TripAdvisor (TRIP) AI Stock Analysis

• Market Cap: $1.20B
• Dividend Yield: N/A
• Average Volume (3M): 3.33M
• Price to Earnings (P/E): 35.3
• Beta (1Y): 1.46
• Revenue Growth: 4.24%
• EPS Growth: 159.81%
• Country: US
• Employees: 2,770
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Services
• EPS (TTM): 0.04
• Shares Outstanding: 114,755,220
• 10 Day Avg. Volume: 4,924,827
• 30 Day Avg. Volume: 3,331,700
• PEG Ratio: 0.06
• Price to Book (P/B): 2.82
• Price to Sales (P/S): 0.96
• P/FCF Ratio: 11.17
• Enterprise Value/Market Cap: 1.15
• Enterprise Value/Revenue: 0.73
• Enterprise Value/Gross Profit: 0.85
• Enterprise Value/Ebitda: 6.04
• 1Y Price Target: $14.21
• Price Target Upside: 31.45% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 13
• EPS Forecast (FY): 1.46
• Revenue Forecast (FY): $1.93B

• Rating: 51 Neutral
• Price Target: $10.50 ▼(-2.87% Downside)
• Action: Reiterated Date: 02/18/26
• Date: Action: Reiterated 02/18/26

The score reflects a mixed fundamental picture: improving profitability and cash generation but higher leverage, slowing growth, and weaker free-cash-flow trend. Technicals are notably weak with the stock in a downtrend despite oversold readings. Earnings-call guidance is constructive for the Experiences/TheFork pivot, but near-term revenue and margin pressure—especially from legacy Hotels & Other—caps the overall rating.

Positive Factors

Experiences growth & scale

Tripadvisor's Experiences segment has material scale and durable secular traction, with rising GBV and bookings growth. Scale improves unit economics, network effects with suppliers, and repeat-booker rates, supporting sustainable margin expansion and long-term marketplace competitiveness.

TheFork high-margin expansion

TheFork is delivering faster revenue and margin improvement versus legacy lines, driven by B2B premium plan adoption and higher take-rates. A growing, higher-margin dining marketplace diversifies revenue mix and offers a strategic monetization pathway that can sustainably lift group profitability.

Positive cash generation & buybacks

Consistent operating cash flow and positive free cash flow along with a billion in cash provide funding for product investment and buybacks. Ability to generate and return cash indicates underlying cash conversion and gives management flexibility to invest in Experiences and pursue strategic alternatives.

Negative Factors

Rising leverage & weaker equity

Material increase in leverage and a lower equity base reduce financial flexibility and raise refinancing and covenant risks. Higher debt amplifies downside if operating trends soften, limiting capacity for M&A, sustained buybacks, or extended investment during cyclical travel slowdowns.

Structural decline in Hotels & Other

A shrinking legacy Hotels & Other business erodes revenue diversification and raises dependence on Experiences/TheFork. Structural traffic and SEO headwinds imply this decline may persist, pressuring consolidated revenue and forcing reallocation of marketing and product investment to offset losses.

High marketing intensity & FCF weakness

Stepped-up marketing to grow Experiences materially compresses near-term margins and drove a sharp free-cash-flow decline. If customer acquisition costs or conversion rates worsen, elevated marketing intensity could continue to depress cash conversion and strain liquidity alongside higher leverage.

TripAdvisor Business Overview & Revenue Model

Company Description

TripAdvisor, Inc. operates as an online travel company. It operates in two segments, Hotels, Media & Platform; and Experiences & Dining. The company operates TripAdvisor-branded websites, including tripadvisor.com in the United States; and localized versions of the website in 40 markets and 20 languages. It also manages and operates other travel media brands that provide users the comprehensive travel-planning and trip-taking resources in the travel industry, such as bokun.io, cruisecritic.com, flipkey.com, thefork.com, helloreco.com, holidaylettings.co.uk, holidaywatchdog.com, housetrip.com, jetsetter.com, niumba.com, seatguru.com, singleplatform.com, vacationhomerentals.com, and viator.com. In addition, the company provides information and services for consumers to research and book restaurants reservation in travel destinations; and vacation and short-term rental properties, including full home, condominiums, villas, beach properties, cabins, and cottages. As of December 31, 2020, it featured 1 billion reviews and opinions on 1 billion hotels and other accommodations, restaurants, experiences, airlines, and cruises. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.

How the Company Makes Money

TripAdvisor generates revenue primarily through a combination of advertising and transaction-based models. Key revenue streams include the sale of online advertising space to travel-related businesses, such as hotels, restaurants, and attractions, which pay to promote their listings on the TripAdvisor platform. Additionally, TripAdvisor earns commissions from bookings made through its website, including hotel reservations, vacation rentals, and tour services. The company has also established significant partnerships with various travel service providers, enhancing its offerings and driving more traffic to its platform. These partnerships often include affiliate marketing arrangements, where TripAdvisor receives a percentage of the sales generated through its referrals, contributing to its overall earnings.

TripAdvisor Financial Statement Overview

Summary

Improving post-2020 recovery with positive earnings and operating cash flow, but growth has decelerated to near-flat in 2025 and net margins remain thin. Balance-sheet risk is elevated as leverage rose materially in 2025 alongside lower equity, and free cash flow declined sharply versus 2024.

Income Statement

Revenue recovered strongly from 2020 and continued to grow through 2025, but the growth rate has decelerated materially (near-flat in 2025). Profitability has improved from large losses in 2020–2021 to positive earnings in 2022–2025; however, net profitability remains thin (about 2% in 2025) and operating profitability is modest. Margins also appear volatile year-to-year, which tempers confidence in the durability of the earnings recovery.

Balance Sheet

Leverage has increased meaningfully, with debt rising to ~$1.24B in 2025 and debt sitting at roughly 1.9x equity, up from ~1.0x in 2023–2024. Equity declined in 2025 versus 2024, reducing balance-sheet flexibility. Returns improved with the move back to profitability (positive return on equity in recent years), but they remain low in absolute terms and the higher leverage adds risk if operating performance softens.

Cash Flow

Operating cash flow is positive and improved versus 2024, supporting ongoing operations. Free cash flow remains positive, but it fell sharply in 2025 (down ~37%), indicating weaker cash conversion versus the prior year. Cash generation is generally supportive relative to earnings, though the recent free-cash-flow decline and only moderate coverage of obligations suggests less cushion if conditions deteriorate.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.89B	1.83B	1.79B	1.49B	902.00M
Gross Profit	1.17B	1.70B	1.64B	1.38B	828.00M
EBITDA	215.00M	218.00M	256.00M	208.00M	-29.00M
Net Income	40.00M	5.00M	10.00M	20.00M	-148.00M
Balance Sheet
Total Assets	2.63B	2.56B	2.54B	2.57B	2.29B
Cash, Cash Equivalents and Short-Term Investments	1.03B	1.06B	1.07B	1.02B	723.00M
Total Debt	1.24B	903.00M	912.00M	929.00M	953.00M
Total Liabilities	1.98B	1.62B	1.67B	1.71B	1.50B
Stockholders Equity	645.00M	943.00M	871.00M	861.00M	789.00M
Cash Flow
Free Cash Flow	163.00M	70.00M	172.00M	344.00M	54.00M
Operating Cash Flow	245.00M	144.00M	235.00M	400.00M	108.00M
Investing Cash Flow	-84.00M	-73.00M	-63.00M	-52.00M	-54.00M
Financing Cash Flow	-197.00M	-63.00M	-127.00M	-27.00M	263.00M

TripAdvisor Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 10.81
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TRIP, the sentiment is Negative. The current price of 10.81 is below the 20-day moving average (MA) of 12.15, below the 50-day MA of 13.51, and below the 200-day MA of 15.33, indicating a bearish trend. The MACD of -0.91 indicates Positive momentum. The RSI at 34.80 is Neutral, neither overbought nor oversold. The STOCH value of 30.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TRIP.

TripAdvisor Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ABNB	75 Outperform	$75.64B	31.13	30.23%	―	10.56%	47.16%
BKNG	71 Outperform	$137.64B	25.79	―	0.71%	12.96%	3.66%
TCOM	71 Outperform	$35.42B	8.89	19.95%	0.39%	17.34%	91.51%
EXPE	62 Neutral	$24.97B	20.78	91.09%	0.56%	7.29%	36.51%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MMYT	53 Neutral	$5.42B	111.66	13.02%	―	14.55%	-68.46%
TRIP	51 Neutral	$1.20B	35.33	5.04%	―	4.24%	159.81%

TripAdvisor Corporate Events

Tripadvisor Addresses Activist Investor’s Board Nomination Plan

Tripadvisor, Inc., a leading online travel and experiences marketplace operating brands including Tripadvisor, Viator, and TheFork, focuses on connecting a global audience with travel partners through content and booking platforms covering experiences, restaurants, hotels, and other travel services. The company positions itself as a central player in digital travel guidance and transaction-based experiences.

On February 17, 2026, Tripadvisor issued a statement responding to activist investor Starboard Value’s plan to nominate its own slate of directors at the 2026 annual meeting, highlighting ongoing engagement with Starboard and its commitment to enhancing shareholder value. The company emphasized prior strategic moves, including a November 2025 operating model realignment around its Experiences business, a significant cost reduction program, and a February 12, 2026 launch of a process to explore monetization of TheFork, underscoring efforts to streamline operations and bolster long-term growth.

The most recent analyst rating on (TRIP) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on TripAdvisor stock, see the TRIP Stock Forecast page.

Tripadvisor posts record 2025 revenue, boosts Experiences focus

Tripadvisor reported fourth quarter and full-year 2025 results on February 12, 2026, posting record annual revenue of $1.891 billion, up 3%, with full-year net income of $40 million and adjusted EBITDA of $319 million, or 16.9% of revenue. Fourth quarter revenue was flat year-over-year at $411 million, while the company recorded a GAAP net loss of $38 million and adjusted EBITDA of $45 million as it increased investment in its Experiences segment amid declining legacy offerings.

Experiences continued to drive the business, growing revenue 10% for both the quarter and the year to reach $204 million in Q4 and $924 million in 2025, and contributing nearly half of group revenue and about 30% of group profit. During the fourth quarter of 2025, Tripadvisor also realigned its operating model and segment reporting into Experiences, Hotels and Other, and TheFork to better reflect strategic priorities, while indicating it is simplifying its portfolio and exploring strategic alternatives for TheFork as it seeks to extend its leadership in the global experiences market and unlock shareholder value.

The most recent analyst rating on (TRIP) stock is a Hold with a $15.00 price target. To see the full list of analyst forecasts on TripAdvisor stock, see the TRIP Stock Forecast page.