TripAdvisor Inc (TRIP)
NASDAQ:TRIP
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TripAdvisor
(NASDAQ:TRIP)
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Rating:52Neutral
Price Target:
$11.00
▲(0.64% Upside)
Action:ReiteratedDate:04/07/26
The score is held back mainly by a higher-risk financial profile (increased leverage, thin margins, and weaker free cash flow) and a weak longer-term technical trend. Offsetting factors include constructive earnings-call guidance centered on Experiences/TheFork margin expansion and positive corporate developments (governance agreement and debt repayment), but valuation remains rich at a 45.5 P/E.
Positive Factors
Experiences segment scale
Experiences now generates large GBV and is scaling to become the majority of revenue and a growing share of EBITDA. That scale drives better supplier economics, marketing ROI, and network effects that support durable revenue diversification away from legacy hotel listings.
Negative Factors
Hotels & Other structural decline
The legacy hotels/media business faces persistent traffic and SEO headwinds causing multi-quarter declines. Structural loss of fly-by search leads to lower monetizable intent, creating a lasting drag on consolidated topline and requiring resource reallocation to growth segments.
Read all positive and negative factors
Positive Factors
Negative Factors
Experiences segment scale
Experiences now generates large GBV and is scaling to become the majority of revenue and a growing share of EBITDA. That scale drives better supplier economics, marketing ROI, and network effects that support durable revenue diversification away from legacy hotel listings.
Read all positive factors
TripAdvisor (TRIP) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.23B
Dividend YieldN/A
Average Volume (3M)4.02M
Price to Earnings (P/E)45.5
Beta (1Y)1.42
Revenue Growth3.05%
EPS Growth890.32%
CountryUS
Employees2,770
SectorConsumer Cyclical
Sector Strength84
IndustryTravel Services
Share Statistics
EPS (TTM)0.04
Shares Outstanding114,755,220
10 Day Avg. Volume4,491,592
30 Day Avg. Volume4,018,038
Financial Highlights & Ratios
PEG Ratio0.06
Price to Book (P/B)2.82
Price to Sales (P/S)0.96
P/FCF Ratio11.17
Enterprise Value/Market Cap1.20
Enterprise Value/Revenue0.78
Enterprise Value/Gross Profit0.92
Enterprise Value/Ebitda6.49
Forecast
1Y Price Target
$14.75Price Target Upside34.95% Upside
Rating ConsensusHold
Number of Analyst Covering13
EPS Forecast (FY)1.5
Revenue Forecast (FY)$1.93B
TripAdvisor Business Overview & Revenue Model
Company Description
TripAdvisor, Inc. operates as an online travel company. It operates in two segments, Hotels, Media & Platform; and Experiences & Dining. The company operates TripAdvisor-branded websites, including tripadvisor.com in the United States; and localiz...
How the Company Makes Money
Tripadvisor primarily makes money through performance-based and advertising-driven revenue tied to travel shopping and booking intent generated on its platforms. A core stream is click-based and lead-generation revenue, where the company earns fee...
TripAdvisor Key Performance Indicators (KPIs)
Any
Gross Booking Value
Measures the total value of bookings made through Viator, indicating the platform's popularity and growth in the travel and experiences market.
Measures the total value of bookings made through Viator, indicating the platform's popularity and growth in the travel and experiences market.
Data provided by:
The Fly
The FlyTripAdvisor Earnings Call Summary
Earnings Call Date:Feb 12, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 06, 2026
Earnings Call Sentiment Positive
The call emphasized a clear strategic shift toward Experiences with strong growth, improving unit economics, sizeable GBV scale, and meaningful margin and supply improvements. The Fork is a fast-growing, higher-margin dining marketplace being evaluated for strategic alternatives. The company generated solid cash flow and returned capital via buybacks. Offsetting these positives are sizable, ongoing declines and structural headwinds in the Hotels and Other legacy businesses, elevated near-term marketing spend that depressed Q4 EBITDA, and guidance that anticipates Q1 revenue weakness and continued year-over-year declines in legacy segments. Overall, the company presented momentum and strategic clarity around its growth marketplace businesses together with prudent capital management, while acknowledging near-term margin and legacy-revenue pressures.Positive Updates
Record Full-Year Revenue
Tripadvisor reported record 2025 revenue of $1,900,000,000, representing 3% full-year growth versus prior year.
Negative Updates
Hotels & Other Revenue Declines
Hotels and Other revenue declined 15% in Q4 to $151,000,000 and was down 8% for the full year to $750,000,000, reflecting structural traffic and SEO headwinds.
Read all updates
Q4-2025 Updates
Positive
Negative
Record Full-Year Revenue
Tripadvisor reported record 2025 revenue of $1,900,000,000, representing 3% full-year growth versus prior year.
Read all positive updates
Company Guidance
Tripadvisor's 2026 guidance calls for modest consolidated revenue growth with marketplace businesses growing to roughly two‑thirds of group revenue by year‑end and Experiences alone representing >50% of revenue and ~40% of adjusted EBITDA (marketplace to contribute ~50% of group EBITDA, up from 35% in 2025); management expects mid‑single‑digit consolidated EBITDA growth with flat to modest margin expansion. For Experiences they expect low‑teens revenue growth (bookings volume for the segment ~flat year‑over‑year as 3P growth laps), accelerating GBV/revenue through the year, and adjusted‑EBITDA margin expansion of 300–400 basis points with EBITDA back‑half weighted. The Fork is guided to low‑to‑mid‑teens revenue growth (B2B premium plan adoption driving >20% B2B growth) and 200–300 bps margin expansion; segment assumptions include ~400 bps of currency benefit. Hotels & Other is expected to decline mid‑to‑high‑teens in revenue with adjusted‑EBITDA margin compression of 150–250 bps. Q1 guidance: consolidated revenue down 3–5% YoY; Experiences revenue growth in the low‑teens (roughly +1–2% sequential); The Fork +20–22% (≈+12 ppt FX benefit); Hotels & Other down 21–23%; consolidated Q1 adjusted‑EBITDA margin ~3–5% (Experiences Q1 margin down ~200 bps, The Fork margin up ~800 bps to ~1%, Hotels & Other Q1 margin ~21–23%).TripAdvisor Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
44
Neutral
Cash Flow
55
Neutral
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 1.89B | 1.83B | 1.79B | 1.49B | 902.00M |
| Gross Profit | 1.17B | 1.70B | 1.64B | 1.38B | 828.00M |
| EBITDA | 215.00M | 218.00M | 256.00M | 208.00M | -29.00M |
| Net Income | 40.00M | 5.00M | 10.00M | 20.00M | -148.00M |
Balance Sheet | |||||
| Total Assets | 2.63B | 2.56B | 2.54B | 2.57B | 2.29B |
| Cash, Cash Equivalents and Short-Term Investments | 1.03B | 1.06B | 1.07B | 1.02B | 723.00M |
| Total Debt | 1.24B | 903.00M | 912.00M | 929.00M | 953.00M |
| Total Liabilities | 1.98B | 1.62B | 1.67B | 1.71B | 1.50B |
| Stockholders Equity | 645.00M | 943.00M | 871.00M | 861.00M | 789.00M |
Cash Flow | |||||
| Free Cash Flow | 163.00M | 70.00M | 172.00M | 344.00M | 54.00M |
| Operating Cash Flow | 245.00M | 144.00M | 235.00M | 400.00M | 108.00M |
| Investing Cash Flow | -84.00M | -73.00M | -63.00M | -52.00M | -54.00M |
| Financing Cash Flow | -197.00M | -63.00M | -127.00M | -27.00M | 263.00M |
TripAdvisor Technical Analysis
Neutral
10.93
Price Trends
10.78
Positive
12.65
Negative
14.67
Negative
Market Momentum
0.07
Negative
59.07
Neutral
79.52
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TRIP, the sentiment is Neutral. The current price of 10.93 is above the 20-day moving average (MA) of 9.99, above the 50-day MA of 10.78, and below the 200-day MA of 14.67, indicating a neutral trend. The MACD of 0.07 indicates Negative momentum. The RSI at 59.07 is Neutral, neither overbought nor oversold. The STOCH value of 79.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TRIP.
TripAdvisor Risk Analysis
TripAdvisor disclosed 50 risk factors in its most recent earnings report. TripAdvisor reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
TripAdvisor Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | $79.99B | 33.13 | 30.88% | ― | 10.84% | -2.16% | |
71 Outperform | $34.42B | 10.21 | 20.98% | 0.39% | 17.34% | 91.50% | |
69 Neutral | $143.32B | 32.16 | -93.64% | 0.71% | 13.39% | -4.72% | |
64 Neutral | $27.48B | 27.45 | 114.29% | 0.56% | 7.61% | 9.99% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
52 Neutral | $1.23B | 45.50 | 6.10% | ― | 3.05% | 890.32% | |
50 Neutral | $4.03B | 276.78 | 31.18% | ― | 11.07% | -76.51% |
* Consumer Cyclical Sector Average
TRIP
TripAdvisor
10.93
-1.68
-13.32%
TCOM
Trip.com Group Sponsored ADR
51.87
-2.92
-5.33%
EXPE
Expedia
236.90
76.53
47.72%
MMYT
Makemytrip
42.49
-55.52
-56.65%
BKNG
Booking Holdings
181.00
-2.25
-1.23%
ABNB
Airbnb
131.40
10.08
8.31%
TripAdvisor Corporate Events
Business Operations and Strategy
Tripadvisor Fully Repays 2026 Convertible Senior Notes Obligation
Positive
Apr 6, 2026
On April 6, 2026, Tripadvisor, Inc. announced it had repaid in full its 0.25% Convertible Senior Notes due 2026 at their maturity, paying $345.4 million in principal and accrued interest using cash on hand. The notes, originally issued in March 20...
Executive/Board Changes
Tripadvisor Announces Planned Transition of Chief Legal Officer
Neutral
Apr 2, 2026
Tripadvisor, Inc. announced that Chief Legal Officer and Secretary Seth Kalvert will leave his role effective May 1, 2026, with his exit treated as a qualifying termination under the company’s executive severance plan. The company emphasized...
Business Operations and StrategyExecutive/Board Changes
Tripadvisor Reaches Governance Agreement With Activist Starboard Value
Positive
Mar 23, 2026
On March 22, 2026, Tripadvisor entered into a cooperation agreement with activist investor Starboard Value that will expand its board from eight to ten members and immediately add two independent directors, travel and tech veteran Dhiren R. Fonsec...
Executive/Board ChangesShareholder Meetings
Tripadvisor Announces Upcoming Board Leadership Changes and Transition
Neutral
Mar 20, 2026
On March 18, 2026, Tripadvisor announced that Board Chair Greg B. Maffei and director Albert E. Rosenthaler informed the company they will not stand for re-election at the 2026 Annual Meeting of Shareholders, effectively retiring from the Board. T...
Business Operations and StrategyShareholder Meetings
Tripadvisor Addresses Activist Investor’s Board Nomination Plan
Positive
Feb 18, 2026
Tripadvisor, Inc., a leading online travel and experiences marketplace operating brands including Tripadvisor, Viator, and TheFork, focuses on connecting a global audience with travel partners through content and booking platforms covering experie...
Business Operations and StrategyFinancial Disclosures
Tripadvisor posts record 2025 revenue, boosts Experiences focus
Positive
Feb 12, 2026
Tripadvisor reported fourth quarter and full-year 2025 results on February 12, 2026, posting record annual revenue of $1.891 billion, up 3%, with full-year net income of $40 million and adjusted EBITDA of $319 million, or 16.9% of revenue. Fourth ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.