Wix (WIX) AI Stock Analysis

• Market Cap: $3.59B
• Dividend Yield: N/A
• Average Volume (3M): 2.05M
• Price to Earnings (P/E): 28.4
• Beta (1Y): 1.51
• Revenue Growth: 13.22%
• EPS Growth: 48.20%
• Country: US
• Employees: 4,399
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Infrastructure
• EPS (TTM): 1.68
• Shares Outstanding: 54,864,708
• 10 Day Avg. Volume: 1,910,731
• 30 Day Avg. Volume: 2,053,502
• PEG Ratio: 0.26
• Price to Book (P/B): -151.35
• Price to Sales (P/S): 6.77
• P/FCF Ratio: 24.86
• Enterprise Value/Market Cap: 1.20
• Enterprise Value/Revenue: 2.24
• Enterprise Value/Gross Profit: 3.28
• Enterprise Value/Ebitda: 22.12
• 1Y Price Target: $156.33
• Price Target Upside: 138.27% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 10
• EPS Forecast (FY): 6.31
• Revenue Forecast (FY): $2.28B

• Rating: 63 Neutral
• Price Target: $92.00 ▲(40.22% Upside)
• Action: Reiterated Date: 11/20/25
• Date: Action: Reiterated 11/20/25

Wix's overall stock score is driven by strong earnings call results and robust cash flow performance. However, technical analysis indicates bearish momentum, and the high P/E ratio suggests overvaluation. The balance sheet's negative equity is a significant risk factor.

Positive Factors

Strong cash generation

Wix's consistent FCF growth and high free‑cash‑flow-to-net‑income ratio (0.98) indicate durable internal funding for operations, R&D and AI investments. Reliable cash conversion reduces reliance on external financing and supports strategic initiatives despite balance sheet leverage.

Improving profitability margins

Positive and expanding margins show structural operating efficiency across software and transaction lines. Sustained gross margins near 68% and positive EBIT support reinvestment capacity and resilience against cyclical revenue swings, strengthening long‑term earnings durability.

Base44 as strategic growth engine

Rapid Base44 adoption diversifies Wix's product mix into AI‑powered app building, enlarging TAM and cross‑sell opportunities. Achieving material ARR signals a scalable recurring revenue stream and positions Wix competitively in AI-enabled developer tools over the medium term.

Negative Factors

Negative equity / high leverage

Negative equity and elevated leverage constrain financial flexibility and increase refinancing and covenant risk. This structural balance sheet weakness can raise borrowing costs, limit M&A or buyback optionality, and amplify downside during revenue slowdowns.

Margin headwinds from AI and Base44 costs

Ongoing high AI compute and marketing investments for Base44 create persistent margin pressure and compress gross margins. If compute intensity and front‑loaded S&M continue, operating leverage will be weaker, slowing the pace at which revenue growth translates to durable profit expansion.

Delayed flagship product launch

The delayed Self Creator rollout defers monetization and product roadmap milestones, increasing execution risk. Prolonged delays can slow cohort monetization, hinder competitive differentiation in AI website creation, and postpone anticipated revenue and margin benefits.

Wix Business Overview & Revenue Model

Company Description

Wix.com Ltd., together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; Wix ADI that enables users to create a website for their specific needs; and Corvid by Wix to create websites and web applications. It also provides Ascend by Wix, which offers its users access to a suite of approximately 20 products or features enabling them to connect with their customers, automate their work, and grow their business; Wix Logo Maker that allows users to generate a logo using artificial intelligence; Wix Answers, a support infrastructure enabling its users to help their users across various channels; and Wix Payments, a payment platform, which helps its users receive payments from their users through their Wix Website. In addition, the company offers various vertical-specific applications that business owners use to operate various aspects of their business online. Further, it provides a range of complementary services, including App Market that offers its registered users the ability to install and uninstall a range of free and paid web applications; Wix Arena, an online marketplace that brings users seeking help in creating and managing a website, together with Web experts; and Wix App, a native mobile application, which enables users to manage their Websites and Wix operating systems. As of December 31, 2021, the company had approximately 222 million registered users and 6 million premium subscriptions. The company was formerly known as Wixpress Ltd. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

How the Company Makes Money

Wix generates revenue primarily through subscription plans, which offer users access to premium features, increased storage, and enhanced customer support. The company has multiple tiers of subscription packages, including free plans that monetize through ads and premium plans that provide additional features such as e-commerce capabilities, domain registration, and advanced analytics. Another significant revenue stream comes from its App Market, where third-party developers can offer apps and services that enhance users' websites, with Wix earning a commission on sales. Furthermore, Wix has strategic partnerships with payment processors, marketing platforms, and other service providers that contribute to its earnings by integrating their services into the Wix ecosystem, enhancing user experience and retention.

Wix Financial Statement Overview

Summary

Wix has shown a strong recovery in its income statement with improved profitability and revenue growth. The cash flow position is robust, supporting operational stability. However, the balance sheet reflects significant leverage and negative equity, which remain areas of concern.

Income Statement

Wix has demonstrated consistent revenue growth, with a TTM revenue growth rate of 3.24%. The company has improved its profitability metrics, with a TTM net profit margin of 8.90% and an EBIT margin of 10.63%, indicating strong operational efficiency. The gross profit margin remains robust at 68.38%, reflecting effective cost management. However, the company has faced challenges in the past with negative EBIT and net margins, which have now turned positive, showcasing a significant turnaround.

Balance Sheet

Wix's balance sheet shows a high debt-to-equity ratio due to negative stockholders' equity, which poses a risk. The TTM debt-to-equity ratio is -8.50, indicating financial leverage concerns. Return on equity is negative, reflecting past losses and the impact of negative equity. Despite these challenges, the company has managed to maintain a stable asset base, but the negative equity position remains a critical area to address.

Cash Flow

Wix has shown strong cash flow performance with a TTM free cash flow growth rate of 3.18%. The operating cash flow to net income ratio is 0.35, and the free cash flow to net income ratio is 0.98, indicating efficient cash generation relative to earnings. The company has consistently improved its cash flow metrics, which supports its operational and strategic initiatives.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.93B	1.76B	1.56B	1.39B	1.27B	984.37M
Gross Profit	1.32B	1.20B	1.05B	861.44M	781.08M	671.35M
EBITDA	195.57M	186.21M	68.48M	-439.77M	-28.83M	-104.74M
Net Income	138.90M	138.32M	33.14M	-424.86M	-117.21M	-166.87M
Balance Sheet
Total Assets	2.56B	1.91B	1.80B	1.76B	2.06B	1.89B
Cash, Cash Equivalents and Short-Term Investments	1.59B	1.11B	962.89M	1.06B	1.32B	1.04B
Total Debt	1.57B	969.95M	996.32M	1.13B	1.03B	930.96M
Total Liabilities	2.84B	1.99B	1.86B	2.02B	1.91B	1.61B
Stockholders Equity	-278.76M	-78.79M	-54.48M	-263.24M	145.72M	287.19M
Cash Flow
Free Cash Flow	567.13M	479.60M	182.20M	-33.51M	27.98M	129.20M
Operating Cash Flow	576.21M	497.42M	248.25M	37.15M	65.69M	148.05M
Investing Cash Flow	-189.55M	-35.47M	566.71M	-54.66M	376.87M	-800.23M
Financing Cash Flow	67.43M	-406.73M	-450.02M	-189.16M	-160.06M	552.94M

Wix Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 65.61
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WIX, the sentiment is Negative. The current price of 65.61 is below the 20-day moving average (MA) of 74.44, below the 50-day MA of 87.51, and below the 200-day MA of 130.15, indicating a bearish trend. The MACD of -6.71 indicates Positive momentum. The RSI at 30.06 is Neutral, neither overbought nor oversold. The STOCH value of 21.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WIX.

Wix Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BOX	68 Neutral	$3.27B	18.55	204.27%	―	7.21%	58.61%
DOCN	68 Neutral	$5.74B	23.59	―	―	14.20%	204.86%
WIX	63 Neutral	$3.59B	28.43	―	―	13.22%	48.20%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
CFLT	61 Neutral	$10.95B	-35.68	-27.72%	―	21.58%	18.88%
DBX	60 Neutral	$6.07B	13.16	―	―	-0.44%	2.47%
S	57 Neutral	$4.34B	-10.30	-25.79%	―	24.09%	-34.25%

Wix Corporate Events

Wix Board Approves $2 Billion Share Repurchase Program for 2026–2027

On January 28, 2026, Wix.com Ltd. announced that its board of directors has authorized a two-year share repurchase program for fiscal years 2026–2027, allowing the company to buy back up to $2 billion of its ordinary shares and/or convertible notes. The move signals the board’s confidence in Wix’s cash-flow generation and its commitment to boosting shareholder value, with repurchases to be executed via open-market purchases, privately negotiated deals or other methods in line with U.S. securities laws and subject to Israeli regulatory procedures and potential creditor objections; the company plans to fund the buybacks with existing cash, future operating cash flows and, if needed, additional capital raising, introducing a potentially significant capital allocation lever that could affect its capital structure and returns to investors.

The most recent analyst rating on (WIX) stock is a Hold with a $94.00 price target. To see the full list of analyst forecasts on Wix stock, see the WIX Stock Forecast page.

Wix Shareholders Approve Board Re-Elections and Auditor Mandate at 2025 AGM

On December 18, 2025, Wix.com Ltd. held its Annual General Meeting of Shareholders in Tel Aviv, where investors re-elected Class III directors Avishai Abrahami and Mark Tluszcz to serve until the 2028 annual meeting, maintaining continuity in the company’s leadership. Shareholders also approved an amendment and readoption of the compensation arrangements for non-executive directors in line with Israeli legal requirements and ratified the appointment and compensation of Kost, Forer, Gabbay & Kasierer, a member of Ernst & Young Global, as Wix’s independent registered public accounting firm for 2025, reinforcing established governance and oversight structures for the coming year.

The most recent analyst rating on (WIX) stock is a Buy with a $155.00 price target. To see the full list of analyst forecasts on Wix stock, see the WIX Stock Forecast page.

Wix Reports Strong Q3 2025 Results with Base44 Driving Growth

On November 19, 2025, Wix.com Ltd. reported its financial results for the third quarter of 2025, highlighting a 14% year-over-year increase in total bookings and revenue, driven by strong performance in new cohorts and the Base44 platform. Base44, a coding platform with over 2 million users, is on track to reach $50 million in annual recurring revenue by year-end, contributing to Wix’s strategic growth. The company’s enhanced financial outlook for the full year reflects the robust demand for Base44 and increased marketing investments, positioning Wix for continued expansion in 2026.

The most recent analyst rating on (WIX) stock is a Buy with a $200.00 price target. To see the full list of analyst forecasts on Wix stock, see the WIX Stock Forecast page.

Wix Announces 2025 Annual Meeting Amidst Strong Financial Growth

Wix.com Ltd. announced its upcoming Annual General Meeting of Shareholders, scheduled for December 18, 2025, at its Tel Aviv headquarters. Shareholders will vote on key proposals, including the re-election of directors and amendments to compensation arrangements. The company’s strong financial performance in 2024, driven by new AI tools and strategic initiatives, has positioned it as a leader in the digital presence industry. Notably, Wix achieved positive GAAP operating income for the first time and expanded its market with the acquisition of Base44 and the launch of new AI-driven platforms.

The most recent analyst rating on (WIX) stock is a Buy with a $200.00 price target. To see the full list of analyst forecasts on Wix stock, see the WIX Stock Forecast page.