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Trade Desk (TTD)
NASDAQ:TTD

Trade Desk (TTD) AI Stock Analysis

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TTD

Trade Desk

(NASDAQ:TTD)

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Outperform 70 (OpenAI - 5.2)
Rating:70Outperform
Price Target:
$28.00
▲(11.29% Upside)
Action:ReiteratedDate:02/26/26
The score is supported mainly by strong financial performance (high margins, strong free cash flow, low leverage) and a positive earnings outlook centered on CTV growth and platform innovation. Offsetting these strengths are notably weak technicals (price below all key moving averages with negative MACD) and a moderately demanding valuation with no dividend yield.
Positive Factors
Strong free cash flow
Robust free cash flow near $0.8B in 2025 and FCF that is ~80–91% of net income provide durable financial flexibility. This supports R&D, product investments, buybacks, and weathering ad-market cycles without relying on external financing, strengthening long-term resilience.
High margins and revenue scale
Sustained revenue growth to $2.9B combined with very high gross margins (~79–82%) creates structural profitability advantages. High gross margins give room to invest in product and sales while protecting operating margins against medium-term pricing or cost variability.
Strong customer retention & CTV leadership
Consistently >95% client retention and CTV leadership indicate platform stickiness and growing exposure to a premium channel. Combined with ongoing product innovations (Kokai, OpenPath, etc.), this deepens the ecosystem moat and supports predictable recurring spend from advertisers over time.
Negative Factors
Intensifying competition from big tech
Large integrated platforms enhancing their ad-buying stacks can structurally compress pricing and access to premium inventory. The Trade Desk's independent DSP model faces sustained margin and share-pressure risk as advertisers weigh convenience of vertically integrated buyers against neutral platforms.
Profitability variability across cycles
Earnings and margins have shown sensitivity to ad-market cycles and client spending shifts, evidenced by a 2022 profit dip and margin variance. This cyclical profitability raises execution risk: revenue swings can materially affect operating leverage and reported earnings durability.
Aggressive buybacks and equity decline
Large repurchases (~$1.4B in 2025) and an equity decline suggest capital allocation is weighted toward buybacks. While buybacks return cash to shareholders, heavy deployment can reduce balance-sheet buffer and capital for M&A or product investment, limiting strategic optionality in adverse conditions.

Trade Desk (TTD) vs. SPDR S&P 500 ETF (SPY)

Trade Desk Business Overview & Revenue Model

Company DescriptionTrade Desk, Inc. operates as a technology company in the United States and internationally. The company operates a self-service cloud-based platform that allows buyers to create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social on various devices, such as computers, mobile devices, and connected TV. It also provides data and other value-added services. The company serves advertising agencies and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.
How the Company Makes MoneyTrade Desk primarily generates revenue through a software-as-a-service (SaaS) model, charging advertisers fees based on their advertising spend on the platform. The company earns money by taking a percentage of the total media spend that advertisers allocate for their campaigns, known as the 'take rate.' Key revenue streams include fees from demand-side platform (DSP) services, which allow advertisers to access and buy inventory from various ad exchanges. Additionally, Trade Desk has developed partnerships with various data providers, enabling advertisers to leverage audience data for targeted campaigns, further enhancing the platform's value and driving additional revenue. Their focus on data-driven advertising and continuous innovation in ad technology also contribute to their earnings by attracting a diverse range of clients across multiple industries.

Trade Desk Key Performance Indicators (KPIs)

Any
Any
Gross Spend
Gross Spend
Shows the total amount spent by advertisers through Trade Desk's platform, highlighting the scale of business and potential for revenue growth.
Chart InsightsThe Trade Desk's gross spend has shown robust growth, nearly tripling from 2020 to 2024. Despite this upward trajectory, the company recently missed its financial guidance for the first time in 33 quarters due to execution missteps. In response, they are implementing organizational changes to enhance internal effectiveness. With strong CTV and international growth, alongside strategic investments in AI and partnerships, The Trade Desk is well-positioned to capitalize on the expanding digital advertising market, aiming for continued growth despite recent challenges.
Data provided by:The Fly

Trade Desk Earnings Call Summary

Earnings Call Date:Feb 25, 2026
(Q4-2025)
|
Next Earnings Date:May 13, 2026
Earnings Call Sentiment Positive
The call balanced strong operational and financial achievements — record full-year revenue ($2.9B), high adjusted EBITDA margins (~47%), robust cash flow, no debt, significant AI/product innovations (Kokai, Audience Unlimited, Deal Desk), and clear go-to-market improvements (JBPs >50% of business) — against concentrated near-term headwinds in CPG and auto that weighed on guidance and visibility. Management emphasized disciplined reinvestment in infrastructure and AI, provided client case studies showing outsized campaign performance, and signaled confidence in long-term growth despite cautious Q1 guidance. Overall, positive momentum in product adoption, profitability and capital returns outweighs the sector-specific softness and short-term guidance conservatism.
Q4-2025 Updates
Positive Updates
Full-Year and Q4 Revenue Growth
Full year 2025 revenue of $2.9 billion, up 18% year-over-year. Q4 2025 revenue of $847 million, up 14% year-over-year on an absolute basis and up ~19% year-over-year excluding political spend.
Strong Profitability and Cash Generation
Q4 adjusted EBITDA of approximately $400 million (~47% of revenue). Q4 net income of $187 million (22% of revenue) and adjusted net income of $284 million. Q4 operating cash flow of $312 million and free cash flow of $282 million. Ended Q4 with ~$1.3 billion in cash and short-term investments and no debt.
Active Share Repurchase Program
Used $423 million in Q4 to repurchase Class A common stock and announced additional authorization bringing total program to $500 million, reflecting capital return discipline.
Channel Mix and CTV Momentum
Video (including CTV) represented ~50% of Q4 business and continued to outgrow the company. CTV remained one of the fastest-growing channels in 2025 and drove strong growth across the year.
Audio and International Expansion
Audio represented ~6% of Q4 revenue and was the fastest-growing channel in the quarter. International revenue was ~16% of Q4 revenue and continues to outpace North American growth, with EMEA and APAC momentum highlighted.
Tangible Customer Performance Wins
Multiple client case studies showing material performance improvements: an appliance manufacturer test on CTV reached 70% more unique households at 30% lower total cost and delivered 6x better campaign goal performance; Cheerios (Nestle) display in the U.K. saw 88% more conversions and 7x better CPA; IKEA saw a 17% decrease in cost per acquisition via Kokai; Best Western doubled booking rate with an 89% improvement in incremental reach.
AI and Product Innovations
Widespread adoption of Kokai AI (nearly 100% of clients using Kokai), plus major new products and initiatives: Audience Unlimited (data marketplace pricing/usage innovation), Deal Desk (centralized deal management with early performance gains), OpenPath (supply-chain efficiency), and Agentic AI frameworks — all positioned to enhance decisioning and measurement.
Retail Data Marketplace Strength
Retail-influenced spend on the platform reached record levels in 2025. The retailer partnerships in the marketplace represent over half of global retail sales, with the majority sending data via UID 2 and increasing retail data activation across campaigns and channels.
Go-to-Market and Organizational Improvements
Reorganized go-to-market around a brand-first integrated coverage model, eliminated overlapping coverage, increased direct advertiser relationships. Joint Business Plans (JBPs) accounted for well over half the business at year-end and the JBP pipeline more than doubled over the past year.
Operational Discipline with Focused Reinvestment
Headcount growth remained below revenue growth for the third consecutive year. Company is completing transition to owned data centers and investing in AI/ML infrastructure while targeting full-year 2026 adjusted EBITDA margin approximately in line with 2025.
Negative Updates
CPG and Automotive Weakness
Sustained weakness in consumer packaged goods (CPG) and some global auto companies, which together represent roughly one-quarter of the business. These verticals experienced month-to-month volatility due to tariffs, input-cost inflation and slower consumer demand; management noted growth would be at least ~5 percentage points higher if those categories were at parity with others.
Conservative Near-Term Guidance
Q1 2026 revenue guidance of at least $678 million, implying 10% year-over-year growth — a notable deceleration from full-year 2025 growth rates. Q1 adjusted EBITDA expected at approximately $195 million, reflecting timing and infrastructure reinvestments.
Rising Operating Expense Trends (Excluding SBC)
Q4 operating expenses were $590 million, up 8% year-over-year. Excluding stock-based compensation, Q4 operating expenses were $478 million, up 15% year-over-year, reflecting reinvestment in infrastructure and talent.
Deal and Supply-Chain Friction
Historically ~90% of deal IDs never scaled under legacy processes, indicating friction in deal creation/management (Deal Desk launched to address this). OpenPath and supply-chain transparency initiatives have drawn trade-press scrutiny and perceived conflict/transparency concerns from some market participants.
Market Complexity and Competitive Narrative
Increased market complexity and fragmentation, heightened competitive noise (notably around Amazon and large walled gardens), and negative press narratives that management says have created perception challenges despite the company's differentiation on objectivity and data.
Visibility Risks
Management stated visibility remains somewhat lower into early 2026, primarily due to continued uncertainty in CPG and auto verticals, leading to a more cautious near-term outlook and prudent guidance assumptions.
Working Capital and Cash Cycle
DSOs were approximately 100 days and DPOs under 85 days, indicating a sizable cash conversion window to monitor as revenue scales.
Company Guidance
Guidance: For Q1 2026 The Trade Desk expects revenue of at least $678 million (~10% year‑over‑year) and adjusted EBITDA of about $195 million; for full‑year 2026 management expects adjusted EBITDA margin to be approximately in line with 2025. For context, full‑year 2025 revenue was $2.9 billion (18% YoY) on ~ $13.4 billion of spend; Q4 2025 revenue was $847 million (14% YoY; ~19% ex‑political) with adjusted EBITDA of ~ $400 million (~47% of revenue), operating expenses of $590 million (up 8% YoY; $478 million ex‑stock‑based comp, up 15%), net income of $187 million ($0.39 diluted, ~22% of revenue) and adjusted net income of $284 million ($0.59); Q4 operating cash flow was $312 million and free cash flow $282 million; year‑end cash and short‑term investments were ~ $1.3 billion with no debt; DSOs ≈100 days and DPOs <85 days; Q4 share repurchases were $423 million and total repurchase authorization now $500 million; management plans headcount growth below revenue growth while continuing infrastructure and AI investments.

Trade Desk Financial Statement Overview

Summary
Strong financial quality driven by rapid revenue growth (to $2.90B in 2025), durable high gross margins (~79–82%), and robust cash generation (2025 FCF ~$0.80B). Balance sheet risk appears low with modest leverage (~0.18 debt-to-equity). Main offsets are profitability variability (notably the 2022 dip and lower net margin vs 2024) and the noted equity decline from 2024 to 2025.
Income Statement
86
Very Positive
Trade Desk shows strong top-line momentum with revenue rising from $0.84B (2020) to $2.90B (2025), including very strong growth in 2025. Profitability is healthy for the industry: gross margin remains consistently high (~79–82%) and net margin improved meaningfully versus 2022 (when profits were pressured), landing at ~15% in 2025. A key watch-out is some variability in profitability over the cycle (notably the 2022 dip and lower net margin than 2024), suggesting earnings can be sensitive to spending levels and operating costs.
Balance Sheet
82
Very Positive
The balance sheet looks conservative with low leverage: debt-to-equity is modest across the period and sits at ~0.18 in 2025, indicating limited balance-sheet risk. Total assets have expanded alongside the business. Returns on equity have improved versus earlier years and remain solid (~18% in 2025), though equity fell from 2024 to 2025, which is worth monitoring for capital allocation effects (e.g., buybacks or other balance-sheet changes).
Cash Flow
88
Very Positive
Cash generation is a major strength: operating cash flow increased to ~$0.99B in 2025 and free cash flow reached ~$0.80B, with strong year-over-year free cash flow growth in 2025. Free cash flow remains substantial relative to reported earnings (free cash flow is ~80–91% of net income across most years), supporting financial flexibility. One weaker point is that operating cash flow coverage is consistently modest (and ~0.30 in 2025 per provided data), which implies cash conversion—by that measure—could be better even though absolute cash flow is strong.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.90B2.44B1.95B1.58B1.20B
Gross Profit2.28B1.97B1.58B1.30B974.91M
EBITDA608.07M514.66M280.90M168.08M167.04M
Net Income443.30M393.08M178.94M53.38M137.76M
Balance Sheet
Total Assets6.15B6.11B4.89B4.38B3.58B
Cash, Cash Equivalents and Short-Term Investments658.17M1.92B1.38B1.45B958.78M
Total Debt436.33M312.21M235.89M260.96M284.60M
Total Liabilities3.67B3.16B2.72B2.27B2.05B
Stockholders Equity2.48B2.95B2.16B2.12B1.53B
Cash Flow
Free Cash Flow795.71M632.39M543.30M456.85M318.54M
Operating Cash Flow992.72M739.46M598.32M548.73M378.51M
Investing Cash Flow-292.63M-157.51M-107.59M-304.37M-93.64M
Financing Cash Flow-1.41B-107.61M-626.11M31.99M31.93M

Trade Desk Technical Analysis

Technical Analysis Sentiment
Negative
Last Price25.16
Price Trends
50DMA
33.24
Negative
100DMA
39.75
Negative
200DMA
53.27
Negative
Market Momentum
MACD
-2.65
Negative
RSI
28.24
Positive
STOCH
11.67
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TTD, the sentiment is Negative. The current price of 25.16 is below the 20-day moving average (MA) of 27.38, below the 50-day MA of 33.24, and below the 200-day MA of 53.27, indicating a bearish trend. The MACD of -2.65 indicates Negative momentum. The RSI at 28.24 is Positive, neither overbought nor oversold. The STOCH value of 11.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TTD.

Trade Desk Risk Analysis

Trade Desk disclosed 48 risk factors in its most recent earnings report. Trade Desk reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Trade Desk Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$12.06B28.7116.78%20.82%41.82%
67
Neutral
$8.58B30.2815.22%8.45%-69.85%
65
Neutral
$1.68B31.757.56%6.27%226.16%
65
Neutral
$36.83B372.483.34%26.63%-46.13%
65
Neutral
$571.89M362.124.45%22.97%49.49%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
59
Neutral
$297.05M-35.98-2.85%-0.68%-146.14%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TTD
Trade Desk
25.16
-47.27
-65.26%
MGNI
Magnite
11.97
-4.89
-29.00%
DOCU
DocuSign
43.26
-39.02
-47.42%
DDOG
Datadog
110.33
-3.04
-2.68%
PUBM
PubMatic
6.58
-7.81
-54.27%
DSP
Viant Technology
9.56
-10.87
-53.21%

Trade Desk Corporate Events

Business Operations and StrategyStock BuybackFinancial Disclosures
Trade Desk Posts Strong 2025 Results, Expands Share Buybacks
Positive
Feb 25, 2026

On February 25, 2026, The Trade Desk reported fourth-quarter and full-year 2025 results showing revenue of $2.9 billion for 2025, up 18% year on year, with GAAP net income of $443 million and an adjusted EBITDA of $1.2 billion, maintaining a 41% adjusted EBITDA margin. The company highlighted $13.4 billion in gross spend, customer retention above 95% for the twelfth consecutive year, and ongoing product and partnership initiatives in identity, retail data, and connected TV, underlining its strengthening role in the global ad tech ecosystem.

The Trade Desk also disclosed aggressive capital returns, having deployed about $1.4 billion to repurchase Class A shares in 2025 at an average price of $52.60 and using $423 million in the fourth quarter alone. Reflecting confidence in its cash generation and market position, the board in February 2026 authorized an additional $350 million in buybacks, lifting remaining capacity for future repurchases to $500 million, while the company issued initial guidance calling for at least $678 million in revenue and about $195 million in adjusted EBITDA for the first quarter of 2026.

The most recent analyst rating on (TTD) stock is a Hold with a $23.00 price target. To see the full list of analyst forecasts on Trade Desk stock, see the TTD Stock Forecast page.

Executive/Board ChangesFinancial Disclosures
Trade Desk Names Interim CFO Amid Leadership Transition
Neutral
Jan 26, 2026

On January 24, 2026, The Trade Desk appointed longstanding finance executive Tahnil Davis as its principal accounting officer and interim chief financial officer, succeeding Alex Kayyal, whose employment as CFO and principal financial and accounting officer ended the same day, though he is expected to remain on the board until the 2026 annual meeting. Davis, who has held senior finance and accounting roles at the company since 2015, will oversee the finance function while the company conducts an external search for a permanent CFO, under a new employment agreement that includes a higher base salary, increased target bonus and a quarterly retention bonus tied to her interim CFO service, signaling an effort to ensure continuity in financial leadership as The Trade Desk finalizes its 2025 results and reaffirms its previously issued fourth-quarter 2025 revenue and adjusted EBITDA guidance.

The most recent analyst rating on (TTD) stock is a Buy with a $74.00 price target. To see the full list of analyst forecasts on Trade Desk stock, see the TTD Stock Forecast page.

Legal ProceedingsRegulatory Filings and Compliance
Trade Desk Receives Nasdaq Reprimand for Rule Violation
Neutral
Dec 15, 2025

On December 9, 2025, The Trade Desk, Inc. received a reprimand from Nasdaq for violating voting rights rules due to an amendment to its articles of incorporation. The amendment, approved on September 16, 2025, extended the conversion date of Class B to Class A shares. Despite the reprimand, Nasdaq closed the matter with no further action, and the company’s stock listing remains unaffected.

The most recent analyst rating on (TTD) stock is a Hold with a $40.00 price target. To see the full list of analyst forecasts on Trade Desk stock, see the TTD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 26, 2026