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TripAdvisor Inc (TRIP)
NASDAQ:TRIP
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TripAdvisor (TRIP) AI Stock Analysis

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TRIP

TripAdvisor

(NASDAQ:TRIP)

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Neutral 63 (OpenAI - 4o)
Rating:63Neutral
Price Target:
$18.00
▲(5.02% Upside)
TripAdvisor's strong financial performance and positive earnings call insights are offset by high leverage and valuation concerns. Technical indicators suggest potential bearish momentum, while strategic growth in Viator and TheFork provides optimism.
Positive Factors
Revenue Growth
The strong revenue growth in Viator and TheFork indicates successful strategic focus on high-growth segments, enhancing TripAdvisor's market position.
AI Integration
AI integration enhances user experience and operational efficiency, providing a competitive edge and supporting long-term growth through innovation.
Cash Flow Generation
Strong free cash flow growth indicates robust cash generation ability, providing financial flexibility and supporting future investments.
Negative Factors
High Leverage
High leverage can strain financial health, limiting flexibility and increasing risk, especially if revenue growth slows or costs rise.
Brand Tripadvisor Challenges
Decline in Brand Tripadvisor revenue reflects challenges in core operations, potentially impacting overall profitability and market position.
Media and Advertising Revenue Decline
Declining media and advertising revenue suggests challenges in monetizing traffic, which could impact long-term revenue streams.

TripAdvisor (TRIP) vs. SPDR S&P 500 ETF (SPY)

TripAdvisor Business Overview & Revenue Model

Company DescriptionTripAdvisor, Inc. operates as an online travel company. It operates in two segments, Hotels, Media & Platform; and Experiences & Dining. The company operates TripAdvisor-branded websites, including tripadvisor.com in the United States; and localized versions of the website in 40 markets and 20 languages. It also manages and operates other travel media brands that provide users the comprehensive travel-planning and trip-taking resources in the travel industry, such as bokun.io, cruisecritic.com, flipkey.com, thefork.com, helloreco.com, holidaylettings.co.uk, holidaywatchdog.com, housetrip.com, jetsetter.com, niumba.com, seatguru.com, singleplatform.com, vacationhomerentals.com, and viator.com. In addition, the company provides information and services for consumers to research and book restaurants reservation in travel destinations; and vacation and short-term rental properties, including full home, condominiums, villas, beach properties, cabins, and cottages. As of December 31, 2020, it featured 1 billion reviews and opinions on 1 billion hotels and other accommodations, restaurants, experiences, airlines, and cruises. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.
How the Company Makes MoneyTripAdvisor generates revenue through several key streams, primarily from advertising and transaction-based bookings. The company earns a substantial portion of its revenue through a cost-per-click (CPC) advertising model, where travel service providers pay for advertisements displayed on the TripAdvisor platform. Additionally, TripAdvisor earns revenue from its Instant Booking feature, which allows users to book hotels and accommodations directly through its site, earning commissions on each booking made. The company also has partnerships with various travel-related businesses, including airlines and hotel chains, enhancing its revenue through affiliate marketing and referral fees. Overall, TripAdvisor's diverse revenue model capitalizes on its vast user base and the increasing reliance on online platforms for travel planning.

TripAdvisor Key Performance Indicators (KPIs)

Any
Any
Viator Gross Booking Value
Viator Gross Booking Value
Measures the total value of bookings made through Viator, indicating the platform's popularity and growth in the travel and experiences market.
Chart InsightsViator's gross booking value shows seasonal fluctuations but maintains a strong upward trajectory, reflecting strategic growth in direct and mobile app bookings. The latest earnings call highlights Viator's market leadership, with a remarkable 80% increase in mobile app bookings and a 30% rise in direct bookings for 2024. This growth aligns with Tripadvisor's focus on the experiences category, positioning Viator as a key revenue driver. Despite challenges in other segments, Viator's performance underscores its critical role in Tripadvisor's strategy to enhance customer experiences and expand market share.
Data provided by:Main Street Data

TripAdvisor Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 10, 2025
Earnings Call Sentiment Neutral
The earnings call presents a mixed outlook. While there are significant achievements in Viator and TheFork with strong revenue growth and operational efficiency, Brand Tripadvisor faces challenges with revenue decline and free traffic headwinds. The successful AI integration across the company is a positive aspect, yet the media and advertising revenue decline remains a concern.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Group revenue grew 7% to $529 million, with Viator and TheFork contributing nearly 60% of revenue and growing at an 18% CAGR.
Viator's Performance
Experiences booked grew 15%, with Viator's adjusted EBITDA more than tripling. The marketing and product strategies are yielding positive results, with significant improvements in user experience and conversion.
TheFork's Growth
Revenue grew 28% to $54 million with strong performance in both B2C and B2B channels. Adjusted EBITDA margin more than doubled year-over-year.
AI Integration Success
Successful integration of AI into products, enhancing user experience and operational efficiency. Notable improvements include personalized recommendations and smarter search results.
Negative Updates
Brand Tripadvisor Revenue Decline
Q2 revenue was $242 million, a decline of 3%, with ongoing pressure on legacy revenue streams and challenges in free traffic.
Media and Advertising Revenue Decline
Media and advertising revenue declined 13% to $36 million due to traffic volume headwinds and advertising market dynamics.
Experiences and Dining Revenue Decline
Experiences and dining revenue declined 7%, though performance improved sequentially throughout the quarter.
Company Guidance
During TripAdvisor's Second Quarter 2025 Conference Call, several key metrics highlighted the company's performance and future guidance. The company reported a group revenue growth of 7%, or 5% in constant currency, reaching $529 million. Adjusted EBITDA was $107 million, representing 20% of revenue, which exceeded expectations. Over the past 12 months, Viator and TheFork, which now account for nearly 60% of TripAdvisor's revenue, have grown at an 18% CAGR, contributing more than $75 million in adjusted EBITDA. Viator experienced a 15% increase in experiences booked, and its adjusted EBITDA more than tripled. For TheFork, revenue grew 28% to $54 million, with an adjusted EBITDA margin that more than doubled year-over-year. For the full year, TripAdvisor maintained its guidance of 5% to 7% revenue growth and an adjusted EBITDA margin of 16% to 18%. Looking forward, TripAdvisor aims to build on its momentum by focusing on experiences, leveraging AI, and optimizing its marketing strategies to drive growth and efficiency across its brands.

TripAdvisor Financial Statement Overview

Summary
TripAdvisor demonstrates strong financial performance with significant revenue growth and improved profitability. The income statement shows a robust gross profit margin of 83.3% and a net profit margin improvement to 5.8%. However, high leverage with a debt-to-equity ratio of 1.97 poses potential risks, and cash flow management, while positive, shows room for improvement.
Income Statement
75
Positive
TripAdvisor shows strong income statement performance with a consistent revenue growth trajectory from $604M in 2020 to $1.838B in TTM. The gross profit margin is robust at 83.3% for TTM, indicating efficient cost management. Net profit margin has notably improved to 5.8% in TTM from negative in prior years, reflecting a turnaround in profitability. EBITDA margin of 10.4% in TTM suggests decent operating efficiency. However, EBIT margin at 6.1% points to room for operational improvements.
Balance Sheet
60
Neutral
TripAdvisor's balance sheet reflects moderate stability with a debt-to-equity ratio of 1.97 in TTM, indicating a high leverage level though slightly reduced from prior years. The equity ratio stands at 23.3%, denoting a solid equity base. Return on equity improved to 16.6% in TTM, showcasing enhanced shareholder returns. However, the high debt levels could pose potential risks if not managed carefully.
Cash Flow
70
Positive
The cash flow statement shows a positive trajectory with free cash flow growth, reaching $81M in TTM. The operating cash flow to net income ratio of 1.0 in TTM highlights adequate cash generation relative to earnings. Free cash flow to net income ratio at 0.76 indicates healthy cash flow management. Despite these strengths, reduced free cash flow compared to previous years suggests areas for improvement in cash generation.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.87B1.83B1.79B1.49B902.00M604.00M
Gross Profit1.79B1.70B1.64B1.38B828.00M549.00M
EBITDA232.00M218.00M256.00M208.00M-29.00M-209.00M
Net Income65.00M5.00M10.00M20.00M-148.00M-289.00M
Balance Sheet
Total Assets2.87B2.56B2.54B2.57B2.29B1.97B
Cash, Cash Equivalents and Short-Term Investments1.21B1.06B1.07B1.02B723.00M418.00M
Total Debt1.26B903.00M912.00M929.00M953.00M634.00M
Total Liabilities2.24B1.62B1.67B1.71B1.50B1.08B
Stockholders Equity627.00M943.00M871.00M861.00M789.00M886.00M
Cash Flow
Free Cash Flow222.00M70.00M172.00M344.00M54.00M-249.00M
Operating Cash Flow258.00M144.00M235.00M400.00M108.00M-194.00M
Investing Cash Flow-88.00M-73.00M-63.00M-52.00M-54.00M-56.00M
Financing Cash Flow-150.00M-63.00M-127.00M-27.00M263.00M341.00M

TripAdvisor Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price17.14
Price Trends
50DMA
17.55
Negative
100DMA
16.17
Positive
200DMA
15.38
Positive
Market Momentum
MACD
0.08
Positive
RSI
44.80
Neutral
STOCH
10.34
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TRIP, the sentiment is Neutral. The current price of 17.14 is below the 20-day moving average (MA) of 17.85, below the 50-day MA of 17.55, and above the 200-day MA of 15.38, indicating a neutral trend. The MACD of 0.08 indicates Positive momentum. The RSI at 44.80 is Neutral, neither overbought nor oversold. The STOCH value of 10.34 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TRIP.

TripAdvisor Risk Analysis

TripAdvisor disclosed 50 risk factors in its most recent earnings report. TripAdvisor reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

TripAdvisor Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
76.87B29.8433.73%10.23%-44.56%
73
Outperform
49.37B20.9411.97%0.37%17.73%27.95%
72
Outperform
27.57B26.33133.13%0.54%5.69%47.33%
67
Neutral
179.81B38.78-72.30%0.68%11.72%0.51%
66
Neutral
9.01B107.407.91%18.13%-55.21%
63
Neutral
$1.97B35.818.76%3.03%187.03%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TRIP
TripAdvisor
17.14
2.65
18.29%
TCOM
Trip.com Group Sponsored ADR
75.92
16.76
28.33%
EXPE
Expedia
222.87
75.79
51.53%
MMYT
Makemytrip
94.67
1.72
1.85%
BKNG
Booking Holdings
5,548.00
1,365.88
32.66%
ABNB
Airbnb
123.70
-3.11
-2.45%

TripAdvisor Corporate Events

Executive/Board ChangesShareholder Meetings
TripAdvisor Elects Directors at Annual Meeting
Neutral
Jun 20, 2025

On June 18, 2025, TripAdvisor, Inc. held its annual stockholders meeting where eight directors were elected to the board, including Matt Goldberg and M. Greg O’Hara, with significant support. Additionally, the appointment of KPMG LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, was ratified, indicating continued confidence in their financial oversight.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 25, 2025