Strong Q4 and FY 2024 Financial Performance
Tripadvisor finished 2024 with consolidated revenue growth of 5% in Q4, reaching $411 million, and 3% for the full year with $1.8 billion. Adjusted EBITDA for the full year was $339 million, highlighting a strong financial position.
Viator Growth and Market Leadership
Viator’s gross bookings value reached $4.2 billion in 2024. Revenue grew 14% for the year, accelerating to 16% in Q4, with direct booking volume growing nearly 30% for the full year. Viator's mobile app was the fastest-growing channel, with booking volume up more than 80%.
TheFork Achieves Profitability
TheFork segment grew revenue by 18% to $181 million and delivered full year profitability for the first time, representing an adjusted EBITDA improvement of $19 million over the last year.
Strategic Focus on Experiences Category
Tripadvisor is focusing on the experiences category, with Viator and TheFork contributing 56% of Group revenue. Experiences revenue is expected to be the largest contributor for the first time in 2025.
Membership Growth and Engagement
Membership grew mid-single digits in 2024, accelerating each quarter. Monthly active members in the U.S. grew twice the global rate, indicating strong engagement improvements.