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Ziff Davis, Inc. (ZD)
NASDAQ:ZD

Ziff Davis (ZD) AI Stock Analysis

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ZD

Ziff Davis

(NASDAQ:ZD)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
$28.00
▲(5.62% Upside)
Action:ReiteratedDate:02/25/26
The score is supported primarily by solid underlying financial quality—especially strong free cash flow and manageable leverage—plus a generally constructive (though cautious) earnings outlook with continued buybacks. It is held back by very weak technicals (deeply oversold and below major moving averages) and only moderate valuation support, alongside uncertainty tied to Tech & Shopping pressure and deferred formal guidance.
Positive Factors
Strong free cash flow generation
Consistently strong free cash flow provides durable internal funding for buybacks, disciplined M&A and product investment. This reduces dependence on external financing, supports capital returns and gives flexibility to navigate revenue softness without sacrificing strategic initiatives.
Low net leverage and ample liquidity
A conservative leverage profile and sizable cash/investments give the company durable balance-sheet flexibility to fund acquisitions, sustain capex for product launches, and maintain buybacks during cyclical ad/commerce weakness, lowering refinancing and solvency risk.
Growth in high-margin segments and product innovation
Expansion in Health & Wellness and Connectivity — plus new diagnostic and certification products — drives recurring, higher-margin revenue streams. This diversification into SaaS-like and B2B offerings improves revenue quality and reduces reliance on volatile affiliate/advertising income.
Negative Factors
Concentrated affiliate commerce exposure
Meaningful dependence on affiliate commerce tied to organic search makes revenue vulnerable to platform/search algorithm shifts. A multi‑tens‑of‑millions decline can persist, pressuring top-line and requiring strategic repositioning toward more stable recurring revenues.
Sharp Tech & Shopping segment decline
A double‑digit contraction in a major segment reduces overall scale and advertising/commerce leverage, increasing margin volatility. Recovery depends on traffic normalization or product pivoting, which can take multiple quarters and weigh on consolidated growth durability.
AI content licensing and litigation uncertainty
Unclear licensing regimes and legal risk constrain monetization of content for AI training and products. A cautious stance may delay or limit new AI-related revenue streams and create protracted legal costs, reducing upside from emerging AI market opportunities.

Ziff Davis (ZD) vs. SPDR S&P 500 ETF (SPY)

Ziff Davis Business Overview & Revenue Model

Company DescriptionZiff Davis, Inc., together with its subsidiaries, provides internet information and services in the United States, Canada, Ireland, and internationally. It operates in two segments, Digital Media, and Cybersecurity and Martech. The Digital Media segment operates a portfolio of web properties and apps, which include IGN, RetailMeNot, Mashable, PCMag, Humble Bundle, Speedtest, Offers, Black Friday, MedPageToday, Everyday Health, BabyCenter, and What to Expect, among others in the technology, shopping, entertainment, and health and wellness markets. The Cybersecurity and Martech segment offers cloud-based subscription services to consumers and businesses, including cybersecurity, privacy, and marketing technology. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.
How the Company Makes MoneyZiff Davis generates revenue primarily through advertising, affiliate marketing, and subscription services. The company's advertising model includes display ads, sponsored content, and integrated marketing solutions that allow brands to reach target audiences across its extensive network of websites. Affiliate marketing plays a significant role in ZD's earnings, where the company earns commissions by promoting third-party products and services, particularly in the technology and gaming sectors. Additionally, ZD has subscription-based offerings and premium services that contribute to its revenue. Strategic partnerships with various brands and companies enhance its market reach and revenue potential, while ZD's focus on data analytics allows it to optimize its revenue streams effectively.

Ziff Davis Earnings Call Summary

Earnings Call Date:Feb 23, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:May 12, 2026
Earnings Call Sentiment Positive
The call presented a mixed but overall constructive picture: management reported modest full-year revenue growth (3.5%), solid adjusted EBITDA and robust free cash flow generation, a strong balance sheet and active share repurchases, and notable strength across several segments (Health & Wellness, Connectivity, DTC and Cybersecurity). However, material near-term headwinds remain in the Tech & Shopping segment driven by an 18% Q4 decline and a $25M YoY drop in affiliate commerce, along with short-term guidance deferral and AI licensing uncertainty. Management expects the Tech & Shopping pain to moderate in H2 2026 and reiterated confidence in profitable growth, margin stability (~34%) and continued M&A activity.
Q4-2025 Updates
Positive Updates
Full-Year Revenue and Adjusted EBITDA Growth
Fiscal year 2025 total revenue grew 3.5% to $1,451.3 (as reported) and adjusted EBITDA increased to $495.1 million, with a full-year adjusted EBITDA margin of 34.1%.
Strong Free Cash Flow Generation
2025 free cash flow was $287.9 million (described as almost $290M); Q4 2025 free cash flow was $157.8 million, up from $131.1 million in Q4 2024. Free cash flow represented 58.1% of 2025 adjusted EBITDA.
Robust Balance Sheet and Low Leverage
Year-end cash and cash equivalents were $607 million with $93 million in long-term investments. Gross leverage was 1.8x trailing 12-month adjusted EBITDA and net leverage was 0.5x (0.3x including investments).
Active Capital Return Program
Deployed $174 million (~60% of free cash flow) to repurchase ~4.8 million shares in 2025 (reducing shares outstanding by >10% in 2025 and >18% since end of 2022). Q4 buyback: 1.75 million shares for $60.6 million; board increased repurchase authorization by 10 million shares to 10.7 million.
Segment-Level Strength — Health & Wellness
Health & Wellness delivered a record year for revenue and adjusted EBITDA and grew Q4 year-over-year revenues 8.6%. Halo AI-powered data activation is now standard in pharma RFPs and contributed to performance gains; consumer subscriptions (Lose It!) and pharma ad spend were drivers.
Segment-Level Strength — Connectivity
Connectivity delivered a record fourth quarter with revenues up 11% YoY. New product launches (Speedtest Pulse handheld diagnostic device and Speedtest Certified verification program) position the segment for meaningful growth in 2026 and management expects continued double-digit revenue growth in Connectivity.
Digital Engagement and Direct-to-Consumer Momentum
CNET Group video and social views grew ~100% in Q4 and over 80% for full-year to 1 billion views. IGN Facebook views rose 22% to 300 million and X views increased 19% to 45 million. IGN Store sales tripled. Humble Bundle had its best revenue quarter in 5 years; DTC revenues reached almost $90 million in 2025.
Gaming & Entertainment and Cybersecurity Resilience
Gaming & Entertainment revenue grew 1.5% in Q4 (consistent with full-year growth) and Cybersecurity & Martech revenues grew 2.7% in Q4, with consumer VPN and cloud backup performing well and new product enhancements (threat protection, VIPRE email security).
Disciplined M&A Activity
Closed 7 acquisitions in 2025, investing $68.7 million net of cash received; management expects to remain an active and disciplined acquirer in 2026 given attractive market valuations and strong cash generation.
Negative Updates
Tech & Shopping Segment Weakness
Tech & Shopping revenues declined 18% in Q4 2025, driving a significant portion of the company's Q4 softness. Management attributed the decline largely to a drop in web search traffic that materially impacted affiliate commerce commissions.
Material Affiliate Commerce Revenue Decline
Affiliate commerce commissions from organic traffic were roughly $90 million in 2025, down about $25 million year-over-year (with roughly half of that decline occurring in Q4), representing a meaningful revenue loss concentrated in Tech & Shopping.
Quarterly and Near-Term Profitability Pressure
Fourth quarter consolidated revenue fell 1.5% (to $406.7 million) and adjusted EBITDA declined 5% (to $163.2 million); Q4 adjusted EBITDA margin was 40.1%. Management expects Q1 2026 revenue to be flat or slightly negative and Q1 adjusted EBITDA margins to be about 3 percentage points lower year-over-year.
Games Publishing Drag and Recent Exit
Game Publishing contributed negative net revenue of $2.5 million in Q4 and was a roughly $14 million year-over-year drag in 2025; management sold the Games Publishing business in Q4 to eliminate the noncore volatility but recognized no value for contingent future payments.
Guidance Deferred and Strategic Review Uncertainty
Company has engaged outside advisers to evaluate strategic opportunities and has deferred issuing formal full-year 2026 guidance, creating short-term visibility uncertainty for investors.
AI Licensing and Market Uncertainty
Management signaled uncertainty around AI content licensing frameworks and ongoing litigation; they are taking a principled (and cautious) approach to licensing and will not accept RAG agreements that compromise rights for training compensation — creating timing and revenue uncertainty around emerging AI licensing opportunities.
Company Guidance
Ziff Davis deferred formal 2026 guidance while providing a high‑level outlook: Tech & Shopping is expected to be down mid‑single digits for the year (double‑digit decline in H1 with improvement in H2), Gaming & Entertainment, Health & Wellness and Cybersecurity & Martech are each forecast to grow low‑ to mid‑single digits, and Connectivity is expected to deliver continued double‑digit revenue growth; consolidated Q1 2026 revenue is expected to be relatively flat to slightly negative YoY, Q1 adjusted EBITDA margins about 3 percentage points lower YoY, and full‑year adjusted EBITDA margins should hover around ~34% (vs. 34.1% in FY25 and a 40.1% Q4 margin). Management also emphasized strong cash and capital flexibility, citing 2025 free cash flow of $287.9M (≈58.1% of FY25 adjusted EBITDA of $495.1M), $607M cash and $93M long‑term investments, gross leverage of ~1.8x TTM adjusted EBITDA and net leverage of ~0.5x (0.3x including investments), plus active buybacks (≈4.8M shares repurchased in 2025, ~$174M deployed, 1.75M shares/$60.6M in Q4, ~740k shares repurchased since Jan 1, 2026, and a board repurchase authorization now totaling 10.7M shares).

Ziff Davis Financial Statement Overview

Summary
Strong cash generation and improving profitability support the score (cash flow is a standout), with leverage described as manageable. The main offset is the pronounced TTM revenue decline and historical margin volatility, which increase risk if top-line pressure persists.
Income Statement
62
Positive
Profitability is solid for the industry, with high gross profitability and a healthy EBITDA margin in TTM (Trailing-Twelve-Months). Net income improved versus recent annual periods, supporting better bottom-line momentum. The key offset is growth: TTM revenue shows a sharp contraction versus the prior period, and margins have been more volatile over the last several years (including an unusually strong 2021 that did not persist). Overall, strong underlying margin structure but weakened top-line trajectory.
Balance Sheet
70
Positive
Leverage appears manageable with debt under half of equity in TTM (Trailing-Twelve-Months), improving from earlier years when leverage was higher. Equity remains sizable relative to total assets, and return on equity has rebounded versus 2022–2024 levels (though still well below the 2021 peak). Main watch-items are the still-meaningful absolute debt load and the fact that returns have not yet demonstrated consistent, multi-year strength.
Cash Flow
78
Positive
Cash generation is a clear strength: operating cash flow and free cash flow are strong in TTM (Trailing-Twelve-Months), and free cash flow increased materially versus the prior period. Cash conversion is generally healthy, with free cash flow tracking well relative to earnings across periods. The primary concern is that operating cash flow is not consistently covering total debt at a high level (coverage remains moderate), which makes sustained cash generation important if revenue pressure continues.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.45B1.40B1.36B1.39B1.42B
Gross Profit0.001.20B1.18B1.21B1.23B
EBITDA335.35M319.10M331.97M398.39M681.68M
Net Income106.19M63.05M41.50M63.76M496.71M
Balance Sheet
Total Assets3.66B3.70B3.47B3.53B3.77B
Cash, Cash Equivalents and Short-Term Investments607.01M505.88M764.72M711.21M924.04M
Total Debt717.82M894.75M1.00B999.05M1.17B
Total Liabilities1.91B1.89B1.58B1.64B1.80B
Stockholders Equity1.75B1.81B1.89B1.89B1.97B
Cash Flow
Free Cash Flow287.87M283.68M211.23M230.29M402.80M
Operating Cash Flow407.07M390.31M319.96M336.44M516.54M
Investing Cash Flow-145.75M-297.45M-127.41M-220.77M59.09M
Financing Cash Flow-170.29M-320.99M-114.79M-140.83M-113.09M

Ziff Davis Technical Analysis

Technical Analysis Sentiment
Negative
Last Price26.51
Price Trends
50DMA
35.04
Negative
100DMA
34.84
Negative
200DMA
34.41
Negative
Market Momentum
MACD
-1.99
Positive
RSI
27.61
Positive
STOCH
31.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ZD, the sentiment is Negative. The current price of 26.51 is below the 20-day moving average (MA) of 33.28, below the 50-day MA of 35.04, and below the 200-day MA of 34.41, indicating a bearish trend. The MACD of -1.99 indicates Positive momentum. The RSI at 27.61 is Positive, neither overbought nor oversold. The STOCH value of 31.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ZD.

Ziff Davis Risk Analysis

Ziff Davis disclosed 50 risk factors in its most recent earnings report. Ziff Davis reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Ziff Davis Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$896.18M6.6013.16%0.32%69.78%
65
Neutral
$1.14B58.803.80%6.76%1841.46%
65
Neutral
$719.15M-98.4631.28%-22.05%
62
Neutral
$1.74B74.333.65%-76.96%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
$1.05B23.956.26%5.70%97.88%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ZD
Ziff Davis
26.51
-20.99
-44.19%
STGW
Stagwell
4.51
-2.22
-32.99%
CMPR
Cimpress
71.60
21.66
43.37%
CRTO
Criteo SA
17.52
-22.52
-56.24%
MNTN
MNTN, Inc Class A
9.61
-18.10
-65.32%

Ziff Davis Corporate Events

Business Operations and StrategyStock BuybackFinancial Disclosures
Ziff Davis Reports 2025 Results, Begins Strategic Review
Neutral
Feb 24, 2026

Ziff Davis reported unaudited fourth-quarter and full-year 2025 results on February 23, 2026, showing modest full-year revenue growth of 3.5% to $1.45 billion and a 61.1% rise in income from operations, helped by lower goodwill impairment charges versus 2024. However, net income fell to $47.4 million for 2025 and dropped sharply in Q4 due to a $58 million loss on a business sale and losses on an equity method investment, while adjusted metrics were broadly flat, with adjusted EBITDA up 0.3% and adjusted diluted EPS edging to $6.63.

The company generated strong cash flows in 2025, with free cash flow rising to $287.9 million and operating cash flow up 4.3%, and it returned $173.8 million to shareholders through buybacks while spending $68.7 million on acquisitions. Against this backdrop, Ziff Davis has hired outside advisers to evaluate value-creation options including potential divestitures of entire divisions and, citing this ongoing strategic review, has deferred issuing fiscal 2026 guidance, signaling possible portfolio reshaping that could alter its business mix and capital allocation priorities.

The most recent analyst rating on (ZD) stock is a Buy with a $43.00 price target. To see the full list of analyst forecasts on Ziff Davis stock, see the ZD Stock Forecast page.

Business Operations and Strategy
Ziff Davis to Attend Barclays Tech Conference
Neutral
Dec 10, 2025

Ziff Davis, Inc. will participate in the Barclays Global Technology Conference on December 10, 2025, indicating its active engagement in the technology sector. The absence of a webcast suggests limited public access to the event, potentially affecting stakeholder insights.

The most recent analyst rating on (ZD) stock is a Hold with a $37.00 price target. To see the full list of analyst forecasts on Ziff Davis stock, see the ZD Stock Forecast page.

Business Operations and Strategy
Ziff Davis Joins UBS Global Tech and AI Conference
Neutral
Dec 3, 2025

Ziff Davis, Inc. will participate in the UBS Global Technology and AI Conference on December 3, 2025. This participation highlights the company’s engagement with key industry events, potentially impacting its visibility and positioning in the technology and AI sectors.

The most recent analyst rating on (ZD) stock is a Hold with a $34.00 price target. To see the full list of analyst forecasts on Ziff Davis stock, see the ZD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026