Strong Revenue Growth
The Trade Desk reported a 19% year-over-year revenue growth for Q2 2025, outpacing the digital advertising market.
Success of Kokai Platform
Kokai platform adoption led to significant performance improvements, with a 43% improvement in Samsung's audience reach and a 73% improvement in Cashrewards' cost per acquisition.
CTV as a Growth Driver
Connected TV (CTV) continues to be the fastest-growing channel for The Trade Desk, with increased partnerships with major companies like Disney, Roku, and Netflix.
Operational Rigor and Leadership
The company strengthened its leadership team with new appointments, including Vivek Kundra as COO and Alex Kayyal as CFO.
International Expansion
International growth outpaced North America, contributing 14% to the overall spend and driven by CTV expansion.