Whirlpool (WHR) AI Stock Analysis

• Market Cap: $5.03B
• Dividend Yield: 7.11%
• Average Volume (3M): 1.09M
• Price to Earnings (P/E): 738.8
• Beta (1Y): 0.96
• Revenue Growth: -16.05%
• EPS Growth: -127.65%
• Country: US
• Employees: 44,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 1.34
• Shares Outstanding: 55,894,410
• 10 Day Avg. Volume: 1,021,201
• 30 Day Avg. Volume: 1,088,922
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 2.63
• Enterprise Value/Revenue: 0.85
• Enterprise Value/Gross Profit: 5.22
• Enterprise Value/Ebitda: 10.42
• 1Y Price Target: $92.83
• Price Target Upside: 7.38% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 7

• Rating: 49 Neutral
• Price Target: $89.00 ▲(2.95% Upside)

Whirlpool's overall stock score reflects significant financial challenges, including declining revenues and high leverage, which weigh heavily on the score. Technical analysis and valuation provide some support, but the negative P/E ratio and potential dividend reduction are concerns. The earnings call underscores a cautious outlook with macroeconomic pressures and strategic adjustments.

Positive Factors

Strong SDA Global Business Performance

The SDA Global segment's growth and increased EBIT margin indicate robust product demand and effective market strategies, supporting long-term revenue stability.

U.S. Manufacturing Advantage

Domestic production aligns with favorable trade policies, reducing tariff impacts and enhancing competitive positioning in the U.S. market.

Cost Takeout Actions

Efficient cost management and pricing strategies improve margins, providing financial resilience and supporting long-term profitability.

Negative Factors

Declining Revenue

Declining sales reflect consumer sentiment and demand challenges, potentially impacting long-term revenue growth and market share.

High Leverage

High leverage limits financial flexibility, increasing risk during economic downturns and potentially affecting future investment capacity.

Free Cash Flow Decrease

Reduced free cash flow limits the company's ability to invest in growth opportunities and manage debt, impacting long-term financial health.

Whirlpool Business Overview & Revenue Model

Company Description

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

How the Company Makes Money

Whirlpool generates revenue primarily through the sale of home appliances, which are distributed through various channels, including retailers, wholesalers, and online platforms. The company has a diversified revenue model that includes both domestic and international sales, with a significant portion of its revenue coming from the North American market. Key revenue streams consist of major appliance sales, parts and service revenue, and warranties. Additionally, Whirlpool benefits from strategic partnerships with retailers and distributors, allowing it to enhance its market presence and reach. Product innovation and the introduction of energy-efficient and smart appliance technologies also play a crucial role in driving sales and profitability. Seasonal promotions and marketing campaigns further contribute to revenue generation by attracting consumers and boosting sales during peak buying periods.

Whirlpool Financial Statement Overview

Summary

Whirlpool faces challenges in revenue and profitability, with declining sales and negative net income impacting performance. The balance sheet shows high leverage, posing potential risks, but cash flow improvements are a positive sign. Strategic focus on reducing debt and improving profitability could enhance financial stability.

Income Statement

Whirlpool's TTM revenue of $15.7 billion shows a decline from the previous year's $16.6 billion, indicating a negative growth trend. The gross profit margin is approximately 16.14%, and the net profit margin is -0.41%, highlighting profitability challenges. EBIT margin stands at 3.53%, while the EBITDA margin is healthier at 7.55%. The negative net income in TTM suggests ongoing operational challenges.

Balance Sheet

The debt-to-equity ratio is significantly high at 3.12, pointing to substantial leverage risk. ROE is negative due to the negative net income, indicating poor returns on shareholder equity. The equity ratio is 15.57%, suggesting lower financial stability and a higher reliance on debt financing.

Cash Flow

The free cash flow shows a substantial increase from $384 million to $1.37 billion, reflecting a positive trend. The operating cash flow to net income ratio is strong at -26.26, indicating good cash-generating capability despite negative net income. The free cash flow to net income ratio is also robust at -21.11, suggesting efficient cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	15.52B	16.61B	19.45B	19.72B	21.98B	19.46B
Gross Profit	2.53B	2.58B	3.17B	3.07B	4.41B	3.85B
EBITDA	1.27B	503.00M	1.30B	-562.00M	3.00B	2.45B
Net Income	-148.00M	-323.00M	481.00M	-1.49B	1.78B	1.07B
Balance Sheet
Total Assets	16.76B	16.30B	17.31B	17.12B	20.29B	20.35B
Cash, Cash Equivalents and Short-Term Investments	1.07B	1.27B	1.57B	1.96B	3.04B	2.92B
Total Debt	8.32B	7.34B	7.84B	8.20B	6.03B	6.21B
Total Liabilities	14.18B	13.37B	14.78B	14.62B	15.27B	15.64B
Stockholders Equity	2.32B	2.68B	2.36B	2.34B	4.85B	3.80B
Cash Flow
Free Cash Flow	241.00M	384.00M	366.00M	820.00M	1.65B	1.09B
Operating Cash Flow	618.00M	835.00M	915.00M	1.39B	2.18B	1.50B
Investing Cash Flow	-324.00M	-602.00M	-553.00M	-3.57B	-660.00M	-237.00M
Financing Cash Flow	-394.00M	-476.00M	-792.00M	1.21B	-1.34B	-253.00M

Whirlpool Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 86.45
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 86.45 is below the 20-day moving average (MA) of 91.84, below the 50-day MA of 91.57, and below the 200-day MA of 94.08, indicating a bearish trend. The MACD of 0.08 indicates Positive momentum. The RSI at 39.77 is Neutral, neither overbought nor oversold. The STOCH value of 9.80 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.

Whirlpool Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SN	78 Outperform	16.08B	31.14	23.49%	―	23.48%	109.43%
PATK	71 Outperform	3.53B	29.09	11.03%	1.51%	6.09%	-18.29%
MHK	69 Neutral	8.16B	17.45	5.71%	―	-1.61%	0.00%
LZB	64 Neutral	1.39B	15.54	9.01%	2.61%	2.18%	-22.35%
LEG	56 Neutral	1.26B	9.29	-74.19%	2.15%	-6.15%	0.00%
WHR	49 Neutral	$5.03B	738.81	-5.35%	7.11%	-16.05%	-127.65%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

Whirlpool Corporate Events

Whirlpool Appoints Mary Ellen Adcock to Board

On August 18, 2025, Whirlpool Corporation appointed Mary Ellen Adcock to its Board of Directors, where she will serve on the Audit Committee and Corporate Governance and Nominating Committee. Adcock, who is currently the executive vice president and chief merchant and marketing officer at The Kroger Co., brings extensive leadership experience in consumer products and merchandising. Her appointment is expected to enhance Whirlpool’s commitment to improving life at home and strengthen its operations in the competitive home appliance industry.

The most recent analyst rating on (WHR) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Reduces Quarterly Dividend Amid Strategic Shift

On August 18, 2025, Whirlpool Corporation’s Board of Directors approved a reduction in its quarterly dividend from $1.75 to $0.90 per share, effective for the dividend payable on September 15, 2025. This decision may reflect a strategic financial adjustment impacting shareholder returns. Investors are encouraged to regularly check Whirlpool’s website for updates on important information and disclosures.

The most recent analyst rating on (WHR) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.