Industry ThreatsThe rise of vertically integrated ecosystems like Roku, Samsung, and LG in the CTV category, coupled with the rise of Walled Gardens like TikTok/Reels/Shorts, Amazon, etc., threaten to lower SSP take rates and/or dis-intermediate them completely.
Macroeconomic ChallengesThe macroeconomic environment continues to pose a challenge for the sector, which may impact Magnite despite its strong positioning.
Market PressureMGNI and other supply-side platforms are trying to navigate take rate compression and disintermediation driven by supply path optimization.