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MNTN, Inc Class A (MNTN)
NYSE:MNTN
US Market

MNTN, Inc Class A (MNTN) AI Stock Analysis

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MNTN

MNTN, Inc Class A

(NYSE:MNTN)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
$9.50
▲(1.50% Upside)
The score is driven primarily by improving financial quality (debt-free balance sheet and positive free cash flow) and a notably strong, optimistic earnings update with profitability inflecting and robust guidance. These positives are tempered by weak technical momentum (below key moving averages, negative MACD) and limited valuation support given a negative P/E and no dividend.
Positive Factors
Debt-free balance sheet and positive equity
Zero total debt and restored positive equity materially lower solvency risk and provide durable financial flexibility. This enables organic investment in product, sales, and selective M&A without reliance on external financing, supporting multi-quarter resilience in ad-market cycles.
High and improving gross margins
Sustained high gross margins (~76–79%) reflect strong platform economics and scalable delivery of ad services. Durable margin advantage supports long-term operating leverage as revenue scales, improving odds of sustained profitability even with rising go-to-market spend.
Positive operating and free cash flow
Consistent positive operating cash flow and free cash flow begin to self-fund growth and reduce reliance on external capital. This structural cash-generation improvement boosts liquidity for product investment and working capital, increasing resilience over multiple quarters.
Negative Factors
Ongoing net losses and negative net margin
A persistent negative net margin (~-16% TTM) means the company has not yet converted strong top-line and gross-margin performance into durable bottom-line profitability. Continued losses can limit ROE, constrain reinvestment returns, and require sustained margin improvement to support shareholder value.
Concentration in SMB customer base
Heavy reliance on SMBs increases exposure to higher churn, shorter sales cycles, and budget sensitivity. Structurally, SMB-driven revenue can be more volatile across economic cycles, making revenue predictability and customer lifetime value less stable over multiple quarters.
Rising operating expenses and cash-flow volatility
Growing operating expenses and intermittent declines in free cash flow raise the break-even threshold and threaten margin sustainability. If expense growth outpaces durable revenue gains, the company may struggle to lock in the recent profitability inflection across future reporting periods.

MNTN, Inc Class A (MNTN) vs. SPDR S&P 500 ETF (SPY)

MNTN, Inc Class A Business Overview & Revenue Model

Company DescriptionMNTN, Inc., a performance TV software company, provides performance advertising services in the United States. The company offers Performance TV software platform, enables marketers to target audiences through MNTN Matched technology and then directly attribute each view to a purchase or other action. Its platform provides segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. MNTN, Inc. was formerly known as Steel House, Inc. and changed its name to MNTN, Inc. in June 2021. The company was incorporated in 2009 and is headquartered in Austin, Texas.
How the Company Makes MoneyMNTN generates revenue primarily through its advertising services, where clients pay for access to its programmatic advertising platform and related solutions. The company's revenue model is built on a combination of subscription fees, usage-based billing, and performance-based pricing structures. Key revenue streams include fees from advertisers who utilize the platform to run campaigns, as well as additional revenue from analytics and reporting services that help clients measure the effectiveness of their advertising efforts. Significant partnerships with major digital platforms and data providers also enhance MNTN's capabilities, allowing the company to offer comprehensive solutions that attract a wide range of clients across various industries.

MNTN, Inc Class A Earnings Call Summary

Earnings Call Date:Nov 04, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Aug 11, 2026
Earnings Call Sentiment Positive
The earnings call reflects a positive sentiment with strong revenue growth, improved margins, and efficient operations. However, there are challenges related to dependence on small and medium-sized businesses and the impact of the Maximum Effort divestiture.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
Third quarter revenue increased to $70 million, up 31% year-over-year after adjusting for the divestiture of Maximum Effort.
Gross Margin Improvement
Gross margin for Q3 increased to 79% compared to 72% in Q3 of 2024, an increase of 720 basis points.
First Quarter of GAAP Profitability
Achieved positive net income of $6.4 million for a GAAP EPS of $0.09 a share, marking the company's first quarter of GAAP profitability in the last 4 years.
Adjusted EBITDA Growth
Adjusted EBITDA was $16 million, up from $10.5 million in Q3 of '24, an increase of 52.9%.
Customer Base Expansion
Active PTV customers grew by 67% year-over-year, with calculated Q3 ARPU at $20,904.
Positive Forecast for Q4
Expected Q4 revenue between $85.5 million and $86.5 million, representing a 34% year-over-year growth rate at the midpoint when normalizing for the Maximum Effort divestiture.
Successful QuickFrame AI Launch
Launched QuickFrame AI, enabling advertisers to create complete TV spots in minutes, lowering barrier to entry for TV advertising.
Efficient Go-to-Market Strategy
Over 75% of leads are inbound, reflecting efficient marketing and sales strategy.
Negative Updates
Dependence on Small and Medium-sized Businesses
Majority of growth is driven by small and medium-sized businesses which might lead to volatility in revenue streams.
Impact of Maximum Effort Divestiture
Year-over-year growth calculations are complex due to the divestiture of Maximum Effort, impacting comparability.
Rising Operating Expenses
Total operating expenses for the third quarter were $47.7 million, indicating a potential challenge in maintaining profitability.
Company Guidance
During the third quarter of 2025, MNTN reported robust financial metrics, including a 31% year-over-year increase in revenue, adjusted for the divestiture of Maximum Effort, reaching $70 million. Gross margin improved significantly to 79%, up from 72% in the same quarter of the previous year, reflecting a 720 basis point increase. This rise was partly due to a 400 basis point improvement in MNTN's core business and the impact of the Maximum Effort divestiture. The company also achieved positive net income of $6.4 million and a GAAP EPS of $0.09, marking its first quarter of GAAP profitability in four years. Adjusted EBITDA surged by 52.9% to $16 million, with an adjusted EBITDA margin of 22.8%, compared to 18.3% in Q3 2024. MNTN's active PTV customers grew by 67% year-over-year to 3,316, underscoring the company's successful penetration into the SMB market. Looking ahead, MNTN anticipates Q4 revenue to range between $85.5 million and $86.5 million, reflecting a 34% year-over-year growth rate at the midpoint, with an expected adjusted EBITDA between $25 million and $26 million. For the full year 2025, the company expects revenue to be between $288.5 million and $289.5 million, representing a 35.5% year-over-year growth at the midpoint when normalized for the Maximum Effort divestiture.

MNTN, Inc Class A Financial Statement Overview

Summary
Mixed but improving fundamentals: strong gross margin profile (~76% TTM), debt-free balance sheet with positive equity, and solid positive free cash flow (~$36M TTM). Offsetting these strengths are continued TTM net losses (TTM net margin ~-16%) and some recent volatility/decline in free cash flow.
Income Statement
46
Neutral
Revenue has scaled meaningfully over time and is up ~5% in TTM (Trailing-Twelve-Months) versus the prior period, with a strong gross profit profile (TTM gross margin ~76%). However, profitability remains a clear weak point: TTM net margin is about -16% with continued net losses, despite improvement from deeper losses in prior years. Overall, the model shows improving operating performance, but not yet consistently profitable at the bottom line.
Balance Sheet
63
Positive
The balance sheet has improved materially, highlighted by zero total debt in TTM (Trailing-Twelve-Months) and a return to positive equity (about $267M) after several years of negative equity. That said, recent history shows meaningful balance-sheet strain (negative equity in 2021–2024), and returns for equity holders remain weak due to ongoing net losses (negative return on equity in TTM). Net-net: capital structure strength has improved, but profitability still needs to catch up to support sustained balance-sheet quality.
Cash Flow
71
Positive
Cash generation is a relative strength: TTM (Trailing-Twelve-Months) operating cash flow (~$54M) and free cash flow (~$36M) are solidly positive, a notable turnaround from negative cash flow in 2021–2023. The main drawback is volatility—TTM free cash flow declined ~22% and prior-year cash conversion metrics were weaker—suggesting cash performance may not be perfectly steady yet. Still, the business is currently funding itself with positive operating and free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue272.81M225.57M176.30M134.19M99.31M52.12M
Gross Profit206.10M161.52M123.41M72.42M65.97M32.22M
EBITDA3.79M-11.83M-25.28M-76.18M-15.18M5.46M
Net Income-44.92M-32.88M-53.28M-94.47M-12.16M3.69M
Balance Sheet
Total Assets335.88M238.74M194.80M203.40M249.14M0.00
Cash, Cash Equivalents and Short-Term Investments179.17M82.56M54.97M50.91M97.03M0.00
Total Debt0.0050.25M49.33M53.55M48.62M0.00
Total Liabilities69.14M346.34M300.71M291.36M280.67M0.00
Stockholders Equity266.73M-107.60M-105.91M-87.97M-31.53M0.00
Cash Flow
Free Cash Flow35.68M32.60M-3.05M-61.02M-5.02M6.15M
Operating Cash Flow53.90M42.55M-3.05M-56.95M-1.10M6.15M
Investing Cash Flow-21.52M-9.95M37.79M-4.07M-1.36M-3.11M
Financing Cash Flow88.40M-5.00M-34.88M14.90M91.71M2.12M

MNTN, Inc Class A Risk Analysis

MNTN, Inc Class A disclosed 78 risk factors in its most recent earnings report. MNTN, Inc Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

MNTN, Inc Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
$673.66M-15.1831.28%-22.05%
51
Neutral
$50.46M-8.32-19.65%-1.53%55.08%
45
Neutral
$19.41M-7.18-19.02%16.60%70.20%
41
Neutral
$6.20M-0.12-268.12%-9.05%77.41%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MNTN
MNTN, Inc Class A
9.36
-18.35
-66.22%
AIRG
Airgain
4.27
-2.35
-35.50%
VRAR
Glimpse Group
0.88
-0.79
-47.31%
WLDS
Wearable Devices Ltd.
0.95
-3.37
-78.01%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 14, 2026