Full-Year and Q4 Revenue Growth
Full year 2025 revenue of $2.9 billion, up 18% year-over-year. Q4 2025 revenue of $847 million, up 14% year-over-year on an absolute basis and up ~19% year-over-year excluding political spend.
Strong Profitability and Cash Generation
Q4 adjusted EBITDA of approximately $400 million (~47% of revenue). Q4 net income of $187 million (22% of revenue) and adjusted net income of $284 million. Q4 operating cash flow of $312 million and free cash flow of $282 million. Ended Q4 with ~$1.3 billion in cash and short-term investments and no debt.
Active Share Repurchase Program
Used $423 million in Q4 to repurchase Class A common stock and announced additional authorization bringing total program to $500 million, reflecting capital return discipline.
Channel Mix and CTV Momentum
Video (including CTV) represented ~50% of Q4 business and continued to outgrow the company. CTV remained one of the fastest-growing channels in 2025 and drove strong growth across the year.
Audio and International Expansion
Audio represented ~6% of Q4 revenue and was the fastest-growing channel in the quarter. International revenue was ~16% of Q4 revenue and continues to outpace North American growth, with EMEA and APAC momentum highlighted.
Tangible Customer Performance Wins
Multiple client case studies showing material performance improvements: an appliance manufacturer test on CTV reached 70% more unique households at 30% lower total cost and delivered 6x better campaign goal performance; Cheerios (Nestle) display in the U.K. saw 88% more conversions and 7x better CPA; IKEA saw a 17% decrease in cost per acquisition via Kokai; Best Western doubled booking rate with an 89% improvement in incremental reach.
AI and Product Innovations
Widespread adoption of Kokai AI (nearly 100% of clients using Kokai), plus major new products and initiatives: Audience Unlimited (data marketplace pricing/usage innovation), Deal Desk (centralized deal management with early performance gains), OpenPath (supply-chain efficiency), and Agentic AI frameworks — all positioned to enhance decisioning and measurement.
Retail Data Marketplace Strength
Retail-influenced spend on the platform reached record levels in 2025. The retailer partnerships in the marketplace represent over half of global retail sales, with the majority sending data via UID 2 and increasing retail data activation across campaigns and channels.
Go-to-Market and Organizational Improvements
Reorganized go-to-market around a brand-first integrated coverage model, eliminated overlapping coverage, increased direct advertiser relationships. Joint Business Plans (JBPs) accounted for well over half the business at year-end and the JBP pipeline more than doubled over the past year.
Operational Discipline with Focused Reinvestment
Headcount growth remained below revenue growth for the third consecutive year. Company is completing transition to owned data centers and investing in AI/ML infrastructure while targeting full-year 2026 adjusted EBITDA margin approximately in line with 2025.