Record Revenue and Sustained Top-Line Growth
Q4 net sales increased 17.6% year over year to $2.1 billion; full-year 2025 net sales were $6.4 billion, up nearly 16% year over year. SharkNinja delivered its eleventh consecutive quarter of double-digit top-line growth with domestic FY growth of ~13.5% and international FY growth of 20%.
Strong Profitability Expansion
Adjusted EBITDA for the quarter rose 36% year over year to $395 million (adjusted EBITDA margin 18.8%, up ~250 basis points). Full-year adjusted EBITDA was $1.14 billion, up >19% year over year, and adjusted EPS for the full year reached a record $5.28 (up ~21% year over year). Q4 adjusted EPS increased 38% to $1.93 and GAAP EPS nearly doubled from $0.91 to $1.80.
Gross Margin Improvement
Q4 adjusted gross margin expanded ~40 basis points to 48.2% of net sales (GAAP gross margin up ~90 bps to 47.9%). Full-year adjusted gross margin improved ~30 basis points to 49.4%, reflecting favorable mix and international margin expansion.
Strong Cash Generation and Capital Deployment
2025 cash from operating activities was $634 million; cash and cash equivalents ended the year at over $777 million (up >100% YoY). The company exited 2025 in a net cash position and announced a $750 million inaugural share repurchase authorization while maintaining $739 million of total debt and ~ $490 million available on its $500 million revolver.
International Momentum and Category Expansion
International net sales in Q4 grew 21.4% to $729 million; the UK grew 9.2% in Q4 and 7.3% for the full year. Mexico delivered triple-digit growth and Latin America showed rapid expansion. SharkNinja expanded to 38 subcategories in 2025 (adding propane grill and outdoor fire pit) and plans two additional category entries in 2026.
Breakout Product and Brand Wins
Shark Beauty emerged as a leader in beauty technology — Shark became the #1 skincare facial device brand in the U.S. Holiday successes included products like TrioGlow and FacialProGlow. Ninja Lux Cafe became the best-selling espresso SKU in the U.S. in under one year, and new products such as Ninja Fireside 360 drove new consumer acquisition.
Marketing, DTC, and Digital Traction
Social following across Instagram and TikTok reached 3.9 million, up 119% year over year. The redesigned sharkninja.com shows higher engagement, improved conversion, and increased average order value. Sales & marketing efficiency improved via advanced ROI dashboards and social optimization tools.
Supply Chain and Technology Investments
Supply chain diversification now enables nearly 100% of U.S. volume to be manufactured outside China, improving predictability and risk management. The company completed global Oracle implementation, launched Salesforce in US/Canada, and scaled AI initiatives (including moving contact center AI scoring from <5% to nearly 100%). Plans to hire ~100 software engineers to support AI/product initiatives.