Wix.com Ltd (WIX)
NASDAQ:WIX
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Wix
(NASDAQ:WIX)
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Rating:59Neutral
Price Target:
$68.00
▲(4.71% Upside)
Action:ReiteratedDate:04/03/26
The score is primarily driven by strong cash generation and a constructive FY2026 outlook, but is held back by balance-sheet risk (negative equity and higher debt) and high valuation. Technicals remain mixed with the stock still below key longer-term moving averages, reinforcing a moderate overall rating.
Positive Factors
Strong free cash flow generation
Persistent, high free cash flow (FCF roughly 30% of revenue in recent years) provides durable internal funding for product investment, share repurchases, and strategic M&A, improving resilience to downturns and supporting multi‑year execution without sole reliance on external financing.
Negative Factors
Weak shareholder equity and higher leverage
Sustained negative equity and a notable 2025 debt increase limit financial flexibility, raise refinancing and interest‑rate sensitivity, and constrain strategic options. This structural balance‑sheet pressure elevates downside risk if cash flows soften or borrowing costs rise.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free cash flow generation
Persistent, high free cash flow (FCF roughly 30% of revenue in recent years) provides durable internal funding for product investment, share repurchases, and strategic M&A, improving resilience to downturns and supporting multi‑year execution without sole reliance on external financing.
Read all positive factors
Wix (WIX) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$3.57B
Dividend YieldN/A
Average Volume (3M)3.24M
Price to Earnings (P/E)114.0
Beta (1Y)1.04
Revenue Growth13.22%
EPS Growth48.20%
CountryUS
Employees4,399
SectorTechnology
Sector Strength88
IndustrySoftware - Infrastructure
Share Statistics
EPS (TTM)1.81
Shares Outstanding55,047,455
10 Day Avg. Volume3,657,218
30 Day Avg. Volume3,237,096
Financial Highlights & Ratios
PEG Ratio-1.80
Price to Book (P/B)-15.77
Price to Sales (P/S)2.90
P/FCF Ratio10.05
Enterprise Value/Market Cap1.34
Enterprise Value/Revenue2.40
Enterprise Value/Gross Profit3.53
Enterprise Value/Ebitda144.13
Forecast
1Y Price Target
$126.41Price Target Upside94.66% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering19
EPS Forecast (FY)5.95
Revenue Forecast (FY)$2.29B
Wix Business Overview & Revenue Model
Company Description
Wix.com Ltd., together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company offers Wix Editor,...
How the Company Makes Money
Wix primarily makes money through subscriptions and fees tied to business services delivered through its platform. The core revenue stream is recurring subscription revenue from premium plans that unlock capabilities beyond the free tier, such as ...
Wix Key Performance Indicators (KPIs)
Any
Creative Subscription ARR
Tracks annual recurring revenue from creative subscriptions, indicating the stability and growth potential of the company's subscription-based business model.
Tracks annual recurring revenue from creative subscriptions, indicating the stability and growth potential of the company's subscription-based business model.
Data provided by:
The Fly
The FlyWix Earnings Call Summary
Earnings Call Date:Mar 04, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 20, 2026
Earnings Call Sentiment Positive
The call presented strong growth and very encouraging early evidence of strategic inflection points: robust Q4 and full-year revenue/bookings growth, healthy ARR and retention, rapid Base 44 scaling to ~$100M ARR, early traction for Wix Harmony, and strong free cash flow conversion. Offsetting these positives are persistent GPV headwinds tied to SMB macro pressure, elevated AI compute and go-to-market spend related to Base 44 that modestly compressed margins in the near term, freemium AI costs, and some currency-related payroll pressure. Management is guiding to mid‑teens top-line growth in 2026 while intentionally investing heavily to scale Base 44, with a wide FCF guidance range reflecting that tradeoff.Positive Updates
Strong Q4 Top-Line Growth
Q4 total bookings of $535.0M, up 15% year-over-year, and Q4 revenue of $524.0M, up 14% year-over-year; full-year 2025 bookings $2.07B (+13% YoY) and revenue $1.993B (+13% YoY).
Negative Updates
GPV Headwinds and SMB Macro Pressure
Persistent GPV headwinds throughout 2025 due to macro pressure on SMBs led to seasonally softer than anticipated GPV, tempering otherwise strong top-line performance.
Read all updates
Q4-2025 Updates
Positive
Negative
Strong Q4 Top-Line Growth
Q4 total bookings of $535.0M, up 15% year-over-year, and Q4 revenue of $524.0M, up 14% year-over-year; full-year 2025 bookings $2.07B (+13% YoY) and revenue $1.993B (+13% YoY).
Read all positive updates
Company Guidance
Wix guided FY2026 consolidated bookings and revenue to grow in the mid‑teens percent year‑over‑year and expects consolidated free cash flow margin in the low‑to‑mid‑20% range (current capital structure, excl. acquisition costs), noting core Wix should deliver solid bookings/revenue with flat‑to‑expanding FCF margin while Base 44’s hyper‑growth (finished the year ≈ $59M ARR and has since reached ≈ $100M ARR) introduces variability that could pressure near‑term FCF if it outperforms; Base 44’s tROI target is <12 months, ~1/3 of its AI inference cost is from free users, and management expects Base 44 gross margin to improve through 2026. For context, FY‑2025 bookings were $2.07B (+13% YoY), revenue $1.993B (+13%), consolidated ARR $1.836B (+14%), FY GPV $14.3B (+11%); Q4 bookings $535M (+15%), Q4 revenue $524M (+14%), Q4 GPV $3.7B (+11%), Q4 partners revenue $203M (+21%), Q4 non‑GAAP gross margin 68%, Q4 FCF $156M (30% of revenue), and FY FCF excl. acquisition costs $605M (30% of revenue); the company plans to complete the large majority of its $2.0B repurchase program in 2026 and received a $250M Durable Capital private placement.Wix Financial Statement Overview
Summary
Income Statement
56
Neutral
Balance Sheet
33
Negative
Cash Flow
82
Very Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 1.99B | 1.76B | 1.56B | 1.39B | 1.27B |
| Gross Profit | 1.36B | 1.20B | 1.05B | 861.44M | 781.08M |
| EBITDA | 33.20M | 186.21M | 68.48M | -439.77M | -28.83M |
| Net Income | 50.65M | 138.32M | 33.14M | -424.86M | -117.21M |
Balance Sheet | |||||
| Total Assets | 2.61B | 1.91B | 1.80B | 1.76B | 2.06B |
| Cash, Cash Equivalents and Short-Term Investments | 1.18B | 1.11B | 962.89M | 1.06B | 1.32B |
| Total Debt | 1.59B | 969.95M | 996.32M | 1.13B | 1.03B |
| Total Liabilities | 2.98B | 1.99B | 1.86B | 2.02B | 1.91B |
| Stockholders Equity | -366.00M | -78.79M | -54.48M | -263.24M | 145.72M |
Cash Flow | |||||
| Free Cash Flow | 574.30M | 479.60M | 182.20M | -33.51M | 27.98M |
| Operating Cash Flow | 582.86M | 497.42M | 248.25M | 37.15M | 65.69M |
| Investing Cash Flow | -902.15M | -35.47M | 566.71M | -54.66M | 376.87M |
| Financing Cash Flow | -43.00M | -406.73M | -450.02M | -189.16M | -160.06M |
Wix Technical Analysis
Negative
64.94
Price Trends
79.32
Negative
88.36
Negative
117.30
Negative
Market Momentum
-4.58
Positive
25.97
Positive
8.86
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WIX, the sentiment is Negative. The current price of 64.94 is below the 20-day moving average (MA) of 82.65, below the 50-day MA of 79.32, and below the 200-day MA of 117.30, indicating a bearish trend. The MACD of -4.58 indicates Positive momentum. The RSI at 25.97 is Positive, neither overbought nor oversold. The STOCH value of 8.86 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WIX.
Wix Risk Analysis
Wix disclosed 59 risk factors in its most recent earnings report. Wix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 3 New Risks
1.
The development and integration of artificial intelligence into our offerings may present regulatory, legal, business, and financial risks, and result in reputational harm, liability, or other adverse consequences to our operations. Q4, 2023
2.
Changes in our provision for income taxes or adverse outcomes resulting from examination of our income tax returns could adversely affect our results. Q4, 2023
3.
The application of indirect taxes, other tax laws or regulations could adversely affect our business and results of operations Q4, 2023
Wix Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | $3.09B | 35.80 | 115.65% | ― | 7.21% | 58.61% | |
65 Neutral | $8.18B | 42.89 | -214.15% | ― | 14.20% | 204.86% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
60 Neutral | $5.42B | 14.67 | -35.62% | ― | -0.44% | 2.47% | |
59 Neutral | $3.57B | 113.95 | -21.76% | ― | 13.22% | 48.20% | |
58 Neutral | $4.35B | -10.24 | -29.84% | ― | 24.09% | -34.25% |
* Technology Sector Average
WIX
Wix
63.84
-96.97
-60.30%
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73.45
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12.75
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Wix Corporate Events
Wix Posts Strong 2025 Results, Raises $250 Million to Accelerate AI-Led Growth
Mar 4, 2026
On March 4, 2026, Wix reported fourth-quarter 2025 revenue of $524.3 million, up 14% year-on-year, with bookings of $534.5 million and annual recurring revenue of $1.836 billion, underscoring strong growth across creative subscriptions, business s...
Wix Board Approves $2 Billion Share Repurchase Program for 2026–2027
Jan 28, 2026
On January 28, 2026, Wix.com Ltd. announced that its board of directors has authorized a two-year share repurchase program for fiscal years 2026–2027, allowing the company to buy back up to $2 billion of its ordinary shares and/or convertibl...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.