Top-line Growth
Total revenue of EUR 142.9 million in Q1 2026, up 15% year-over-year and marking the fifth consecutive quarter of double-digit growth.
Regional Revenue Strength
Referral revenue growth: Americas +17% YoY and Developed Europe +14% YoY, both materially exceeding expectations.
Improved Conversion and Product Momentum
Product conversion rate increased 58% since Q1 2023, cited as a driver of better unit economics and marketing efficiency.
Logged-in Member Contribution
Logged-in/locked-in members now drive more than 30% of referral revenue (before intercompany eliminations), supporting retention and owned-channel monetization.
Trivago Book & Go Rapid Scaling
Referral revenue via Trivago Book & Go up 530% since Q1 2023; the funnel doubled its share year-over-year and is now a top-5 player in the marketplace.
Marketplace Rebalancing
Share of referral revenue from 'all other' advertisers grew from 20% in Q1 2023 to 35% in Q1 2026, aided by CPA model, second-price auction and Property Details Page roll-out.
ROAS and Marketing Efficiency
Global ROAS improved from 118.1% in Q1 2025 to 121% in Q1 2026; Americas ROAS rose from 102.7% to 116.1% YoY.
Stronger Balance Sheet and Capital Return
Cash and cash equivalents of EUR 136.1 million with zero long-term debt as of March 31, 2026; announced share buyback program up to EUR 20 million.
Upgraded Profitability Outlook
Raised full-year adjusted EBITDA guidance to around EUR 25 million (up from at least EUR 20 million) and reiterated double-digit total revenue growth; longer-term target ~10% adjusted EBITDA margin.
Product & AI Investments
Launched Nova Vista desktop architecture, AI-synthesized 'top 10' badges, expanded explicit preference settings and elevated AI agenda with key C-level hires to accelerate AI-driven scale.