Under Armour (UA) AI Stock Analysis

• Market Cap: $2.42B
• Dividend Yield: N/A
• Average Volume (3M): 5.63M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.88
• Revenue Growth: -6.35%
• EPS Growth: -565.47%
• Country: US
• Employees: 6,800
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.04
• Shares Outstanding: 200,604,980
• 10 Day Avg. Volume: 6,423,805
• 30 Day Avg. Volume: 5,626,326
• PEG Ratio: 0.07
• Price to Book (P/B): 1.36
• Price to Sales (P/S): 0.50
• P/FCF Ratio: -11.28
• Enterprise Value/Market Cap: 1.48
• Enterprise Value/Revenue: 0.71
• Enterprise Value/Gross Profit: 1.49
• Enterprise Value/Ebitda: 21.96
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.05
• Revenue Forecast (FY): $4.94B

• Rating: 60 Neutral
• Price Target: $6.00 ▲(44.93% Upside)

The score is held back mainly by weak cash flow trends and low profitability, plus a cautious earnings outlook calling for revenue and margin declines. Offsetting factors include constructive technical momentum (price above key moving averages with positive MACD) and a balance sheet with manageable leverage.

Positive Factors

EMEA Revenue Growth

The strong revenue growth in EMEA indicates successful market penetration and brand strength in the region, providing a buffer against declines in other markets.

Product Innovation

Focusing on sustainable materials and innovation can enhance product appeal and pricing power, supporting long-term competitive positioning.

Licensing Revenue Increase

Growth in licensing revenue reflects successful brand partnerships and international expansion, contributing to diversified income streams.

Negative Factors

North America Revenue Decline

Declining revenue in North America, a key market, signals challenges in maintaining market share and consumer engagement, impacting overall growth.

Gross Margin Decline

The decline in gross margin due to tariffs and supply chain issues suggests ongoing cost pressures that could affect profitability.

APAC Revenue Decline

Significant revenue decline in APAC highlights regional challenges and potential competitive pressures, affecting global growth prospects.

Under Armour Business Overview & Revenue Model

Company Description

Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.

How the Company Makes Money

Under Armour generates revenue through multiple streams, primarily from the sale of its performance apparel, footwear, and accessories. The company sells its products through direct-to-consumer channels, including its own retail stores and e-commerce platform, as well as through wholesale distribution to third-party retailers. Key revenue streams include the sales of men's, women's, and youth athletic apparel and footwear. Additionally, Under Armour has formed significant partnerships and sponsorships with professional athletes, teams, and sporting events, which enhance brand visibility and drive sales. The company also invests in marketing and advertising to promote its products, leveraging its association with high-profile athletes and sports endorsements to attract consumers and increase market share.

Under Armour Financial Statement Overview

Summary

Moderate fundamentals: solid gross margin (48.07% TTM) and manageable leverage (debt-to-equity 0.89 TTM), but profitability is thin (1.99% net margin; 5.25% ROE) and cash generation is a key weakness with sharply negative free cash flow growth (-86.04% TTM) and weak operating cash flow conversion.

Income Statement

Under Armour's income statement shows a moderate performance with a gross profit margin of 48.07% TTM, indicating efficient cost management. However, the net profit margin is relatively low at 1.99% TTM, suggesting limited profitability. Revenue growth is positive at 2.78% TTM, but historical fluctuations indicate instability. The EBIT and EBITDA margins are modest, reflecting operational challenges.

Balance Sheet

The balance sheet reveals a stable financial position with a debt-to-equity ratio of 0.89 TTM, indicating manageable leverage. The return on equity is low at 5.25% TTM, reflecting limited profitability on shareholder investments. The equity ratio is not provided, but the overall leverage appears controlled.

Cash Flow

Cash flow analysis shows challenges with a negative free cash flow growth rate of -86.04% TTM, indicating cash flow constraints. The operating cash flow to net income ratio is negative, suggesting inefficiencies in cash generation. The free cash flow to net income ratio is positive, but overall cash flow management needs improvement.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	5.05B	5.16B	5.70B	5.90B	5.68B	5.68B
Gross Profit	2.39B	2.47B	2.63B	2.64B	2.86B	2.86B
EBITDA	162.69M	8.56M	372.34M	399.04M	667.95M	667.95M
Net Income	-87.65M	-201.27M	232.04M	374.46M	360.06M	360.06M
Balance Sheet
Total Assets	4.90B	4.30B	4.76B	4.83B	4.45B	5.03B
Cash, Cash Equivalents and Short-Term Investments	395.99M	501.36M	858.69M	710.93M	1.01B	1.52B
Total Debt	1.90B	1.30B	1.44B	1.52B	1.48B	2.01B
Total Liabilities	3.04B	2.41B	2.61B	2.86B	2.72B	3.35B
Stockholders Equity	1.86B	1.89B	2.15B	1.97B	1.73B	1.68B
Cash Flow
Free Cash Flow	-44.92M	-228.00M	203.64M	-197.71M	595.07M	120.57M
Operating Cash Flow	88.11M	-59.32M	353.97M	-9.91M	664.83M	212.86M
Investing Cash Flow	-740.64M	-126.35M	-105.33M	-152.80M	-68.35M	66.34M
Financing Cash Flow	509.05M	-180.81M	-78.69M	-126.38M	-418.74M	436.85M

Under Armour Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 4.14
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UA, the sentiment is Positive. The current price of 4.14 is below the 20-day moving average (MA) of 4.88, below the 50-day MA of 4.52, and below the 200-day MA of 5.32, indicating a bullish trend. The MACD of 0.33 indicates Negative momentum. The RSI at 69.53 is Neutral, neither overbought nor oversold. The STOCH value of 63.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for UA.

Under Armour Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LEVI	75 Outperform	$8.39B	18.52	25.99%	2.58%	3.20%	200.49%
COLM	69 Neutral	$2.96B	16.54	10.84%	2.18%	2.76%	-7.83%
PVH	66 Neutral	$3.00B	9.84	6.70%	0.22%	0.52%	-45.80%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
UA	60 Neutral	$2.42B	―	-4.56%	―	-6.35%	-565.47%
VFC	60 Neutral	$7.53B	85.11	6.39%	1.95%	-4.56%	―

Under Armour Corporate Events

Under Armour announces major executive leadership reorganization

On January 15, 2026, Under Armour announced a slate of executive leadership changes designed to advance its ongoing transformation and strengthen its product, brand, and marketplace operations. Effective February 2, 2026, Kara Trent will become Chief Merchandising Officer, overseeing category management, product line architecture, and go-to-market initiatives to better align consumer demand with product investment and improve revenue, margins, and channel profitability, while Adam Peake steps into the role of President, Americas, to lead marketplace strategy and omni-channel growth across North and South America, leveraging his extensive experience across sales, marketing, and category leadership. As part of the same reorganization, Chief Product Officer Yassine Saidi will step down from his executive role on February 2, 2026, and will serve through February 2027 as a senior advisor focused on design expression and creative continuity, a move that maintains his influence over the brand’s aesthetic and long-term design voice while Under Armour consolidates leadership under a unified operating model aimed at driving sustainable growth and improved financial performance.

The most recent analyst rating on (UA) stock is a Hold with a $5.50 price target. To see the full list of analyst forecasts on Under Armour stock, see the UA Stock Forecast page.

Under Armour Updates 2025 Restructuring Plan

On November 13, 2025, Under Armour announced an update to its fiscal year 2025 restructuring plan, increasing the expected pre-tax restructuring charges by $95 million to a total of up to $255 million. This plan, which includes the separation of the Curry Brand, aims to enhance financial and operational efficiencies and is expected to be substantially complete by the end of fiscal year 2026. Additionally, Under Armour and Stephen Curry revealed plans to separate the Curry Brand from Under Armour, allowing each to focus on their core strengths. This strategic move is intended to enable Under Armour to concentrate on its core brand while Curry Brand gains independence to pursue its growth and mission.

The most recent analyst rating on (UA) stock is a Hold with a $4.50 price target. To see the full list of analyst forecasts on Under Armour stock, see the UA Stock Forecast page.

Under Armour Appoints New CFO Amid Revenue Decline

On November 6, 2025, Under Armour announced the appointment of Reza Taleghani as Executive Vice President and Chief Financial Officer, effective February 2026. This leadership change follows the expected departure of current CFO David Bergman, who will remain as a senior advisor to ensure a smooth transition. The company also released its second quarter fiscal 2026 results, reporting a 5% revenue decline to $1.3 billion, with North American revenue down 8% and international revenue up 2%. Despite these challenges, Under Armour is encouraged by brand momentum in North America and continues to focus on its strategic initiatives. The company repurchased $25 million of its Class C common stock during the quarter and provided a fiscal 2026 outlook, anticipating a 4-5% revenue decrease and a decline in gross margin due to higher tariffs and unfavorable channel mix.

The most recent analyst rating on (UA) stock is a Hold with a $4.50 price target. To see the full list of analyst forecasts on Under Armour stock, see the UA Stock Forecast page.