Whirlpool Corporation (WHR)
NYSE:WHR
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Whirlpool
(NYSE:WHR)
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Rating:41Neutral
Price Target:
$39.00
▼(-31.37% Downside)
Action:Upgraded
Date:05/12/26
The score is weighed down primarily by weak financial performance (declining revenue, compressed margins, and negative TTM free cash flow) and very bearish technicals (price far below major moving averages with negative momentum). Valuation support from the high dividend yield is tempered by a negative P/E, while the latest earnings call reinforces near-term risk (weak Q1 results and dividend pause) despite credible pricing, cost, and deleveraging actions.
Positive Factors
SDA global outperformance
SDA (small domestic appliances) growth and a 21% EBIT margin signal a structurally higher-margin, faster-growth adjacency. Consistent quarter-to-quarter gains and DTC expansion diversify revenue away from cyclical major appliances, improving portfolio resilience and long-term margin mix.
Negative Factors
Weak cash generation and negative free cash flow
Persistent or episodic negative free cash flow undermines self-funding of investments, dividends, and debt reduction. If cash conversion remains weak, the company will need external financing or asset sales to fund capex and working-capital normalization, limiting strategic flexibility.
Read all positive and negative factors
Positive Factors
Negative Factors
SDA global outperformance
SDA (small domestic appliances) growth and a 21% EBIT margin signal a structurally higher-margin, faster-growth adjacency. Consistent quarter-to-quarter gains and DTC expansion diversify revenue away from cyclical major appliances, improving portfolio resilience and long-term margin mix.
Read all positive factors
Whirlpool Key Performance Indicators (KPIs)
Any
Net Sales by Geography
Shows revenue by region, highlighting where demand and market share are strongest or weakest for Whirlpool. Rapid growth in particular geographies signals expansion opportunities; heavy concentration in one market increases exposure to local economic downturns, currency swings, or trade barriers that can meaningfully affect top-line results.
Shows revenue by region, highlighting where demand and market share are strongest or weakest for Whirlpool. Rapid growth in particular geographies signals expansion opportunities; heavy concentration in one market increases exposure to local economic downturns, currency swings, or trade barriers that can meaningfully affect top-line results.
Data provided by:
The Fly
The FlyWhirlpool (WHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.81B
Dividend Yield7.4%
Average Volume (3M)3.29M
Price to Earnings (P/E)15.8
Beta (1Y)0.93
Revenue Growth-3.60%
EPS Growth1945.71%
CountryUS
Employees44,000
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)2.97
Shares Outstanding64,823,120
10 Day Avg. Volume3,000,052
30 Day Avg. Volume3,285,752
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)1.48
Price to Sales (P/S)0.26
P/FCF Ratio43.91
Enterprise Value/Market Cap3.30
Enterprise Value/Revenue0.61
Enterprise Value/Gross Profit4.27
Enterprise Value/Ebitda8.87
Forecast
1Y Price Target
$45.71Price Target Upside-19.56% Downside
Rating ConsensusHold
Number of Analyst Covering8
EPS Forecast (FY)3
Revenue Forecast (FY)$14.94B
Whirlpool Business Overview & Revenue Model
Company Description
Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators,...
How the Company Makes Money
Whirlpool primarily makes money by manufacturing and selling major home appliances to customers through retailers, distributors, builders, and other trade partners, as well as via direct-to-consumer channels in certain markets. Revenue is driven m...
Whirlpool Earnings Call Summary
Earnings Call Date:May 06, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Jul 27, 2026
Earnings Call Sentiment Negative
The call presents a mixed picture: near-term performance (Q1) and cash flow were materially weak with steep industry declines, negative EPS, large inventory and production-related one-time costs, and a paused dividend — signaling meaningful short-term challenges. Offsetting these negatives, management has implemented decisive pricing (promotional >10% plus ~4% list increase), accelerated cost-takeout (> $150M target), strengthened the balance sheet via a $1.1B equity raise and >$900M debt paydown, and highlighted durable strengths (SDA Global outperformance, product innovation wins and U.S. manufacturing advantages under updated Section 232 tariffs). While the plan and portfolio contain concrete, credible levers to restore margins, the immediate financial trajectory and Q1 metrics are unfavorable, making the near-term outlook cautious despite constructive strategic actions.Positive Updates
SDA Global Outperformance
SDA Global delivered ~10% net sales growth year-over-year (ex-currency) and expanded EBIT margin ~250 basis points to 21%, marking the sixth consecutive quarter of year-over-year revenue growth and strong margin expansion driven by direct-to-consumer growth, cost takeout execution and favorable marketing timing.
Negative Updates
Severe Q1 Demand Weakness and Industry Contraction
U.S. appliance industry demand declined 7.4% in Q1 with March down ~10% (company described March as an outlier at recessionary levels); management now forecasts full-year North American industry demand down ~5% and global industry down ~3% for 2026.
Read all updates
Q1-2026 Updates
Positive
Negative
SDA Global Outperformance
SDA Global delivered ~10% net sales growth year-over-year (ex-currency) and expanded EBIT margin ~250 basis points to 21%, marking the sixth consecutive quarter of year-over-year revenue growth and strong margin expansion driven by direct-to-consumer growth, cost takeout execution and favorable marketing timing.
Read all positive updates
Company Guidance
Whirlpool updated 2026 guidance calling for like‑for‑like revenue growth of about 1.5% and full‑year ongoing EBIT margin of ~4% (about a 70‑bp contraction versus prior year), ongoing EPS of $3.00–$3.50 (which embeds roughly $1 of EPS dilution from the recent ~$1.1B equity offering and another ~$1 from an adjusted effective tax rate of ~25%), and free cash flow of >$300M (~2% of net sales) supported by ~ $150M of working‑capital improvement; they expect global industry demand down ~3% and North America down ~5%, plan >$150M of net cost takeout (and reiterated a $115M design‑to‑value program), anticipate price/mix headwinds that should improve through the year (~150 bp effect assumed), raw‑material pressure of ~75 bp and tariff headwinds of ~175 bp, capex of ~ $400M, >$900M of debt paydown this year, a temporary pause of the quarterly dividend starting Q2, and continued actions to strengthen liquidity (revolver amendment to ~$2.25B and transition to an asset‑based facility).Whirlpool Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
42
Neutral
Cash Flow
30
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 15.18B | 15.52B | 16.61B | 19.46B | 19.72B | 21.98B |
| Gross Profit | 2.18B | 2.36B | 2.55B | 3.19B | 3.02B | 4.42B |
| EBITDA | 1.05B | 1.16B | 503.00M | 1.30B | -562.00M | 3.00B |
| Net Income | 164.00M | 317.00M | -323.00M | 481.00M | -1.52B | 1.78B |
Balance Sheet | ||||||
| Total Assets | 16.18B | 16.00B | 16.30B | 17.31B | 17.12B | 20.29B |
| Cash, Cash Equivalents and Short-Term Investments | 626.00M | 669.00M | 1.27B | 1.57B | 1.96B | 3.04B |
| Total Debt | 7.10B | 7.86B | 7.34B | 7.84B | 8.20B | 6.03B |
| Total Liabilities | 12.39B | 13.29B | 13.37B | 14.78B | 14.62B | 15.27B |
| Stockholders Equity | 3.78B | 2.73B | 2.68B | 2.36B | 2.34B | 4.85B |
Cash Flow | ||||||
| Free Cash Flow | -10.00M | 92.00M | 384.00M | 366.00M | 820.00M | 1.65B |
| Operating Cash Flow | 375.00M | 481.00M | 835.00M | 915.00M | 1.39B | 2.18B |
| Investing Cash Flow | -673.00M | -520.00M | -140.00M | -553.00M | -3.57B | -660.00M |
| Financing Cash Flow | -138.00M | -620.00M | -938.00M | -792.00M | 1.21B | -1.34B |
Whirlpool Technical Analysis
Negative
56.83
Price Trends
51.01
Negative
63.57
Negative
70.28
Negative
Market Momentum
-2.85
Negative
39.52
Neutral
81.91
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 56.83 is above the 20-day moving average (MA) of 45.03, above the 50-day MA of 51.01, and below the 200-day MA of 70.28, indicating a bearish trend. The MACD of -2.85 indicates Negative momentum. The RSI at 39.52 is Neutral, neither overbought nor oversold. The STOCH value of 81.91 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.
Whirlpool Risk Analysis
Whirlpool disclosed 30 risk factors in its most recent earnings report. Whirlpool reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Whirlpool Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | $17.25B | 24.45 | 28.04% | ― | 15.91% | 56.74% | |
68 Neutral | $6.55B | 15.92 | 4.96% | ― | 2.85% | -12.89% | |
65 Neutral | $1.54B | 18.46 | 8.12% | 2.39% | 1.69% | -31.16% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | $2.98B | 21.58 | 11.64% | 1.49% | 4.20% | -3.21% | |
54 Neutral | $1.40B | 6.36 | 23.12% | 1.84% | -8.33% | ― | |
41 Neutral | $2.81B | 15.77 | 5.85% | 7.40% | -3.60% | 1945.71% |
* Consumer Cyclical Sector Average
WHR
Whirlpool
43.42
-32.38
-42.72%
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Whirlpool Corporate Events
Executive/Board ChangesRegulatory Filings and ComplianceShareholder Meetings
Whirlpool Shareholders Approve Directors, Executive Pay and Auditor
Positive
Apr 24, 2026
At its 2026 Annual Meeting held on April 21, 2026, Whirlpool Corporation’s stockholders elected 12 directors, including Chair and CEO Marc R. Bitzer, to terms expiring in 2027, reflecting broad but not unanimous support across the slate. Sha...
Business Operations and StrategyExecutive/Board Changes
Whirlpool Announces Executive Leadership Departure and Transition Agreement
Neutral
Apr 3, 2026
Whirlpool Corporation disclosed that Alessandro Perucchetti, formerly executive vice president and president of Whirlpool North America, stepped down from his executive officer role effective January 1, 2026, as part of the company’s ongoing...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Whirlpool Announces Executive Departure and Structured Severance Package
Neutral
Apr 1, 2026
Whirlpool Corporation disclosed that James Peters, formerly executive vice president, chief financial and administrative officer and president of Whirlpool Asia, stepped down from his executive officer role effective Jan. 1, 2026, as part of its o...
Business Operations and StrategyExecutive/Board Changes
Whirlpool Announces Executive Vice President James Peters’ Resignation
Neutral
Mar 16, 2026
On March 11, 2026, Whirlpool Corporation announced that Executive Vice President James Peters will resign from the company effective March 30, 2026, following his earlier step-down from the roles of Chief Financial Officer and President, Whirlpool...
Financial DisclosuresPrivate Placements and Financing
Whirlpool Updates 2026 Earnings Outlook After Capital Raise
Negative
Mar 2, 2026
On March 2, 2026, Whirlpool recalculated its 2026 ongoing non-GAAP earnings per share guidance after completing concurrent public offerings of common stock and mandatory convertible preferred stock. The company now expects interest expense of abou...
Business Operations and StrategyPrivate Placements and FinancingRegulatory Filings and Compliance
Whirlpool Establishes New Series A Mandatory Convertible Preferred
Positive
Feb 27, 2026
On February 27, 2026, Whirlpool filed a Certificate of Designations in Delaware establishing the terms of its new Series A mandatory convertible preferred stock, including dividend, conversion, voting and liquidation rights. The preferred shares c...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.