Reaffirmed 2026 Guidance
Management reaffirmed full-year 2026 guidance: global net studio openings of 150–170; North America system-wide sales $1.72B–$1.80B; total revenue $260M–$270M; Adjusted EBITDA $100M–$110M (midpoint implies ~39.6% Adjusted EBITDA margin).
Improving Member Retention and LTV
Company-wide member retention improved 36 basis points year-over-year; March marked best member retention since Q1 2024. Club Pilates three-year member LTV remains strong at over $2,300. Surveys indicate ~80% of members expect to continue classes over the next 6–12 months.
Early Operational and Marketing Wins
Transitioned to a new national marketing/digital agency and launched an automated email CRM across brands. Initial digital pilot (StretchLab microsites) produced a high single-digit booking lift. Club Pilates Circuit class sees quick adoption (~75% of chain). Management reported improved paid-performance marketing metrics following the agency change.
Pricing and Studio Refresh Initiatives
Completed comprehensive pricing analysis in Q4 and plan modest, market-consistent inflationary price adjustments in early Q3; launched Club Pilates remodel program with Pure Barre to follow, expecting new openings to feature refreshed design and to support acquisition and retention.
Leadership Additions Strengthen Management
Appointed Robert Julian as Interim CFO, Eric Quaid as Chief Information Officer, and announced Steph So as incoming Chief Marketing Officer (mid-May). Management cited these hires as strengthening execution across finance, technology, and marketing.
Studio Growth and Robust Development Pipeline
Ended Q1 with 3,137 global open studios; opened 66 gross new studios in Q1 (43 North America, 23 international) and 26 closures. Company opened 23 net domestic and 17 net international studios (CEO remarks). More than 780 North America licenses contractually obligated and 750 international master franchise obligations; Club Pilates committed for ~160 future domestic studio openings and expects to expand to >2,100 U.S. studios. Internationally 189 open studios across 14 countries with committed licenses for >499 additional studios.