Celsius Holdings (CELH) AI Stock Analysis

• Market Cap: $11.45B
• Dividend Yield: N/A
• Average Volume (3M): 5.73M
• Price to Earnings (P/E): 99.6
• Beta (1Y): 1.10
• Revenue Growth: 55.07%
• EPS Growth: -87.01%
• Country: US
• Employees: 1,073
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Beverages - Non-Alcoholic
• EPS (TTM): 0.04
• Shares Outstanding: 256,975,980
• 10 Day Avg. Volume: 6,487,589
• 30 Day Avg. Volume: 5,732,666
• PEG Ratio: -2.18
• Price to Book (P/B): 3.66
• Price to Sales (P/S): 4.28
• P/FCF Ratio: 33.27
• Enterprise Value/Market Cap: 1.03
• Enterprise Value/Revenue: 4.68
• Enterprise Value/Gross Profit: 9.28
• Enterprise Value/Ebitda: 61.92
• 1Y Price Target: $70.18
• Price Target Upside: 57.46% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 19
• EPS Forecast (FY): 1.59
• Revenue Forecast (FY): $3.40B

• Rating: 63 Neutral
• Price Target: $52.00 ▲(16.67% Upside)
• Action: Reiterated Date: 03/03/26
• Date: Action: Reiterated 03/03/26

The score is primarily driven by solid underlying financial performance and a constructive earnings-call outlook for integration completion and margin normalization. These positives are tempered by expensive valuation (very high P/E) and a neutral technical setup, while 2025’s margin/cash-conversion pressure and higher leverage add execution risk.

Positive Factors

Portfolio scale & category share

Celsius's expanded portfolio — two $1B+ brands and roughly 20% U.S. energy dollar share — creates durable scale, broader consumer reach and category influence. That diversification reduces single-brand exposure, improves bargaining with retailers/distributors, and supports long-term shelf presence and promotional leverage.

Strong cash generation and capital actions

Consistent operating cash flow and a large cash balance enabled meaningful debt paydown and buybacks, demonstrating internal funding capacity. This healthy cash-generation trend supports integration funding, working-capital needs and capital return optionality over the medium term, improving financial flexibility.

Multi-year revenue growth and improved profitability

Sustained multi-year revenue growth and a structurally higher gross-margin base (~50%) signal enduring demand and improved unit economics. Moving from prior losses to consistent operating profitability reflects scalable cost structure and pricing power, underpinning sustainable operating cash flows and reinvestment capacity.

Negative Factors

Higher leverage after acquisitions

A material increase in absolute debt following acquisitions raises leverage and reduces financial flexibility. Higher leverage can constrain strategic optionality, magnify earnings volatility during integration, and increase refinancing or interest-rate sensitivity across the next several quarters.

Weakened cash conversion & working-capital needs

A sharp decline in free cash flow and weaker coverage versus net income signals less efficient cash conversion during the recent growth phase. Persistent working-capital requirements or sequencing volatility can strain liquidity, raise financing needs and reduce the ability to self-fund future expansion or buybacks.

Integration costs and margin pressure

Substantial acquisition and distributor transition costs, plus one-time scrappage and mix dilution, compressed gross margins. These integration and input-cost pressures create execution risk: if cost synergies or distribution transitions take longer, margin normalization and cash conversion could be delayed over the medium term.

Celsius Holdings Business Overview & Revenue Model

Company Description

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional drinks and liquid supplements in North America, Europe, Asia, and internationally. It offers various carbonated and non-carbonated functional energy drinks under the CELSIUS Originals name; dietary supplement in carbonated flavors, including apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit under the CELSIUS HEAT name; and branched-chain amino acids functional energy drink that fuels muscle recovery under the CELSIUS BCCA+ENERGY name. The company also provides CELSIUS On-the-Go, a powdered form of the active ingredients in functional energy drinks in individual On-The-Go packets and canisters; and sparkling grapefruit, cucumber lime, and orange pomegranate, as well as pineapple coconut, watermelon berry, and strawberries and cream non-carbonated functional energy drinks under the CELSIUS Sweetened. It distributes its products through direct-to-store delivery distributors and direct to retailers, including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.

How the Company Makes Money

Celsius Holdings generates revenue primarily through the sale of its energy drinks and dietary supplements. The company leverages various sales channels, including direct-to-consumer sales via its website, retail partnerships with grocery chains, convenience stores, and fitness-focused establishments. Key revenue streams include the sale of branded energy drinks, which are available in both traditional retail and online platforms. Additionally, Celsius has established significant partnerships with distributors and retailers, enhancing its market reach and visibility. The company also benefits from increasing consumer trends towards healthier lifestyles and functional beverages, allowing it to capture a growing segment of health-conscious consumers.

Celsius Holdings Financial Statement Overview

Summary

Strong multi-year revenue growth and structurally improved operating profitability, but 2025 showed net margin compression, weaker cash conversion (lower FCF vs 2024), and a meaningful step-up in debt with lower 2025 ROE—raising execution and consistency risk.

Income Statement

Revenue has expanded strongly over the period, with 2025 showing solid growth off a much larger base. Profitability improved materially from earlier losses (2022) to healthy operating margins in 2023–2025, supported by ~50% gross margin in 2024–2025. The key weakness is earnings volatility: net margin compressed sharply in 2025 versus 2023–2024 despite higher revenue, indicating rising costs and/or non-operating headwinds that could pressure consistency.

Balance Sheet

The balance sheet was very lightly levered through 2024, but 2025 shows a major step-up in total debt, bringing leverage meaningfully higher (though still moderate versus equity). Equity and asset base have grown substantially, which adds financial flexibility. The main concern is the clear deterioration in returns on equity in 2025 versus the very strong 2023–2024 levels, suggesting the recent growth and capital structure shift is not translating into proportional profitability.

Cash Flow

Cash generation is positive and sizable in 2023–2025, and free cash flow remains close to reported earnings in 2024–2025, which supports earnings quality. However, free cash flow declined sharply in 2025 versus 2024, and cash flow coverage versus net income also weakened materially in 2025, pointing to higher working-capital needs and/or less efficient cash conversion during the latest growth phase.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.52B	1.36B	1.32B	653.60M	314.27M
Gross Profit	1.27B	680.21M	633.14M	270.87M	128.17M
EBITDA	203.46M	163.00M	269.59M	-155.88M	-2.79M
Net Income	108.00M	145.07M	226.80M	-187.28M	3.94M
Balance Sheet
Total Assets	5.12B	1.77B	1.54B	1.22B	314.02M
Cash, Cash Equivalents and Short-Term Investments	398.87M	890.19M	755.98M	614.16M	16.25M
Total Debt	669.93M	20.25M	2.19M	1.22M	1.37M
Total Liabilities	2.18B	542.46M	447.87M	357.49M	96.97M
Stockholders Equity	2.94B	1.22B	1.09B	864.58M	217.04M
Cash Flow
Free Cash Flow	323.38M	239.51M	123.78M	99.92M	-99.74M
Operating Cash Flow	359.44M	262.90M	141.22M	108.18M	-96.59M
Investing Cash Flow	-1.30B	-101.73M	-14.20M	-5.67M	-1.26M
Financing Cash Flow	582.76M	-25.97M	-25.22M	534.11M	71.39M

Celsius Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 44.57
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CELH, the sentiment is Negative. The current price of 44.57 is below the 20-day moving average (MA) of 46.68, below the 50-day MA of 49.45, and below the 200-day MA of 49.81, indicating a bearish trend. The MACD of -1.31 indicates Positive momentum. The RSI at 43.33 is Neutral, neither overbought nor oversold. The STOCH value of 34.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CELH.

Celsius Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MNST	77 Outperform	$75.43B	39.57	25.65%	―	7.62%	12.77%
COCO	72 Outperform	$3.33B	42.30	23.19%	―	23.12%	16.20%
FIZZ	69 Neutral	$3.35B	19.35	35.99%	―	0.97%	0.36%
CELH	63 Neutral	$11.45B	99.61	4.66%	―	55.07%	-87.01%
PRMB	63 Neutral	$7.54B	101.61	1.89%	2.44%	244.82%	-119.23%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
ZVIA	46 Neutral	$96.13M	-15.19	-19.06%	―	6.17%	41.09%

Celsius Holdings Corporate Events

Celsius Holdings Posts Record 2025 Revenue on Acquisitions

Celsius Holdings, Inc., a leading energy drink maker, reported on Feb. 26, 2026 that full-year 2025 revenue surged 86% to a record $2.52 billion, driven mainly by its 2025 acquisitions of Alani Nu and Rockstar Energy and modest growth in its core CELSIUS brand. The company’s portfolio contributed roughly a third of the U.S. zero‑sugar energy category’s 2025 growth, but higher distributor termination and acquisition-related costs weighed on GAAP earnings, even as adjusted EPS and adjusted EBITDA nearly doubled and North American sales, retailer penetration and international markets all continued to strengthen.

Fourth-quarter 2025 revenue more than doubled year over year to $721.6 million as Alani Nu delivered record quarterly sales and Rockstar Energy added incremental volume, while CELSIUS brand shipments fell temporarily amid integration and timing-related disruptions with its largest distributor. Management emphasized that underlying CELSIUS retail demand remained solid, with tracked U.S. retail sales up double digits, and said the integrated “Modern Energy” portfolio, increased category share near 20% and broad distribution within PepsiCo’s system position the company for sustained growth despite short-term mix and margin pressures.

The most recent analyst rating on (CELH) stock is a Buy with a $70.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.

Celsius Holdings Reshapes Board and Leadership with PepsiCo

On February 10, 2026, Celsius Holdings announced the immediate resignations of PepsiCo-designated directors Israel Kontorvsky and Michael Del Pozzo from its board, and the same day appointed PepsiCo executives Chrysso (Christy) Jacoby and John Short to fill the resulting vacancies, with their terms running until the 2026 annual shareholders’ meeting and including committee assignments on audit, risk, governance and nominating. Also on February 10, 2026, the board redefined internal leadership by shifting Tony Guilfoyle from Chief Commercial Officer to Chief Customer Officer with oversight of U.S. trade channels and sales, a move that removes him from executive officer status under securities regulations and further illustrates the deepening operational and governance influence of PepsiCo within Celsius without added director compensation or related-party transactions for the new board members.

The most recent analyst rating on (CELH) stock is a Buy with a $65.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.