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SharkNinja, Inc. (SN)
NYSE:SN
US Market
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SharkNinja, Inc. (SN) AI Stock Analysis

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SN

SharkNinja, Inc.

(NYSE:SN)

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Outperform 78 (OpenAI - 4o)
Rating:78Outperform
Price Target:
$138.00
▲(21.11% Upside)
SharkNinja, Inc. receives a strong overall score driven by robust financial performance and positive earnings call insights. The stock's technical indicators show bullish momentum, though valuation remains a concern due to a high P/E ratio. The company's strategic initiatives and positive outlook further support its competitive position.
Positive Factors
Revenue Growth
SharkNinja's strong revenue growth indicates robust demand for its products and successful market penetration, supporting long-term business expansion.
International Expansion
Successful international expansion enhances SharkNinja's global market presence and diversifies revenue streams, reducing reliance on domestic markets.
Product Innovation
Continued product innovation in new categories strengthens SharkNinja's competitive edge and attracts a broader customer base, driving future growth.
Negative Factors
CFO Resignation
The CFO's resignation could lead to transitional challenges and uncertainty in financial leadership, potentially impacting strategic execution and investor confidence.
Tariff Challenges
Ongoing tariff challenges can increase costs and pressure margins, necessitating strategic adjustments to maintain profitability and competitive pricing.
Decline in Cooking Category
A decline in key product categories like cooking appliances may indicate shifting consumer preferences, requiring strategic pivots to sustain growth.

SharkNinja, Inc. (SN) vs. SPDR S&P 500 ETF (SPY)

SharkNinja, Inc. Business Overview & Revenue Model

Company DescriptionSharkNinja, Inc. (SN) is a leading designer, marketer, and distributor of household appliances and cleaning solutions. The company operates primarily in the consumer electronics and home care sectors, offering a diverse range of innovative products under its two main brands: Shark and Ninja. Shark is well-known for its high-performance vacuum cleaners and steam mops, while Ninja provides a variety of kitchen appliances, including blenders, air fryers, and coffee makers. With a focus on developing cutting-edge technologies and user-friendly designs, SharkNinja aims to enhance everyday home experiences for its customers worldwide.
How the Company Makes MoneySharkNinja generates revenue through the sale of its consumer products, primarily through direct-to-consumer channels, major retail partnerships, and e-commerce platforms. The company leverages its strong brand presence and product innovation to maintain a competitive edge in the household appliance market. Significant revenue streams include sales from its Shark-branded cleaning products and Ninja-branded kitchen appliances. Additionally, SharkNinja benefits from strategic partnerships with major retailers, which help expand its market reach and customer base. The company's focus on constant product development and marketing initiatives plays a crucial role in driving sales and securing its position as a market leader.

SharkNinja, Inc. Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Positive
The earnings call reflects a strong performance in Q2 2025, with significant growth in net sales and adjusted EBITDA. International expansion, successful product launches, and supply chain diversification were key highlights. Despite challenges in specific categories and ongoing tariff impacts, the company raised its financial outlook, indicating a positive trajectory.
Q2-2025 Updates
Positive Updates
Strong Financial Performance
Net sales growth of nearly 16% year-over-year, with adjusted EBITDA growth of approximately 33% year-over-year. Adjusted EBITDA margin improved to 15.5%, up 210 basis points year-over-year.
International Segment Growth
International segment accelerated to over 20% growth year-over-year, showing significant strength across various regions, including France, Germany, and Latin America.
Successful Product Launches
Notable successes with products like Ninja SLUSHi, which earned 1.3 billion impressions globally, and Ninja Luxe Cafe, contributing significantly to growth in the espresso category.
Supply Chain Diversification
Achieved the goal of enabling approximately 90% of U.S. volume to be produced outside of China, with a target of nearly 100% by year-end, providing a competitive advantage.
Increased Financial Outlook for 2025
Raised full-year 2025 net sales growth expectation to 13% to 15% and adjusted EBITDA growth to 16% to 18% year-over-year.
Negative Updates
Challenges in Cooking and Beverage Category
Net sales in the cooking and beverage category decreased 4% year-over-year, primarily due to declines in air fryer and outdoor grill subcategories.
Impact of Tariffs
Tariff dynamics remain a challenge, with various rates for China, Vietnam, and other Southeast Asian countries impacting supply chain costs.
Corded Vacuum Sales Decline
Slight offset in sales growth due to a decline in corded vacuum products.
Company Guidance
During the SharkNinja Second Quarter 2025 Earnings Call, the company reported impressive metrics, including a net sales growth of nearly 16% year-over-year and a 33% increase in adjusted EBITDA. The company's operating expenses as a percentage of net sales decreased by more than 200 basis points compared to the prior-year quarter. Domestically, net sales grew by nearly 14%, while the international segment saw over 20% growth year-over-year. The adjusted gross margin improved by 30 basis points, reaching 49.4% of net sales, and the adjusted EBITDA margin rose to 15.5%, up 210 basis points from the previous year. For the full fiscal year 2025, SharkNinja raised its guidance, expecting net sales to increase between 13% and 15% and adjusted EBITDA to be in the range of $1.1 billion to $1.12 billion, representing growth of 16% to 18% year-over-year.

SharkNinja, Inc. Financial Statement Overview

Summary
SharkNinja, Inc. shows strong revenue growth and improving profitability, with a healthy balance sheet and efficient cash flow management. The company maintains a balanced approach to leverage, ensuring financial stability while capitalizing on growth opportunities.
Income Statement
85
Very Positive
SharkNinja, Inc. demonstrates strong revenue growth with a TTM increase of 3.45% and consistent improvement in gross and net profit margins over the years. The EBIT and EBITDA margins are healthy, indicating efficient operations and profitability. However, the net profit margin, while improving, remains moderate compared to industry leaders.
Balance Sheet
78
Positive
The company's balance sheet shows a stable debt-to-equity ratio of 0.42 in the TTM, reflecting prudent financial management. Return on equity is robust at 26%, indicating effective use of equity to generate profits. However, the equity ratio is not explicitly calculated, which could provide further insights into asset financing.
Cash Flow
80
Positive
SharkNinja, Inc. exhibits strong free cash flow growth of 31.62% in the TTM, highlighting improved cash generation capabilities. The operating cash flow to net income ratio is moderate, suggesting room for improvement in cash conversion efficiency. The free cash flow to net income ratio is healthy, indicating good cash profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.88B5.53B4.25B3.72B3.73B2.75B
Gross Profit2.84B2.66B1.91B1.41B1.44B1.25B
EBITDA859.36M759.29M441.96M415.71M508.80M537.83M
Net Income518.48M438.70M167.08M232.35M331.11M327.20M
Balance Sheet
Total Assets4.54B4.39B3.49B3.29B3.36B0.00
Cash, Cash Equivalents and Short-Term Investments188.23M363.67M154.06M192.89M225.36M0.00
Total Debt918.90M938.99M871.07M510.96M563.75M0.00
Total Liabilities2.33B2.46B2.01B1.47B1.59B0.00
Stockholders Equity2.21B1.94B1.48B1.83B1.76B0.00
Cash Flow
Free Cash Flow248.21M295.44M148.80M110.53M169.07M232.36M
Operating Cash Flow402.61M446.62M280.60M204.96M229.15M293.44M
Investing Cash Flow-156.38M-151.18M-118.08M-52.38M-66.37M-81.43M
Financing Cash Flow-207.94M-81.22M-234.87M-160.17M-54.50M-120.67M

SharkNinja, Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price113.95
Price Trends
50DMA
116.26
Positive
100DMA
104.53
Positive
200DMA
100.46
Positive
Market Momentum
MACD
-0.22
Positive
RSI
52.89
Neutral
STOCH
41.51
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SN, the sentiment is Positive. The current price of 113.95 is below the 20-day moving average (MA) of 116.38, below the 50-day MA of 116.26, and above the 200-day MA of 100.46, indicating a bullish trend. The MACD of -0.22 indicates Positive momentum. The RSI at 52.89 is Neutral, neither overbought nor oversold. The STOCH value of 41.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SN.

SharkNinja, Inc. Risk Analysis

SharkNinja, Inc. disclosed 84 risk factors in its most recent earnings report. SharkNinja, Inc. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

SharkNinja, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$16.16B31.3026.91%23.48%109.43%
69
Neutral
8.16B17.455.71%-1.61%0.00%
64
Neutral
1.39B15.549.01%2.61%2.18%-22.35%
58
Neutral
1.36B-35.91-2.89%3.74%1.14%-149.26%
56
Neutral
1.26B9.29-74.19%2.15%-6.15%0.00%
49
Neutral
4.83B-32.16-6.38%7.11%-16.05%-127.65%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SN
SharkNinja, Inc.
116.95
10.09
9.44%
MLKN
MillerKnoll
20.04
-6.46
-24.38%
LZB
La-Z-Boy Incorporated
34.18
-8.81
-20.49%
LEG
Leggett & Platt
9.29
-3.98
-29.99%
PATK
Patrick Industries
107.41
11.42
11.90%
WHR
Whirlpool
86.45
-10.57
-10.89%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025