Magnite unveils AI-powered intelligent assistance, agentic capabilities

Magnite (MGNI) earlier announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently, the company said in a statement. Magnite is advancing agentic AI-driven tools, including a new buyer agent, to help the industry streamline activation, optimization and performance management. Kepler and MiQ are launching tests using the Magnite buyer agent, with access to inventory from Disney Advertising (DIS). Building on its efforts to bring seller agent-driven workflows to market, Magnite is also working with Publicis Media Exchange (PUBGY) to drive innovation on behalf of marketers.