trivago (TRVG) AI Stock Analysis

• Market Cap: $1.47B
• Dividend Yield: N/A
• Average Volume (3M): 30.57K
• Price to Earnings (P/E): 14.7
• Beta (1Y): 0.92
• Revenue Growth: 17.38%
• EPS Growth: N/A
• Country: US
• Employees: 668
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): 0.05
• Shares Outstanding: 23,044,682
• 10 Day Avg. Volume: 39,799
• 30 Day Avg. Volume: 30,571
• PEG Ratio: 0.91
• Price to Book (P/B): 0.89
• Price to Sales (P/S): 0.34
• P/FCF Ratio: 15.54
• Enterprise Value/Market Cap: 0.07
• Enterprise Value/Revenue: 0.18
• Enterprise Value/Gross Profit: 0.18
• Enterprise Value/Ebitda: 17.30
• 1Y Price Target: $3.96
• Price Target Upside: 34.24% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 4
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 64 Neutral
• Price Target: $3.00 ▲(1.69% Upside)

TRVG scores in the mid-range primarily due to a solid balance sheet but still-uneven profitability and cash-flow consistency. The latest earnings call added support via confident 2026 growth/EBITDA targets and improving operating metrics, while the technical picture remains mixed and valuation appears reasonable but not strongly discounted.

Positive Factors

Balance-sheet strength

A cash balance of EUR 130.9m and no long-term debt gives trivago durable liquidity and financial flexibility. That balance-sheet strength supports continued product and brand investment, cushions against travel-cycle shocks, and reduces solvency risk for multi-quarter initiatives.

Return to profitable growth

Sustained double-digit revenue growth and a return to positive adjusted EBITDA show the company has regained scale and operating leverage. Consistent top-line momentum across quarters increases the likelihood that margins can expand as conversion and product improvements compound over time.

Product and marketplace improvements

Large gains in conversion, member-driven revenue share and Book & Go transactions indicate a shift to higher-quality, repeatable referral flows. Growing logged-in and transaction-based CPA adoption improves unit economics and reduces long-term reliance on paid, volatile acquisition channels.

Negative Factors

Volatile free cash flow

A ~71.5% decline in free cash flow in 2025 and historically choppy cash conversion reduce predictability of available cash for investments or shareholder returns. This variability constrains the firm's ability to steadily fund brand or product initiatives while maintaining margin targets.

Worsening marketing efficiency

Material increases in marketing and operating spend coupled with a decline in ROAS show marketing efficiency weakening. If ROAS does not recover, sustaining growth will require higher spend or sustained product-led conversion gains, which could compress margins and raise capital intensity.

Reduced guidance granularity

Removing Referral revenue guidance reduces visibility into the core marketplace metric and obscures unit-level trends. Less granularity hampers investors' and management's ability to track referral health, CPA adoption impact, and conversion sustainability needed to validate margin targets.

trivago Business Overview & Revenue Model

Company Description

trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides access to its platform through 53 localized websites and apps in 31 languages. As of December 31, 2021, its hotel search platform offered access to approximately 5.0 million hotels and other types of accommodation worldwide. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. is a subsidiary of Expedia Lodging Partner Services Sarl.

How the Company Makes Money

Trivago generates revenue primarily through a cost-per-click (CPC) model, where it earns commissions each time a user clicks on a hotel listing that leads to the booking site. The company partners with numerous online travel agencies (OTAs) and hotel chains that pay Trivago for user referrals. Key revenue streams include advertising revenue from hotel partners who wish to promote their listings on the Trivago platform, as well as potential revenue from sponsored placements that allow partners to increase their visibility. Trivago's earnings are also influenced by the overall travel market trends and consumer behavior, which can affect the number of clicks and bookings made through its platform.

trivago Financial Statement Overview

Summary

Balance sheet strength (low leverage and declining debt; equity positive) supports resilience, but earnings quality is still developing: profitability only recently rebounded after multiple loss years and free cash flow remained positive yet fell sharply in 2025, highlighting volatility.

Income Statement

Profitability has materially improved: after sizable losses in 2022–2024 (including negative operating profit), 2025 returned to profitability with positive operating income and net income on modest revenue growth (~4.8%). However, the multi-year track record shows volatile earnings and uneven top-line momentum (declines in 2023–2024), suggesting the business is not yet consistently profitable across cycles.

Balance Sheet

Leverage appears conservative, with debt modest relative to equity in the years provided (debt-to-equity around ~0.07–0.19 in 2020–2024) and equity remaining positive throughout. Total debt has trended down from 2020 to 2025, supporting balance-sheet resilience. The main weakness is that shareholder returns were negative during the loss years (notably 2022–2024), indicating profitability—not solvency—has been the limiting factor.

Cash Flow

Cash generation has generally been positive, with operating cash flow positive across all years shown and free cash flow also positive, which helps de-risk the earnings volatility. That said, free cash flow has been choppy and weakened sharply in 2025 (down ~71.5% vs. prior year), and prior-year trends also show meaningful swings, pointing to variability in cash conversion and/or investment needs.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	548.91M	460.85M	485.03M	535.00M	361.46M
Gross Profit	533.82M	449.58M	473.06M	522.31M	349.96M
EBITDA	5.67M	-24.48M	-147.30M	-114.06M	32.03M
Net Income	11.22M	-23.70M	-164.48M	-127.22M	10.70M
Balance Sheet
Total Assets	358.45M	300.72M	325.07M	691.59M	834.52M
Cash, Cash Equivalents and Short-Term Investments	142.81M	133.75M	127.07M	293.58M	256.38M
Total Debt	36.34M	38.43M	40.73M	45.27M	47.54M
Total Liabilities	145.15M	103.11M	110.05M	129.86M	140.74M
Stockholders Equity	213.30M	197.60M	215.02M	561.74M	693.78M
Cash Flow
Free Cash Flow	3.22M	17.45M	24.29M	62.29M	28.75M
Operating Cash Flow	7.73M	20.25M	27.80M	66.27M	32.54M
Investing Cash Flow	-9.23M	12.22M	16.29M	-54.91M	10.02M
Financing Cash Flow	-1.26M	-774.00K	-190.44M	-19.62M	1.05M

trivago Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2.95
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TRVG, the sentiment is Positive. The current price of 2.95 is above the 20-day moving average (MA) of 2.85, above the 50-day MA of 2.90, and below the 200-day MA of 3.46, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 60.05 is Neutral, neither overbought nor oversold. The STOCH value of 51.48 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TRVG.

trivago Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
YELP	77 Outperform	$1.49B	10.70	20.37%	―	5.35%	33.74%
SSTK	76 Outperform	$678.08M	11.12	10.76%	7.14%	13.06%	66.19%
OPRA	67 Neutral	$1.14B	14.49	8.73%	5.47%	30.00%	-9.72%
TRVG	64 Neutral	$1.47B	14.68	6.23%	―	17.38%	―
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
NXDR	58 Neutral	$713.64M	-11.22	-14.07%	―	6.65%	50.32%
NBIS	46 Neutral	$20.75B	89.88	3.45%	―	-87.55%	336.73%

trivago Corporate Events

trivago Posts Strong Q4 and 2025 Results on Brand-Led, AI-Driven Growth

On February 3, 2026, Düsseldorf-based trivago reported unaudited results for the fourth quarter and full year ended December 31, 2025, highlighting a strong rebound in both growth and profitability. Fourth-quarter 2025 total revenue rose 27% year-on-year to €120.0 million, driven by a 17% increase in referral revenue to €109.4 million and underpinned by surging branded channel traffic across all core regions. The quarter marked trivago’s fourth consecutive period of double-digit referral revenue growth and delivered net income of €14.5 million—boosted by the release of an €8.8 million uncertain tax position—alongside Adjusted EBITDA of €11.3 million. For full-year 2025, the company posted 19% revenue growth to €548.9 million, net income of €11.2 million versus a loss a year earlier, and a 55% jump in Adjusted EBITDA to €15.8 million, as AI-driven product improvements helped lift booking conversion to record levels despite higher advertising spend and a lower return on ad spend. Management signaled continued confidence in its brand-led, AI-enhanced strategy, indicating expectations for ongoing double-digit total revenue growth and improving profitability into 2026, supported by cost discipline, stable headcount and compounding benefits from increased brand marketing investment.

The most recent analyst rating on (TRVG) stock is a Hold with a $3.00 price target. To see the full list of analyst forecasts on trivago stock, see the TRVG Stock Forecast page.