Financial PerformanceShares are trading at a steep discount to peers (0.6x EV/S after the $434mn settlement).
Leadership And StrategyKevin Plank, Under Armour's founder, returned to the CEO role, and his plan to position Under Armour as a premium brand appears to be the right thing to do.
Operational ImprovementsGross margin expansion this year will be driven by lower product costs and less promotional activity.