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Columbia Sportswear Company (COLM)
NASDAQ:COLM
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Columbia Sportswear (COLM) AI Stock Analysis

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COLM

Columbia Sportswear

(NASDAQ:COLM)

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Neutral 67 (OpenAI - 4o)
Rating:67Neutral
Price Target:
$56.00
▲(6.63% Upside)
Columbia Sportswear's overall stock score reflects its solid financial performance and attractive valuation, which are offset by bearish technical indicators and mixed earnings call results. The company's strong international growth and product launches are positives, but challenges in the U.S. market and tariff impacts present risks. The stock is currently undervalued, offering potential upside if operational challenges are addressed.
Positive Factors
Strong International Growth
Columbia's international expansion, particularly in EMEA and LAAP regions, indicates robust market penetration and potential for sustained revenue growth.
Innovative Product Launches
Innovative product launches and marketing campaigns enhance brand perception and can drive long-term consumer engagement and sales.
Strong Balance Sheet
A strong balance sheet with low leverage enhances financial stability, providing Columbia with flexibility to invest in growth opportunities.
Negative Factors
Challenges in U.S. Market
Declining U.S. sales and consumer headwinds could hinder Columbia's domestic market performance, impacting overall revenue growth.
Impact of U.S. Tariffs
Tariff-related financial impacts create pricing and inventory challenges, potentially affecting profitability and market competitiveness.
Decline in Emerging Brands
Declining sales in emerging brands may indicate brand-specific challenges, affecting Columbia's diversification and growth strategy.

Columbia Sportswear (COLM) vs. SPDR S&P 500 ETF (SPY)

Columbia Sportswear Business Overview & Revenue Model

Company DescriptionColumbia Sportswear Company is a leading global outdoor apparel and footwear brand known for its innovative products designed for outdoor enthusiasts. Founded in 1938 and headquartered in Portland, Oregon, Columbia operates in various sectors including outdoor apparel, footwear, and accessories. The company offers a wide range of products such as jackets, pants, shirts, footwear, and outdoor equipment, catering to activities like hiking, fishing, skiing, and camping. Columbia's commitment to quality and performance, combined with its focus on sustainability, has established it as a trusted name in outdoor gear.
How the Company Makes MoneyColumbia Sportswear generates revenue primarily through the sale of its outdoor apparel and footwear products. The company operates through multiple channels, including direct-to-consumer sales via its own retail stores and e-commerce platforms, as well as wholesale distribution to third-party retailers. Key revenue streams include sales from seasonal collections, branded merchandise, and licensed products. Columbia also benefits from strategic partnerships with other brands and outdoor organizations, enhancing its visibility and market reach. Additionally, the company invests in marketing and promotional campaigns to boost brand awareness and drive sales. Seasonal trends and outdoor activity popularity also play significant roles in influencing the company's revenue performance.

Columbia Sportswear Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 03, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed view of Columbia Sportswear's performance. International growth and successful product launches were key positives, but these were tempered by challenges in the U.S. market, tariff impacts, and margin pressures.
Q3-2025 Updates
Positive Updates
International Sales Growth
Double-digit percent sales growth in Europe direct business and sustained momentum in international markets highlight the growth potential of the Columbia brand.
Successful Product Launches
The launch of the Amaze Puff jacket and ROC pants received positive early sell-through, indicating strong market reception.
Increased Engagement and Brand Revitalization
The 'Engineered for Whatever' campaign was positively received, with millions of consumers engaged since the launch.
SOREL and prAna Brand Growth
SOREL net sales increased by 10% and prAna net sales increased by 6% in the quarter, showing positive momentum for these brands.
Columbia China Award Recognition
Columbia China received an award from the prestigious ROI Festival as one of the most creative and influential businesses in the Asia region.
Negative Updates
U.S. Sales Decline
U.S. net sales decreased 4%, with direct-to-consumer sales down high single-digit percent due to the closure of temporary clearance locations and lower sales productivity.
Tariff Impact Challenges
The 2025 direct impact of incremental tariff rates is estimated at $35 million to $40 million, with an unmitigated annualized impact of approximately $160 million.
Gross Margin Decline
Gross margin declined by 20 basis points to 50%, impacted by higher tariff expenses and foreign exchange headwinds.
E-commerce Performance
E-commerce was down low double-digit percent, primarily reflecting soft traffic and demand trends.
Impairment Charges
The company incurred $29 million in noncash impairment charges related to prAna and Mountain Hardwear, largely due to the impact of tariffs.
Company Guidance
During Columbia Sportswear's third quarter 2025 earnings call, management highlighted several metrics and strategic initiatives for the company. Net sales increased by 1% year-over-year to $943 million, with a 5% rise in wholesale net sales, while direct-to-consumer sales declined by 5%. Gross margin slightly decreased by 20 basis points to 50%, impacted by tariff expenses and foreign exchange headwinds. The company reported a $29 million non-cash impairment charge related to its prAna and Mountain Hardwear brands, affecting earnings per share by $0.46, resulting in a diluted EPS of $0.95. For 2025, the estimated direct tariff impact is projected to be $35 million to $40 million, with an annualized unmitigated impact of approximately $160 million. Looking to 2026, Columbia plans to mitigate tariff impacts through price increases, vendor negotiations, and production resourcing, aiming to offset tariffs with high single-digit price hikes for spring and fall. Despite a 4% decline in U.S. net sales, international markets experienced growth, with Europe-direct sales up 10% and China sales increasing mid-single-digit percent. The company aims for flat to low single-digit wholesale growth in the first half of 2026, driven by strong international performance despite anticipated declines in the U.S.

Columbia Sportswear Financial Statement Overview

Summary
Columbia Sportswear demonstrates strong revenue growth and maintains healthy margins, indicating solid operational performance. The balance sheet is robust with low leverage and a strong equity position, enhancing financial stability. However, the decline in free cash flow growth is a potential concern, although cash generation remains strong relative to earnings. Overall, the company is in a stable financial position with opportunities for improvement in cash flow management.
Income Statement
75
Positive
Columbia Sportswear shows a strong revenue growth rate of 34.2% in TTM, indicating robust sales performance. The gross profit margin remains healthy at 50.4%, reflecting efficient cost management. However, the net profit margin slightly decreased to 6.6% from previous periods, suggesting some pressure on profitability. EBIT and EBITDA margins are stable, indicating consistent operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio is low at 0.29, indicating a conservative leverage position, which is favorable for financial stability. Return on equity is at 10.98%, showing a moderate return on shareholders' investments. The equity ratio of 61% suggests a strong equity base relative to total assets, enhancing financial resilience.
Cash Flow
65
Positive
Operating cash flow to net income ratio is 0.42, indicating moderate cash generation relative to net income. Free cash flow has declined significantly by 34.1% in TTM, which could be a concern for liquidity. However, the free cash flow to net income ratio remains strong at 80.6%, suggesting that the company still generates substantial cash relative to its earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.42B3.37B3.49B3.46B3.13B2.50B
Gross Profit1.73B1.69B1.73B1.71B1.61B1.22B
EBITDA289.64M326.69M393.35M546.90M566.08M286.12M
Net Income186.61M223.27M251.40M311.44M354.11M108.01M
Balance Sheet
Total Assets2.71B2.98B2.94B3.05B3.07B2.84B
Cash, Cash Equivalents and Short-Term Investments236.03M815.48M764.50M430.96M894.55M791.95M
Total Debt480.31M449.19M407.86M379.31M385.10M418.65M
Total Liabilities1.06B1.20B1.00B1.12B1.08B1.00B
Stockholders Equity1.66B1.78B1.94B1.94B1.99B1.83B
Cash Flow
Free Cash Flow169.49M431.24M581.69M-83.71M319.66M247.32M
Operating Cash Flow234.21M491.04M636.30M-25.24M354.41M276.08M
Investing Cash Flow5.27M87.33M-461.82M72.74M-163.75M-27.17M
Financing Cash Flow-323.51M-386.24M-254.79M-360.83M-210.89M-151.70M

Columbia Sportswear Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price52.52
Price Trends
50DMA
52.95
Negative
100DMA
55.14
Negative
200DMA
63.55
Negative
Market Momentum
MACD
-0.39
Negative
RSI
51.33
Neutral
STOCH
68.48
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Neutral. The current price of 52.52 is above the 20-day moving average (MA) of 52.14, below the 50-day MA of 52.95, and below the 200-day MA of 63.55, indicating a neutral trend. The MACD of -0.39 indicates Negative momentum. The RSI at 51.33 is Neutral, neither overbought nor oversold. The STOCH value of 68.48 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for COLM.

Columbia Sportswear Risk Analysis

Columbia Sportswear disclosed 31 risk factors in its most recent earnings report. Columbia Sportswear reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Columbia Sportswear Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$2.78B15.5410.84%2.42%2.76%-7.83%
64
Neutral
$8.00B17.4725.99%2.53%3.20%200.49%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
$2.26B5.71140.06%-19.47%
50
Neutral
$5.72B64.666.39%2.47%-4.56%
47
Neutral
$1.95B-4.56%-6.35%-565.47%
46
Neutral
$1.88B18.65-4.56%-6.35%-565.47%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COLM
Columbia Sportswear
52.52
-30.61
-36.82%
HBI
Hanesbrands
6.42
-1.48
-18.73%
UA
Under Armour
4.44
-4.35
-49.49%
VFC
VF
14.82
-4.75
-24.27%
UAA
Under Armour
4.63
-5.17
-52.76%
LEVI
Levi Strauss & Co
21.37
4.88
29.59%

Columbia Sportswear Corporate Events

Columbia Sportswear Reports Mixed Q3 2025 Results
Oct 31, 2025

Columbia Sportswear Company is a global leader in outdoor, active, and lifestyle products, offering a diverse range of apparel, footwear, accessories, and equipment across more than 110 countries. Founded in 1938 in Portland, Oregon, the company is known for its innovative approach and multi-brand portfolio, including the Columbia, Mountain Hardwear, SOREL, and prAna brands.

Business Operations and StrategyDividendsFinancial Disclosures
Columbia Sportswear Reports Q3 Sales Increase Amid Challenges
Neutral
Oct 30, 2025

Columbia Sportswear reported a modest 1% increase in net sales for the third quarter of 2025 compared to the same period in 2024, reaching $943.4 million. However, the company’s operating income saw a significant 40% decrease due to $29.0 million in impairment charges related to prAna and Mountain Hardwear. Despite these challenges, the company remains committed to its ACCELERATE Growth Strategy, which has shown positive momentum internationally, particularly in Europe. The Board declared a quarterly cash dividend of $0.30 per share, reflecting confidence in the company’s long-term growth strategy.

The most recent analyst rating on (COLM) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Columbia Sportswear’s Earnings Call: Mixed Sentiments
Aug 2, 2025

Columbia Sportswear’s recent earnings call painted a mixed picture for investors, with strong international growth and effective cost-saving measures being overshadowed by significant challenges in the U.S. market. The company is making strides in revitalizing its brand and enhancing digital platforms, yet uncertainties, particularly around tariffs and domestic market performance, continue to loom large.

Columbia Sportswear Reports Q2 2025 Financial Results
Aug 1, 2025

Columbia Sportswear Company is a global leader in outdoor, active, and lifestyle products, offering a diverse range of apparel, footwear, accessories, and equipment. Founded in 1938 and headquartered in Portland, Oregon, the company is known for its innovative approach and multi-brand portfolio, including Columbia, Mountain Hardwear, SOREL, and prAna brands.

Business Operations and StrategyDividendsFinancial Disclosures
Columbia Sportswear Announces Quarterly Dividend Amid Sales Growth
Neutral
Jul 31, 2025

On July 31, 2025, Columbia Sportswear announced a quarterly cash dividend of $0.30 per share, payable on September 4, 2025. The company reported a 6% increase in net sales for the second quarter of 2025 compared to the same period in 2024, despite a net loss of $10.2 million. The company is implementing its ACCELERATE growth strategy to strengthen its brand and mitigate the impact of global trade uncertainties. The financial outlook for 2025 is cautious, with expected net sales ranging from a 1% decrease to a 1% increase compared to 2024.

The most recent analyst rating on (COLM) stock is a Hold with a $89.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025