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Columbia Sportswear Company (COLM)
NASDAQ:COLM
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Columbia Sportswear (COLM) AI Stock Analysis

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COLM

Columbia Sportswear

(NASDAQ:COLM)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
$60.00
▲(8.74% Upside)
Columbia Sportswear's overall score is driven by strong financial performance and reasonable valuation. However, technical indicators suggest mixed momentum, and the earnings call highlighted significant challenges, particularly in the U.S. market and tariff impacts. These factors contribute to a moderate overall score.
Positive Factors
International Sales Growth
Strong international sales growth indicates expanding global market presence, which can offset domestic challenges and drive long-term revenue.
Product Innovation
Successful new product launches demonstrate Columbia's ability to innovate and meet consumer demand, supporting sustained market competitiveness.
Brand Engagement
High consumer engagement through effective marketing campaigns strengthens brand loyalty and can lead to increased sales over time.
Negative Factors
Tariff Impact
Significant tariff impacts increase costs and pressure margins, potentially hindering profitability and financial flexibility in the long term.
U.S. Sales Decline
Declining U.S. sales reflect challenges in a key market, which could affect overall revenue growth and market position if not addressed.
Gross Margin Pressure
Decreasing gross margins due to external cost pressures can impact profitability, necessitating strategic cost management to maintain earnings.

Columbia Sportswear (COLM) vs. SPDR S&P 500 ETF (SPY)

Columbia Sportswear Business Overview & Revenue Model

Company DescriptionColumbia Sportswear Company, together with its subsidiaries, designs, sources, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports, yoga, golf, and adventure travel. It also offers footwear products that include lightweight hiking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals and shoes for use in water activities, and function-first fashion footwear and casual shoes for everyday use. The company sells its products under the Columbia, Mountain Hardwear, SOREL, and prAna brand names through the company owned network of branded and outlet retail stores, brand-specific e-commerce sites, and concession-based arrangements with third-parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, Internet retailers, and international distributors. As of December 31, 2021, it operated approximately 455 retail stores. The company was founded in 1938 and is headquartered in Portland, Oregon.
How the Company Makes MoneyColumbia Sportswear generates revenue primarily through the sale of its outdoor apparel, footwear, and accessories across various distribution channels, including wholesale, retail, and e-commerce. The company operates its own branded retail stores and also sells its products through third-party retailers. Key revenue streams include direct-to-consumer sales, which have been increasingly important as more customers shop online. Columbia has established significant partnerships with major sporting goods retailers and outdoor specialty stores, enhancing its market reach. Additionally, the company invests in marketing and brand promotion to drive consumer engagement and boost sales during peak outdoor seasons.

Columbia Sportswear Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 03, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed view of Columbia Sportswear's performance. International growth and successful product launches were key positives, but these were tempered by challenges in the U.S. market, tariff impacts, and margin pressures.
Q3-2025 Updates
Positive Updates
International Sales Growth
Double-digit percent sales growth in Europe direct business and sustained momentum in international markets highlight the growth potential of the Columbia brand.
Successful Product Launches
The launch of the Amaze Puff jacket and ROC pants received positive early sell-through, indicating strong market reception.
Increased Engagement and Brand Revitalization
The 'Engineered for Whatever' campaign was positively received, with millions of consumers engaged since the launch.
SOREL and prAna Brand Growth
SOREL net sales increased by 10% and prAna net sales increased by 6% in the quarter, showing positive momentum for these brands.
Columbia China Award Recognition
Columbia China received an award from the prestigious ROI Festival as one of the most creative and influential businesses in the Asia region.
Negative Updates
U.S. Sales Decline
U.S. net sales decreased 4%, with direct-to-consumer sales down high single-digit percent due to the closure of temporary clearance locations and lower sales productivity.
Tariff Impact Challenges
The 2025 direct impact of incremental tariff rates is estimated at $35 million to $40 million, with an unmitigated annualized impact of approximately $160 million.
Gross Margin Decline
Gross margin declined by 20 basis points to 50%, impacted by higher tariff expenses and foreign exchange headwinds.
E-commerce Performance
E-commerce was down low double-digit percent, primarily reflecting soft traffic and demand trends.
Impairment Charges
The company incurred $29 million in noncash impairment charges related to prAna and Mountain Hardwear, largely due to the impact of tariffs.
Company Guidance
During Columbia Sportswear's third quarter 2025 earnings call, management highlighted several metrics and strategic initiatives for the company. Net sales increased by 1% year-over-year to $943 million, with a 5% rise in wholesale net sales, while direct-to-consumer sales declined by 5%. Gross margin slightly decreased by 20 basis points to 50%, impacted by tariff expenses and foreign exchange headwinds. The company reported a $29 million non-cash impairment charge related to its prAna and Mountain Hardwear brands, affecting earnings per share by $0.46, resulting in a diluted EPS of $0.95. For 2025, the estimated direct tariff impact is projected to be $35 million to $40 million, with an annualized unmitigated impact of approximately $160 million. Looking to 2026, Columbia plans to mitigate tariff impacts through price increases, vendor negotiations, and production resourcing, aiming to offset tariffs with high single-digit price hikes for spring and fall. Despite a 4% decline in U.S. net sales, international markets experienced growth, with Europe-direct sales up 10% and China sales increasing mid-single-digit percent. The company aims for flat to low single-digit wholesale growth in the first half of 2026, driven by strong international performance despite anticipated declines in the U.S.

Columbia Sportswear Financial Statement Overview

Summary
Columbia Sportswear demonstrates strong revenue growth and maintains healthy margins, indicating solid operational performance. The balance sheet is robust with low leverage and a strong equity position, enhancing financial stability. However, the decline in free cash flow growth is a potential concern, although cash generation remains strong relative to earnings. Overall, the company is in a stable financial position with opportunities for improvement in cash flow management.
Income Statement
75
Positive
Columbia Sportswear shows a strong revenue growth rate of 34.2% in TTM, indicating robust sales performance. The gross profit margin remains healthy at 50.4%, reflecting efficient cost management. However, the net profit margin slightly decreased to 6.6% from previous periods, suggesting some pressure on profitability. EBIT and EBITDA margins are stable, indicating consistent operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio is low at 0.29, indicating a conservative leverage position, which is favorable for financial stability. Return on equity is at 10.98%, showing a moderate return on shareholders' investments. The equity ratio of 61% suggests a strong equity base relative to total assets, enhancing financial resilience.
Cash Flow
65
Positive
Operating cash flow to net income ratio is 0.42, indicating moderate cash generation relative to net income. Free cash flow has declined significantly by 34.1% in TTM, which could be a concern for liquidity. However, the free cash flow to net income ratio remains strong at 80.6%, suggesting that the company still generates substantial cash relative to its earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.42B3.37B3.49B3.46B3.13B2.50B
Gross Profit1.73B1.69B1.73B1.71B1.61B1.22B
EBITDA287.13M326.69M393.35M546.90M566.08M329.65M
Net Income186.61M223.27M251.40M311.44M354.11M108.01M
Balance Sheet
Total Assets2.71B2.98B2.94B3.05B3.17B2.84B
Cash, Cash Equivalents and Short-Term Investments236.03M815.48M764.50M430.96M894.55M791.95M
Total Debt480.31M449.19M407.86M379.31M385.10M418.65M
Total Liabilities1.06B1.20B1.00B1.12B1.18B1.00B
Stockholders Equity1.66B1.78B1.94B1.94B1.99B1.83B
Cash Flow
Free Cash Flow169.49M431.24M581.69M-83.71M319.66M247.32M
Operating Cash Flow234.21M491.04M636.30M-25.24M354.41M276.08M
Investing Cash Flow5.27M87.33M-461.82M72.74M-163.75M-27.17M
Financing Cash Flow-323.51M-386.24M-254.79M-360.83M-210.89M-151.70M

Columbia Sportswear Technical Analysis

Technical Analysis Sentiment
Positive
Last Price55.18
Price Trends
50DMA
52.12
Positive
100DMA
53.58
Positive
200DMA
61.13
Negative
Market Momentum
MACD
0.61
Negative
RSI
57.01
Neutral
STOCH
82.50
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Positive. The current price of 55.18 is above the 20-day moving average (MA) of 52.31, above the 50-day MA of 52.12, and below the 200-day MA of 61.13, indicating a neutral trend. The MACD of 0.61 indicates Negative momentum. The RSI at 57.01 is Neutral, neither overbought nor oversold. The STOCH value of 82.50 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for COLM.

Columbia Sportswear Risk Analysis

Columbia Sportswear disclosed 31 risk factors in its most recent earnings report. Columbia Sportswear reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Columbia Sportswear Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$2.98B16.6410.84%2.20%2.76%-7.83%
64
Neutral
$8.64B19.0625.99%2.45%3.20%200.49%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
$7.09B80.126.39%2.47%-4.56%
52
Neutral
$2.29B5.77140.06%-19.47%
47
Neutral
$1.89B-4.56%-6.35%-565.47%
46
Neutral
$1.88B18.65-4.56%-6.35%-565.47%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COLM
Columbia Sportswear
55.18
-31.66
-36.46%
HBI
Hanesbrands
6.47
-2.11
-24.59%
UA
Under Armour
4.43
-4.63
-51.10%
VFC
VF
18.67
-1.67
-8.21%
UAA
Under Armour
4.64
-5.53
-54.38%
LEVI
Levi Strauss & Co
22.44
4.48
24.94%

Columbia Sportswear Corporate Events

Columbia Sportswear Reports Mixed Q3 2025 Results
Oct 31, 2025

Columbia Sportswear Company is a global leader in outdoor, active, and lifestyle products, offering a diverse range of apparel, footwear, accessories, and equipment across more than 110 countries. Founded in 1938 in Portland, Oregon, the company is known for its innovative approach and multi-brand portfolio, including the Columbia, Mountain Hardwear, SOREL, and prAna brands.

Business Operations and StrategyDividendsFinancial Disclosures
Columbia Sportswear Reports Q3 Sales Increase Amid Challenges
Neutral
Oct 30, 2025

Columbia Sportswear reported a modest 1% increase in net sales for the third quarter of 2025 compared to the same period in 2024, reaching $943.4 million. However, the company’s operating income saw a significant 40% decrease due to $29.0 million in impairment charges related to prAna and Mountain Hardwear. Despite these challenges, the company remains committed to its ACCELERATE Growth Strategy, which has shown positive momentum internationally, particularly in Europe. The Board declared a quarterly cash dividend of $0.30 per share, reflecting confidence in the company’s long-term growth strategy.

The most recent analyst rating on (COLM) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Columbia Sportswear’s Earnings Call: Mixed Sentiments
Aug 2, 2025

Columbia Sportswear’s recent earnings call painted a mixed picture for investors, with strong international growth and effective cost-saving measures being overshadowed by significant challenges in the U.S. market. The company is making strides in revitalizing its brand and enhancing digital platforms, yet uncertainties, particularly around tariffs and domestic market performance, continue to loom large.

Columbia Sportswear Reports Q2 2025 Financial Results
Aug 1, 2025

Columbia Sportswear Company is a global leader in outdoor, active, and lifestyle products, offering a diverse range of apparel, footwear, accessories, and equipment. Founded in 1938 and headquartered in Portland, Oregon, the company is known for its innovative approach and multi-brand portfolio, including Columbia, Mountain Hardwear, SOREL, and prAna brands.

Business Operations and StrategyDividendsFinancial Disclosures
Columbia Sportswear Announces Quarterly Dividend Amid Sales Growth
Neutral
Jul 31, 2025

On July 31, 2025, Columbia Sportswear announced a quarterly cash dividend of $0.30 per share, payable on September 4, 2025. The company reported a 6% increase in net sales for the second quarter of 2025 compared to the same period in 2024, despite a net loss of $10.2 million. The company is implementing its ACCELERATE growth strategy to strengthen its brand and mitigate the impact of global trade uncertainties. The financial outlook for 2025 is cautious, with expected net sales ranging from a 1% decrease to a 1% increase compared to 2024.

The most recent analyst rating on (COLM) stock is a Hold with a $89.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 02, 2025