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SharkNinja, Inc. (SN)
:SN
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SharkNinja, Inc.
(NYSE:SN)
Rating:76Outperform
Price Target:
$135.00
▲(16.93% Upside)
Positive Factors
Market Share
SN continues to gain market share, outperforming the overall appliance market by approximately 13 points.
Product Launch Strategy
New products like Ninja Swirl and Crispi are seeing a strong response from consumers, indicating a successful launch strategy.
Sales Performance
Restated historical data suggests improved sell-through performance, accelerating sales growth.
Negative Factors
Inventory Challenges
Low inventories pose challenges despite strong consumer responses to new products.
Market Conditions
Supply chain disruptions may limit potential gains from sales promotions like Prime Day.
Supply Chain
Supply chain disruptions are expected to limit replenishment earlier in the quarter.
SharkNinja, Inc. (SN) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$16.20B
Dividend YieldN/A
Average Volume (3M)1.42M
Price to Earnings (P/E)36.2
Beta (1Y)1.40
Revenue Growth27.33%
EPS Growth134.09%
CountryUS
Employees3,600
SectorConsumer Cyclical
Sector Strength74
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.97
Shares Outstanding140,347,440
10 Day Avg. Volume1,122,641
30 Day Avg. Volume1,424,654
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)0.00
Price to Sales (P/S)0.00
P/FCF Ratio0.00
Enterprise Value/Market Cap0.78
Enterprise Value/Revenue2.21
Enterprise Value/Gross Profit4.60
Enterprise Value/Ebitda16.46
Forecast
1Y Price Target
$133.38Price Target Upside15.53% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering9
SharkNinja, Inc. Business Overview & Revenue Model
Company DescriptionSharkNinja, Inc. (SN) is a leading designer, marketer, and distributor of household appliances and cleaning solutions. The company operates primarily in the consumer electronics and home care sectors, offering a diverse range of innovative products under its two main brands: Shark and Ninja. Shark is well-known for its high-performance vacuum cleaners and steam mops, while Ninja provides a variety of kitchen appliances, including blenders, air fryers, and coffee makers. With a focus on developing cutting-edge technologies and user-friendly designs, SharkNinja aims to enhance everyday home experiences for its customers worldwide.
How the Company Makes MoneySharkNinja generates revenue through the sale of its consumer products, primarily through direct-to-consumer channels, major retail partnerships, and e-commerce platforms. The company leverages its strong brand presence and product innovation to maintain a competitive edge in the household appliance market. Significant revenue streams include sales from its Shark-branded cleaning products and Ninja-branded kitchen appliances. Additionally, SharkNinja benefits from strategic partnerships with major retailers, which help expand its market reach and customer base. The company's focus on constant product development and marketing initiatives plays a crucial role in driving sales and securing its position as a market leader.
SharkNinja, Inc. Earnings Call Summary
Earnings Call Date:Aug 07, 2025
(Q1-2025)
| % Change Since: 42.20%|
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
SharkNinja demonstrated strong revenue growth and innovation with a comprehensive tariff mitigation strategy, but faces significant challenges from tariffs and pressure on gross margins. The company's proactive approach and expanding international presence reflect a balanced outlook.Q1-2025 Updates
Positive Updates
Strong Revenue Growth
SharkNinja achieved its eighth consecutive quarter of double-digit revenue growth, with net sales increasing nearly 15% year-over-year globally.
Expansion and Innovation
The company launched into four new subcategories in 2024 and plans to launch at least 25 new products in 2025, including innovations like the Swirl by CREAMi and the TurboBlade fan.
Tariff Mitigation Strategy
SharkNinja has implemented a comprehensive tariff mitigation strategy involving supply chain diversification, price adjustments, and operational efficiencies.
International Growth
The international business grew 14% year-over-year, with significant growth in markets like Central Europe, Chile, Colombia, and Central America.
Product Demand and Market Share
New products like SLUSHi and CryoGlow have seen strong demand and market share gains, with CryoGlow becoming a viral sensation with over 1 billion impressions globally.
Negative Updates
Impact of Tariffs
SharkNinja faces considerable challenges due to tariffs, with an impact of hundreds of millions of dollars not fully mitigated.
Pressure on Gross Margin
Adjusted gross margin declined by 60 basis points year-over-year, affected by tariffs and the lapping of full-price sell-in within EMEA.
Decline in Adjusted EBITDA
Adjusted EBITDA decreased by 13% to $200 million, largely due to increased investments in new product development and supply chain diversification.
Operational Shifts and Uncertainty
The company is navigating complex operational shifts and policy uncertainty, affecting manufacturing centers and creating potential revenue disruptions in North America.
Company Guidance
During SharkNinja's Q1 2025 earnings call, the company provided detailed guidance for the year, reflecting a strong start with net sales increasing by 14.7% year-over-year to over $1.2 billion. Adjusted gross margin was reported at 50%, with adjusted EBITDA at $200 million. Despite the challenges posed by tariffs, SharkNinja raised its full-year 2025 guidance, expecting net sales to increase between 11% and 13%, adjusted net income per diluted share to be in the range of $4.90 to $5, and adjusted EBITDA to grow between 15% and 17% year-over-year. The company outlined a comprehensive strategy to mitigate tariff impacts through supply chain diversification, pricing strategies, and operational efficiency, with significant investments in R&D and global expansion. SharkNinja emphasized its continued commitment to innovation, planning to launch at least 25 new products in 2025, and highlighted its strong liquidity position with $225 million in cash and cash equivalents and a net leverage ratio of 0.6x.SharkNinja, Inc. Financial Statement Overview
Summary
SharkNinja, Inc. displays strong revenue growth and profitability with a commendable net profit margin. The balance sheet shows a moderate debt-to-equity ratio, though rising liabilities could pose risks. Cash flow generation is robust but declining free cash flow ratios warrant attention.Income Statement
SharkNinja, Inc. demonstrates strong profitability with a consistent increase in gross profit margins over recent periods, reaching 48.07% TTM. The net profit margin also shows positive growth, currently at 7.86% TTM. Revenue growth is robust at 6.43% TTM, indicating strong demand. The EBIT and EBITDA margins remain stable at 11.16% and 13.42% respectively, showcasing efficient operational management. However, a slight dip in EBIT margin from the previous annual period suggests room for improvement in cost control.85
Very Positive
Balance Sheet
The company's debt-to-equity ratio is moderate at 0.46, indicating a balanced approach to leveraging. The equity ratio is healthy at 48.81% TTM, reflecting strong equity backing. ROE is commendable at 21.92% TTM, highlighting effective use of equity to generate profits. However, increasing total liabilities pose a potential risk if not managed efficiently.78
Positive
Cash Flow
The operating cash flow to net income ratio is solid at 0.78 TTM, indicating good cash conversion. Free cash flow has grown consistently, although the free cash flow to net income ratio has decreased to 0.42 TTM, suggesting challenges in maintaining cash flow growth relative to net income. The company's ability to generate cash is strong, yet declining free cash flow ratios could impact future liquidity if trends continue.76
Positive
| Breakdown | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 5.53B | 4.25B | 3.72B | 3.73B | 2.75B |
| Gross Profit | 2.66B | 1.91B | 1.41B | 1.44B | 1.25B |
| EBITDA | 759.29M | 441.96M | 415.71M | 508.80M | 537.83M |
| Net Income | 438.70M | 167.08M | 177.56M | 331.11M | 327.20M |
Balance Sheet | |||||
| Total Assets | 4.39B | 3.49B | 3.29B | 3.36B | 0.00 |
| Cash, Cash Equivalents and Short-Term Investments | 363.67M | 154.06M | 192.89M | 225.36M | 0.00 |
| Total Debt | 938.99M | 871.07M | 510.96M | 563.75M | 0.00 |
| Total Liabilities | 2.46B | 2.01B | 1.47B | 1.59B | 0.00 |
| Stockholders Equity | 1.94B | 1.48B | 1.83B | 1.76B | 0.00 |
Cash Flow | |||||
| Free Cash Flow | 295.44M | 148.80M | 110.53M | 169.07M | 232.36M |
| Operating Cash Flow | 446.62M | 280.60M | 204.96M | 229.15M | 293.44M |
| Investing Cash Flow | -151.18M | -118.08M | -52.38M | -66.37M | -81.43M |
| Financing Cash Flow | -81.22M | -234.87M | -160.17M | -54.50M | -120.67M |
SharkNinja, Inc. Technical Analysis
Positive
115.45
Price Trends
101.96
Positive
93.30
Positive
98.15
Positive
Market Momentum
4.05
Positive
59.23
Neutral
36.42
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SN, the sentiment is Positive. The current price of 115.45 is above the 20-day moving average (MA) of 114.97, above the 50-day MA of 101.96, and above the 200-day MA of 98.15, indicating a bullish trend. The MACD of 4.05 indicates Positive momentum. The RSI at 59.23 is Neutral, neither overbought nor oversold. The STOCH value of 36.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SN.
SharkNinja, Inc. Risk Analysis
SharkNinja, Inc. disclosed 84 risk factors in its most recent earnings report. SharkNinja, Inc. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
SharkNinja, Inc. Peers Comparison
Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | $16.20B | 36.15 | 24.75% | ― | 27.33% | 134.09% | |
71 Outperform | $7.49B | 16.10 | 5.95% | ― | -1.61% | ― | |
70 Outperform | $1.49B | 15.41 | 9.84% | 2.43% | 3.04% | -16.49% | |
56 Neutral | HK$24.69B | 3.85 | -3.23% | 5.89% | 0.30% | -59.75% | |
56 Neutral | $1.34B | 45.68 | -2.77% | 4.12% | 1.14% | -149.26% | |
51 Neutral | $1.17B | 8.48 | 18.67% | 2.30% | -6.16% | ― | |
50 Neutral | $4.72B | 738.81 | -5.35% | 8.47% | -16.05% | -127.65% |
* Consumer Cyclical Sector Average
Performance Comparison
SN
SharkNinja, Inc.
115.45
30.09
35.25%
MLKN
MillerKnoll
19.57
-7.67
-28.16%
LZB
La-Z-Boy Incorporated
36.23
-4.68
-11.44%
LEG
Leggett & Platt
8.69
-3.65
-29.58%
MHK
Mohawk
120.53
-25.00
-17.18%
WHR
Whirlpool
84.53
-2.54
-2.92%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.