Company Market LeadershipTTD remains the market share leader with 80% of respondents using it and 32% budget share, which is materially highest among DSPs.
Operational PerformanceTrade Desk reported Q3 results that exceeded both analyst and consensus forecasts due to broad-based vertical growth, CTV strength, and share capture of incremental advertiser wallet.
Revenue AccelerationTrade Desk's newer growth engines, such as decisioned CTV and retail media, significantly contribute to revenue acceleration.