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Security National Financial Corp. (SNFCA)
NASDAQ:SNFCA
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Security National Financial (SNFCA) AI Stock Analysis

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SNFCA

Security National Financial

(NASDAQ:SNFCA)

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Neutral 61 (OpenAI - 4o)
Rating:61Neutral
Price Target:
$8.50
▼(-1.39% Downside)
The overall stock score of 61 reflects a mixed financial performance with strong revenue growth but operational inefficiencies and cash flow concerns. The technical analysis indicates a bearish trend, while the valuation suggests the stock is reasonably priced. The earnings call revealed strategic initiatives but also highlighted significant challenges, particularly in cemetery operations and personnel costs.
Positive Factors
Revenue Growth
Strong revenue growth indicates expanding market presence and effective sales strategies, supporting long-term business sustainability.
Shift Towards Cremation Services
The shift towards cremation services aligns with industry trends, potentially boosting profitability and market share in the long run.
Strategic Investments
Investments in technology and talent are likely to enhance operational efficiency and competitive positioning over time.
Negative Factors
Operational Inefficiencies
Low operational margins suggest inefficiencies that could hinder profitability and require strategic focus to improve.
Cash Flow Concerns
Declining cash flow growth may limit the company's ability to invest in growth opportunities and manage financial obligations.
Increased Personnel Costs
Rising personnel costs can pressure margins and profitability, necessitating careful management to maintain financial health.

Security National Financial (SNFCA) vs. SPDR S&P 500 ETF (SPY)

Security National Financial Business Overview & Revenue Model

Company DescriptionSecurity National Financial Corporation engages in the life insurance, cemetery and mortuary, and mortgage businesses. The company's Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its Cemetery and Mortuary segment operates eleven mortuaries and five cemeteries in Utah; one cemetery in California; and four mortuaries and one cemetery in New Mexico. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company's Mortgages segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and builders, as well as directly with consumers. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.
How the Company Makes MoneySNFCA generates revenue through multiple key streams. Primarily, it earns money from the sale of life insurance products, which includes premiums collected from policyholders. The company also generates income through its cemetery and funeral services, where it charges for burial plots, cremation services, and related products. Additionally, SNFCA operates a mortgage segment that earns revenue through origination fees, interest income on loans, and servicing fees. Significant partnerships with other financial institutions and service providers enhance its offerings and customer reach, contributing to its overall financial performance.

Security National Financial Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Apr 06, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted both challenges and strategic initiatives. While there were notable declines in earnings and revenue in certain segments, the company is actively making strategic investments and adjustments to improve future performance. The shift towards cremation services and the increase in funeral home revenue are positive signs, but the decrease in cemetery operations revenue and increased personnel costs are significant concerns.
Q2-2025 Updates
Positive Updates
Increase in Funeral Home Revenue
In the funeral home division, revenue rose by 1.2% to $3,260,000, driven by a 3.3% increase in funeral sales average.
Shift Towards Cremation Services
The cremation rate increased to 52.8% with a 6.1% rise in cremation families choosing to have services.
Strategic Investments in People and Technology
The company is making significant investments in people, technology, and customer service innovation to strengthen its competitive position.
High-Quality Builder Relationships
The company maintains relationships with high-quality builders in stable markets, with a focus on high-quality talent ensuring secure investments.
Negative Updates
Decrease in Net Earnings
Net earnings before tax in 2025 decreased by 14.2% to $1,790,000 from $2,090,000 in the second quarter of 2024.
Revenue Decline in Cemetery Operations
Cemetery division revenue declined by 10% from $4,810,000 to $4,330,000, partly due to a 16.4% drop in interment volumes.
Increased Personnel Costs
Personnel costs increased by $4,000,000 due to market rate compensation adjustments and strategic hires.
Challenges with Sales Leadership
Sales leadership issues contributed to challenges in life sales, although steps have been taken to address these issues.
Company Guidance
During the second quarter of 2025, Security National Funeral Homes and Cemeteries reported a decrease in net earnings before tax to $1,790,000, a 14.2% drop from the same period in 2024. Total revenue also declined by 1.7% to $8,140,000. The cemetery operations, in particular, saw earnings fall to $822,000 and a 10% reduction in revenue to $4,330,000, attributed to a 16.4% decrease in interment volumes and lagging preneed land sales. Conversely, the funeral home division experienced a slight rise in revenue by 1.2% to $3,260,000, driven by a 3.3% increase in funeral sales average, although earnings slightly decreased to $387,000. Cremations now constitute 52.8% of their sales, with a 6.1% increase in associated services. The company is focusing on talent development, technology, expense management, and sales culture to navigate current challenges and pursue long-term growth.

Security National Financial Financial Statement Overview

Summary
Security National Financial demonstrates strong revenue growth and a healthy net profit margin, but faces challenges with operational efficiency and cash flow stability. The balance sheet is solid with low leverage, providing a stable foundation. Overall, the company is in a decent financial position but should focus on improving operational margins and cash flow generation.
Income Statement
65
Positive
The income statement shows a positive revenue growth rate of 15.9% in the TTM period, indicating strong top-line growth. However, the gross profit margin is extremely low, which could be a data anomaly. The net profit margin of 8.7% is healthy, suggesting effective cost management. EBIT and EBITDA margins are negligible, which may indicate operational inefficiencies or reporting issues.
Balance Sheet
70
Positive
The balance sheet reflects a stable financial position with a low debt-to-equity ratio of 0.34 in the TTM period, indicating low leverage. Return on equity is 8.5%, which is moderate and shows decent profitability. The equity ratio is not provided, but the overall leverage appears manageable.
Cash Flow
60
Neutral
Cash flow analysis reveals a decline in free cash flow growth by 3.5% in the TTM period, which is a concern. The operating cash flow to net income ratio is 0.85, indicating that cash generation is slightly below net income. The free cash flow to net income ratio is strong at 0.96, suggesting good cash conversion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue89.69M8.19M9.55M9.67M9.39M0.00
Gross Profit84.99M3.94M4.68M1.84M2.26M-8.58M
EBITDA30.31M47.14M30.39M59.88M79.32M97.32M
Net Income18.62M26.54M14.50M25.69M39.52M55.60M
Balance Sheet
Total Assets1.56B1.49B1.43B1.46B1.55B1.55B
Cash, Cash Equivalents and Short-Term Investments128.42M212.14M508.48M466.78M390.64M400.88M
Total Debt123.10M106.74M105.56M161.71M251.29M297.82M
Total Liabilities1.20B1.15B1.12B1.17B1.25B1.28B
Stockholders Equity365.38M338.78M312.90M292.79M299.77M263.99M
Cash Flow
Free Cash Flow46.49M54.85M52.77M128.85M139.42M-131.26M
Operating Cash Flow49.98M57.32M53.88M130.45M144.64M-129.63M
Investing Cash Flow-133.45M-43.13M14.61M-37.16M-63.61M36.14M
Financing Cash Flow9.18M-4.01M-62.04M-101.22M-55.08M71.21M

Security National Financial Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.62
Price Trends
50DMA
8.28
Positive
100DMA
8.52
Positive
200DMA
9.37
Negative
Market Momentum
MACD
0.09
Negative
RSI
59.98
Neutral
STOCH
91.67
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SNFCA, the sentiment is Positive. The current price of 8.62 is above the 20-day moving average (MA) of 8.17, above the 50-day MA of 8.28, and below the 200-day MA of 9.37, indicating a neutral trend. The MACD of 0.09 indicates Negative momentum. The RSI at 59.98 is Neutral, neither overbought nor oversold. The STOCH value of 91.67 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SNFCA.

Security National Financial Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$1.24B50.9710.53%23.81%
68
Neutral
$6.59B13.6612.55%0.89%25.42%190.85%
68
Neutral
$751.94M8.0716.04%36.73%27.50%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
61
Neutral
$205.99M9.065.23%3.25%-37.79%
58
Neutral
$945.78M-10.97-4.51%10.85%77.59%
44
Neutral
$903.07M-7.36-25.72%3.91%27.78%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SNFCA
Security National Financial
8.62
-4.09
-32.18%
ECPG
Encore Capital
52.94
4.60
9.52%
PFSI
PennyMac Financial
134.09
28.89
27.46%
LDI
loanDepot
2.71
0.50
22.62%
VEL
Velocity Financial
19.46
-1.08
-5.26%
GHLD
Guild Holdings
20.01
7.17
55.84%

Security National Financial Corporate Events

Security National Financial Reports Mixed Q3 2025 Results
Nov 15, 2025

Security National Financial Corporation, based in Salt Lake City, Utah, operates primarily in the life insurance, cemetery, and mortuary sectors, offering a diverse range of financial products and services.

Security National Financial: Earnings Call Insights
Sep 1, 2025

The recent earnings call for Security National Financial painted a mixed picture of the company’s current standing and future prospects. While the company is facing significant challenges, particularly in terms of declining earnings and revenue in certain segments, there are also strategic initiatives underway aimed at bolstering future performance. The shift towards cremation services and the uptick in funeral home revenue are promising developments, though concerns remain regarding decreased cemetery operations revenue and rising personnel costs.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 20, 2025