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Integral Ad Science (IAS)
NASDAQ:IAS
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Integral Ad Science (IAS) AI Stock Analysis

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IAS

Integral Ad Science

(NASDAQ:IAS)

Rating:78Outperform
Price Target:
$10.50
▲(17.85% Upside)
Integral Ad Science's strong financial performance and positive earnings call are the most significant factors driving the score. The company's robust cash flow and low leverage position it well for future growth. Technical indicators suggest a positive trend, though caution is advised due to overbought signals. Valuation is moderate, and recent corporate events further support the company's growth strategy.
Positive Factors
Innovation
IAS is the first verification partner measuring brand safety on Meta's Threads, highlighting its innovation in the industry.
Product Development
Optimization outperformance is being lifted by IAS’ new ad performance products within its Total Media Performance suite.
Revenue Growth
IAS' Publisher segment outperformed revenue expectations, aided by strong partnerships and product offerings.
Negative Factors
Advertiser Growth
Large advertiser growth is decelerating, leading to expected mid-single growth for the remainder of the year.
Brand Demand
A notably weak brand demand environment is expected to continue, impacting the company's growth.
Measurement Segment
Aggressive deceleration in open web Measurement may be heavier than expected.

Integral Ad Science (IAS) vs. SPDR S&P 500 ETF (SPY)

Integral Ad Science Business Overview & Revenue Model

Company DescriptionIntegral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, India, and Brazil. The company provides IAS Signal, a cloud-based technology platform that offers actionable insights; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. The company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, advertising/audience networks, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.
How the Company Makes MoneyIntegral Ad Science makes money through a revenue model that primarily involves selling its technology solutions and services to advertisers, publishers, and agencies. Its key revenue streams include subscription fees for its software-as-a-service (SaaS) offerings and usage-based fees depending on the volume of ad impressions measured or analyzed. IAS also generates income through partnerships with major digital advertising platforms and networks, which integrate IAS's technology to enhance their own offerings. These partnerships often involve revenue-sharing agreements where IAS earns a percentage of the revenue generated from clients using its integrated solutions. Additionally, IAS may engage in custom service agreements for large-scale clients seeking bespoke analytics and reporting solutions.

Integral Ad Science Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: 11.93%|
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Positive
The earnings call highlights strong financial performance and growth across various segments, particularly in optimization and publisher revenues. The company reported significant international expansion and strategic partnerships, contributing to a positive outlook. However, challenges like the decline in Open Web revenue and volatility in measurement revenue indicate areas needing attention.
Q2-2025 Updates
Positive Updates
Revenue Growth and Financial Performance
Total revenue for Q2 2025 increased by 16% to $149 million, with a 35% adjusted EBITDA margin. The company raised its full-year revenue outlook to $597 million to $605 million, indicating a 13% year-over-year growth.
Strong Performance in Optimization and Publisher Segments
Optimization revenue grew by 16% to $68 million, with strong adoption of the QSP product. Publisher revenue increased by 36% to $24 million, driven by expansion in CTV products and new customer onboarding.
Significant International Growth
International revenue in Q2 grew 8% to $43 million, representing 30% of total revenue, with 45% of measurement revenue coming from outside the Americas.
Product Expansion and Strategic Partnerships
The company expanded its product offerings and partnerships, including a 2-year expansion with Samsung in CTV, new integrations with Meta, Snap, and Lyft, and a new partnership with StackAdapt.
Ethical AI Certification
IAS received the first ethical artificial intelligence certification from the Alliance for Audited Media, highlighting their commitment to responsible and ethical AI use.
Negative Updates
Decline in Open Web Revenue
Open Web revenue declined 7% year-over-year, continuing a trend from previous quarters, as advertisers shift spend to social measurement and optimization.
Volatility in Measurement Revenue
While measurement revenue grew 8% to $57 million, there is noted volatility and a focus on single-digit growth, down from stronger quarters.
Company Guidance
During the IAS Second Quarter 2025 Financial Results Conference Call, guidance was provided by CEO Lisa Utzschneider and CFO Alpana Wegner, highlighting a 16% increase in total revenue to $149 million, driven by higher-than-expected social measurement and optimization product spend. The company reported a 35% adjusted EBITDA margin and net income of $16 million or $0.10 per share. Key growth areas included a 36% rise in publisher revenue and significant expansion in international markets, which contributed 30% of total revenue. Optimization revenue grew 16% to $68 million, with measurement revenue increasing by 8% to $57 million. The company raised its full-year 2025 revenue outlook to $597-$605 million, expecting a 13% year-over-year growth at the midpoint, and adjusted EBITDA to $208-$214 million. IAS continues to focus on customer adoption of its products, particularly in AI-driven solutions, and international expansion, with investments in AI infrastructure and strategic partnerships.

Integral Ad Science Financial Statement Overview

Summary
Integral Ad Science displays a strong financial position with healthy revenue growth and improved profitability margins. The balance sheet shows low leverage, indicating financial stability, while cash flows are well-managed, supporting operational and strategic flexibility. Continued focus on capital utilization could enhance growth prospects.
Income Statement
82
Very Positive
Integral Ad Science has shown strong revenue growth of 15.6% over the past year, with a consistent increase in gross profit margins, reaching 78.5% in TTM. Net profit margin improved to 8.6%, indicating enhanced profitability. The EBIT and EBITDA margins also display positive trends, suggesting better operational efficiency.
Balance Sheet
75
Positive
The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.02 and a strong equity ratio of 91.4%. Return on equity increased to 4.5%, reflecting improved shareholder returns. However, the significant cash balance and low leverage suggest potential underutilization of capital.
Cash Flow
79
Positive
Operating cash flow to net income ratio is robust at 2.6, indicating efficient cash generation from operations. Free cash flow growth was substantial at 18.6%, supporting reinvestment and debt servicing capabilities. The free cash flow to net income ratio of 1.95 demonstrates strong cash flow coverage.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue569.84M530.10M474.37M408.35M323.51M240.63M
Gross Profit444.66M416.14M375.02M332.59M268.94M200.13M
EBITDA146.24M124.35M72.06M72.53M25.55M51.83M
Net Income55.76M37.80M7.24M15.37M-52.44M-32.37M
Balance Sheet
Total Assets1.17B1.15B1.19B1.17B1.13B849.58M
Cash, Cash Equivalents and Short-Term Investments90.69M84.47M124.76M86.88M73.21M51.73M
Total Debt27.80M57.75M182.68M252.89M244.77M351.40M
Total Liabilities98.63M143.56M282.27M360.47M362.35M418.10M
Stockholders Equity1.07B1.01B909.46M808.22M767.19M431.48M
Cash Flow
Free Cash Flow140.79M77.35M97.87M55.78M49.94M24.27M
Operating Cash Flow151.86M117.90M131.62M72.47M63.59M33.94M
Investing Cash Flow-42.53M-40.54M-34.72M-18.29M-200.09M-9.66M
Financing Cash Flow-91.84M-116.38M-58.85M-37.47M160.19M-1.70M

Integral Ad Science Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.91
Price Trends
50DMA
8.35
Positive
100DMA
7.93
Positive
200DMA
9.18
Negative
Market Momentum
MACD
0.21
Negative
RSI
57.01
Neutral
STOCH
53.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IAS, the sentiment is Positive. The current price of 8.91 is above the 20-day moving average (MA) of 8.56, above the 50-day MA of 8.35, and below the 200-day MA of 9.18, indicating a neutral trend. The MACD of 0.21 indicates Negative momentum. The RSI at 57.01 is Neutral, neither overbought nor oversold. The STOCH value of 53.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IAS.

Integral Ad Science Risk Analysis

Integral Ad Science disclosed 60 risk factors in its most recent earnings report. Integral Ad Science reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Integral Ad Science Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$1.49B25.995.52%14.39%1946.11%
74
Outperform
$1.35B10.1112.79%-0.40%36.44%
74
Outperform
$3.11B77.695.82%5.52%
73
Outperform
$1.48B492.79-0.32%9.56%
64
Neutral
$846.88M192.982.04%78.27%
64
Neutral
$1.48B101.15-27.42%3.38%-91.24%
60
Neutral
$42.79B1.96-13.01%4.01%1.89%-41.77%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IAS
Integral Ad Science
8.91
-2.77
-23.72%
STGW
Stagwell
5.53
-1.65
-22.98%
QNST
Quinstreet
15.07
-2.89
-16.09%
CMPR
Cimpress
58.89
-33.30
-36.12%
CRTO
Criteo SA
23.91
-25.39
-51.50%
MGNI
Magnite
22.52
8.36
59.04%

Integral Ad Science Corporate Events

Private Placements and FinancingBusiness Operations and Strategy
Integral Ad Science Expands Credit Agreement with PNC Bank
Positive
Jun 18, 2025

On June 17, 2025, Integral Ad Science Inc. entered into a second amendment to its credit agreement with PNC Bank and other financial institutions, extending the maturity date to June 17, 2030, and adding a $30 million sub-facility for swingline loans. This amendment allows IAS to increase its borrowing capacity from $300 million to at least $550 million, supporting its growth and enhancing financial flexibility, as stated by CFO Alpana Wegner.

Executive/Board Changes
Integral Ad Science Appoints Alpana Wegner as CFO
Positive
Jun 3, 2025

On June 3, 2025, Integral Ad Science announced the appointment of Alpana Wegner as Chief Financial Officer, effective June 10, 2025. Wegner, who has over 25 years of financial leadership experience, previously served as CFO at Secureworks and Benefitfocus. Her appointment is expected to strengthen IAS’s financial strategy and support its growth ambitions. She will replace Jill Putman, who served as Interim CFO and will continue as an independent board member.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025