In a report released today, Laura Martin from Needham maintained a Buy rating on MNTN, Inc Class A, with a price target of $18.00.
Claim 70% Off TipRanks This Holiday Season
- Unlock hedge-fund level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
Laura Martin’s rating is based on MNTN’s exposure to a very large addressable market and its positioning within it. She notes that the company taps into budget pools traditionally reserved for linear television advertising as well as digital performance campaigns on platforms like Meta, giving it a substantial revenue opportunity over time. In her view, this dual access to both TV and digital performance dollars supports a favorable long-term growth profile.
In addition, Martin highlights that most of MNTN’s business is tied to performance-focused connected TV advertising, where the company buys premium streaming inventory at attractive prices from major networks and resells it at higher effective rates to performance marketers. This model positions MNTN as a partner that delivers measurable business outcomes rather than simply impressions. She also emphasizes that broader industry shifts—from traditional TV to streaming, and from brand-focused CPM buying to performance-driven spending—are structural tailwinds that should continue to benefit MNTN, reinforcing her Buy recommendation.
Martin covers the Communication Services sector, focusing on stocks such as Netflix, Trade Desk, and Roku. According to TipRanks, Martin has an average return of 9.4% and a 51.41% success rate on recommended stocks.
In another report released on December 4, Canaccord Genuity also initiated coverage with a Buy rating on the stock with a $20.00 price target.