tiprankstipranks
Trending News
More News >
VF Corp (VFC)
NYSE:VFC

VF (VFC) AI Stock Analysis

Compare
2,317 Followers

Top Page

VFC

VF

(NYSE:VFC)

Select Model
Select Model
Select Model
Neutral 53 (OpenAI - 5.2)
,
Neutral 53 (OpenAI - 5.2)
,
Neutral 53 (OpenAI - 5.2)
,
Neutral 53 (OpenAI - 5.2)
,
Neutral 53 (OpenAI - 5.2)
,
Neutral 53 (OpenAI - 5.2)
,
Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
$16.50
▲(0.73% Upside)
Action:ReiteratedDate:01/29/26
The score is held back primarily by stressed financial quality—high leverage and negative TTM operating/free cash flow—despite improved revenue and a return to modest profitability. Offsetting this is a more constructive earnings outlook (margin/cash flow and deleveraging targets) and improving technical momentum, while valuation remains a headwind due to the very high P/E.
Positive Factors
Brand portfolio momentum
Sustained outperformance across flagship brands provides diversified, durable revenue drivers. Strength at The North Face and Timberland reduces reliance on any single label, while Altra’s rapid growth creates a footwear runway; this brand mix supports multi-year top-line stability and product leverage.
Direct-to-consumer recovery
Reaccelerating DTC and e-commerce is structurally positive: higher gross margins, better customer data and repeatability. Sustained DTC growth enhances margin capture and marketing ROI, supporting long-term profitability and the company’s ability to scale owned digital channels versus wholesale dependency.
Meaningful debt reduction and clear targets
Material net debt reduction and explicit deleveraging targets improve financial flexibility and reduce interest burden over time. Achieving lower leverage supports investment, dividend sustainability and strategic initiatives, making balance‑sheet repair a durable positive for capex, M&A optionality and credit risk.
Negative Factors
Elevated leverage pressure
High leverage limits strategic flexibility and raises refinancing and covenant risk if cash generation falters. Persistently elevated debt relative to equity constrains capital allocation, increases sensitivity to interest costs and may require prolonged focus on deleveraging over investment in growth initiatives.
Weak cash generation
Negative operating and free cash flow erode liquidity and the company’s ability to self‑fund growth, dividends or debt paydown. If cash conversion does not sustainably recover, management will face tradeoffs between capex, marketing and accelerated deleveraging, which can slow durable margin and revenue initiatives.
Vans underperformance and traffic decline
Prolonged weakness at a major brand is a structural risk to consolidated growth and margins. Persistent store traffic declines and reliance on e-commerce to offset losses increase marketing and fulfillment costs, delaying brand recovery and reducing predictability of cash flows from a core business segment.

VF (VFC) vs. SPDR S&P 500 ETF (SPY)

VF Business Overview & Revenue Model

Company DescriptionV.F. Corporation, together with its subsidiaries, engages in the design, procurement, marketing, and distribution of branded lifestyle apparel, footwear, and related products for men, women, and children in the Americas, Europe, and the Asia-Pacific. It operates through three segments: Outdoor, Active, and Work. The company offers outdoor, merino wool and other natural fibers-based, lifestyle, and casual apparel; footwear; equipment; accessories; outdoor-inspired, performance-based, youth culture/action sports-inspired, streetwear, and protective work footwear; handbags, luggage, backpacks, and totes; and work and work-inspired lifestyle apparel and footwear. It provides its products under the North Face, Timberland, Smartwool, Icebreaker, Altra, Vans, Supreme, Kipling, Napapijri, Eastpak, JanSport, Dickies, and Timberland PRO brand names. The company sells its products primarily to specialty stores, department stores, national chains, and mass merchants, as well as sells through direct-to-consumer operations, including retail stores, concession retail stores, and e-commerce sites, and other digital platforms. V.F. Corporation was founded in 1899 and is headquartered in Denver, Colorado.
How the Company Makes MoneyVF makes money primarily by selling branded apparel, footwear, and accessories through two main routes: wholesale and direct-to-consumer (DTC). In wholesale, VF sells products to third-party retailers (e.g., department stores, specialty stores, and online retailers), typically at agreed wholesale prices, with revenue recognized when control of goods transfers under customer-specific terms; this channel benefits from scale distribution but is influenced by retailer ordering patterns, inventory levels, and promotional activity. In DTC, VF sells directly to end consumers via brand-owned e-commerce sites and physical retail stores, capturing the full retail margin while also bearing higher operating costs (store operations, fulfillment, returns, digital marketing, and customer service). Across both channels, VF’s earnings are driven by brand demand, product innovation and seasonal launches, pricing and promotional discipline, merchandising, and supply-chain execution (sourcing, inventory management, and logistics). VF also generates revenue from select licensing and collaboration arrangements tied to its brands when applicable; specific material partnerships or their quantitative contribution are null.

VF Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down sales by business segment, offering insight into which parts of the company are driving growth and how diversified the revenue streams are.
Chart InsightsV.F. Corporation's Outdoor segment shows resilience with consistent growth, while the Active segment faces a notable decline, reflecting challenges in the Vans brand. Despite this, the earnings call highlights growth in North Face and Timberland, with strategic cost reductions and improved financial performance. The company is cautiously optimistic, focusing on transformation and future growth, though tariff impacts and Vans' struggles present ongoing challenges. The unexpected surge in the 'Other' segment in mid-2025 suggests strategic shifts or new initiatives that could be pivotal for future revenue streams.
Data provided by:The Fly

VF Earnings Call Summary

Earnings Call Date:Jan 28, 2026
(Q3-2026)
|
% Change Since: |
Next Earnings Date:May 15, 2026
Earnings Call Sentiment Positive
The call conveyed a constructive and improving operational picture: the company returned to revenue growth in Q3, showed margin expansion, strong free cash flow generation, and substantial debt reduction. Several core brands (The North Face, Timberland, Altra) delivered robust results while DTC/e-commerce momentum and marketing/product initiatives signal durable recovery. Offsets include continued weakness at Vans (especially physical store traffic), regional softness in APAC and EMEA, tariff headwinds (~$40M in Q3; ~$100M YTD), a modest Q4 operating income guide, and a small YoY EPS decline. On balance the positive operational progress, debt reduction, and reiterated multi-year targets outweigh the near-term challenges.
Q3-2026 Updates
Positive Updates
Quarterly Revenue Growth and Beat
Q3 revenue was $2.8 billion, up 2% year-over-year on a constant dollar basis and above guidance (guidance was down 1% to down 3%). Over 75% of the business grew by revenue; excluding Vans and Dickies, revenue was up 5%.
Direct-to-Consumer (DTC) Recovery
DTC returned to growth in Q3, up 3%, driven by the U.S. and especially e-commerce — the first positive DTC quarter in a couple of years, contributing materially to the quarter’s outperformance.
Strong Americas Performance
The Americas region delivered a strong quarter, up 6% overall. The North Face grew 15% in The Americas and Timberland was up 9% in The Americas, driving much of the company’s improvement.
Brand-Level Momentum (The North Face, Timberland, Altra)
The North Face: revenue up 5% globally (all categories up; double-digit footwear and Summit Series growth), strong flagship New York store launch. Timberland: revenue up 5% globally with product drivers (six-inch premium boot, boat shoe). Altra: revenue up 23% and on track to exceed $250 million in FY26 with clear runway for further growth.
Margin and Profit Progress
Adjusted gross margin improved ~10 basis points year-over-year in Q3; adjusted operating margin was 12.1%, up 30 basis points year-over-year. Q3 operating income reported at $341 million (stronger than anticipated).
Debt Reduction and Cash Flow
Reported net debt (excluding leases) was down almost $600 million versus last year (nearly 20% reduction); reported net debt including leases down ~ $500 million (~11%). Free cash flow through Q3 was $513 million, broadly flat to last year despite tariff headwinds.
Fiscal Year Targets and Outlook
Management reiterated FY26 targets: annual revenue flat to up, gross margin of 54.5% or better (within reach of the FY28 55% target), operating margin of at least 6.5%, operating and free cash flow up year-over-year, and leverage targeted at 3.5x or lower by year-end.
Tactical Wins and Marketing Momentum
Notable marketing/product wins included an impactful social-first strategy, strong early performance of large flagship (TNF NYC 5th Ave), fast collaboration-to-shelf execution (Vans Demon Hunters in 10 weeks), celebrity/artistic director engagement for Vans (SZA), and continued external recognition for The North Face (design/innovation awards).
Negative Updates
Vans Revenue Decline and Store Traffic Weakness
Vans revenue declined ~10% in Q3 (constant dollar, broadly in line with prior quarter); underlying trend described as down high-single-digits. While digital grew (e-commerce positive), physical store traffic remains down and has not yet recovered to positive levels.
Regional Softness in APAC and EMEA
International weakness persisted: APAC was down ~4% overall (The North Face APAC down ~3%) and EMEA down ~3% overall (The North Face EMEA down ~2%), with management calling APAC soft through much of next year and noting macro headwinds in EMEA.
Tariff Headwinds and Near-Term Profit Pressure
Tariffs began to meaningfully flow through in Q3 with an unmitigated impact of approximately $40 million in the quarter and over $100 million year-to-date in FY26; pricing to mitigate tariffs only implemented starting in Q4.
Adjusted EPS Decline
Adjusted earnings per share in Q3 were $0.58 versus $0.61 in Q3 of last year, reflecting a slight YoY EPS decline despite revenue growth and margin expansion.
Q4 Operating Income Guidance Is Modest
Q4 adjusted operating income guidance is modest at $10 million to $30 million, indicating a material step-down from Q3 operating performance into the seasonally important Q4 period.
Dickies Sale and One-Time Impacts
Sale-related and other items are a drag: management expects roughly a $35 million negative impact from the sale of Dickies and cited incremental tariffs (~$100 million YTD) that weighed on cash flow dynamics.
Inventory and Channel Nuances
Inventory dollars were up slightly to support strong sales, though inventory days were down; wholesale was still down 1% overall even as it grew in the Americas, indicating uneven channel recovery.
Vans Recovery Still Incomplete
Although Vans showed encouraging digital signs and product green shoots, management emphasized patience and that stores/wholesale need more time — the brand remains a drag on consolidated performance and is expected to decline mid-single-digits in Q4.
Company Guidance
Management's forward guidance: for Q4 they expect revenue flat to up 2% on a constant‑dollar basis (with ~+5% positive FX benefit to the top line), Q4 adjusted operating income of $10–$30 million, gross margin flat to slightly up versus last year, SG&A rate flat to slightly down, interest of about $30 million and a full‑year tax rate of ~33–34%; for fiscal 2026 they expect annual revenue flat to up, adjusted gross margin of 54.5% or better (within striking distance of the FY‑2028 55% target), operating margin of at least 6.5%, operating and free cash flow up year‑over‑year, and year‑end leverage at or below 3.5x (down from 4.1x), despite >$100 million of tariff headwinds and an estimated ~$35 million impact from the Dickies sale, while reiterating medium‑term goals of ~2.5x leverage and an approximate 10% exit‑run‑rate operating margin by FY‑2028; these targets sit against Q3 results of $2.8B revenue (+2%), a 12.1% adjusted operating margin and $0.58 adjusted EPS, with reported net debt down roughly $500–$600M year‑over‑year.

VF Financial Statement Overview

Summary
Despite a TTM revenue rebound and a return to modest profitability, fundamentals remain pressured by elevated leverage (debt ~3.0x equity) and materially weaker cash generation, with both operating cash flow and free cash flow negative in TTM. Earnings have also been volatile across recent years, limiting confidence in durability.
Income Statement
46
Neutral
Revenue returned to growth in TTM (Trailing-Twelve-Months) (+43.9% vs. the prior period shown), but profitability remains thin with low operating and net margins (about 2.6% and 2.3%, respectively). Results have been volatile: strong profitability in 2022 was followed by material losses in 2024 and a small loss in 2025 (annual), before turning modestly profitable again in TTM. Overall, the top-line rebound is a positive, but earnings quality and consistency are still a concern.
Balance Sheet
32
Negative
Leverage is elevated, with debt running roughly 3.0x equity in TTM (Trailing-Twelve-Months), and the company has carried similarly high leverage across recent years. Equity has also been pressured versus earlier periods, which limits balance-sheet flexibility. While TTM returns on equity are positive, the sharp swings (including deeply negative annual returns in 2024–2025) highlight ongoing risk around profitability and deleveraging capacity.
Cash Flow
27
Negative
Cash generation weakened materially in TTM (Trailing-Twelve-Months), with operating cash flow and free cash flow both negative, a significant reversal from positive cash flow in 2024–2025 (annual). The magnitude of the decline in free cash flow (large negative growth rate) raises funding and liquidity risk if the weakness persists. The main positive is that cash flow has been strong in some prior years, suggesting potential for recovery, but current momentum is clearly unfavorable.
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income Statement
Total Revenue9.58B9.50B9.92B11.09B11.84B9.24B
Gross Profit5.16B5.08B5.12B5.80B6.46B4.91B
EBITDA961.05M729.01M782.22M1.14B1.95B1.05B
Net Income223.41M-189.72M-968.88M118.58M1.39B407.87M
Balance Sheet
Total Assets10.43B9.38B11.61B13.99B13.34B13.75B
Cash, Cash Equivalents and Short-Term Investments1.47B429.38M814.89M814.89M1.28B1.41B
Total Debt5.34B5.37B7.43B8.15B6.80B7.36B
Total Liabilities8.65B7.89B9.95B11.08B9.81B10.70B
Stockholders Equity1.78B1.49B1.66B2.91B3.53B3.06B
Cash Flow
Free Cash Flow-665.70M339.21M803.60M-900.92M535.97M1.04B
Operating Cash Flow-534.62M465.24M1.01B-655.79M864.29M1.31B
Investing Cash Flow-1.11B1.43B-172.26M-188.05M903.74M-2.90B
Financing Cash Flow824.48M-2.15B-959.62M463.91M-1.27B1.05B

VF Technical Analysis

Technical Analysis Sentiment
Negative
Last Price16.38
Price Trends
50DMA
19.17
Negative
100DMA
17.93
Negative
200DMA
15.55
Positive
Market Momentum
MACD
-0.96
Positive
RSI
33.33
Neutral
STOCH
23.90
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VFC, the sentiment is Negative. The current price of 16.38 is below the 20-day moving average (MA) of 18.11, below the 50-day MA of 19.17, and above the 200-day MA of 15.55, indicating a neutral trend. The MACD of -0.96 indicates Positive momentum. The RSI at 33.33 is Neutral, neither overbought nor oversold. The STOCH value of 23.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for VFC.

VF Risk Analysis

VF disclosed 37 risk factors in its most recent earnings report. VF reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

VF Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$3.82B15.0145.05%3.36%9.90%-12.67%
69
Neutral
$20.69B15.1334.74%0.93%12.32%29.40%
68
Neutral
$2.88B17.0010.53%2.18%2.76%-7.83%
64
Neutral
$2.85B215.896.99%0.22%0.52%-45.80%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$7.22B15.2527.00%2.58%-1.23%109.67%
53
Neutral
$6.41B6.0114.79%1.95%-3.12%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
VFC
VF
16.38
0.50
3.16%
COLM
Columbia Sportswear
55.00
-19.75
-26.42%
PVH
PVH
62.17
-2.54
-3.92%
RL
Ralph Lauren
341.62
119.30
53.66%
LEVI
Levi Strauss & Co
18.50
3.14
20.45%
KTB
Kontoor Brands
69.07
7.92
12.94%

VF Corporate Events

Business Operations and StrategyExecutive/Board Changes
VF Corporation announces key senior leadership transition
Neutral
Jan 28, 2026

On January 26, 2026, V.F. Corporation announced senior leadership changes as part of a planned transition, reflecting an adjustment in how it organizes its commercial and regional leadership functions. Effective January 28, 2026, Brent Hyder, previously Executive Vice President, Chief People Officer and President, Americas, became Chief Commercial Officer, giving him a central role in driving the company’s commercial strategy, while former Chief Commercial Officer and President, Emerging Brands, Martino Scabbia Guerrini stepped down from those positions to serve as senior advisor to the Chief Executive Officer, signaling a shift in executive responsibilities while retaining his experience at the advisory level.

The most recent analyst rating on (VFC) stock is a Hold with a $21.00 price target. To see the full list of analyst forecasts on VF stock, see the VFC Stock Forecast page.

Business Operations and StrategyDividendsFinancial Disclosures
VF Reports Q3 2026 Results and Declares Dividend
Positive
Jan 28, 2026

On January 28, 2026, VF reported third-quarter fiscal 2026 results showing modest revenue growth, improved profitability and continued balance sheet strengthening, while its board declared a quarterly dividend of $0.09 per share payable on March 19, 2026 to shareholders of record on March 10, 2026. In Q3’26, revenue rose 1% year on year, or 4% excluding the recently sold Dickies brand, with The North Face and Timberland each delivering mid‑single‑digit constant-currency growth, global direct-to-consumer sales turning positive and the Americas posting its strongest performance in more than three years; operating income climbed to $289 million, or $341 million on an adjusted basis excluding Dickies, gross margin and operating margin expanded versus last year, and net debt fell by $0.5 billion, prompting management to introduce flat to slightly higher revenue guidance for the fourth quarter, reiterate full‑year targets for higher free cash flow and operating income, and reaffirm leverage goals of at or below 3.5x by fiscal year-end 2026.

The most recent analyst rating on (VFC) stock is a Hold with a $20.00 price target. To see the full list of analyst forecasts on VF stock, see the VFC Stock Forecast page.

Business Operations and Strategy
VF Corporation to Fully Redeem 4.125% Senior Notes
Neutral
Jan 8, 2026

On January 8, 2026, V.F. Corporation announced it would redeem all of its outstanding 4.125% Senior Notes due 2026, listed on the NYSE under the symbol VFC26. The company expects the redemption to occur on February 7, 2026, at a price equal to 100% of the principal amount plus accrued and unpaid interest to, but excluding, the redemption date, signaling an upcoming change in its capital structure that may affect its debt profile and interest expense.

The most recent analyst rating on (VFC) stock is a Hold with a $18.00 price target. To see the full list of analyst forecasts on VF stock, see the VFC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 29, 2026