Record Revenue Growth
Celsius Holdings reported revenue of $739.3 million for Q2 2025, marking an 84% year-over-year increase. The growth was primarily driven by $301.2 million in revenue from the newly acquired Alani Nu brand, while the Celsius brand contributed $438.1 million.
Alani Nu Brand Performance
The Alani Nu brand had a breakout quarter with dollar sales increasing by 129%, making it the largest share gainer in the RTD energy sector. The brand reached a 6.3 share for the 13 weeks ended June 29.
Adjusted EBITDA Record
Celsius Holdings reported a record adjusted EBITDA of over $200 million in Q2 2025, marking a 109% increase from the previous year.
Strong International Performance
International revenue grew 27% year-over-year in the second quarter, driven by strong performances in Australia, the U.K., and France.
Increased Household Penetration
The Celsius Holdings portfolio reached a 43% household penetration, with the Celsius brand at 34% and the Alani Nu brand at 22%, both showing strong repeat rates over 65%.