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MNTN, Inc Class A (MNTN)
NYSE:MNTN
US Market
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MNTN, Inc Class A (MNTN) AI Stock Analysis

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MNTN

MNTN, Inc Class A

(NYSE:MNTN)

Rating:47Neutral
Price Target:
$25.00
▲(22.49% Upside)
MNTN's overall stock score is primarily impacted by its financial instability, characterized by negative equity and profitability metrics. While the company benefits from strong revenue growth and positive operating cash flow, these are overshadowed by significant financial challenges. Technical analysis provides some support with short-term bullish signals, but valuation remains unattractive due to negative earnings.
Positive Factors
AI Innovation
MNTN’s competitive advantage in CTV advertising is driven by its advanced AI-driven targeting capabilities, real-time performance measurement, and user-friendly self-serve platform, which collectively enable advertisers to efficiently reach specific audiences and optimize campaigns for measurable business outcomes.
Market Opportunity
MNTN targets a $60-$120 billion market opportunity as performance-driven connected TV ad spending continues to grow significantly, outpacing traditional TV and digital channels.
Strategic Partnerships
The strategic partnership between MNTN and ZoomInfo Technologies unlocks a major opportunity in the B2B connected TV advertising market.
Negative Factors
Market Risks
Given more limited visibility and macro challenges, the rating is initiated with a Neutral / High Risk.

MNTN, Inc Class A (MNTN) vs. SPDR S&P 500 ETF (SPY)

MNTN, Inc Class A Business Overview & Revenue Model

Company DescriptionMNTN, Inc., a performance TV software company, provides performance advertising services in the United States. The company offers Performance TV software platform, enables marketers to target audiences through MNTN Matched technology and then directly attribute each view to a purchase or other action. Its platform provides segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. MNTN, Inc. was formerly known as Steel House, Inc. and changed its name to MNTN, Inc. in June 2021. The company was incorporated in 2009 and is headquartered in Austin, Texas.
How the Company Makes MoneyMNTN generates revenue primarily through its advertising services, charging clients based on performance metrics such as impressions, clicks, and conversions from their CTV advertising campaigns. The company employs a subscription-based model for its technology platform, offering different pricing tiers based on the level of service and features used by clients. Additionally, MNTN benefits from strategic partnerships with various media publishers and streaming services, which enhances its inventory and reach, ultimately attracting more advertisers. The combination of performance-based pricing and subscription fees constitutes the key revenue streams for MNTN, contributing to its financial growth.

MNTN, Inc Class A Financial Statement Overview

Summary
MNTN, Inc Class A is experiencing rapid revenue growth, but this is overshadowed by persistent profitability challenges and a weak balance sheet. The negative equity and profitability metrics indicate financial instability, while the positive operating cash flow is a bright spot. The company must address its cost structure and financial leverage to improve its financial health and sustain growth.
Income Statement
45
Neutral
MNTN, Inc Class A has shown impressive revenue growth of 364.55% in the latest year, indicating strong top-line expansion. However, the company struggles with profitability, as evidenced by negative net profit margins (-14.58%) and EBIT margins (-8.94%). The gross profit margin is relatively healthy at 71.60%, suggesting efficient cost management at the gross level, but significant losses at the net level highlight challenges in managing operating expenses and other costs.
Balance Sheet
30
Negative
The balance sheet reveals a concerning financial structure with negative stockholders' equity, indicating potential financial distress. The debt-to-equity ratio is not meaningful due to negative equity, and the return on equity is also negative, reflecting the company's inability to generate profits from its equity base. The equity ratio is not calculable, further underscoring the weak financial position.
Cash Flow
40
Negative
Cash flow analysis shows a significant improvement in operating cash flow, turning positive to $42.55 million, which is a positive sign. However, free cash flow growth is negative, and the free cash flow to net income ratio is not meaningful due to negative net income. The company needs to focus on sustaining positive cash flows to support its operations and growth.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue202.78M225.57M176.30M0.0099.31M
Gross Profit150.87M161.52M123.41M72.42M65.64M
EBITDA-38.43M-11.83M-25.28M-76.18M-15.18M
Net Income-51.36M-32.88M-10.04M-94.47M-427.00K
Balance Sheet
Total Assets337.00M238.74M148.66M178.66M177.99M
Cash, Cash Equivalents and Short-Term Investments175.16M82.56M103.98K236.15K1.45M
Total Debt0.0050.25M2.75M0.0018.29K
Total Liabilities98.08M346.34M19.36M7.34M6.83M
Stockholders Equity238.92M61.29M129.30M171.32M171.16M
Cash Flow
Free Cash Flow41.33M32.60M-3.05M-1.43M-633.41K
Operating Cash Flow47.04M42.55M-3.05M-1.43M-633.41K
Investing Cash Flow-18.50M-9.95M37.79M375.87K-175.95M
Financing Cash Flow90.47M-5.00M-34.88M-166.20K178.04M

MNTN, Inc Class A Risk Analysis

MNTN, Inc Class A disclosed 78 risk factors in its most recent earnings report. MNTN, Inc Class A reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

MNTN, Inc Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$35.43B7.71-10.08%1.88%8.71%-9.18%
57
Neutral
$31.16M-40.76%-12.30%76.19%
53
Neutral
$50.47M-21.97%6.84%49.74%
47
Neutral
$1.48B
34.66%-17.04%
45
Neutral
-9.89%47.46%
42
Neutral
$1.10M-167.89%536.59%-5.05%
40
Underperform
$338.79K
-29.08%-45.89%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MNTN
MNTN, Inc Class A
20.41
-7.30
-26.34%
MRIN
Marin Software
0.90
-1.50
-62.50%
AIRG
Airgain
4.24
-3.27
-43.54%
VRAR
Glimpse Group
1.48
0.58
64.44%
PETXQ
Wag! Group
0.05
-0.79
-94.05%
WLDS
Wearable Devices Ltd.
1.07
-25.81
-96.02%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 07, 2025