Marketing EffectivenessOngoing direct-to-consumer advertising driving strong consumer awareness and web engagement is translating into higher new prescriptions and refill activity.
Payer Coverage And AccessExtensive payer coverage across commercial plans, Medicare, and Medicaid, reaching roughly ninety percent of covered lives, supports patient access and reduces barriers to treatment uptake.
Prescriber AdoptionRapid expansion of eye-care prescribers, with more than twenty thousand practitioners having prescribed Xdemvy and notable increases in weekly prescribing, supports continued sales momentum.