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Xponential Fitness (XPOF)
NYSE:XPOF
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Xponential Fitness (XPOF) AI Stock Analysis

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XPOF

Xponential Fitness

(NYSE:XPOF)

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Neutral 47 (OpenAI - 4o)
Rating:47Neutral
Price Target:
$6.50
▲(2.04% Upside)
Xponential Fitness's overall stock score is primarily impacted by its financial performance challenges, including negative net income and high leverage. Technical analysis indicates a bearish trend, further weighing on the score. Valuation concerns due to a negative P/E ratio and lack of dividend yield also contribute to the lower score. The earnings call provided some positive insights, particularly in growth initiatives and strategic divestitures, but these are overshadowed by ongoing financial and operational challenges.
Positive Factors
Franchise Model Strength
The diverse franchise model with multiple boutique brands allows Xponential to cater to various demographics, enhancing market reach and resilience.
System-Wide Sales Growth
Consistent system-wide sales growth indicates strong demand and successful expansion, supporting long-term revenue potential.
Improved EBITDA Margins
Improved EBITDA margins reflect effective cost management and operational efficiency, bolstering financial health.
Negative Factors
High Financial Leverage
High leverage poses risks to financial stability, potentially limiting flexibility and increasing vulnerability to economic downturns.
Negative Revenue Growth
Declining revenue growth can hinder long-term profitability and market competitiveness, necessitating strategic adjustments.
Same-Store Sales Decline
Declining same-store sales suggest challenges in customer retention and conversion, impacting steady revenue streams.

Xponential Fitness (XPOF) vs. SPDR S&P 500 ETF (SPY)

Xponential Fitness Business Overview & Revenue Model

Company DescriptionXponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in the United States and internationally. The company offers fitness and wellness services, including pilates, barre, cycling, stretching, rowing, yoga, boxing, dancing, running, and functional training under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. As of December 31, 2021, it had 1,556 franchisees operating 1,954 open studios on an adjusted basis. The company was founded in 2017 and is headquartered in Irvine, California.
How the Company Makes MoneyXponential Fitness generates revenue primarily through franchise fees and royalties from its network of franchisees. The company earns initial franchise fees when new franchises are established, as well as ongoing royalty fees based on the franchisee's revenue. Additionally, Xponential benefits from retail sales of fitness-related products and memberships at its locations. The company has also entered partnerships with various brands and technology providers to enhance its offerings, thereby increasing revenue opportunities. The scale of its franchise model allows Xponential to capitalize on the growing demand for boutique fitness experiences, further driving its earnings potential.

Xponential Fitness Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Highlights earnings from different business segments, revealing which areas are driving growth and profitability for Xponential Fitness. This breakdown helps assess the company's diversification and potential vulnerabilities or strengths in specific market segments.
Chart InsightsXponential Fitness's Franchise segment continues to show robust growth, offsetting declines in Equipment and Merchandise revenues, which fell by 20% and 25% respectively. The earnings call highlights strategic challenges, including increased studio closures and legal costs, but also notes strong North American sales growth and international expansion. Despite a 4% drop in consolidated revenue, the company is focusing on operational efficiency and franchisee support, projecting a 5% EBITDA growth. This indicates a strategic pivot towards strengthening core operations and expanding internationally to drive future growth.
Data provided by:The Fly

Xponential Fitness Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 26, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong growth in Club Pilates and successful strategic divestitures, but faced challenges with same-store sales decline, high delinquent licenses, and revenue decline. While the growth initiatives and strategic focus on core brands are positive, the near-term financial challenges and operational issues create a balanced sentiment.
Q3-2025 Updates
Positive Updates
Record-Breaking Growth in Club Pilates
Club Pilates openings in 2023 and 2024 have shown record year 1 revenue ramps, exceeding the previous 3 vintages at month 12 by an average of 27%.
Successful Divestitures
The company successfully divested CycleBar, Rumble, and Lindora, resulting in a more streamlined brand portfolio and expected SG&A savings of about $6 million annually.
Strong System-Wide Sales Growth
North America system-wide sales were $432.2 million, up 10% year-over-year, driven primarily by growth from net new studio openings.
Improved Adjusted EBITDA
Adjusted EBITDA was $33.5 million in Q3, up 9% or $2.7 million compared to the prior year, with an adjusted EBITDA margin increase from 38% to 42%.
Negative Updates
Same-Store Sales Decline
Same-store sales were down 0.8% for the quarter, driven by lead flow and member conversion issues, and specific challenges in StretchLab due to Medicare Advantage coverage reductions.
High Number of Delinquent Licenses
Approximately 40% of global licenses are over 12 months behind their applicable development schedules.
Revenue Decline
Consolidated revenue for the quarter was $78.8 million, down 2% or $1.7 million from the prior year period.
Anticipated Q4 Challenges
Q4 expected to see marketing fund spend exceed marketing fund revenue by approximately $5 million due to national brand campaign for Club Pilates.
Company Guidance
During the third quarter 2025 earnings call, Xponential Fitness provided detailed guidance, focusing on several key metrics and strategic initiatives. The company ended the quarter with 3,066 global open studios, having opened 78 new studios and closed 32, which represents an annualized closure rate of 4%. Xponential sold 49 licenses, with a backlog of over 1,000 studios in North America and 700 international franchises. North America system-wide sales reached $432.2 million, marking a 10% year-over-year increase, primarily due to new studio openings. Same-store sales declined by 0.8%, attributed to member conversion issues and Medicare Advantage coverage reductions. The adjusted EBITDA for the quarter was $33.5 million, a 9% increase from the previous year, driven by increased franchise revenue and cost savings, including a $6 million annualized reduction in SG&A expenses. The company maintained its guidance for 2025 net new studio openings, revenue, and adjusted EBITDA, while adjusting North America system-wide sales projections to account for recent brand divestitures.

Xponential Fitness Financial Statement Overview

Summary
Xponential Fitness faces challenges with profitability and financial stability, as reflected in its income statement and balance sheet. Despite strong gross margins, the company struggles with negative net income and high leverage. Cash flow improvements offer some optimism, but overall, the company needs to address its financial structure and profitability to ensure long-term sustainability.
Income Statement
45
Neutral
Xponential Fitness shows a mixed performance in its income statement. The company has a strong gross profit margin, consistently above 80% in recent periods, indicating efficient cost management. However, the net profit margin is negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a significant decline in the TTM period. The negative EBIT and EBITDA margins further highlight operational challenges.
Balance Sheet
30
Negative
The balance sheet reveals significant financial leverage, with a negative debt-to-equity ratio due to negative stockholders' equity. This indicates potential financial instability. Although the return on equity is positive, it is driven by negative equity, which is not sustainable. The equity ratio is also negative, suggesting high reliance on debt financing.
Cash Flow
55
Neutral
Cash flow analysis shows some positive trends, with a notable increase in free cash flow growth in the TTM period. The operating cash flow to net income ratio is improving, indicating better cash generation relative to net income. However, the free cash flow to net income ratio suggests that cash flow is not yet sufficient to cover losses fully.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue315.73M320.35M317.94M243.20M155.08M106.59M
Gross Profit226.50M260.87M219.32M161.01M100.77M65.37M
EBITDA74.09M-35.08M70.79M45.03M12.79M6.88M
Net Income-48.97M-64.95M-4.00M1.22M-18.83M-13.64M
Balance Sheet
Total Assets355.30M403.40M528.70M482.69M415.54M322.84M
Cash, Cash Equivalents and Short-Term Investments41.46M16.68M27.76M31.99M21.32M11.30M
Total Debt375.06M379.62M406.62M170.44M131.93M182.77M
Total Liabilities559.00M714.21M616.83M690.75M626.01M318.09M
Stockholders Equity-113.56M-216.57M-10.59M-154.78M-654.43M4.75M
Cash Flow
Free Cash Flow14.63M6.96M23.50M35.93M9.59M-3.62M
Operating Cash Flow18.40M11.68M32.71M52.06M14.45M-728.00K
Investing Cash Flow-2.51M-14.15M-11.69M-14.61M-50.63M-4.60M
Financing Cash Flow-12.20M-1.88M-21.30M-21.40M46.20M7.29M

Xponential Fitness Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price6.37
Price Trends
50DMA
7.02
Negative
100DMA
8.21
Negative
200DMA
8.94
Negative
Market Momentum
MACD
-0.33
Negative
RSI
48.95
Neutral
STOCH
61.31
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For XPOF, the sentiment is Neutral. The current price of 6.37 is above the 20-day moving average (MA) of 6.22, below the 50-day MA of 7.02, and below the 200-day MA of 8.94, indicating a neutral trend. The MACD of -0.33 indicates Negative momentum. The RSI at 48.95 is Neutral, neither overbought nor oversold. The STOCH value of 61.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for XPOF.

Xponential Fitness Risk Analysis

Xponential Fitness disclosed 68 risk factors in its most recent earnings report. Xponential Fitness reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Xponential Fitness Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$3.07B20.5321.77%1.56%-17.21%
67
Neutral
$6.07B21.4810.38%15.77%86.16%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$9.07B44.5114.39%31.64%
58
Neutral
$2.05B-46.95%-3.58%-12720.97%
47
Neutral
$310.58M-3.55%-111.90%
45
Neutral
$2.76B-8.74%74.66%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
XPOF
Xponential Fitness
6.37
-8.84
-58.12%
MODG
Topgolf Callaway Brands
11.69
3.39
40.84%
PLNT
Planet Fitness
111.67
10.65
10.54%
YETI
Yeti Holdings
41.23
0.90
2.23%
PTON
Peloton Interactive
6.74
-2.99
-30.73%
LTH
Life Time Group Holdings
27.54
3.48
14.46%

Xponential Fitness Corporate Events

Xponential Fitness Earnings Call: Growth Amid Challenges
Nov 8, 2025

The recent earnings call for Xponential Fitness, Inc. Class A revealed a mixed sentiment among stakeholders. While the company celebrated significant growth in its Club Pilates brand and successful strategic divestitures, it also faced challenges such as a decline in same-store sales, high delinquent licenses, and a decrease in revenue. Despite these hurdles, the company’s focus on growth initiatives and core brand strategies provided a balanced outlook.

Xponential Fitness Reports Q3 2025 Financial Results
Nov 7, 2025

Xponential Fitness, Inc. is a leading global franchisor of boutique health and wellness brands, offering diverse workout experiences through its franchise network across the U.S. and internationally. In its third quarter of 2025, Xponential Fitness reported system-wide sales of $432.2 million, marking a 10% increase year-over-year, despite a 2% decline in reported revenue to $78.8 million. The company also opened 78 new studios, expanding its reach and member base, which grew by 7% to 796,000 members.

Business Operations and StrategyM&A Transactions
Xponential Fitness Divests Lindora Brand to Next Health
Positive
Sep 19, 2025

On September 19, 2025, Xponential Fitness announced the divestiture of its Lindora brand to Next Health Management Group. This strategic move allows Xponential to concentrate on its core fitness modalities, enhancing profitability. The transition is seen as beneficial for Lindora franchisees, who will join Next Health, a leader in health optimization. The divestiture is expected to provide Lindora franchisees with superior support and services under Next Health’s established medical infrastructure. Xponential Fitness will collaborate with Next Health to ensure a smooth transition for Lindora franchisees.

The most recent analyst rating on (XPOF) stock is a Hold with a $8.50 price target. To see the full list of analyst forecasts on Xponential Fitness stock, see the XPOF Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Xponential Fitness Appoints Rachel Lee to Board
Positive
Aug 27, 2025

On August 25, 2025, Xponential Fitness, Inc. announced the appointment of Rachel Lee to its Board of Directors, expanding the board from six to seven members. Rachel Lee, who brings nearly two decades of financial and private equity experience, will also serve on the Nominating and Corporate Governance Committee. Her appointment is expected to enhance Xponential’s corporate governance and contribute strategic insights as the company advances its long-term growth strategy in the boutique health and wellness industry.

The most recent analyst rating on (XPOF) stock is a Hold with a $9.00 price target. To see the full list of analyst forecasts on Xponential Fitness stock, see the XPOF Stock Forecast page.

Xponential Fitness Earnings Call: Mixed Signals Amid Strategic Shifts
Aug 13, 2025

The recent earnings call for Xponential Fitness, Inc. Class A painted a mixed picture for investors. While there were commendable strides in sales growth and strategic partnerships, these were offset by challenges such as revenue declines, brand divestitures, and a slowdown in same-store sales growth. The transition in leadership and a strategic refocus add an element of uncertainty, but also hold the promise of potential improvements in the future.

Xponential Fitness Reports Q2 2025 Financial Results
Aug 8, 2025

Xponential Fitness, Inc. is a prominent global franchisor in the boutique health and wellness sector, offering a diverse range of fitness modalities including Pilates, barre, stretching, and yoga through its franchise network. The company operates across the U.S. and internationally, partnering with franchisees to deliver personalized workout experiences.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 26, 2025