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DIVL - ETF AI Analysis

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DIVL

Madison Dividend Value ETF (DIVL)

Rating:73Outperform
Price Target:
DIVL, the Madison Dividend Value ETF, earns a solid overall rating thanks to high-quality core holdings like Johnson & Johnson and BlackRock, which bring strong financial performance, positive earnings calls, and strategic growth plans to the portfolio. Financial firms such as Morgan Stanley and Bank of America also support the rating with generally favorable outlooks, though their higher leverage adds some risk, and Home Depot’s weaker technical trends slightly weigh on the fund. The main risk factor is the fund’s exposure to companies with high leverage and some overvaluation or overbought signals, which could increase volatility if market conditions worsen.
Positive Factors
Strong Recent Performance
The ETF has shown steady gains over the past month, three months, and year-to-date, indicating positive recent momentum.
Solid Top Dividend Names
Many of the largest holdings, such as major healthcare, energy, and financial companies, have delivered strong year-to-date results that support the fund’s overall performance.
Broad Sector Diversification
The fund spreads its assets across several sectors, including financials, industrials, health care, technology, and energy, helping reduce the impact of weakness in any single industry.
Negative Factors
Higher-Than-Average Fees
The expense ratio is on the higher side for an ETF, which means more of the fund’s returns are used to cover costs instead of going to investors.
Concentration in U.S. Market
With nearly all assets invested in U.S. companies, the fund offers little geographic diversification and is heavily tied to the U.S. economy.
Some Lagging Financial Holdings
At least one major bank holding has shown weak year-to-date performance, which can drag on returns if the weakness continues.

DIVL vs. SPDR S&P 500 ETF (SPY)

DIVL Summary

The Madison Dividend Value ETF (DIVL) is a U.S.-focused fund that looks for companies that pay solid dividends and appear undervalued. It doesn’t track a specific index, but follows a value-investing theme across many sectors like financials, industrials, health care, and energy. Well-known holdings include Johnson & Johnson and Chevron. Someone might invest in DIVL to seek a mix of income from dividends and potential long-term growth, while spreading money across many companies. A key risk is that value stocks and the overall stock market can go up and down, so your investment may lose value.
How much will it cost me?The Madison Dividend Value ETF (DIVL) has an expense ratio of 0.65%, meaning you’ll pay $6.50 per year for every $1,000 invested. This is higher than average because the fund is actively managed, requiring more research and oversight to select dividend-paying value stocks. Active management often comes with higher costs compared to passively managed ETFs that track an index.
What would affect this ETF?The Madison Dividend Value ETF (DIVL) could benefit from a stable or improving global economy, which supports dividend-paying companies in sectors like Financials and Health Care, two of its largest exposures. However, rising interest rates or economic slowdowns could negatively impact dividend-focused stocks, particularly in sectors like Real Estate and Utilities. Additionally, regulatory changes or geopolitical tensions affecting top holdings like Morgan Stanley or Johnson & Johnson may influence the ETF's performance.

DIVL Top 10 Holdings

DIVL leans on a classic mix of dividend-heavy blue chips, with energy and financial names setting the tone. Exxon Mobil and Chevron have been rising and give the fund a strong energy backbone, while Honeywell and Johnson & Johnson add steady industrial and healthcare strength. On the flip side, Bank of America has been lagging this year, acting like a small anchor on the otherwise solid financial sleeve that includes steadier players like BlackRock and Morgan Stanley. Overall, it’s a mostly U.S.-centric, value-tilted portfolio built for income and resilience.
Name
Company Name
Weight %
Market Value
Market Cap
Yearly Gain
Overall Rating
Johnson & Johnson4.88%$3.16M$547.51B49.63%
78
Outperform
Exxon Mobil4.54%$2.94M$596.31B32.04%
74
Outperform
Chevron4.50%$2.91M$356.19B18.45%
71
Outperform
NextEra Energy4.11%$2.66M$183.06B23.72%
71
Outperform
CME Group3.80%$2.46M$104.23B20.12%
74
Outperform
Honeywell International3.72%$2.41M$144.45B2.30%
77
Outperform
BlackRock3.65%$2.37M$182.54B10.38%
77
Outperform
Texas Instruments3.41%$2.21M$195.85B19.13%
78
Outperform
Medtronic3.31%$2.14M$132.00B13.73%
80
Outperform
Home Depot3.23%$2.09M$372.91B-8.36%
66
Neutral

DIVL Technical Analysis

Technical Analysis Sentiment
Positive
Last Price
Price Trends
50DMA
23.32
Positive
100DMA
23.02
Positive
200DMA
22.43
Positive
Market Momentum
MACD
0.33
Negative
RSI
73.27
Negative
STOCH
98.04
Negative
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For DIVL, the sentiment is Positive. The current price of undefined is equal to the 20-day moving average (MA) of 23.95, equal to the 50-day MA of 23.32, and equal to the 200-day MA of 22.43, indicating a bullish trend. The MACD of 0.33 indicates Negative momentum. The RSI at 73.27 is Negative, neither overbought nor oversold. The STOCH value of 98.04 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DIVL.

DIVL Peer Comparison

Comparison Results
Name
Price
Price Target
AUM
Expense Ratio
Overall Rating
$64.73M0.65%
$93.65M0.75%
$91.84M3.19%
$67.19M0.60%
$41.03M0.75%
$25.20M1.65%
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DIVL
Madison Dividend Value ETF
24.56
2.98
13.81%
GRW
TCW Compounders ETF
ICAP
InfraCap Equity Income Fund ETF
MVPA
Miller Value Partners Appreciation ETF
PJFV
PGIM Jennison Focused Value ETF
WBIF
WBI BullBear Value 3000 ETF
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―
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