tiprankstipranks
Trending News
More News >
Under Armour Inc - Class C (UA)
:UA
Advertisement

Under Armour (UA) AI Stock Analysis

Compare
2,829 Followers

Top Page

UA

Under Armour

(NYSE:UA)

Rating:47Neutral
Price Target:
$5.00
▲(2.25% Upside)
Under Armour's overall stock score reflects significant financial and operational challenges, with declining revenues and profitability pressures being the most impactful factors. Technical analysis indicates bearish momentum, further weighing on the stock's outlook. While strategic financial management and some regional successes offer a glimmer of hope, substantial hurdles remain.

Under Armour (UA) vs. SPDR S&P 500 ETF (SPY)

Under Armour Business Overview & Revenue Model

Company DescriptionUnder Armour (UA) is a global leader in sports apparel and footwear, founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and is known for its innovative performance gear that enhances athletic performance. Under Armour operates primarily in the athletic apparel and footwear sectors, offering a wide range of products including moisture-wicking shirts, compression gear, shoes, and accessories designed for various sports and fitness activities. The brand is also recognized for its commitment to technology integration in sports performance, including smart apparel and fitness tracking.
How the Company Makes MoneyUnder Armour generates revenue through multiple streams, primarily from the sale of its apparel, footwear, and accessories. The company sells its products through a combination of direct-to-consumer channels, including branded retail stores and e-commerce platforms, and wholesale distribution to third-party retailers. Key revenue streams include sales from performance apparel, training gear, and footwear, with a significant portion of revenue derived from international markets. Additionally, Under Armour benefits from strategic partnerships and collaborations with professional athletes, sports teams, and fitness influencers, which help to bolster brand visibility and drive sales. The company also invests in marketing campaigns and product innovations to enhance customer engagement and loyalty, further contributing to its earnings.

Under Armour Key Performance Indicators (KPIs)

Any
Any
Door Count
Door Count
Indicates the number of retail locations, reflecting the company’s physical presence and potential market reach, as well as its strategy in brick-and-mortar retail.
Chart InsightsUnder Armour's Factory House door count has steadily increased, reflecting a strategic expansion focus, while Brand House locations have seen a decline, possibly due to restructuring efforts. The earnings call highlights a challenging retail environment with revenue declines, yet the company is optimistic about gross margin improvements and strategic repositioning. The shift in door count strategy aligns with Under Armour's focus on fewer, high-quality products and restructuring to regain market position, despite regional revenue challenges.
Data provided by:Main Street Data

Under Armour Earnings Call Summary

Earnings Call Date:Aug 09, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Feb 05, 2026
Earnings Call Sentiment Negative
The earnings call presented a mix of positive and negative developments. While there were achievements such as strong performance in the EMEA region and gross margin improvement, the overall sentiment is overshadowed by challenges in key markets like North America and APAC, significant declines in footwear revenue, and substantial tariff impacts.
Q1-2026 Updates
Positive Updates
EMEA Region Outperformance
EMEA revenue increased 10% year-over-year, or 6% adjusted for currency fluctuations, with growth across all channels, led by full price wholesale business.
Gross Margin Improvement
The first quarter gross margin increased by 70 basis points year-over-year to 48.2% due to favorable foreign currency impacts, pricing benefits, and favorable product mix.
Licensing Revenue Growth
Licensing revenues increased 12% with growth in both North American and international licensees.
Apparel Revenue Stability
Despite challenges, apparel revenue declined only 1%, with strength in training sportswear offsetting softness in other categories.
Digital Engagement and NPS Improvement
The e-commerce Net Promoter Score increased by 18 points year-over-year to nearly 70, indicating improvements in customer experience.
Negative Updates
Overall Revenue Decline
First quarter revenue declined 4% to $1.1 billion, with notable declines in North America and APAC regions.
Footwear Revenue Drop
Footwear revenue was down 14% in the quarter with declines across all categories, reflecting challenging consumer demand and business optimization efforts.
North America Revenue Challenges
North America revenue declined 5%, primarily due to a decrease in full price wholesale business and lower e-commerce sales.
APAC Region Weakness
APAC revenue decreased 10% on both a reported and currency-neutral basis, with declines in wholesale and DTC due to weak consumer confidence.
Significant Tariff Impact
Incremental tariffs are expected to result in approximately $100 million in additional costs, contributing to projected profitability being about half of last year.
Company Guidance
During the Under Armour Q1 2026 earnings call, the company provided guidance on several key metrics, reflecting its strategic focus on brand reinvention and operational discipline. Revenue for the first quarter declined by 4% to $1.1 billion, with North America experiencing a 5% decline due to reduced wholesale and e-commerce sales, while EMEA saw a 10% increase driven by strong wholesale performance. The company highlighted its gross margin improvement of 70 basis points to 48.2%, attributed to favorable currency impacts and pricing benefits, partially offset by supply chain headwinds. SG&A expenses decreased by 37% to $530 million, reflecting cost management efforts amidst restructuring. Looking ahead, Under Armour expects fiscal 2026 operating income to be approximately half of fiscal 2025 levels due to $100 million in tariff-related costs impacting gross margins by about 200 basis points. The focus remains on premium brand positioning, SKU reduction, and strategic pricing adjustments to enhance long-term shareholder value despite a challenging competitive and macroeconomic environment.

Under Armour Financial Statement Overview

Summary
Under Armour faces a challenging financial landscape with declining revenues and profitability pressures. While the balance sheet shows a stable leverage position, cash flow issues are a significant concern. The company must focus on improving operational efficiency and cash flow management to enhance its financial health.
Income Statement
45
Neutral
Under Armour's income statement shows a mixed performance. The TTM data indicates a slight improvement in gross profit margin at 48.1%, but the net profit margin remains low at 1.99%. Revenue has declined by 0.96% in the TTM period, reflecting challenges in maintaining growth. The EBIT and EBITDA margins are modest, suggesting limited operational efficiency.
Balance Sheet
50
Neutral
The balance sheet reveals a stable equity position with a debt-to-equity ratio of 0.89, indicating manageable leverage. However, the return on equity is low at 5.25%, pointing to underwhelming profitability relative to equity. The equity ratio stands at 38.5%, showing a balanced asset financing structure.
Cash Flow
40
Negative
Cash flow analysis highlights significant challenges, with negative operating and free cash flows in the TTM period. The free cash flow to net income ratio is high at 1.97, but this is due to negative cash flows rather than strong cash generation. The company needs to improve cash flow management to support its operations.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.11B5.16B5.70B5.90B5.68B4.47B
Gross Profit2.47B2.47B2.63B2.65B2.86B2.16B
EBITDA237.97M8.56M372.34M421.43M708.47M321.30M
Net Income101.55M-201.27M232.04M386.77M360.06M-541.93M
Balance Sheet
Total Assets4.87B4.30B4.76B4.83B4.45B5.03B
Cash, Cash Equivalents and Short-Term Investments910.99M501.36M858.69M710.93M1.01B1.52B
Total Debt1.68B1.30B1.44B1.52B1.48B2.01B
Total Liabilities2.99B2.41B2.61B2.86B2.72B3.35B
Stockholders Equity1.87B1.89B2.15B1.97B1.73B1.68B
Cash Flow
Free Cash Flow-321.81M-228.00M203.64M-197.71M595.07M120.57M
Operating Cash Flow-163.44M-59.32M353.97M-9.91M664.83M212.86M
Investing Cash Flow-166.03M-126.35M-105.33M-152.80M-68.35M66.34M
Financing Cash Flow334.72M-180.81M-78.69M-126.38M-418.74M436.85M

Under Armour Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price4.89
Price Trends
50DMA
5.94
Negative
100DMA
5.94
Negative
200DMA
6.57
Negative
Market Momentum
MACD
-0.29
Negative
RSI
41.63
Neutral
STOCH
38.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UA, the sentiment is Neutral. The current price of 4.89 is below the 20-day moving average (MA) of 5.03, below the 50-day MA of 5.94, and below the 200-day MA of 6.57, indicating a neutral trend. The MACD of -0.29 indicates Negative momentum. The RSI at 41.63 is Neutral, neither overbought nor oversold. The STOCH value of 38.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for UA.

Under Armour Risk Analysis

Under Armour disclosed 36 risk factors in its most recent earnings report. Under Armour reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Under Armour Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$4.41B17.6958.07%2.59%3.47%5.86%
71
Outperform
$3.38B24.928.89%1.61%2.26%-37.52%
67
Neutral
$3.09B14.3512.93%2.12%0.81%4.86%
61
Neutral
$17.96B13.14-5.36%3.00%1.25%-13.95%
55
Neutral
$5.80B68.327.83%2.43%-7.41%
55
Neutral
$2.23B13.72154.00%-27.88%
47
Neutral
$2.13B21.215.50%-8.02%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
UA
Under Armour
5.10
-2.40
-32.00%
COLM
Columbia Sportswear
57.52
-22.59
-28.20%
HBI
Hanesbrands
6.36
0.04
0.63%
VFC
VF
14.97
-2.34
-13.52%
KTB
Kontoor Brands
80.40
10.15
14.45%
ZGN
Ermenegildo Zegna
8.72
-1.04
-10.66%

Under Armour Corporate Events

Private Placements and Financing
Under Armour Discharges 3.250% Senior Notes
Neutral
Aug 19, 2025

On August 18, 2025, Under Armour, Inc. deposited sufficient funds with Wilmington Trust to satisfy and discharge its 3.250% Senior Notes due 2026. This action releases the company from its remaining obligations under these notes, although the principal amount will remain on the balance sheet as ‘Restricted Investments’ until the maturity date of June 15, 2026.

Private Placements and FinancingBusiness Operations and Strategy
Under Armour Closes $400M Senior Notes Offering
Positive
Jun 23, 2025

On June 23, 2025, Under Armour closed a private offering of $400 million in senior notes due 2030, with an interest rate of 7.250%. The proceeds, along with other financial resources, are intended to redeem or retire $600 million of its outstanding notes due 2026. This strategic financial maneuver aims to manage the company’s debt obligations and improve its financial positioning.

Private Placements and FinancingBusiness Operations and Strategy
Under Armour Amends Credit Agreement and Offers Senior Notes
Positive
Jun 16, 2025

On June 16, 2025, Under Armour announced an amendment to its existing credit agreement, extending the maturity date to June 2030 and making several changes, including adjustments to the leverage ratio and expansion options. Additionally, Under Armour commenced a private offering of $400 million in Senior Notes due 2030, intending to use the proceeds to retire its outstanding 3.25% Senior Notes due 2026, reflecting strategic financial management aimed at optimizing its debt structure.

Legal ProceedingsBusiness Operations and Strategy
Under Armour Reaches Settlement in Derivative Lawsuits
Neutral
Jun 12, 2025

Under Armour has reached a proposed settlement to resolve two consolidated derivative lawsuits filed against certain current and former officers and directors. The settlement, executed on May 7, 2025, includes implementing corporate governance measures for three years and a payment of $8.9 million to the company, funded by insurance proceeds. The settlement is pending final court approval, with a hearing scheduled for August 14, 2025. This resolution aims to address allegations of fiduciary breaches related to past sales practices and financial disclosures, potentially impacting the company’s governance and stakeholder relations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025