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Criteo SA (CRTO)
NASDAQ:CRTO

Criteo SA (CRTO) AI Stock Analysis

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CRTO

Criteo SA

(NASDAQ:CRTO)

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Outperform 77 (OpenAI - 4o)
Rating:77Outperform
Price Target:
$24.00
▲(16.39% Upside)
Criteo SA's overall stock score reflects strong financial performance and positive earnings call insights, particularly in Retail Media growth and strategic partnerships. The stock's undervaluation adds appeal, though technical indicators suggest caution. Challenges in specific segments and the absence of a dividend yield are notable risks.

Criteo SA (CRTO) vs. SPDR S&P 500 ETF (SPY)

Criteo SA Business Overview & Revenue Model

Company DescriptionCriteo SA (CRTO) is a global technology company specializing in digital advertising and marketing solutions. Founded in 2005 and headquartered in Paris, France, Criteo provides a suite of services that leverage data and advanced algorithms to deliver personalized ad experiences across various online platforms. The company primarily operates in the digital marketing sector, focusing on performance marketing, retargeting, and customer acquisition strategies for retailers and brands worldwide. Criteo's core products include its advertising platform, which enables advertisers to target consumers effectively by utilizing comprehensive data analytics and machine learning technology.
How the Company Makes MoneyCriteo generates revenue primarily through its performance-based advertising model, where clients pay for ads based on the outcomes they achieve, such as clicks or conversions. Key revenue streams include the sale of advertising inventory across various digital channels, including desktop, mobile, and social media platforms. Criteo also earns revenue from its data-driven marketing solutions, which offer insights and analytics to help clients optimize their advertising campaigns. The company has significant partnerships with various retailers, e-commerce platforms, and publishers, allowing it to access a wide array of inventory and consumer data, enhancing its advertising effectiveness. Additionally, Criteo's innovative use of machine learning and AI in targeting and personalization contributes to its competitive edge and revenue growth.

Criteo SA Earnings Call Summary

Earnings Call Date:Oct 29, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Positive
Criteo reported strong financial results with key growth areas in Retail Media and Performance Media, driven by new product offerings and strategic partnerships. However, challenges in certain segments like fashion and Retail Media scope changes with specific clients presented headwinds.
Q3-2025 Updates
Positive Updates
Strong Q3 Financial Performance
Revenue was $470 million, with contribution ex-TAC increasing to $288 million. Adjusted EBITDA margin was up 500 basis points year-over-year to 36%.
Retail Media Growth
Retail Media drove over $450 million in media spend, up 26% year-over-year, with more than 4,100 brands worldwide.
Introduction of Commerce GO
The GO solution is gaining traction, with 1 in 4 campaigns from small clients now run through GO, up from just 10% last quarter.
New Strategic Partnerships
Announced new partnerships with Google, Microsoft, and DoorDash, expected to enhance Retail Media offerings and expand addressable spend.
Agentic AI Developments
Criteo is partnering on a proof of concept with a major AI-powered assistant to integrate product recommendation capabilities.
Negative Updates
Decline in Fashion Segment
Retail media spending in the fashion segment declined by 11%.
Challenges in Retail Media
Facing scope changes with two specific clients and lapping onetime tiered fees, impacting revenue expectations for Retail Media.
Slower Ramp-Up with New Clients
Certain new clients in Retail Media experienced a slower ramp-up, contributing to a softer growth outlook.
Company Guidance
During Criteo's Third Quarter 2025 earnings call, the company provided several key metrics and strategic insights. Criteo reported media spend growth of 4%, a 400 basis point improvement from the prior quarter, and a 6% year-on-year increase in contribution ex-TAC, with adjusted EBITDA margin exceeding guidance. The company's Retail Media segment drove over $450 million in media spend, marking a 26% year-over-year growth with more than 4,100 brands. Criteo highlighted its shift towards a self-service AI-first platform, with the Commerce GO solution now accounting for 1 in 4 campaigns from small clients, up from 10% last quarter. The company also noted significant progress in agentic AI and announced a proof of concept with a major AI-powered assistant. For the full year, Criteo reaffirmed its contribution ex-TAC growth guidance of 3% to 4% at constant currency, while raising its adjusted EBITDA margin guidance to the high end of its range.

Criteo SA Financial Statement Overview

Summary
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
82
Very Positive
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Criteo SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price20.62
Price Trends
50DMA
20.72
Positive
100DMA
21.92
Negative
200DMA
25.46
Negative
Market Momentum
MACD
-0.09
Negative
RSI
53.44
Neutral
STOCH
59.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CRTO, the sentiment is Positive. The current price of 20.62 is above the 20-day moving average (MA) of 20.09, below the 50-day MA of 20.72, and below the 200-day MA of 25.46, indicating a neutral trend. The MACD of -0.09 indicates Negative momentum. The RSI at 53.44 is Neutral, neither overbought nor oversold. The STOCH value of 59.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CRTO.

Criteo SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (―)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$1.73B36.824.48%15.51%39.60%
77
Outperform
$1.10B6.9215.37%0.32%69.78%
69
Neutral
$1.42B14.476.26%5.70%97.88%
68
Neutral
$2.38B44.307.56%6.27%226.16%
39
Underperform
$273.84M-1.12-29.47%-7.12%-7.75%
31
Underperform
$3.77M-0.99-194.72%-11.51%74.52%
* Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CRTO
Criteo SA
20.62
-22.63
-52.32%
ZD
Ziff Davis
35.75
-20.21
-36.12%
MGNI
Magnite
16.70
0.98
6.23%
ADV
Advantage Solutions
0.85
-2.28
-72.84%
IAS
Integral Ad Science
10.27
-0.15
-1.44%
VSME
VS Media Holdings Limited Class A
0.07
-0.88
-92.21%

Criteo SA Corporate Events

Delistings and Listing ChangesExecutive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Criteo SA Announces New Chief Customer Officer
Positive
Oct 29, 2025

On October 29, 2025, Criteo S.A. announced the appointment of Edouard Dinichert as Chief Customer Officer, effective December 1, 2025, and reported strong financial results for the third quarter of 2025. The company also revealed plans to transfer its legal domicile from France to Luxembourg and list its ordinary shares on Nasdaq, aiming to complete this transition by the third quarter of 2026, pending shareholder approval. These strategic moves, including a 2% increase in revenue and a significant rise in net income, underscore Criteo’s commitment to innovation and expanding its market influence, potentially enhancing shareholder value and operational efficiency.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 09, 2025