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Columbia Sportswear Company (COLM)
NASDAQ:COLM
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Columbia Sportswear (COLM) AI Stock Analysis

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COLM

Columbia Sportswear

(NASDAQ:COLM)

Rating:66Neutral
Price Target:
$65.00
▲(31.85%Upside)
Columbia Sportswear's stock score reflects a stable financial foundation, reasonable valuation, and strong international growth. However, technical indicators point to bearish momentum, and U.S. market challenges and tariff uncertainties present significant risks.
Positive Factors
Earnings Report
Columbia Sportswear reported 1Q25 EPS of $0.75, which was ahead of expectations.
International Expansion
International growth is strong.
Revenue Growth
Revenue growth of +6% was better than guidance of +1% to +5%.
Negative Factors
Domestic Market Challenges
The domestic business remains challenged, which is expected to persist into early-2026 at least.
Tariffs Impact
The 10% universal and China tariffs are expected to result in a significant cost to Columbia Sportswear's financial performance, with an estimated impact of $35MM-$40MM, leading to potential gross margin degradation.
Uncertain Financial Outlook
The timing of sales and margin recovery for Columbia Sportswear remains challenging to predict, indicating ongoing financial uncertainty.

Columbia Sportswear (COLM) vs. SPDR S&P 500 ETF (SPY)

Columbia Sportswear Business Overview & Revenue Model

Company DescriptionColumbia Sportswear Company, together with its subsidiaries, designs, sources, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports, yoga, golf, and adventure travel. It also offers footwear products that include lightweight hiking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals and shoes for use in water activities, and function-first fashion footwear and casual shoes for everyday use. The company sells its products under the Columbia, Mountain Hardwear, SOREL, and prAna brand names through the company owned network of branded and outlet retail stores, brand-specific e-commerce sites, and concession-based arrangements with third-parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, Internet retailers, and international distributors. As of December 31, 2021, it operated approximately 455 retail stores. The company was founded in 1938 and is headquartered in Portland, Oregon.
How the Company Makes MoneyColumbia Sportswear generates revenue primarily through the sale of its products, which are distributed via a mix of wholesale, direct-to-consumer, and e-commerce channels. The wholesale segment involves selling products to department stores, sporting goods chains, independent dealers, and specialty outdoor retailers. The direct-to-consumer segment includes sales from branded retail and outlet stores, as well as its e-commerce platforms, allowing the company to maintain strong brand engagement and customer loyalty. Columbia's earnings are also supported by strategic partnerships and licensing agreements that expand its product offerings and market reach. Additionally, the company invests in marketing initiatives and innovative product technologies to drive consumer demand and enhance its competitive position in the outdoor apparel market.

Columbia Sportswear Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: -12.85%|
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong international growth and cost-saving measures, but these were overshadowed by challenges in the U.S. market, tariff pressures, and declines in some brand segments. While efforts to revitalize brand presence and improve digital platforms are underway, uncertainties remain, particularly concerning tariffs and U.S. market performance.
Q2-2025 Updates
Positive Updates
Strong International Market Growth
EMEA and LAAP regions both grew double-digit percent in the first half, driven by markets like China, Japan, and Europe.
Gross Margin Improvement
Gross margin expanded 120 basis points to 49.1% despite challenges.
Cost Savings Exceed Expectations
Achieved over $70 million in annual cost savings year-to-date, exceeding original targets.
Successful Digital Initiatives in China
Record e-commerce sales during the 6.18 event on platforms like Tmall and TikTok.
Europe Market Performance
EMEA net sales increased 24%, with high teens percent growth in Europe direct sales.
Negative Updates
Challenges in the U.S. Market
U.S. net sales decreased 2%, and direct-to-consumer net sales declined mid-single-digit percent.
Pressure from Tariffs
Estimated $35 million to $40 million impact from tariffs in 2025, with potential for further increases.
SOREL and prAna Sales Decline
SOREL net sales decreased 10%, and prAna net sales decreased 6%.
Soft E-commerce Performance
U.S. e-commerce sales down low double-digit percent due to soft spring season sell-through.
Reduced U.S. Wholesale Orders
U.S. wholesale business expected to remain down in the first half of 2026.
Company Guidance
During the call, Columbia Sportswear Company provided detailed guidance and updates on its financial performance and strategic initiatives. The company reported a 6% year-over-year increase in net sales for the second quarter of 2025, reaching $605 million. This growth was primarily driven by strong international demand, with the EMEA and LAAP regions experiencing double-digit growth. However, U.S. net sales decreased by 2%, reflecting ongoing challenges in the domestic market. Columbia is implementing its ACCELERATE growth strategy to revitalize the brand, including a new global marketing platform and enhanced product assortments like the New Amaze Puff Insulated Jacket. The company is also mitigating impacts of U.S. tariffs, estimating a $35 million to $40 million financial impact in 2025 due to the 10% universal tariff. Despite these challenges, Columbia is focusing on cost savings, with over $70 million actioned year-to-date, and aims for a full-year net sales outlook of $3.3 billion to $3.4 billion, down 1% to up 1% year-over-year.

Columbia Sportswear Financial Statement Overview

Summary
Columbia Sportswear shows stable financial health with consistent profitability and a strong balance sheet. However, declining free cash flow and the need for better operational cash flow management are concerns.
Income Statement
75
Positive
Columbia Sportswear has demonstrated stable revenue with modest growth and consistent profitability. The gross profit margin remains healthy at approximately 50%. The net profit margin is stable, though it has slightly declined, reflecting competitive pressures in the apparel industry. EBIT and EBITDA margins are solid, indicating effective cost management despite fluctuating revenue.
Balance Sheet
80
Positive
The company has a strong balance sheet with a favorable debt-to-equity ratio, suggesting prudent financial leverage. Return on Equity (ROE) is healthy, reflecting efficient use of equity capital. The equity ratio indicates a robust capital structure, providing stability amidst market volatility.
Cash Flow
68
Positive
Operating cash flow remains strong, but there has been a decline in free cash flow due to higher capital expenditures. The free cash flow to net income ratio suggests that the company is generating ample cash relative to its earnings, although the cash flow from operations has decreased compared to previous years.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.41B3.37B3.49B3.46B3.13B2.50B
Gross Profit1.72B1.69B1.73B1.71B1.61B1.22B
EBITDA296.05M326.69M453.24M546.90M566.08M286.12M
Net Income224.77M223.27M251.40M311.44M354.11M108.01M
Balance Sheet
Total Assets2.89B2.98B2.94B3.05B3.07B2.84B
Cash, Cash Equivalents and Short-Term Investments579.03M815.48M764.50M430.96M894.55M791.95M
Total Debt481.19M449.19M407.86M379.31M385.10M418.65M
Total Liabilities1.24B1.20B1.00B1.12B1.08B1.00B
Stockholders Equity1.65B1.78B1.94B1.94B1.99B1.83B
Cash Flow
Free Cash Flow257.21M431.24M581.69M-83.71M319.66M247.32M
Operating Cash Flow319.26M491.04M636.30M-25.24M354.41M276.08M
Investing Cash Flow167.97M87.33M-461.82M72.74M-163.75M-27.17M
Financing Cash Flow-412.54M-386.24M-254.79M-360.83M-210.89M-151.70M

Columbia Sportswear Technical Analysis

Technical Analysis Sentiment
Negative
Last Price49.30
Price Trends
50DMA
61.46
Negative
100DMA
65.29
Negative
200DMA
74.64
Negative
Market Momentum
MACD
-1.73
Positive
RSI
21.49
Positive
STOCH
6.10
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Negative. The current price of 49.3 is below the 20-day moving average (MA) of 60.11, below the 50-day MA of 61.46, and below the 200-day MA of 74.64, indicating a bearish trend. The MACD of -1.73 indicates Positive momentum. The RSI at 21.49 is Positive, neither overbought nor oversold. The STOCH value of 6.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for COLM.

Columbia Sportswear Risk Analysis

Columbia Sportswear disclosed 30 risk factors in its most recent earnings report. Columbia Sportswear reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Columbia Sportswear Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$3.09B13.6356.32%3.70%1.19%3.19%
67
Neutral
¥261.79B13.646.45%2.57%5.11%-13.15%
66
Neutral
$3.10B14.4512.93%2.43%-1.69%-4.01%
62
Neutral
$2.76B-9.95%-7.47%-131.70%
50
Neutral
$1.45B-23.24%-33.72%-892.32%
49
Neutral
$4.83B7.83%3.09%-7.41%
47
Neutral
$2.76B-9.95%-7.47%-131.70%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COLM
Columbia Sportswear
49.30
-27.70
-35.97%
HBI
Hanesbrands
4.07
-1.32
-24.49%
UA
Under Armour
6.19
-0.12
-1.90%
VFC
VF
11.66
-4.07
-25.87%
UAA
Under Armour
6.57
0.07
1.08%
KTB
Kontoor Brands
54.83
-12.31
-18.33%

Columbia Sportswear Corporate Events

DividendsBusiness Operations and StrategyFinancial Disclosures
Columbia Sportswear Announces Quarterly Dividend Amid Sales Growth
Neutral
Jul 31, 2025

On July 31, 2025, Columbia Sportswear announced a quarterly cash dividend of $0.30 per share, payable on September 4, 2025. The company reported a 6% increase in net sales for the second quarter of 2025 compared to the same period in 2024, despite a net loss of $10.2 million. The company is implementing its ACCELERATE growth strategy to strengthen its brand and mitigate the impact of global trade uncertainties. The financial outlook for 2025 is cautious, with expected net sales ranging from a 1% decrease to a 1% increase compared to 2024.

The most recent analyst rating on (COLM) stock is a Hold with a $89.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Columbia Sportswear Holds Annual Shareholders Meeting
Neutral
Jun 10, 2025

On June 5, 2025, Columbia Sportswear Company held its Annual Meeting of Shareholders, where 97.5% of the shares were voted. Key outcomes included the election of directors, ratification of Deloitte & Touche LLP as the independent auditor, approval of executive compensation, and the rejection of a proposal for GHG emissions reduction targets.

The most recent analyst rating on (COLM) stock is a Hold with a $89.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Columbia Sportswear Reports Q1 Results, Withdraws 2025 Outlook
Neutral
May 1, 2025

On May 1, 2025, Columbia Sportswear announced its first quarter financial results, highlighting a 1% increase in net sales to $778.5 million and a 4% rise in operating income. Despite these positive results, the company withdrew its full-year 2025 financial outlook due to uncertainties in global trade policies, particularly U.S. tariff increases. The company remains financially strong with $658 million in cash and no borrowings, and it continues to focus on strategic investments to drive long-term growth and market share gains.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 25, 2025