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Xponential Fitness (XPOF)
NYSE:XPOF
US Market

Xponential Fitness (XPOF) AI Stock Analysis

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XPOF

Xponential Fitness

(NYSE:XPOF)

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Neutral 52 (OpenAI - 5.2)
Rating:52Neutral
Price Target:
$9.00
▲(9.89% Upside)
Action:ReiteratedDate:02/03/26
Overall score is held back primarily by weak financial performance and balance-sheet leverage (negative equity) despite improving cash flow. Technicals are constructive and earnings-call commentary showed EBITDA growth and maintained guidance, but revenue/same-store softness and delinquent licenses keep execution risk elevated, while valuation is constrained by ongoing losses.
Positive Factors
Very high gross margins
Sustained gross margins above 80% reflect a high-margin franchisor model with low direct studio operating costs. This structural profitability on revenue provides durable operating leverage as systemwide sales and royalties scale, supporting reinvestment and margin retention over time.
Improving cash generation
Improving free cash flow and a rising operating-cash-to-net-income ratio indicate the franchise business is converting sales into cash more effectively. Stronger cash generation reduces reliance on external financing and supports franchisor investments, working capital and debt service over the medium term.
Large development backlog & system growth
A sizable franchise backlog (1,000+ NA, 700 international) plus 10% North America systemwide sales growth signals a durable pipeline for royalty and initial-fee revenue. This long lead franchise funnel supports multi-quarter expansion of recurring revenues as new studios mature.
Negative Factors
Negative stockholders' equity / leverage
Negative equity and a negative debt-to-equity ratio reflect elevated financial leverage and structural capital strain. This limits balance-sheet flexibility, raises refinancing risk, and can constrain investment or franchisor support when studios need capital over the next several quarters.
Ongoing losses and inconsistent revenue
Despite high gross margins, persistent net losses and a trailing twelve-month revenue decline show operating leverage is not yet converting to sustainable profitability. Continued negative margins increase dependence on cash/capital and keep long-term earnings recovery conditional on execution.
High share of delinquent franchise licenses
Roughly 40% of licenses materially delayed signals structural execution risk in new unit openings and royalty ramp timing. Delays reduce expected near-term recurring fees, pressure same-store sales metrics, and can erode franchisee confidence, impairing network growth for months to come.

Xponential Fitness (XPOF) vs. SPDR S&P 500 ETF (SPY)

Xponential Fitness Business Overview & Revenue Model

Company DescriptionXponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in the United States and internationally. The company offers fitness and wellness services, including pilates, barre, cycling, stretching, rowing, yoga, boxing, dancing, running, and functional training under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. As of December 31, 2021, it had 1,556 franchisees operating 1,954 open studios on an adjusted basis. The company was founded in 2017 and is headquartered in Irvine, California.
How the Company Makes MoneyXponential Fitness generates revenue primarily through franchise fees and royalties from its network of franchisees. The company earns initial franchise fees when new franchises are established, as well as ongoing royalty fees based on the franchisee's revenue. Additionally, Xponential benefits from retail sales of fitness-related products and memberships at its locations. The company has also entered partnerships with various brands and technology providers to enhance its offerings, thereby increasing revenue opportunities. The scale of its franchise model allows Xponential to capitalize on the growing demand for boutique fitness experiences, further driving its earnings potential.

Xponential Fitness Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Highlights earnings from different business segments, revealing which areas are driving growth and profitability for Xponential Fitness. This breakdown helps assess the company's diversification and potential vulnerabilities or strengths in specific market segments.
Chart InsightsXponential Fitness is experiencing a decline in Equipment and Merchandise revenues, with Equipment dropping 26% and Merchandise 8% year-over-year, reflecting strategic divestitures and market headwinds. Despite these challenges, the Franchise segment remains resilient, showing steady growth. The company is refocusing on high-ROI brands like Club Pilates and expanding strategic partnerships, such as with Fit Commerce, to drive future growth. However, the overall revenue outlook remains cautious due to the divestitures and slower same-store sales growth, signaling potential volatility in the near term.
Data provided by:The Fly

Xponential Fitness Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 26, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong growth in Club Pilates and successful strategic divestitures, but faced challenges with same-store sales decline, high delinquent licenses, and revenue decline. While the growth initiatives and strategic focus on core brands are positive, the near-term financial challenges and operational issues create a balanced sentiment.
Q3-2025 Updates
Positive Updates
Record-Breaking Growth in Club Pilates
Club Pilates openings in 2023 and 2024 have shown record year 1 revenue ramps, exceeding the previous 3 vintages at month 12 by an average of 27%.
Successful Divestitures
The company successfully divested CycleBar, Rumble, and Lindora, resulting in a more streamlined brand portfolio and expected SG&A savings of about $6 million annually.
Strong System-Wide Sales Growth
North America system-wide sales were $432.2 million, up 10% year-over-year, driven primarily by growth from net new studio openings.
Improved Adjusted EBITDA
Adjusted EBITDA was $33.5 million in Q3, up 9% or $2.7 million compared to the prior year, with an adjusted EBITDA margin increase from 38% to 42%.
Negative Updates
Same-Store Sales Decline
Same-store sales were down 0.8% for the quarter, driven by lead flow and member conversion issues, and specific challenges in StretchLab due to Medicare Advantage coverage reductions.
High Number of Delinquent Licenses
Approximately 40% of global licenses are over 12 months behind their applicable development schedules.
Revenue Decline
Consolidated revenue for the quarter was $78.8 million, down 2% or $1.7 million from the prior year period.
Anticipated Q4 Challenges
Q4 expected to see marketing fund spend exceed marketing fund revenue by approximately $5 million due to national brand campaign for Club Pilates.
Company Guidance
During the third quarter 2025 earnings call, Xponential Fitness provided detailed guidance, focusing on several key metrics and strategic initiatives. The company ended the quarter with 3,066 global open studios, having opened 78 new studios and closed 32, which represents an annualized closure rate of 4%. Xponential sold 49 licenses, with a backlog of over 1,000 studios in North America and 700 international franchises. North America system-wide sales reached $432.2 million, marking a 10% year-over-year increase, primarily due to new studio openings. Same-store sales declined by 0.8%, attributed to member conversion issues and Medicare Advantage coverage reductions. The adjusted EBITDA for the quarter was $33.5 million, a 9% increase from the previous year, driven by increased franchise revenue and cost savings, including a $6 million annualized reduction in SG&A expenses. The company maintained its guidance for 2025 net new studio openings, revenue, and adjusted EBITDA, while adjusting North America system-wide sales projections to account for recent brand divestitures.

Xponential Fitness Financial Statement Overview

Summary
Mixed fundamentals: very strong gross margins (80%+), but persistent losses (negative net margin) and inconsistent revenue including a TTM decline. Balance sheet risk is elevated with negative stockholders’ equity (negative debt-to-equity, negative equity ratio). Cash flow is improving with stronger free cash flow growth and better operating cash flow vs. net income, but not yet strong enough to fully offset losses.
Income Statement
45
Neutral
Xponential Fitness shows a mixed performance in its income statement. The company has a strong gross profit margin, consistently above 80% in recent periods, indicating efficient cost management. However, the net profit margin is negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a significant decline in the TTM period. The negative EBIT and EBITDA margins further highlight operational challenges.
Balance Sheet
30
Negative
The balance sheet reveals significant financial leverage, with a negative debt-to-equity ratio due to negative stockholders' equity. This indicates potential financial instability. Although the return on equity is positive, it is driven by negative equity, which is not sustainable. The equity ratio is also negative, suggesting high reliance on debt financing.
Cash Flow
55
Neutral
Cash flow analysis shows some positive trends, with a notable increase in free cash flow growth in the TTM period. The operating cash flow to net income ratio is improving, indicating better cash generation relative to net income. However, the free cash flow to net income ratio suggests that cash flow is not yet sufficient to cover losses fully.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue315.73M320.35M317.94M243.20M155.08M106.59M
Gross Profit226.50M260.87M219.32M161.01M100.77M65.37M
EBITDA74.09M-35.08M70.79M45.03M12.79M6.88M
Net Income-48.97M-64.95M-4.00M1.22M-18.83M-13.64M
Balance Sheet
Total Assets355.30M403.40M528.70M482.69M415.54M322.84M
Cash, Cash Equivalents and Short-Term Investments41.46M16.68M27.76M31.99M21.32M11.30M
Total Debt375.06M379.62M406.62M170.44M131.93M182.77M
Total Liabilities559.00M714.21M616.83M690.75M626.01M318.09M
Stockholders Equity-113.56M-216.57M-10.59M-154.78M-654.43M4.75M
Cash Flow
Free Cash Flow14.63M6.96M23.50M35.93M9.59M-3.62M
Operating Cash Flow18.40M11.68M32.71M52.06M14.45M-728.00K
Investing Cash Flow-2.51M-14.15M-11.69M-14.61M-50.63M-4.60M
Financing Cash Flow-12.20M-1.88M-21.30M-21.40M46.20M7.29M

Xponential Fitness Technical Analysis

Technical Analysis Sentiment
Negative
Last Price8.19
Price Trends
50DMA
8.14
Positive
100DMA
7.49
Positive
200DMA
8.22
Negative
Market Momentum
MACD
0.07
Positive
RSI
49.46
Neutral
STOCH
37.68
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For XPOF, the sentiment is Negative. The current price of 8.19 is below the 20-day moving average (MA) of 8.26, above the 50-day MA of 8.14, and below the 200-day MA of 8.22, indicating a neutral trend. The MACD of 0.07 indicates Positive momentum. The RSI at 49.46 is Neutral, neither overbought nor oversold. The STOCH value of 37.68 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for XPOF.

Xponential Fitness Risk Analysis

Xponential Fitness disclosed 68 risk factors in its most recent earnings report. Xponential Fitness reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Xponential Fitness Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$3.54B22.3223.79%1.56%-17.21%
65
Neutral
$6.14B21.7210.38%15.77%86.16%
63
Neutral
$6.88B31.5614.39%31.64%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
$401.27M-5.00-3.55%-111.90%
52
Neutral
$1.72B-31.64-8.74%74.66%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
XPOF
Xponential Fitness
8.23
-5.87
-41.63%
PLNT
Planet Fitness
82.61
-7.51
-8.33%
YETI
Yeti Holdings
45.44
7.92
21.11%
PTON
Peloton Interactive
4.04
-4.41
-52.19%
LTH
Life Time Group Holdings
27.85
-3.02
-9.78%

Xponential Fitness Corporate Events

Stock BuybackPrivate Placements and Financing
Xponential Fitness Announces New Credit Agreement
Positive
Dec 8, 2025

On December 8, 2025, Xponential Fitness, Inc. announced the refinancing of its existing debt through a new credit agreement, which includes a five-year term loan facility of $525 million and a revolving credit facility of $25 million. This refinancing allows the company to decrease interest payments and repurchase all outstanding convertible preferred equity, eliminating approximately 8.2 million shares of common stock. The proceeds from the term loan will be used to refinance the existing credit facility, repurchase convertible preferred stock, and cover associated fees and expenses. The revolving credit facility will support working capital and general corporate purposes. This strategic financial move positions Xponential Fitness to better support its priorities and create long-term value for shareholders.

The most recent analyst rating on (XPOF) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on Xponential Fitness stock, see the XPOF Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Xponential Fitness Appoints New Chief Legal Officer
Positive
Nov 12, 2025

On November 12, 2025, Xponential Fitness announced the appointment of Gavin M. O’Connor as its Chief Legal Officer & Administrative Officer, effective November 14, 2025, following the departure of Andrew Hagopian on November 10, 2025. O’Connor, who brings extensive experience in franchising and corporate governance from his previous roles at European Wax Center and American Eagle Outfitters, is expected to support Xponential Fitness’s growth and governance framework. This leadership change is anticipated to strengthen the company’s compliance framework and support its next phase of growth.

The most recent analyst rating on (XPOF) stock is a Buy with a $12.00 price target. To see the full list of analyst forecasts on Xponential Fitness stock, see the XPOF Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 03, 2026