Under Armour (UAA) AI Stock Analysis

• Market Cap: $1.81B
• Dividend Yield: N/A
• Average Volume (3M): 8.77M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.95
• Revenue Growth: -6.35%
• EPS Growth: -565.47%
• Country: US
• Employees: 6,800
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.04
• Shares Outstanding: 188,834,380
• 10 Day Avg. Volume: 8,085,871
• 30 Day Avg. Volume: 8,769,318
• PEG Ratio: 0.07
• Price to Book (P/B): 1.43
• Price to Sales (P/S): 0.52
• P/FCF Ratio: -11.85
• Enterprise Value/Market Cap: 0.00
• Enterprise Value/Revenue: 0.00
• Enterprise Value/Gross Profit: 0.00
• Enterprise Value/Ebitda: 0.00
• 1Y Price Target: $5.58
• Price Target Upside: 22.91% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 19
• EPS Forecast (FY): 0.05
• Revenue Forecast (FY): $4.94B

• Rating: 45 Neutral
• Price Target: $4.50 ▼(-0.88% Downside)

Under Armour's overall stock score is primarily impacted by its weak financial performance and unattractive valuation. Technical analysis provides a neutral outlook, but the lack of positive earnings and valuation metrics weigh heavily on the score.

Positive Factors

Product Innovation

Innovative product launches can drive growth and enhance brand perception, positioning Under Armour favorably in the competitive sportswear market.

Leadership Transition

A seasoned CFO can provide strategic financial leadership, potentially improving financial performance and supporting long-term business strategy.

EMEA Growth

Strong growth in EMEA indicates successful market penetration and potential for sustained revenue expansion in international markets.

Negative Factors

Revenue Decline

Declining revenue, especially in key regions, signals challenges in market demand and competitive positioning, impacting long-term growth prospects.

Gross Margin Decline

A declining gross margin affects profitability and indicates cost pressures that may persist, impacting financial health and competitive pricing.

Cash Flow Volatility

Volatile cash flows can hinder operational flexibility and investment capacity, posing risks to sustaining business operations and strategic initiatives.

Under Armour Business Overview & Revenue Model

Company Description

Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.

How the Company Makes Money

Under Armour generates revenue through several key streams, primarily from the sale of its branded apparel, footwear, and accessories. The company sells its products through various channels, including direct-to-consumer (DTC) sales via its own retail stores and e-commerce platform, as well as wholesale distribution through third-party retailers. A significant portion of Under Armour's revenue also comes from partnerships and collaborations with professional sports teams and athletes, which enhance brand visibility and credibility. Additionally, the company invests in marketing and sponsorship deals to promote its products, further driving sales. Seasonal product launches and limited-edition releases have also proven to be effective strategies for boosting revenue.

Under Armour Financial Statement Overview

Summary

Under Armour's financial performance is mixed. While the company has a strong gross profit margin, its net profit margin is low, and revenue has declined. The balance sheet is stable with manageable leverage, but cash flow issues are significant, indicating potential liquidity concerns.

Income Statement

Under Armour's income statement shows mixed results. The TTM data indicates a gross profit margin of 48.07%, which is relatively strong, but the net profit margin is low at 1.99%, indicating challenges in converting revenue into profit. Revenue has declined by 0.96% in the TTM period, reflecting potential market challenges or competitive pressures. The EBIT margin is modest at 3.83%, and EBITDA margin is 6.41%, suggesting moderate operational efficiency.

Balance Sheet

The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.89, indicating manageable leverage. However, the return on equity is low at 5.25%, suggesting limited profitability relative to shareholder equity. The equity ratio stands at 38.54%, indicating a solid equity base relative to total assets.

Cash Flow

Cash flow analysis reveals significant challenges, with negative operating cash flow and free cash flow in the TTM period. The free cash flow to net income ratio is high at 1.97, indicating cash flow issues despite reported net income. The operating cash flow to net income ratio is negative, highlighting potential liquidity concerns.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	5.05B	5.16B	5.70B	5.90B	5.68B	4.47B
Gross Profit	2.39B	2.47B	2.63B	2.64B	2.86B	2.16B
EBITDA	167.13M	8.56M	372.34M	399.04M	667.95M	153.15M
Net Income	-87.65M	-201.27M	232.04M	374.46M	360.06M	-549.18M
Balance Sheet
Total Assets	4.90B	4.30B	4.76B	4.83B	4.45B	4.91B
Cash, Cash Equivalents and Short-Term Investments	395.99M	501.36M	858.69M	710.93M	1.01B	1.35B
Total Debt	1.90B	1.30B	1.44B	1.52B	1.48B	1.97B
Total Liabilities	3.04B	2.41B	2.61B	2.86B	2.72B	3.14B
Stockholders Equity	1.86B	1.89B	2.15B	1.97B	1.73B	1.77B
Cash Flow
Free Cash Flow	-44.92M	-228.00M	203.64M	-197.71M	595.07M	120.57M
Operating Cash Flow	88.11M	-59.32M	353.97M	-9.91M	664.83M	212.86M
Investing Cash Flow	-740.64M	-126.35M	-105.33M	-152.80M	-68.35M	66.34M
Financing Cash Flow	509.05M	-180.81M	-78.69M	-126.38M	-418.74M	436.85M

Under Armour Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 4.54
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UAA, the sentiment is Neutral. The current price of 4.54 is above the 20-day moving average (MA) of 4.44, below the 50-day MA of 4.57, and below the 200-day MA of 5.69, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 53.20 is Neutral, neither overbought nor oversold. The STOCH value of 46.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for UAA.

Under Armour Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RL	78 Outperform	$22.18B	27.01	34.01%	0.93%	12.32%	29.40%
LEVI	75 Outperform	$8.51B	18.79	25.99%	2.46%	3.20%	200.49%
COLM	69 Neutral	$3.05B	17.04	10.84%	2.14%	2.76%	-7.83%
PVH	66 Neutral	$3.28B	10.76	6.70%	0.21%	0.52%	-45.80%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
VFC	60 Neutral	$7.24B	81.89	6.39%	1.96%	-4.56%	―
UAA	45 Neutral	$1.81B	―	-4.56%	―	-6.35%	-565.47%

Under Armour Corporate Events

Under Armour Reports Q1 Fiscal 2026 Results

Under Armour, Inc., headquartered in Baltimore, Maryland, is a prominent player in the athletic performance apparel, footwear, and accessories industry, known for its innovative products designed to enhance athletic performance.