Columbia Sportswear (COLM) AI Stock Analysis

• Market Cap: $2.88B
• Dividend Yield: 2.18%
• Average Volume (3M): 843.37K
• Price to Earnings (P/E): 17.0
• Beta (1Y): 0.53
• Revenue Growth: 2.76%
• EPS Growth: -7.83%
• Country: US
• Employees: 9,780
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 1.73
• Shares Outstanding: 52,351,550
• 10 Day Avg. Volume: 534,650
• 30 Day Avg. Volume: 843,374
• PEG Ratio: -1.10
• Price to Book (P/B): 1.76
• Price to Sales (P/S): 0.89
• P/FCF Ratio: 13.90
• Enterprise Value/Market Cap: 1.18
• Enterprise Value/Revenue: 1.00
• Enterprise Value/Gross Profit: 1.98
• Enterprise Value/Ebitda: 12.54
• 1Y Price Target: $62.40
• Price Target Upside: 13.08% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): 3.36
• Revenue Forecast (FY): $3.45B

• Rating: 68 Neutral
• Price Target: $60.00 ▲(8.74% Upside)
• Action: Reiterated Date: 02/06/26
• Date: Action: Reiterated 02/06/26

The score is driven primarily by solid underlying financial resilience (strong balance sheet and ongoing cash generation) but tempered by weaker earnings/margin trends and a cautious, uncertainty-heavy 2026 outlook (tariffs, soft U.S. demand, and wide margin guidance). Technicals are supportive with the stock trading above key moving averages, while valuation appears only fair given modest growth and near-term risks.

Positive Factors

Strong balance sheet and liquidity

Large cash balance and negligible debt give durable financial flexibility to absorb tariff shocks, fund targeted marketing or inventory replenishment, and sustain shareholder returns. This capital capacity supports multi-quarter recovery plans and reduces refinancing and liquidity risk amid weak demand.

Diversified international revenue growth

Consistent international expansion offsets U.S. softness, reducing concentration risk and creating multiple growth levers. Diversified geographies stabilise revenue cycles across seasons and provide higher-growth markets to drive mid-term top-line recovery and margin improvement.

Brand momentum and DTC resilience

Successful product launches and rising brand awareness strengthen pricing power, customer acquisition, and repeat purchase behavior. Improved DTC conversion and marketing efficiency support higher-margin sales mix over time, making growth less dependent on wholesale partners and promotions.

Negative Factors

Tariff-driven gross margin pressure

Multi-year, stacking tariff costs materially compress gross margins and force price increases that risk demand elasticity. Persistent tariff headwinds erode core product economics, reduce structural profitability, and constrain management's ability to restore historical margin levels without sustained cost or mix improvements.

Sustained U.S. demand and wholesale weakness

Weakness in the core U.S. market and large wholesale partners signals structural demand softness and cautious retailer ordering. Prolonged U.S. underperformance risks lower scale economics, excess promotional activity, and slower inventory turn, pressuring margins and cash conversion over several quarters.

Margin compression and guidance uncertainty

A multi-year decline in operating and net margins indicates lower earnings power and reduced return on equity. The wide forward margin range reflects execution risk and sensitivity to tariffs, pricing, and SG&A, making durable margin recovery uncertain and complicating capital allocation decisions.

Columbia Sportswear Business Overview & Revenue Model

Company Description

Columbia Sportswear Company, together with its subsidiaries, designs, sources, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports, yoga, golf, and adventure travel. It also offers footwear products that include lightweight hiking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals and shoes for use in water activities, and function-first fashion footwear and casual shoes for everyday use. The company sells its products under the Columbia, Mountain Hardwear, SOREL, and prAna brand names through the company owned network of branded and outlet retail stores, brand-specific e-commerce sites, and concession-based arrangements with third-parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, Internet retailers, and international distributors. As of December 31, 2021, it operated approximately 455 retail stores. The company was founded in 1938 and is headquartered in Portland, Oregon.

How the Company Makes Money

Columbia Sportswear makes money primarily by selling branded apparel, footwear, accessories, and equipment across multiple distribution channels. Its key revenue streams come from (1) wholesale sales to third-party retailers and distributors (e.g., sporting goods stores, outdoor specialty retailers, department stores, and international distributors), and (2) direct-to-consumer (DTC) sales through brand e-commerce sites and company-operated retail stores/outlets. Revenue is generated across its brand portfolio (Columbia, SOREL, Mountain Hardwear, prAna), with product categories typically including outerwear, apparel/sportswear, footwear, and accessories/equipment. The company’s earnings are influenced by factors such as seasonal demand (e.g., fall/winter outerwear), product mix and pricing, inventory management and discounting, geographic mix (U.S. and international markets), and the balance between wholesale and higher-margin DTC sales. It also relies on global sourcing and manufacturing partners for production and third-party logistics and retail partners for distribution; however, specific partner names or deal terms are not provided here and are therefore null.

Columbia Sportswear Financial Statement Overview

Summary

Strong balance sheet strength and flexibility (low leverage and sizable equity) plus generally positive free cash flow support durability. However, revenue has been flat-to-down recently and profitability has reset lower from 2021–2022 peaks, with weaker net/EBIT margins and somewhat less consistent cash conversion.

Income Statement

Revenue has been essentially flat-to-down recently (2024 and 2025 both slightly negative growth), and profitability has compressed versus the 2021–2022 peak. Net margin fell from ~11.3% (2021) to ~5.2% (2025), and operating profitability also stepped down (EBIT margin ~14.4% in 2021 vs ~6.8% in 2025). Offsetting this, gross margin has stayed resilient around ~49%–52%, suggesting the pressure is more from operating costs and demand mix than core product economics.

Balance Sheet

The balance sheet looks solid with modest leverage: debt-to-equity is low-to-moderate (~0.19–0.28 across 2020–2025), providing flexibility in a softer demand environment. Equity remains sizable (~$1.71B in 2025), though it has drifted down from 2023, and returns have cooled (return on equity down from ~17.8% in 2021 to ~10.4% in 2025), reflecting weaker earnings rather than balance-sheet stress.

Cash Flow

Cash generation is generally healthy, with positive free cash flow in most years and a strong rebound after the 2022 dip (2025 free cash flow up ~27.9% year over year). However, cash flow has been more volatile than earnings at times—operating cash flow was negative in 2022—and cash conversion weakened recently (2025 free cash flow ran at ~77% of net income, down from ~91% in 2023). Overall, the company is producing cash, but consistency is a watch item.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	3.40B	3.37B	3.49B	3.46B	3.13B
Gross Profit	1.72B	1.69B	1.73B	1.71B	1.61B
EBITDA	286.46M	326.69M	393.35M	546.90M	566.08M
Net Income	177.22M	223.27M	251.40M	311.44M	354.11M
Balance Sheet
Total Assets	2.93B	2.98B	2.94B	3.05B	3.17B
Cash, Cash Equivalents and Short-Term Investments	790.79M	815.48M	764.50M	430.96M	894.55M
Total Debt	866.88M	449.19M	407.86M	379.31M	385.10M
Total Liabilities	1.22B	1.20B	1.00B	1.12B	1.18B
Stockholders Equity	1.71B	1.78B	1.94B	1.94B	1.99B
Cash Flow
Free Cash Flow	216.74M	431.24M	581.69M	-83.71M	319.66M
Operating Cash Flow	282.90M	491.04M	636.30M	-25.24M	354.41M
Investing Cash Flow	-120.72M	87.33M	-461.82M	72.74M	-163.75M
Financing Cash Flow	-267.12M	-386.24M	-254.79M	-360.83M	-210.89M

Columbia Sportswear Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 55.18
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Negative. The current price of 55.18 is below the 20-day moving average (MA) of 59.19, below the 50-day MA of 57.81, and below the 200-day MA of 55.76, indicating a bearish trend. The MACD of -1.13 indicates Positive momentum. The RSI at 36.22 is Neutral, neither overbought nor oversold. The STOCH value of 16.37 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for COLM.

Columbia Sportswear Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
COLM	68 Neutral	$2.88B	17.00	10.53%	2.18%	2.76%	-7.83%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LEVI	60 Neutral	$7.23B	15.25	27.00%	2.58%	-1.23%	109.67%
UAA	55 Neutral	$2.67B	-1.23	-29.46%	―	-6.35%	-565.47%
VFC	53 Neutral	$6.27B	6.01	14.79%	1.95%	-3.12%	―
UA	45 Neutral	$2.67B	―	-29.46%	―	-6.35%	-565.47%

Columbia Sportswear Corporate Events

Columbia Sportswear Posts Mixed Q4 Results, Cautious 2026 Outlook

On February 3, 2026, Columbia Sportswear reported that for the fourth quarter of 2025 net sales slipped 2% to $1.07 billion while gross margin improved to 51.6%, and operating income fell 15% to $116.7 million, as U.S. softness and higher SG&A offset better-than-expected demand and international growth; diluted EPS edged down to $1.73, yet the company ended the year with $790.8 million in cash and no debt, and the board declared a quarterly dividend of $0.30 per share payable March 20, 2026. For full year 2025, net sales grew 1% to $3.40 billion, but operating income dropped 24% to $207.0 million and net income declined 21% to $177.2 million, reflecting higher expenses and $29 million in impairment charges at prAna and Mountain Hardwear, even as margins expanded modestly; looking to 2026, management signaled cautious growth with a sales outlook of 1–3% and earnings broadly flat to slightly higher, underscoring a transition period in which the ACCELERATE strategy and new brand platform aim to restore profitable growth despite persistent U.S. headwinds and tariff pressures.

The most recent analyst rating on (COLM) stock is a Buy with a $75.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.