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Trade Desk (TTD)
NASDAQ:TTD
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Trade Desk (TTD) AI Stock Analysis

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TTD

Trade Desk

(NASDAQ:TTD)

Rating:66Neutral
Price Target:
$59.00
▲(12.81% Upside)
The Trade Desk's overall stock score is driven by strong financial performance and positive earnings call insights, highlighting robust revenue growth and strategic initiatives. However, technical analysis indicates bearish momentum, and the high P/E ratio suggests potential overvaluation. These factors collectively result in a moderate overall score.
Positive Factors
Leadership and Management
Bringing aboard Alex Kayyal as CFO is intended to add experience managing both a diverging growth trajectory and uncharted waters ahead.
Market Alignment
If GroupM’s 10.1% estimate holds true, it suggests a potential for aligning revenue growth with market expectations.
Strategic Improvements
Programmatic buyers across the agency landscape were shifting budget to Trade Desk, due to Kokai-related performance improvements.
Negative Factors
Growth Uncertainty
A greater level of uncertainty around the macro and agency backdrop, recovery timeline, and Trade Desk’s ability to recapture 20%+ rates of top line growth.
Macroeconomic Impact
Core advertisers, which include larger brand advertisers, are more impacted by macroeconomic factors and are pulling back on ad spend.
Valuation Concerns
It will be difficult for Trade Desk to recapture the valuation premium that the market once afforded the company, and the risk/reward for betting on a turnaround at this stage isn't very compelling.

Trade Desk (TTD) vs. SPDR S&P 500 ETF (SPY)

Trade Desk Business Overview & Revenue Model

Company DescriptionTrade Desk (TTD) is a leading technology company in the digital advertising sector, specializing in programmatic advertising solutions. Founded in 2009, the company provides a self-service platform that enables advertisers to purchase and manage digital ad inventory across various channels, including display, video, audio, and social media. Trade Desk's core products include its demand-side platform (DSP), which leverages data analytics and machine learning to optimize ad campaigns and enhance targeting capabilities for brands and agencies.
How the Company Makes MoneyTrade Desk generates revenue primarily through a commission-based model, where it takes a percentage of the total ad spend that advertisers allocate through its platform. This model is complemented by the sale of data and analytics services that help marketers understand their audience and optimize their advertising strategies. Key revenue streams include fees from advertisers for using the platform and partnerships with various media owners that expand inventory availability. Additionally, Trade Desk has established significant partnerships with data providers and technology companies, which enhance its offerings and contribute to its earnings through improved targeting and campaign effectiveness.

Trade Desk Key Performance Indicators (KPIs)

Any
Any
Gross Spend
Gross Spend
Shows the total amount spent by advertisers through Trade Desk's platform, highlighting the scale of business and potential for revenue growth.
Chart InsightsThe Trade Desk's gross spend has shown robust growth, nearly tripling from 2020 to 2024. Despite this upward trajectory, the company recently missed its financial guidance for the first time in 33 quarters due to execution missteps. In response, they are implementing organizational changes to enhance internal effectiveness. With strong CTV and international growth, alongside strategic investments in AI and partnerships, The Trade Desk is well-positioned to capitalize on the expanding digital advertising market, aiming for continued growth despite recent challenges.
Data provided by:Main Street Data

Trade Desk Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: -40.79%|
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Positive
The earnings call highlights strong revenue growth and strategic advancements, particularly with the Kokai platform, CTV, and international expansion. However, challenges such as underperformance in certain verticals and macroeconomic pressures were noted.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
The Trade Desk reported a 19% year-over-year revenue growth for Q2 2025, outpacing the digital advertising market.
Success of Kokai Platform
Kokai platform adoption led to significant performance improvements, with a 43% improvement in Samsung's audience reach and a 73% improvement in Cashrewards' cost per acquisition.
CTV as a Growth Driver
Connected TV (CTV) continues to be the fastest-growing channel for The Trade Desk, with increased partnerships with major companies like Disney, Roku, and Netflix.
Operational Rigor and Leadership
The company strengthened its leadership team with new appointments, including Vivek Kundra as COO and Alex Kayyal as CFO.
International Expansion
International growth outpaced North America, contributing 14% to the overall spend and driven by CTV expansion.
Negative Updates
Underperformance in Certain Verticals
Home and garden, as well as style and fashion segments, underperformed, with these areas representing lower-than-average growth.
Macroeconomic Challenges
Large brands face pressure from tariffs and economic volatility, impacting advertising spend dynamics.
Increased Operating Expenses
Operating expenses, excluding stock-based compensation, were up 23% year-over-year, driven by investments in team and platform.
Company Guidance
During The Trade Desk's Second Quarter 2025 earnings call, the company provided guidance for the upcoming quarters, highlighting several key metrics and strategic initiatives. Revenue for Q2 2025 was reported at $694 million, marking a 19% year-over-year growth, with a 20% increase when excluding the previous year's political ad spend. The company's adjusted EBITDA reached approximately $271 million, representing 39% of revenue. For Q3 2025, The Trade Desk anticipates a revenue of at least $717 million, reflecting a 14% year-over-year growth, or 18% when excluding the impact of political ad spend. The guidance underscores the company's strong performance in connected TV (CTV) and retail media, as well as the adoption of its Kokai platform, which is expected to be used by all clients by year-end. Additionally, The Trade Desk highlighted operational improvements, including the integration of AI capabilities and a focus on enhancing its supply chain through initiatives like OpenPath and OpenSincera. These efforts aim to drive efficiency and transparency, positioning the company for continued growth in the digital advertising landscape.

Trade Desk Financial Statement Overview

Summary
Trade Desk exhibits a strong financial position with consistent revenue growth, robust profitability, and efficient cash flow management. The low leverage and high return on equity highlight a well-managed balance sheet. While the decrease in stockholders' equity warrants monitoring, the overall financial health of the company is commendable, positioning it well for future growth.
Income Statement
85
Very Positive
Trade Desk has demonstrated strong revenue growth with a TTM increase of 4.26% and consistent annual growth. The gross profit margin remains robust at approximately 79.4% TTM, indicating efficient cost management. Net profit margin is healthy at 15.57% TTM, reflecting solid profitability. EBIT and EBITDA margins are stable, supporting operational efficiency. Overall, the income statement reflects a strong growth trajectory and profitability.
Balance Sheet
78
Positive
The company's balance sheet is solid with a low debt-to-equity ratio of 0.13 TTM, indicating prudent leverage management. Return on equity is strong at 15.19% TTM, showcasing effective use of equity capital. The equity ratio is healthy, suggesting a stable financial structure. However, the decrease in stockholders' equity over the periods could be a potential concern if it continues.
Cash Flow
82
Very Positive
Trade Desk's cash flow is robust, with a free cash flow growth rate of 8.75% TTM, indicating strong cash generation capabilities. The operating cash flow to net income ratio is solid, reflecting efficient cash conversion. The free cash flow to net income ratio of 80.26% TTM underscores the company's ability to generate cash relative to its net income, supporting financial flexibility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.68B2.44B1.95B1.58B1.20B836.03M
Gross Profit2.13B1.97B1.58B1.30B974.91M657.22M
EBITDA549.82M514.66M280.90M168.08M124.82M144.21M
Net Income417.19M393.08M178.94M53.38M137.76M242.32M
Balance Sheet
Total Assets5.96B6.11B4.89B4.38B3.58B2.75B
Cash, Cash Equivalents and Short-Term Investments1.69B1.92B1.38B1.45B958.78M624.04M
Total Debt343.55M312.21M235.89M260.96M284.60M292.43M
Total Liabilities3.26B3.16B2.72B2.27B2.05B1.74B
Stockholders Equity2.70B2.95B2.16B2.12B1.53B1.01B
Cash Flow
Free Cash Flow745.78M632.39M543.30M456.85M318.54M324.95M
Operating Cash Flow929.17M739.46M598.32M548.73M378.51M405.07M
Investing Cash Flow-466.53M-157.51M-107.59M-304.37M-93.64M-143.27M
Financing Cash Flow-575.61M-107.61M-626.11M31.99M31.93M44.68M

Trade Desk Technical Analysis

Technical Analysis Sentiment
Negative
Last Price52.30
Price Trends
50DMA
72.73
Negative
100DMA
67.45
Negative
200DMA
86.77
Negative
Market Momentum
MACD
-7.53
Positive
RSI
29.21
Positive
STOCH
23.88
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TTD, the sentiment is Negative. The current price of 52.3 is below the 20-day moving average (MA) of 70.21, below the 50-day MA of 72.73, and below the 200-day MA of 86.77, indicating a bearish trend. The MACD of -7.53 indicates Positive momentum. The RSI at 29.21 is Positive, neither overbought nor oversold. The STOCH value of 23.88 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TTD.

Trade Desk Risk Analysis

Trade Desk disclosed 48 risk factors in its most recent earnings report. Trade Desk reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Trade Desk Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$2.56B50.604.80%16.54%-12.60%
70
Outperform
$3.36B39.405.22%-0.54%626.94%
66
Neutral
$25.68B63.3316.36%23.18%63.48%
61
Neutral
$374.96M124.65-0.65%3.53%-109.03%
60
Neutral
$42.79B1.96-11.10%4.01%1.89%-41.77%
59
Neutral
$593.00M276.495.20%30.92%
50
Neutral
$3.07B-76.08%28.35%24.57%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TTD
Trade Desk
52.30
-52.70
-50.19%
GTM
ZoomInfo Technologies
10.10
0.38
3.91%
PUBM
PubMatic
7.82
-8.13
-50.97%
GRND
Grindr
15.74
3.31
26.63%
DSP
Viant Technology
9.34
-1.75
-15.78%
DV
DoubleVerify Holdings
15.51
-4.01
-20.54%

Trade Desk Corporate Events

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Trade Desk Appoints Omar Tawakol to Board
Positive
Aug 7, 2025

On August 2, 2025, The Trade Desk appointed Omar Tawakol as a Class II director to its Board, effective August 11, 2025, expanding the Board from seven to eight members. Tawakol, CEO of Rembrand, Inc., will participate in the company’s non-employee director compensation program, receiving annual and initial equity grants. The Trade Desk reported strong financial results for Q2 2025, with revenue reaching $694 million, a 19% increase year-over-year. The company continues to innovate with its Kokai platform and expand its partnerships, enhancing its industry positioning and stakeholder value. The Trade Desk also announced new collaborations and integrations, including support for Unified ID 2.0, which aims to improve advertising relevance while prioritizing user privacy.

Executive/Board ChangesBusiness Operations and Strategy
Trade Desk Appoints Alex Kayyal as New CFO
Positive
Aug 7, 2025

The Trade Desk announced the appointment of Alex Kayyal as the new Chief Financial Officer, effective August 21, 2025, succeeding Laura Schenkein who will transition out of the role by the end of the year. Kayyal, who has been on the company’s board since February 2025 and has extensive experience in technology investment and financial strategy, will lead The Trade Desk’s long-term financial and investment strategy, aiming to drive sustained growth and scale for the company. Schenkein, after more than a decade of service, will remain as a non-executive officer to ensure a smooth transition, while Kayyal’s appointment is expected to leverage his growth mindset to maximize the company’s potential in the digital advertising landscape.

Executive/Board ChangesShareholder Meetings
Trade Desk Stockholders Approve Key Governance Proposals
Neutral
May 29, 2025

On May 27, 2025, The Trade Desk, Inc. held its annual meeting of stockholders, where four proposals were considered and voted upon. The stockholders elected two Class III directors, approved the 2025 Incentive Award Plan, endorsed executive compensation on a non-binding basis, and ratified the appointment of PricewaterhouseCoopers LLP as the independent auditor for 2025. These decisions reflect the company’s ongoing governance and operational strategies, impacting its leadership structure and financial oversight.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025