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Columbia Sportswear (COLM)
NASDAQ:COLM
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Columbia Sportswear (COLM) AI Stock Analysis

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COLM

Columbia Sportswear

(NASDAQ:COLM)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
$68.00
▲(9.11% Upside)
Action:Reiterated
Date:07/31/26
The score is driven primarily by solid but not exceptional financial performance—strong TTM revenue growth and an improving balance sheet are offset by meaningfully compressed profitability and historically volatile cash flow. Earnings call takeaways are neutral-to-slightly positive due to international momentum, inventory improvement, and strong liquidity, but near-term guidance caution, elevated promotions, and tariff/supply-chain timing risks weigh on confidence. Technicals are mixed (soft short-term trend but positive longer-term trend), and valuation appears moderate with a modest dividend yield.
Positive Factors
Revenue rebound and stronger leverage
A durable revenue recovery (+26.7% TTM) paired with materially reduced leverage provides the company with financial flexibility to invest in product, marketing, or channel expansion and to withstand cyclical softness. Improved balance sheet positioning supports long-term strategic optionality and lowers refinancing risk.
Negative Factors
Compressed operating margins versus prior years
Material margin compression versus recent years suggests underlying operating cost pressures or mix shifts that may not be resolved by one-time items. Persistent lower margins reduce sustainable profitability, constrain reinvestment capacity, and can materially lower long-term return on capital if structural drivers persist.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue rebound and stronger leverage
A durable revenue recovery (+26.7% TTM) paired with materially reduced leverage provides the company with financial flexibility to invest in product, marketing, or channel expansion and to withstand cyclical softness. Improved balance sheet positioning supports long-term strategic optionality and lowers refinancing risk.
Read all positive factors

Columbia Sportswear Key Performance Indicators (KPIs)

Any
Any
Operating Income by Geography
Operating Income by Geography
Compares profitability across regions to reveal where Columbia earns its highest margins and where costs, distribution expenses, or pricing pressure are weighing on profits—useful for spotting efficiency or structural risks by market.
Chart InsightsColumbia’s profitability is highly seasonal with US and EMEA driving back‑half peaks, while international markets (EMEA, LATAM/APAC, Canada) show meaningful recovery that cushions weak U.S. performance. That upside, however, is repeatedly offset by volatile, large negative Corporate charges (notable spikes in late‑2022 and 2025), creating outsized downside risk to consolidated results. Management’s commentary confirms real international momentum and cleaner inventories but warns tariff pressure and one‑time charges; watch H2 bookings and management’s ability to control corporate costs and pass tariffs through pricing before getting bullish.
Data provided by:The Fly

Columbia Sportswear (COLM) vs. SPDR S&P 500 ETF (SPY)

Columbia Sportswear Business Overview & Revenue Model

Company Description
Columbia Sportswear Company, including its various business units, operates as a global enterprise focused on the design, procurement, promotion, and sale of clothing, footwear, gear, and accessories. These products cater to outdoor adventures, ac...
How the Company Makes Money
Columbia Sportswear makes money primarily by selling branded products—outerwear, sportswear, footwear, accessories, and equipment—through two main routes: wholesale and direct-to-consumer (DTC). In wholesale, the company sells goods in bulk to dep...

Columbia Sportswear Earnings Call Summary

Earnings Call Date:Jul 30, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Oct 22, 2026
Earnings Call Sentiment Neutral
The call described a mix of tangible progress and notable headwinds. Highlights include solid international growth (international +9%), footwear momentum, stronger order books for spring 2027 and fall 2026, marketing wins, and a fortified balance sheet ($625M cash, no debt). However, underlying Q2 profitability and margins were weaker when adjusted for a one-time $78M tariff refund, U.S. sales (down 4%) and brick-and-mortar traffic were soft, promotional activity increased, and supply chain/tariff uncertainty shifted shipments and added timing risk to the back half. Management maintained full-year sales guidance (1%-3%) and raised reported margin and EPS ranges to reflect the refund, but emphasized caution for Q3 and second-half timing risks. Overall, positives (international growth, strategic traction, footwear/product momentum, balance sheet strength) are balanced by meaningful near-term challenges (U.S. demand softness, margin pressure excluding refunds, supply chain and tariff uncertainty), resulting in a neutral tone.
Positive Updates
Company-wide Net Sales Growth
Net sales increased 2% year-over-year to $614 million in Q2, driven by international growth and global e-commerce, partially offset by a weaker U.S. performance.
Negative Updates
U.S. Sales Weakness
U.S. net sales decreased 4% year-over-year in Q2, driven by a high single-digit percent decline in U.S. wholesale (lower spring '26 order book) and softer traffic in DTC brick-and-mortar stores.
Read all updates
Q2-2026 Updates
Negative
Company-wide Net Sales Growth
Net sales increased 2% year-over-year to $614 million in Q2, driven by international growth and global e-commerce, partially offset by a weaker U.S. performance.
Read all positive updates
Company Guidance
Columbia guided Q3 net sales down 1.5% to flat and EPS of $1.15–$1.35; for the full year it maintained net sales growth of 1%–3% and raised reported gross margin to 52.1%–52.3% (up 160–180 bps), expects SG&A of 43.6%–44.2% of sales, reported operating margin of 8.5%–9.3%, and reported diluted EPS of $4.45–$4.90 with an assumed full‑year tax rate of ~25%. The outlook assumes current U.S. tariff rates of 10%–12.5% through year‑end, factors a $15M second‑half benefit to cost of sales from IEEPA refund activity (after recognizing ~$78M of refunds and interest in Q2, including roughly $60M to operating margin, $2M interest income and $15M to inventory), and anticipates a Q3 gross‑margin headwind from factory accommodations followed by a Q4 tailwind. Management also disclosed a timing shift north of $30M (predominantly North America) moving shipments from Q3 into Q4, noted the spring 2027 wholesale order book pacing mid‑single‑digit growth with ~90% of orders in, and highlighted inventories down 6% in dollars and 7% in units, and a strong balance sheet with $625M cash/short‑term investments and no debt.

Columbia Sportswear Financial Statement Overview

Summary
Revenue rebounded strongly in the TTM period (+26.7%), leverage improved (debt-to-equity ~0.30) and the equity base remains solid. However, profitability is materially below prior years (TTM net margin ~5.0% vs ~7.2% in 2023; EBIT margin ~6.5% vs ~9.6% in 2023) and cash flows have been historically volatile despite current improvement (TTM FCF ~$321M, ~73% of net income).
Income Statement
72
Positive
Balance Sheet
77
Positive
Cash Flow
68
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.41B3.40B3.37B3.49B3.46B3.13B
Gross Profit1.77B1.71B1.69B1.73B1.71B1.61B
EBITDA331.30M286.46M354.13M393.35M546.90M567.08M
Net Income206.03M177.22M223.27M251.40M311.44M354.11M
Balance Sheet
Total Assets2.80B2.93B2.98B2.94B3.05B3.17B
Cash, Cash Equivalents and Short-Term Investments624.60M790.79M815.48M764.50M430.96M894.55M
Total Debt461.24M477.69M449.19M407.86M379.31M385.10M
Total Liabilities1.20B1.22B1.20B1.00B1.12B1.18B
Stockholders Equity1.60B1.71B1.78B1.94B1.94B1.99B
Cash Flow
Free Cash Flow231.31M216.74M431.24M581.69M-83.71M319.66M
Operating Cash Flow305.70M282.90M491.04M636.30M-25.24M354.41M
Investing Cash Flow130.54M-120.72M87.33M-461.82M72.74M-163.75M
Financing Cash Flow-455.19M-267.12M-386.24M-254.79M-360.83M-210.89M

Columbia Sportswear Technical Analysis

Technical Analysis Sentiment
Negative
Last Price62.32
Price Trends
50DMA
64.03
Negative
100DMA
60.91
Negative
200DMA
58.02
Positive
Market Momentum
MACD
-0.34
Positive
RSI
46.61
Neutral
STOCH
38.29
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COLM, the sentiment is Negative. The current price of 62.32 is below the 20-day moving average (MA) of 62.99, below the 50-day MA of 64.03, and above the 200-day MA of 58.02, indicating a neutral trend. The MACD of -0.34 indicates Positive momentum. The RSI at 46.61 is Neutral, neither overbought nor oversold. The STOCH value of 38.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for COLM.

Columbia Sportswear Risk Analysis

Columbia Sportswear disclosed 32 risk factors in its most recent earnings report. Columbia Sportswear reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Columbia Sportswear Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$9.44B15.0428.66%2.36%4.34%20.99%
67
Neutral
$3.04B15.3812.58%1.93%-0.22%-2.10%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
$2.80B-5.59-30.13%-3.39%-152.87%
51
Neutral
$5.63B8.9515.38%2.11%-0.16%212.77%
50
Neutral
$2.80B-5.59-30.13%-3.39%-152.87%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COLM
Columbia Sportswear
59.38
9.40
18.80%
UA
Under Armour
6.49
0.09
1.41%
VFC
VF
14.32
2.01
16.30%
UAA
Under Armour
6.65
-0.09
-1.34%
LEVI
Levi Strauss & Co
24.52
5.09
26.20%

Columbia Sportswear Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
Columbia Sportswear boosts outlook after tariff-driven profit surge
Positive
Jul 30, 2026
On July 30, 2026, Columbia Sportswear reported second-quarter 2026 results showing modest 2% net sales growth to $614.4 million, with strength in international markets offset by softness in the U.S. The company’s profitability surged, driven...
Business Operations and StrategyShareholder Meetings
Columbia Sportswear Shareholders Expand Stock Incentive Plan
Positive
Jun 16, 2026
At its June 10, 2026 annual meeting, Columbia Sportswear shareholders approved an amended and restated 2020 Stock Incentive Plan, doubling the equity pool to 9 million shares to strengthen the company’s ability to attract and retain employee...
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Columbia Sportswear Posts Flat Q1 2026 Results, Raises Outlook
Neutral
Apr 30, 2026
In its April 30, 2026 release, Columbia Sportswear reported first-quarter 2026 results showing essentially flat net sales of $779 million, a 20-basis-point gross margin contraction to 50.7%, and a 10% decline in operating income to $42 million, wi...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 31, 2026