Competition From Vertically Integrated EcosystemsThe rise of vertically integrated ecosystems like Roku, Samsung, and LG in the CTV category, coupled with the rise of Walled Gardens like TikTok/Reels/Shorts, Amazon, etc., threaten to lower SSP take rates and/or dis-intermediate them completely.
Macroeconomic ChallengesThe macroeconomic environment continues to pose a challenge for the sector, which may impact Magnite despite its strong positioning.
Take Rate PressureThere is pressure on take rates as SSPs have to prepare for a future where RMNs and CTV platforms act as their own SSPs.