Global Energy Drink Category Growth
The energy drink category grew globally with notable increases in regions such as EMEA (13.7%), APAC (13.6%), and LatAm (15.7%).
Increase in Gross Profit Margin
Gross profit as a percentage of net sales increased to 56.5% in Q1 2025 from 54.1% in Q1 2024, driven by pricing actions and supply chain optimization.
Successful Market Share Gains
Monster's market share increased in several key regions including Belgium, the Czech Republic, Denmark, Great Britain, Germany, and more.
Strong International Sales Growth
Net sales to customers outside the U.S. increased by 6.2% on a currency-neutral basis in Q1 2025.
Innovative Product Launches
Several new products were launched globally, including Monster Ultra Blue Hawaiian, Juice Monster Viking Berry, and others, with more planned for later in 2025.