SharkNinja's Strong Market Position and Growth Potential Justify Buy RatingWe recently highlighted some of the new products likely to launch in the second half (see here for details), where we expect three new beauty products (two in hair, one in skincare, including a recurring topical), one outdoor cooking product, and innovation across the frozen beverage line, blenders, and floor cleaning. We believe the company will likely further expand its outdoor assortment early next year, likely in the powered lawn and garden tools space as well as the potential to continue to launch larger-scale appliances (following the company’s introduction of the full-size, gas-powered grill, dubbed the FlexFlame, earlier this year), where the company recently registered the Ninja trademark in refrigerators and freezers.