Creative Production AdvantageCreative production tools like QuickFrame and generative ad builders allow affordable, high-quality short commercials for advertisers without prior TV assets, lowering barriers to TV advertising adoption.
Performance CTV PlatformAnalyst's buy recommendation cites an AI-driven performance CTV platform that automates audience targeting, campaign activation, and revenue attribution, enabling advertisers to shift budgets from search and social.
SMB Market ExpansionA large share of the company's advertisers are new to TV advertising, creating incremental demand and expanding the addressable market among small and medium-sized businesses.