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Wix
(NASDAQ:WIX)
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Rating:60Neutral
Price Target:
$51.00
▼(-0.80% Downside)
Action:Reiterated
Date:05/15/26
The score reflects solid financial growth in revenue and cash flows, boosted by positive earnings guidance on AI-driven momentum, but is dragged down by balance sheet weaknesses, bearish technical trends, and a negative P/E ratio indicating profitability risks.
Positive Factors
Strong Free Cash Flow
Robust FCF generation and high OCF provide durable financial flexibility, funding growth, AI investments, and buybacks without relying on equity raises. Sustained cash conversion cushions operating volatility, supports R&D and marketing investments, and improves survival odds during macro stress.
Negative Factors
Weak Balance Sheet
Persistent negative equity and meaningful debt impair capital flexibility and increase refinancing and covenant risks. During downturns, limited equity cushion constrains strategic options, raises cost of capital, and magnifies downside to shareholders over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Free Cash Flow
Robust FCF generation and high OCF provide durable financial flexibility, funding growth, AI investments, and buybacks without relying on equity raises. Sustained cash conversion cushions operating volatility, supports R&D and marketing investments, and improves survival odds during macro stress.
Read all positive factors
Wix Key Performance Indicators (KPIs)
Any
Gross Profit by Segment
Shows profitability across different business areas, highlighting which segments drive the most value and where there might be room for improvement.
Shows profitability across different business areas, highlighting which segments drive the most value and where there might be room for improvement.
Data provided by:
The Fly
The FlyWix (WIX) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.37B
Dividend YieldN/A
Average Volume (3M)1.29M
Price to Earnings (P/E)―
Beta (1Y)1.05
Revenue Growth13.56%
EPS Growth-127.38%
CountryUS
Employees4,399
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-0.73
Shares Outstanding41,849,510
10 Day Avg. Volume1,177,131
30 Day Avg. Volume1,290,914
Financial Highlights & Ratios
PEG Ratio-1.80
Price to Book (P/B)-15.77
Price to Sales (P/S)2.90
P/FCF Ratio10.05
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$75.83Price Target Upside47.51% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering19
EPS Forecast (FY)4.98
Revenue Forecast (FY)$2.25B
Wix Business Overview & Revenue Model
Company Description
Wix.com Ltd. operates a cloud-based platform globally, enabling individuals and businesses across North America, Europe, Latin America, Asia, and other international regions to build websites and web applications. Its offerings include the intuiti...
How the Company Makes Money
Wix primarily makes money through recurring subscription revenue from premium plans that unlock paid features such as custom domains, increased storage and bandwidth, advanced design and marketing tools, analytics, and e-commerce capabilities. The...
Wix Earnings Call Summary
Earnings Call Date:May 13, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 04, 2026
Earnings Call Sentiment Positive
The call presented a largely positive growth and product narrative: solid bookings and revenue growth, rapid traction at BASE44 (now $150M ARR), healthy new cohort monetization (+46% vs prior-year cohort), the launch of a proprietary LLM and strong free cash flow generation. However, near-term margin pressure from deliberate, elevated investments in BASE44 and marketing (including one-time Super Bowl costs), elevated front‑loaded AI compute costs, a partners channel slowdown, FX headwinds, and a temporary net debt position introduce meaningful short-term challenges. Management maintained full‑year guidance and emphasized that many costs are intentional investments to capture AI-driven market opportunity, suggesting confidence in medium‑to‑long‑term outcomes despite near-term profitability and operational headwinds.Positive Updates
Strong Top-Line Growth
Total bookings of $585M, up 15% year-over-year, and total revenue of $541M, up 14% year-over-year in Q1 2026.
Negative Updates
Gross Margin Decline
Total non-GAAP gross margin was 66%, down sequentially and year-over-year; decline driven by elevated investments in BASE44 and higher AI compute costs, while core Wix gross margins were stable.
Read all updates
Q1-2026 Updates
Positive
Negative
Strong Top-Line Growth
Total bookings of $585M, up 15% year-over-year, and total revenue of $541M, up 14% year-over-year in Q1 2026.
Read all positive updates
Company Guidance
Wix reiterated full‑year 2026 guidance calling for bookings and revenue to grow in the mid‑teens percentage year‑over‑year (Q2 revenue also expected to grow mid‑teens YoY), while targeting full‑year free cash flow margin (ex‑acquisition items) in the high‑teens (or low‑ to mid‑20s on a pre‑tender capital structure assumption); this outlook factors in a $64 million FX headwind to the expense base and the company’s recent $1.6 billion tender (18 million shares, ~30% of equity) financed in part by a $500 million credit facility (leaving ~ $900 million pro‑forma cash), after a Q1 that delivered $585 million of bookings (+15% YoY), $541 million of revenue (+14% YoY), GDV of $3.8 billion (+12% YoY), total non‑GAAP gross margin of 66%, Q1 free cash flow of $112 million (21% of revenue), and ramped acquisition marketing spend of ~ $90 million in Q1 with a blended TROI of 7–9 months (BASE44 TROI <12 months) while BASE44 itself reached $150 million ARR in mid‑May.Wix Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
45
Neutral
Cash Flow
85
Very Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.06B | 1.99B | 1.76B | 1.56B | 1.39B | 1.27B |
| Gross Profit | 1.39B | 1.36B | 1.20B | 1.05B | 861.44M | 781.08M |
| EBITDA | -24.67M | 36.07M | 186.21M | 68.48M | -439.77M | -28.83M |
| Net Income | -40.59M | 50.65M | 138.32M | 33.14M | -424.86M | -117.21M |
Balance Sheet | ||||||
| Total Assets | 2.98B | 2.61B | 1.91B | 1.80B | 1.76B | 2.06B |
| Cash, Cash Equivalents and Short-Term Investments | 2.02B | 1.18B | 1.11B | 962.89M | 1.06B | 1.32B |
| Total Debt | 1.59B | 1.59B | 969.95M | 996.32M | 1.13B | 1.03B |
| Total Liabilities | 3.08B | 2.98B | 1.99B | 1.86B | 2.02B | 1.91B |
| Stockholders Equity | -102.43M | -366.00M | -78.79M | -54.48M | -263.24M | 145.72M |
Cash Flow | ||||||
| Free Cash Flow | 539.68M | 574.30M | 479.60M | 182.20M | -33.51M | 27.98M |
| Operating Cash Flow | 549.80M | 582.86M | 497.42M | 248.25M | 37.15M | 65.69M |
| Investing Cash Flow | -320.01M | -902.15M | -35.47M | 566.71M | -54.66M | 376.87M |
| Financing Cash Flow | 418.95M | -43.00M | -406.73M | -450.02M | -189.16M | -160.06M |
Wix Technical Analysis
Neutral
51.41
Price Trends
50.41
Positive
64.05
Negative
82.67
Negative
Market Momentum
0.16
Negative
52.41
Neutral
26.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WIX, the sentiment is Neutral. The current price of 51.41 is below the 20-day moving average (MA) of 52.57, above the 50-day MA of 50.41, and below the 200-day MA of 82.67, indicating a neutral trend. The MACD of 0.16 indicates Negative momentum. The RSI at 52.41 is Neutral, neither overbought nor oversold. The STOCH value of 26.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for WIX.
Wix Risk Analysis
Wix disclosed 59 risk factors in its most recent earnings report. Wix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 3 New Risks
1.
The development and integration of artificial intelligence into our offerings may present regulatory, legal, business, and financial risks, and result in reputational harm, liability, or other adverse consequences to our operations. Q4, 2023
2.
Changes in our provision for income taxes or adverse outcomes resulting from examination of our income tax returns could adversely affect our results. Q4, 2023
3.
The application of indirect taxes, other tax laws or regulations could adversely affect our business and results of operations Q4, 2023
Wix Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | $14.06B | 45.37 | 154.32% | ― | 17.61% | 119.62% | |
77 Outperform | $7.23B | 17.60 | -28.45% | ― | -0.62% | 20.48% | |
69 Neutral | $4.31B | 46.83 | 150.65% | ― | 9.55% | -50.29% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
60 Neutral | $2.37B | -75.32 | 18.77% | ― | 13.56% | -127.38% | |
59 Neutral | $6.31B | -19.85 | -21.49% | ― | 21.38% | 27.92% |
* Technology Sector Average
WIX
Wix
55.03
-73.94
-57.33%
BOX
Box
31.55
-0.04
-0.13%
DBX
Dropbox
32.56
6.10
23.05%
DOCN
DigitalOcean Holdings
117.50
91.76
356.49%
S
SentinelOne
19.06
1.12
6.24%
Wix Corporate Events
Wix to Cut 20% of Workforce in Major 2026 Organizational Realignment
Jun 8, 2026
On June 8, 2026, Wix announced an organizational realignment aimed at streamlining operations and reallocating resources toward top strategic priorities, including scaling down or discontinuing certain activities, products and subsidiaries. As par...
Wix Posts Double-Digit Q1 2026 Growth, Unveils Proprietary AI Model and Major Share Buyback
May 13, 2026
Wix.com Ltd. reported first-quarter 2026 results on May 13, 2026, posting revenue of $541.2 million, up 14% year over year, and bookings of $585 million, up 15% year over year, with total ARR reaching $1.903 billion. Creative Subscriptions and Bus...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.