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Columbia Sportswear Company (COLM)
NASDAQ:COLM

Columbia Sportswear (COLM) AI Stock Analysis

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COLM

Columbia Sportswear

(NASDAQ:COLM)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
$59.00
▲(1.94% Upside)
Action:ReiteratedDate:03/21/26
The score is driven primarily by solid underlying financial resilience (strong balance sheet and generally healthy cash generation) offset by weakened profitability and stalled growth. Technicals are notably weak and weigh on the near-term setup, while valuation and dividend provide moderate support. Guidance suggests a back-half 2026 recovery, but tariffs and the wide margin outlook keep risk elevated.
Positive Factors
Strong liquidity and committed credit
The company entered a $500M revolving credit facility while holding roughly $791M cash and no outstanding debt at year-end, materially extending committed liquidity. This combination preserves financial flexibility for working capital, letters of credit, and capital returns over the next 2–6 months.
Negative Factors
Tariff-driven margin pressure
Significant and persistent tariff costs have already reduced profitability and management expects additional gross-margin contraction. This structural cost pressure compresses durable gross margins, forces higher consumer prices, and limits the company's ability to restore prior operating leverage without execution risk.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong liquidity and committed credit
The company entered a $500M revolving credit facility while holding roughly $791M cash and no outstanding debt at year-end, materially extending committed liquidity. This combination preserves financial flexibility for working capital, letters of credit, and capital returns over the next 2–6 months.
Read all positive factors

Columbia Sportswear (COLM) vs. SPDR S&P 500 ETF (SPY)

Columbia Sportswear Business Overview & Revenue Model

Company Description
Columbia Sportswear Company, together with its subsidiaries, designs, sources, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Eu...
How the Company Makes Money
Columbia Sportswear makes money primarily by selling branded apparel, footwear, accessories, and equipment across multiple distribution channels. Its key revenue streams come from (1) wholesale sales to third-party retailers and distributors (e.g....

Columbia Sportswear Key Performance Indicators (KPIs)

Any
Any
Operating Income by Geography
Operating Income by Geography
Chart Insights
Data provided by:The Fly

Columbia Sportswear Earnings Call Summary

Earnings Call Date:Feb 03, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Apr 23, 2026
Earnings Call Sentiment Neutral
The call contained a balance of encouraging operational and brand momentum—notably international growth, successful new product launches (Amaze Puff/Amaze), an effective new brand platform, cleaner inventories, Q4 gross margin expansion, and a strong balance sheet with meaningful shareholder returns—against material near-term and structural headwinds including significant tariff-related cost pressure, continued U.S. demand weakness, inventory/supply constraints from conservative purchasing, elevated marketing and SG&A investment, and short-term guidance showing a weak Q1 and a wide operating-margin range. Management expects a stronger second half of 2026 driven by bookings and price mitigation, but near-term uncertainty and tariff impacts remain meaningful.
Positive Updates
Q4 Results Above Guidance
Fourth-quarter results exceeded guidance with net sales of $1.1 billion (down 2% YoY) and operating income and diluted EPS above guidance driven by stronger-than-anticipated demand in the U.S.
Negative Updates
U.S. Demand Weakness and Sales Declines
U.S. net sales decreased 8% in Q4 with U.S. wholesale down high-teens percent (timing/shipping shifts and lower order book) and U.S. DTC down low-single-digits; ecommerce also down low-single-digits in the quarter.
Read all updates
Q4-2025 Updates
Negative
Q4 Results Above Guidance
Fourth-quarter results exceeded guidance with net sales of $1.1 billion (down 2% YoY) and operating income and diluted EPS above guidance driven by stronger-than-anticipated demand in the U.S.
Read all positive updates
Company Guidance
The company guided full-year 2026 net sales growth of 1%–3% (with foreign‑currency providing a ~50–100 bps tailwind), expects second‑half global wholesale to rise up to mid‑single digits with >80% of fall ’26 bookings in hand, and projects gross margin to contract ~70–50 bps to about 49.8%–50% (tariffs a primary driver, with spring and fall ’26 U.S. price increases in the high single‑digits to mitigate); SG&A is expected to grow modestly but slower than sales while marketing spend is planned to be roughly flat at ~6.4% of sales (6.5% in 2025), yielding an operating margin outlook of 0.2%–6.9% and full‑year diluted EPS of $3.20–$3.65 (including ~+$0.10 from FX). For Q1, the company anticipates net sales down ~2.5%–4% and EPS of $0.29–$0.37.

Columbia Sportswear Financial Statement Overview

Summary
Strong balance sheet flexibility and generally positive free cash flow support durability, but recent revenue has been flat-to-down and profitability has compressed materially versus 2021–2022 (notably lower operating and net margins).
Income Statement
62
Positive
Balance Sheet
78
Positive
Cash Flow
67
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.40B3.37B3.49B3.46B3.13B
Gross Profit1.72B1.69B1.73B1.71B1.61B
EBITDA286.46M326.69M393.35M546.90M566.08M
Net Income177.22M223.27M251.40M311.44M354.11M
Balance Sheet
Total Assets2.93B2.98B2.94B3.05B3.17B
Cash, Cash Equivalents and Short-Term Investments790.79M815.48M764.50M430.96M894.55M
Total Debt866.88M449.19M407.86M379.31M385.10M
Total Liabilities1.22B1.20B1.00B1.12B1.18B
Stockholders Equity1.71B1.78B1.94B1.94B1.99B
Cash Flow
Free Cash Flow216.74M431.24M581.69M-83.71M319.66M
Operating Cash Flow282.90M491.04M636.30M-25.24M354.41M
Investing Cash Flow-120.72M87.33M-461.82M72.74M-163.75M
Financing Cash Flow-267.12M-386.24M-254.79M-360.83M-210.89M

Columbia Sportswear Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price57.88
Price Trends
50DMA
57.96
Negative
100DMA
56.11
Negative
200DMA
55.35
Positive
Market Momentum
MACD
-0.87
Negative
RSI
47.28
Neutral
STOCH
70.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Neutral. The current price of 57.88 is above the 20-day moving average (MA) of 55.05, below the 50-day MA of 57.96, and above the 200-day MA of 55.35, indicating a neutral trend. The MACD of -0.87 indicates Negative momentum. The RSI at 47.28 is Neutral, neither overbought nor oversold. The STOCH value of 70.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for COLM.

Columbia Sportswear Risk Analysis

Columbia Sportswear disclosed 32 risk factors in its most recent earnings report. Columbia Sportswear reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Columbia Sportswear Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$8.51B11.9428.33%2.58%-1.23%109.67%
63
Neutral
$2.91B17.0010.53%2.18%2.76%-7.83%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
$2.53B-1.23-29.46%-6.35%-565.47%
53
Neutral
$7.00B6.0114.79%1.95%-3.12%
43
Neutral
$2.48B-29.46%-6.35%-565.47%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COLM
Columbia Sportswear
57.88
-9.02
-13.49%
UA
Under Armour
5.87
0.53
9.93%
VFC
VF
17.88
5.74
47.33%
UAA
Under Armour
5.99
0.36
6.39%
LEVI
Levi Strauss & Co
21.81
7.30
50.28%

Columbia Sportswear Corporate Events

Business Operations and StrategyPrivate Placements and Financing
Columbia Sportswear Secures New $500 Million Credit Facility
Positive
Mar 20, 2026
On March 19, 2026, Columbia Sportswear Company entered into a new unsecured revolving credit facility of up to $500 million in U.S. dollars with JPMorgan Chase Bank and other lenders, maturing March 19, 2031, to fund working capital and general co...
Business Operations and StrategyDividendsFinancial Disclosures
Columbia Sportswear Posts Mixed Q4 Results, Cautious 2026 Outlook
Negative
Feb 3, 2026
On February 3, 2026, Columbia Sportswear reported that for the fourth quarter of 2025 net sales slipped 2% to $1.07 billion while gross margin improved to 51.6%, and operating income fell 15% to $116.7 million, as U.S. softness and higher SGA offs...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 21, 2026