Magnite (MGNI) announced that Hearst News has selected Magnite as a preferred deal partner for high-impact advertising formats across web and CTV inventory. “This expanded collaboration brings together Hearst News’ premium content and trusted journalism with Magnite’s omnichannel scale and expertise, helping advertisers reach engaged audiences across streaming TV, mobile app, and web environments. As Hearst News continues to invest in emerging ad experiences built for modern viewing habits, the preferred partnership with Magnite will support high-impact formats such as web exit-intent placements and CTV pause ads across Hearst’s omnichannel footprint,” the company said.
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