Strong Top-Line Growth
Total bookings of $585M, up 15% year-over-year, and total revenue of $541M, up 14% year-over-year in Q1 2026.
New Cohort Performance
Q1 2026 new cohort (6.4M users, includes BASE44) generated nearly $52M in bookings in its first 3 months, a 46% increase versus the Q1 2025 cohort over the same period; driven by improved conversion into paid subscriptions and higher-priced plans.
BASE44 Rapid Traction
BASE44 achieved $150M in ARR in mid‑May (up from $100M in early March), demonstrating rapid monetization and momentum following acquisition.
Proprietary LLM and AI Differentiation
Launched Wix’s first proprietary LLM to power Harmony—reported as meaningfully faster, producing fewer errors and delivering better outcomes versus alternatives—and expected to lower inference and insurance costs compared to frontier models.
Healthy Cash Generation
Generated $112M of free cash flow in Q1 (21% of revenue) and maintained full-year free cash flow guidance (high‑teens % margin excluding acquisition-related items).
Deliberate Customer Acquisition Investment with Attractive TROI
Acquisition marketing spend (BASE44 + core Wix, ex-Super Bowl and certain AI costs) ~ $90M this quarter with projected time-to-return-on-investment of 7–9 months; company-level blended TROI reported at 7–9 months while BASE44 TROI improving toward sub‑12 months.
Retention and Monetization Strength
Existing cohorts showed healthy bookings growth driven by strong retention and solid monetization; increasing attach of business solutions and higher-intent user mix noted.
Share Repurchase and Capital Return
Completed a modified Dutch auction tender offer (~18M shares) for $1.6B, reducing share count by nearly 30% to return value to shareholders and increase long-term accretion.
Operational Productivity Gains via AI
AI integration in customer care reduced headcount by more than 40% since 2022 while maintaining or improving service levels; R&D productivity initiatives underway to replicate BASE44 operating principles across Wix.
Maintained Guidance
Company maintained full-year guidance for bookings and revenue to grow at mid‑teens percentage year-over-year and Q2 revenue to grow mid‑teens percent, signaling management confidence despite near-term investments.