Positive Outlook for Trade Desk Amid Challenges: Laura Martin's Buy Rating Justified by Strategic Positioning and Resilience in Search TrafficWe note that Google Search revs have over- delivered ours and consensus growth estimates for every quarter of 2025.Source: comScore, Nov 2025, AI Intelligence Report. Search Links are Faster for Consumers GOOGL tells us that the number of queries rises by about 10% when Answers replace traditional search queries with links. SCOR data shows that it takes an average of about 5 interactions (4.9 for GOOGL and 5.3 for MSFT) and/or prompts to get the information the consumer wants from Answers. Answers start a conversation, which increases engagement length, but doesn't save the consumer time compared to traditional links to Open Web content, we believe.Source: comScore, Nov 2025, AI Intelligence Report.