Whirlpool Corp (WHR)
NYSE:WHR
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Whirlpool
(NYSE:WHR)
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Rating:47Neutral
Price Target:
$53.00
▲(2.08% Upside)
Action:ReiteratedDate:03/03/26
The score is held down primarily by deteriorating financial performance (multi-year revenue contraction, thin/volatile profitability, high leverage, and modest cash generation) and bearish technical trends. Valuation and dividend yield provide meaningful support, while 2026 guidance is constructive but tempered by tariffs, promotions, and execution/cash-flow timing risks; recent capital-raise dilution further limits upside near term.
Positive Factors
High-margin SDA growth
SDA's sustained double-digit growth and a ~16% EBIT margin indicate a structurally higher‑margin, faster‑growing segment. With >20% direct‑to‑consumer sales, SDA diversifies revenue and improves portfolio profitability resilience versus cyclical major appliances.
Negative Factors
Elevated leverage
Debt near 3x equity materially constrains financial flexibility and heightens refinancing and interest rate risk. High leverage forces tradeoffs between deleveraging, dividend policy and necessary capex, making the company more vulnerable to demand shocks or execution slippage.
Read all positive and negative factors
Positive Factors
Negative Factors
High-margin SDA growth
SDA's sustained double-digit growth and a ~16% EBIT margin indicate a structurally higher‑margin, faster‑growing segment. With >20% direct‑to‑consumer sales, SDA diversifies revenue and improves portfolio profitability resilience versus cyclical major appliances.
Read all positive factors
Whirlpool (WHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.93B
Dividend Yield7.4%
Average Volume (3M)3.38M
Price to Earnings (P/E)9.3
Beta (1Y)0.96
Revenue Growth-11.36%
EPS Growth-133.01%
CountryUS
Employees44,000
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)1.10
Shares Outstanding56,518,700
10 Day Avg. Volume2,785,254
30 Day Avg. Volume3,375,785
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)1.48
Price to Sales (P/S)0.26
P/FCF Ratio43.91
Enterprise Value/Market Cap3.45
Enterprise Value/Revenue0.65
Enterprise Value/Gross Profit4.28
Enterprise Value/Ebitda8.46
Forecast
1Y Price Target
$67.60Price Target Upside30.20% Upside
Rating ConsensusHold
Number of Analyst Covering6
EPS Forecast (FY)5.85
Revenue Forecast (FY)$15.37B
Whirlpool Business Overview & Revenue Model
Company Description
Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators,...
How the Company Makes Money
Whirlpool primarily makes money by manufacturing and selling major home appliances to customers through retailers, distributors, builders, and other trade partners, as well as via direct-to-consumer channels in certain markets. Revenue is driven m...
Whirlpool Key Performance Indicators (KPIs)
Any
Net Sales by Geography
Shows revenue by region, highlighting where demand and market share are strongest or weakest for Whirlpool. Rapid growth in particular geographies signals expansion opportunities; heavy concentration in one market increases exposure to local economic downturns, currency swings, or trade barriers that can meaningfully affect top-line results.
Shows revenue by region, highlighting where demand and market share are strongest or weakest for Whirlpool. Rapid growth in particular geographies signals expansion opportunities; heavy concentration in one market increases exposure to local economic downturns, currency swings, or trade barriers that can meaningfully affect top-line results.
Data provided by:
The Fly
The FlyWhirlpool Earnings Call Summary
Earnings Call Date:Jan 28, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Apr 27, 2026
Earnings Call Sentiment Neutral
The call balanced clear, measurable progress (notably strong SDA growth, successful new product launches, tangible cost takeouts, and concrete 2026 guidance) against significant near-term headwinds (tariffs, intense promotions, low 2025 free cash flow and housing-related discretionary weakness). Management provided actionable mitigation steps—additional cost actions, pricing initiatives, inventory optimization and deleveraging plans—which support a constructive outlook if executed, but substantial macro and competitive risks persist in the near term.Positive Updates
Strong SDA (Small Domestic Appliances) Performance
SDA Global delivered ~10% net sales growth in Q4 and ~9% on a full-year basis, expanded full-year EBIT margin to 16% (up ~170 bps year-over-year), with Q4 EBIT margin expansion of ~130 bps. Direct-to-consumer sales exceed ~20% and continue to grow.
Negative Updates
Tariff Headwinds and Related Costs
Whirlpool absorbed roughly $300M of tariffs in 2025 (components and some finished goods) with industry pricing slow to adjust; announced tariffs expected to negatively impact 2026 EBIT by ~125 bps and remain a concentrated headwind.
Read all updates
Q4-2025 Updates
Positive
Negative
Strong SDA (Small Domestic Appliances) Performance
SDA Global delivered ~10% net sales growth in Q4 and ~9% on a full-year basis, expanded full-year EBIT margin to 16% (up ~170 bps year-over-year), with Q4 EBIT margin expansion of ~130 bps. Direct-to-consumer sales exceed ~20% and continue to grow.
Read all positive updates
Company Guidance
Whirlpool guided 2026 to roughly 5% like‑for‑like revenue growth with ongoing EBIT margin expansion of 80–110 bps to about 5.5–5.8% and ongoing EPS of ~ $7 (assuming an adjusted effective tax rate of ~25%, which impacts EPS by ~ $2), and free cash flow of $400–500M (~3% of net sales). Management expects cash earnings of ~$800M, capital expenditures of ~$400M, ~$100M of inventory/working‑capital improvement and ~$50M of restructuring cash outlays, and plans to pay down at least $400M of debt while continuing a healthy dividend. Segment targets are MDA North America EBIT ≈6%, MDA Latin America ≈7%, SDA Global ≈15.5%; industry assumptions include a roughly flat global market (’25), MDA Latin America +0–3% and SDA flat. Key drivers called out include ~175 bps of positive price/mix, ~100 bps net cost benefit from >$150M of cost actions, an expected ~125 bps tariff headwind concentrated in 2026, a ~50 bps margin drag for increased marketing/technology, and ~100 new product launches supporting growth and mix.Whirlpool Financial Statement Overview
Summary
Income Statement
46
Neutral
Balance Sheet
38
Negative
Cash Flow
41
Neutral
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 15.52B | 16.61B | 19.46B | 19.72B | 21.98B |
| Gross Profit | 2.36B | 2.55B | 3.19B | 3.02B | 4.42B |
| EBITDA | 1.16B | 503.00M | 1.30B | -562.00M | 3.00B |
| Net Income | 317.00M | -323.00M | 481.00M | -1.52B | 1.78B |
Balance Sheet | |||||
| Total Assets | 16.00B | 16.30B | 17.31B | 17.12B | 20.29B |
| Cash, Cash Equivalents and Short-Term Investments | 669.00M | 1.27B | 1.57B | 1.96B | 3.04B |
| Total Debt | 7.86B | 7.34B | 7.84B | 8.20B | 6.03B |
| Total Liabilities | 13.29B | 13.37B | 14.78B | 14.62B | 15.27B |
| Stockholders Equity | 2.73B | 2.68B | 2.36B | 2.34B | 4.85B |
Cash Flow | |||||
| Free Cash Flow | 92.00M | 384.00M | 366.00M | 820.00M | 1.65B |
| Operating Cash Flow | 481.00M | 835.00M | 915.00M | 1.39B | 2.18B |
| Investing Cash Flow | -520.00M | -140.00M | -553.00M | -3.57B | -660.00M |
| Financing Cash Flow | -620.00M | -938.00M | -792.00M | 1.21B | -1.34B |
Whirlpool Technical Analysis
Negative
51.92
Price Trends
72.29
Negative
72.86
Negative
79.07
Negative
Market Momentum
-5.45
Negative
27.02
Positive
27.30
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 51.92 is below the 20-day moving average (MA) of 56.83, below the 50-day MA of 72.29, and below the 200-day MA of 79.07, indicating a bearish trend. The MACD of -5.45 indicates Negative momentum. The RSI at 27.02 is Positive, neither overbought nor oversold. The STOCH value of 27.30 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.
Whirlpool Risk Analysis
Whirlpool disclosed 25 risk factors in its most recent earnings report. Whirlpool reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Whirlpool Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | $14.42B | 22.49 | 30.07% | ― | 18.87% | 58.76% | |
67 Neutral | $5.92B | 18.35 | 4.50% | ― | -0.82% | -23.99% | |
65 Neutral | $1.31B | 18.08 | 8.12% | 2.39% | 1.78% | -25.36% | |
62 Neutral | $3.57B | 26.08 | 10.49% | 1.49% | 6.08% | -22.18% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | $1.30B | 6.47 | 26.15% | 1.84% | -6.03% | ― | |
47 Neutral | $2.93B | 9.33 | 12.72% | 7.40% | -11.36% | -133.01% |
* Consumer Cyclical Sector Average
WHR
Whirlpool
51.92
-33.24
-39.03%
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Whirlpool Corporate Events
Business Operations and StrategyExecutive/Board Changes
Whirlpool Announces Executive Vice President James Peters’ Resignation
Neutral
Mar 16, 2026
On March 11, 2026, Whirlpool Corporation announced that Executive Vice President James Peters will resign from the company effective March 30, 2026, following his earlier step-down from the roles of Chief Financial Officer and President, Whirlpool...
Financial DisclosuresPrivate Placements and Financing
Whirlpool Updates 2026 Earnings Outlook After Capital Raise
Negative
Mar 2, 2026
On March 2, 2026, Whirlpool recalculated its 2026 ongoing non-GAAP earnings per share guidance after completing concurrent public offerings of common stock and mandatory convertible preferred stock. The company now expects interest expense of abou...
Business Operations and StrategyPrivate Placements and FinancingRegulatory Filings and Compliance
Whirlpool Establishes New Series A Mandatory Convertible Preferred
Positive
Feb 27, 2026
On February 27, 2026, Whirlpool filed a Certificate of Designations in Delaware establishing the terms of its new Series A mandatory convertible preferred stock, including dividend, conversion, voting and liquidation rights. The preferred shares c...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.