Geographically, the energy drink category experienced robust growth, with sales increasing 13.2% in the U.S., 15.4% in EMEA, and 20.9% in APAC on a year-over-year basis. Strategic brand segments saw sales rise by 18.9%, while Monster Energy Drinks increased by 11.2%. Despite a decrease in the Alcohol Brands segment, the overall outlook remains positive, with plans for further product innovation and strategic international expansions.

Monster Beverage Financial Statement Overview

Summary
Monster Beverage demonstrates strong financial performance with consistent revenue growth, high profitability, and efficient cash flow management. The low leverage and high equity ratio provide financial stability, while robust profit margins and cash flows underscore its operational efficiency.
Income Statement
85
Very Positive
Monster Beverage shows a strong financial performance with consistent revenue growth and high profitability. The TTM gross profit margin is at 54.63%, indicating efficient cost management. Net profit margin remains solid at 20.27%, highlighting robust bottom-line profitability. Revenue growth rate from 2023 to 2024 was 4.94%, demonstrating a healthy upward trajectory. EBIT and EBITDA margins of 26.28% and 27.09% respectively, reflect strong operational efficiency.
Balance Sheet
80
Positive
The balance sheet is robust with a low debt-to-equity ratio of 0.03, indicating minimal leverage and financial risk. Return on Equity (ROE) is impressive at 23.16%, showcasing effective use of shareholder capital. The equity ratio is high at 79.25%, reflecting strong financial stability with a significant portion of assets funded by equity.
Cash Flow
88
Very Positive
Monster Beverage demonstrates excellent cash flow management. The free cash flow growth rate is 10.08% from 2023 to 2024, indicating strong cash generation capability. Operating cash flow to net income ratio is 1.34, and free cash flow to net income ratio is 1.18, both highlighting efficient cash conversion and liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.66B7.49B7.14B6.31B5.54B4.60B
Gross Profit4.23B4.05B3.79B3.17B3.11B2.72B
EBITDA2.18B2.01B2.02B1.65B1.85B1.69B
Net Income1.57B1.51B1.63B1.19B1.38B1.41B
Balance Sheet
Total Assets8.73B7.72B9.69B8.29B7.80B6.20B
Cash, Cash Equivalents and Short-Term Investments2.07B1.53B3.25B2.67B3.08B2.06B
Total Debt0.00373.95M0.000.000.000.00
Total Liabilities1.54B1.76B1.46B1.27B1.24B1.04B
Stockholders Equity7.19B5.96B8.23B7.03B6.57B5.16B
Cash Flow
Free Cash Flow1.82B1.62B1.48B675.55M1.10B1.30B
Operating Cash Flow2.05B1.93B1.72B887.70M1.16B1.36B
Investing Cash Flow-527.31M733.73M-193.40M-161.37M-992.02M-472.49M
Financing Cash Flow-1.20B-3.33B-542.60M-706.94M34.82M-526.07M

Monster Beverage Technical Analysis

Technical Analysis Sentiment
Positive
Last Price64.20
Price Trends
50DMA
61.61
Positive
100DMA
60.84
Positive
200DMA
56.60
Positive
Market Momentum
MACD
0.78
Negative
RSI
62.40
Neutral
STOCH
69.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MNST, the sentiment is Positive. The current price of 64.2 is above the 20-day moving average (MA) of 60.94, above the 50-day MA of 61.61, and above the 200-day MA of 56.60, indicating a bullish trend. The MACD of 0.78 indicates Negative momentum. The RSI at 62.40 is Neutral, neither overbought nor oversold. The STOCH value of 69.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MNST.

Monster Beverage Risk Analysis

Monster Beverage disclosed 39 risk factors in its most recent earnings report. Monster Beverage reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Monster Beverage Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$62.69B40.0924.10%3.70%-0.53%
79
Outperform
$304.31B25.0544.76%2.86%1.34%14.67%
76
Outperform
$4.34B23.3837.23%0.81%5.51%
76
Outperform
$203.47B27.1039.88%3.69%-0.34%-20.51%
74
Outperform
$47.29B30.886.18%2.66%4.63%-28.22%
71
Outperform
$14.11B154.597.91%11.85%-64.69%
68
Neutral
¥221.70B22.278.23%2.16%4.86%-0.10%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MNST
Monster Beverage
64.20
17.46
37.36%
KO
Coca-Cola
69.55
2.34
3.48%
KDP
Keurig Dr Pepper
34.63
0.19
0.55%
FIZZ
National Beverage
45.10
-0.82
-1.79%
PEP
PepsiCo
148.62
-17.93
-10.77%
CELH
Celsius Holdings
56.67
16.50
41.08%

Monster Beverage Corporate Events

Business Operations and StrategyFinancial Disclosures
Monster Beverage Reports Record Q2 2025 Sales Growth
Positive
Aug 7, 2025

Monster Beverage Corporation reported record net sales of $2.11 billion for the second quarter of 2025, marking an 11.1% increase from the previous year and surpassing the $2.0 billion threshold for the first time. The company’s operating income rose by 19.8% to $631.6 million, and net income per diluted share increased by 21.1% to $0.50. The growth was driven by strong performance in the Monster Energy® Drinks segment and strategic pricing actions, despite unfavorable foreign currency impacts. The company continues to focus on product innovation and increasing household penetration of energy drinks, which are seen as positive trends for long-term growth.

The most recent analyst rating on (MNST) stock is a Buy with a $55.00 price target. To see the full list of analyst forecasts on Monster Beverage stock, see the MNST Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Monster Beverage Re-elects Directors at Annual Meeting
Neutral
Jun 16, 2025

At the Annual Meeting of Stockholders held on June 12, 2025, Monster Beverage re-elected ten directors to serve until the 2026 annual meeting, with notable figures like Rodney C. Sacks and Hilton H. Schlosberg among them. Additionally, the stockholders ratified the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and approved the compensation of the company’s named executive officers on a non-binding, advisory basis.

The most recent analyst rating on (MNST) stock is a Buy with a $55.00 price target. To see the full list of analyst forecasts on Monster Beverage stock, see the MNST Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 12, 2025