Brand StrategyUAA shares were up over 30% as a meaningful beat and a more upbeat profitability outlook showcased the solid momentum they’re building as management works to elevate Under Armour’s brand positioning.
EarningsThe Q2 bottom line beat of Adj. EPS at $0.30 was better than estimates, driven by gross margin on costing benefits and reduced discounting.
Product DevelopmentThe recent collaboration with DTLR on a Baltimore 'School Spirit Rivalry Pack', some new base layer product, and the 695 Boot are beginning to make inroads with urban consumers.