Columbia Sportswear (COLM) AI Stock Analysis

• Market Cap: $3.54B
• Dividend Yield: 2.18%
• Average Volume (3M): 495.37K
• Price to Earnings (P/E): 20.3
• Beta (1Y): 0.50
• Revenue Growth: 2.76%
• EPS Growth: -7.83%
• Country: US
• Employees: 9,780
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 1.73
• Shares Outstanding: 53,888,893
• 10 Day Avg. Volume: 702,788
• 30 Day Avg. Volume: 495,365
• PEG Ratio: -1.10
• Price to Book (P/B): 1.76
• Price to Sales (P/S): 0.89
• P/FCF Ratio: 13.90
• Enterprise Value/Market Cap: 0.94
• Enterprise Value/Revenue: 0.98
• Enterprise Value/Gross Profit: 1.94
• Enterprise Value/Ebitda: 12.97
• 1Y Price Target: $62.40
• Price Target Upside: -5.01% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): 2.99
• Revenue Forecast (FY): $3.42B

• Rating: 67 Neutral
• Price Target: $71.00 ▲(8.08% Upside)

Overall score reflects solid underlying financial durability (strong balance sheet and generally positive free cash flow) but muted growth and materially lower profitability versus prior peaks. Technicals are supportive with price above major moving averages, though overbought readings add near-term risk. Valuation is reasonable but not compelling, and earnings-call guidance points to tariff-driven margin pressure and a weak near-term setup before a hoped-for second-half recovery.

Positive Factors

Strong balance sheet & shareholder returns

Large cash balance and zero net debt provide durable financial flexibility to fund marketing, inventory timing, and buybacks through cyclical weakness. Consistent shareholder returns and repurchases signal capital allocation discipline and buffer against external shocks.

Broad international growth and DTC resilience

Diversified revenue from stronger international markets and improving direct-to-consumer channels reduces dependence on a soft U.S. market. Geographic mix and DTC conversion gains create a more resilient revenue base and long-term growth runway.

Brand momentum and successful new products

Effective product launches and a cohesive brand platform are strengthening customer acquisition and retention. Sustained brand momentum supports pricing power, repeat purchases, and longer-term margin stability as marketing investments convert to durable brand equity.

Negative Factors

Tariff-driven margin pressure

Structural tariff costs materially compress gross margins and are expected to persist near-term, forcing price increases or margin sacrifices. Two-year stacking of tariff effects raises execution risk and can erode competitiveness if consumer sensitivity limits pricing pass-through.

U.S. demand weakness and supply constraints

Reduced purchasing to avoid tariff exposure created U.S. supply gaps and lost sales in a core market. Persistent U.S. softness and wholesale order timing risks threaten long-term retail relationships and revenue stability unless inventory planning normalizes.

Profitability compression and cash conversion variability

Significant margin erosion versus prior peaks and uneven free cash conversion indicate structural pressure on returns. Restoring historical profitability requires sustained cost control, effective pricing, and recovery in key markets; until then, returns and reinvestment capacity remain constrained.

Columbia Sportswear Business Overview & Revenue Model

Company Description

Columbia Sportswear Company, together with its subsidiaries, designs, sources, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports, yoga, golf, and adventure travel. It also offers footwear products that include lightweight hiking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals and shoes for use in water activities, and function-first fashion footwear and casual shoes for everyday use. The company sells its products under the Columbia, Mountain Hardwear, SOREL, and prAna brand names through the company owned network of branded and outlet retail stores, brand-specific e-commerce sites, and concession-based arrangements with third-parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, Internet retailers, and international distributors. As of December 31, 2021, it operated approximately 455 retail stores. The company was founded in 1938 and is headquartered in Portland, Oregon.

How the Company Makes Money

Columbia Sportswear generates revenue primarily through the sale of its outdoor apparel, footwear, and accessories across various distribution channels, including wholesale, retail, and e-commerce. The company operates its own branded retail stores and also sells its products through third-party retailers. Key revenue streams include direct-to-consumer sales, which have been increasingly important as more customers shop online. Columbia has established significant partnerships with major sporting goods retailers and outdoor specialty stores, enhancing its market reach. Additionally, the company invests in marketing and brand promotion to drive consumer engagement and boost sales during peak outdoor seasons.

Columbia Sportswear Financial Statement Overview

Summary

Fundamentals are solid but not accelerating. Revenue has been flat-to-down recently and profitability is well below the 2021–2022 peak (net margin ~11.3% in 2021 vs ~5.2% in 2025; EBIT margin ~14.4% vs ~6.8%), while gross margin has remained resilient (~49%–52%). Balance sheet strength (low leverage) and mostly positive free cash flow, including a 2025 FCF rebound, support the score despite uneven cash conversion.

Income Statement

Revenue has been essentially flat-to-down recently (2024 and 2025 both slightly negative growth), and profitability has compressed versus the 2021–2022 peak. Net margin fell from ~11.3% (2021) to ~5.2% (2025), and operating profitability also stepped down (EBIT margin ~14.4% in 2021 vs ~6.8% in 2025). Offsetting this, gross margin has stayed resilient around ~49%–52%, suggesting the pressure is more from operating costs and demand mix than core product economics.

Balance Sheet

The balance sheet looks solid with modest leverage: debt-to-equity is low-to-moderate (~0.19–0.28 across 2020–2025), providing flexibility in a softer demand environment. Equity remains sizable (~$1.71B in 2025), though it has drifted down from 2023, and returns have cooled (return on equity down from ~17.8% in 2021 to ~10.4% in 2025), reflecting weaker earnings rather than balance-sheet stress.

Cash Flow

Cash generation is generally healthy, with positive free cash flow in most years and a strong rebound after the 2022 dip (2025 free cash flow up ~27.9% year over year). However, cash flow has been more volatile than earnings at times—operating cash flow was negative in 2022—and cash conversion weakened recently (2025 free cash flow ran at ~77% of net income, down from ~91% in 2023). Overall, the company is producing cash, but consistency is a watch item.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	3.40B	3.37B	3.49B	3.46B	3.13B
Gross Profit	1.72B	1.69B	1.73B	1.71B	1.61B
EBITDA	286.46M	326.69M	393.35M	546.90M	566.08M
Net Income	177.22M	223.27M	251.40M	311.44M	354.11M
Balance Sheet
Total Assets	2.93B	2.98B	2.94B	3.05B	3.17B
Cash, Cash Equivalents and Short-Term Investments	790.79M	815.48M	764.50M	430.96M	894.55M
Total Debt	477.69M	449.19M	407.86M	379.31M	385.10M
Total Liabilities	1.22B	1.20B	1.00B	1.12B	1.18B
Stockholders Equity	1.71B	1.78B	1.94B	1.94B	1.99B
Cash Flow
Free Cash Flow	216.74M	431.24M	581.69M	-83.71M	319.66M
Operating Cash Flow	282.90M	491.04M	636.30M	-25.24M	354.41M
Investing Cash Flow	-120.72M	87.33M	-461.82M	72.74M	-163.75M
Financing Cash Flow	-267.12M	-386.24M	-254.79M	-360.83M	-210.89M

Columbia Sportswear Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 65.69
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Positive. The current price of 65.69 is above the 20-day moving average (MA) of 55.14, above the 50-day MA of 55.24, and above the 200-day MA of 56.55, indicating a bullish trend. The MACD of 0.95 indicates Negative momentum. The RSI at 77.02 is Negative, neither overbought nor oversold. The STOCH value of 83.90 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for COLM.

Columbia Sportswear Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
COLM	67 Neutral	$3.54B	20.27	10.16%	2.18%	2.76%	-7.83%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
UA	60 Neutral	$2.78B	―	-4.56%	―	-6.35%	-565.47%
LEVI	60 Neutral	$7.92B	18.47	23.63%	2.58%	-1.23%	109.67%
VFC	53 Neutral	$8.29B	38.43	12.93%	1.95%	-3.12%	―
UAA	49 Neutral	$2.78B	-30.72	-4.56%	―	-6.35%	-565.47%

Columbia Sportswear Corporate Events

Columbia Sportswear Posts Mixed Q4 Results, Cautious 2026 Outlook

On February 3, 2026, Columbia Sportswear reported that for the fourth quarter of 2025 net sales slipped 2% to $1.07 billion while gross margin improved to 51.6%, and operating income fell 15% to $116.7 million, as U.S. softness and higher SG&A offset better-than-expected demand and international growth; diluted EPS edged down to $1.73, yet the company ended the year with $790.8 million in cash and no debt, and the board declared a quarterly dividend of $0.30 per share payable March 20, 2026. For full year 2025, net sales grew 1% to $3.40 billion, but operating income dropped 24% to $207.0 million and net income declined 21% to $177.2 million, reflecting higher expenses and $29 million in impairment charges at prAna and Mountain Hardwear, even as margins expanded modestly; looking to 2026, management signaled cautious growth with a sales outlook of 1–3% and earnings broadly flat to slightly higher, underscoring a transition period in which the ACCELERATE strategy and new brand platform aim to restore profitable growth despite persistent U.S. headwinds and tariff pressures.

The most recent analyst rating on (COLM) stock is a Buy with a $75.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Columbia Sportswear Announces New Senior Leadership Appointments

On November 12, 2025, Columbia Sportswear Company announced changes to its senior leadership team as part of its succession plans. Peter J. Bragdon and Joseph P. Boyle were appointed as co-presidents, with Bragdon overseeing international businesses and certain brands, and Boyle continuing to lead the Columbia brand. These appointments aim to advance the company’s commercial opportunities and growth. Additionally, Richelle T. Luther and Jana C. Humble were appointed to new executive roles to support the leadership transition.

The most recent analyst rating on (COLM) stock is a Hold with a $55.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.