Whirlpool (WHR) AI Stock Analysis

• Market Cap: $4.21B
• Dividend Yield: 7.1%
• Average Volume (3M): 1.51M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.88
• Revenue Growth: -11.36%
• EPS Growth: -133.01%
• Country: US
• Employees: 44,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 2.09
• Shares Outstanding: 56,148,647
• 10 Day Avg. Volume: 1,067,979
• 30 Day Avg. Volume: 1,511,659
• PEG Ratio: 0.12
• Price to Book (P/B): 2.35
• Price to Sales (P/S): 0.38
• P/FCF Ratio: 16.43
• Enterprise Value/Market Cap: 2.86
• Enterprise Value/Revenue: 0.77
• Enterprise Value/Gross Profit: 4.93
• Enterprise Value/Ebitda: 14.71
• 1Y Price Target: $68.25
• Price Target Upside: -8.52% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): 6.71
• Revenue Forecast (FY): $15.69B

• Rating: 51 Neutral
• Price Target: $74.00 ▼(-0.82% Downside)

Whirlpool's overall stock score reflects significant financial challenges, including negative profitability and high leverage. While new product launches and growth in certain segments are positive, the impact of tariffs and competitive pressures remain concerns. The technical analysis and valuation suggest caution, with mixed signals and a high dividend yield that may not be sustainable.

Positive Factors

New Product Launches

The introduction of numerous new products enhances Whirlpool's competitive edge and market share, supporting long-term revenue growth.

SDA Global Business Growth

Strong growth in the SDA Global business indicates successful product innovation and market penetration, bolstering future profitability.

Investment in U.S. Manufacturing

Investing in U.S. manufacturing strengthens domestic production capabilities and aligns with strategic growth in a key market.

Negative Factors

High Leverage

Significant leverage poses financial risks, limiting flexibility and potentially impacting long-term financial health.

Free Cash Flow Decline

Declining free cash flow indicates potential cash management issues, affecting the company's ability to invest and reduce debt.

Tariff Impact on Margins

Tariff impacts on margins create a challenging pricing environment, potentially affecting profitability and competitive positioning.

Whirlpool Business Overview & Revenue Model

Company Description

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

How the Company Makes Money

Whirlpool generates revenue primarily through the sale of its home appliances to both consumers and businesses around the world. The company operates through multiple channels, including direct sales to retailers, e-commerce platforms, and partnerships with builders and contractors. Key revenue streams include the sale of large appliances, small appliances, and related services such as installation and repair. To enhance its market presence, Whirlpool has established significant partnerships with major retailers and e-commerce platforms, allowing for broader distribution. Additionally, the company focuses on innovation and sustainability, which helps in attracting environmentally conscious consumers and expanding its product offerings in line with market trends.

Whirlpool Financial Statement Overview

Summary

Whirlpool faces challenges across its financial statements, with declining profitability, high leverage, and strained cash flows. While revenue growth in the TTM is a positive sign, the company's ability to convert this into sustainable profits and cash flow is uncertain. The high debt levels and negative return on equity further underscore the need for strategic financial management to improve stability and shareholder value.

Income Statement

Whirlpool's income statement reveals challenges with profitability, as evidenced by negative net profit margins in recent periods, particularly in the TTM (Trailing-Twelve-Months) where it stands at -1.18%. Despite a positive revenue growth rate of 25.8% in the TTM, the company has struggled with declining EBIT and EBITDA margins. The gross profit margin has remained relatively stable, indicating some resilience in cost management. However, the overall profitability trajectory is concerning.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio of 3.48 in the TTM, indicating significant leverage and potential financial risk. Stockholders' equity has been declining, and return on equity has been negative in recent periods, reflecting challenges in generating returns for shareholders. The equity ratio is low, suggesting limited financial stability. These factors highlight potential vulnerabilities in Whirlpool's financial structure.

Cash Flow

Whirlpool's cash flow statement indicates a significant decline in free cash flow growth, with a -74.27% change in the TTM. The operating cash flow to net income ratio is low at 0.06, suggesting limited cash generation relative to reported earnings. However, the free cash flow to net income ratio is positive, indicating some ability to generate cash despite net losses. Overall, cash flow management appears strained.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	15.56B	16.61B	19.46B	19.72B	21.98B	19.45B
Gross Profit	2.44B	2.55B	3.19B	3.02B	4.42B	3.78B
EBITDA	819.00M	503.00M	1.30B	-562.00M	3.00B	2.20B
Net Income	-181.00M	-323.00M	481.00M	-1.52B	1.78B	1.07B
Balance Sheet
Total Assets	16.89B	16.30B	17.31B	17.12B	20.29B	20.44B
Cash, Cash Equivalents and Short-Term Investments	934.00M	1.27B	1.57B	1.96B	3.04B	2.93B
Total Debt	8.28B	7.34B	7.84B	8.20B	6.03B	6.21B
Total Liabilities	14.25B	13.37B	14.78B	14.62B	15.27B	15.64B
Stockholders Equity	2.38B	2.68B	2.36B	2.34B	4.85B	3.88B
Cash Flow
Free Cash Flow	62.00M	384.00M	366.00M	820.00M	1.65B	1.09B
Operating Cash Flow	437.00M	835.00M	915.00M	1.39B	2.18B	1.50B
Investing Cash Flow	-375.00M	-140.00M	-553.00M	-3.57B	-660.00M	-237.00M
Financing Cash Flow	-195.00M	-938.00M	-792.00M	1.21B	-1.34B	-253.00M

Whirlpool Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 74.61
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 74.61 is above the 20-day moving average (MA) of 73.33, above the 50-day MA of 73.00, and below the 200-day MA of 82.91, indicating a neutral trend. The MACD of 1.48 indicates Negative momentum. The RSI at 50.42 is Neutral, neither overbought nor oversold. The STOCH value of 18.47 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.

Whirlpool Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LZB	77 Outperform	$1.59B	17.82	8.82%	2.35%	1.78%	-25.36%
SN	76 Outperform	$15.29B	26.95	27.36%	―	18.87%	58.76%
PATK	70 Outperform	$3.57B	30.67	10.49%	1.55%	6.08%	-22.18%
LEG	68 Neutral	$1.21B	5.55	26.20%	1.81%	-6.03%	―
MHK	67 Neutral	$6.84B	16.19	5.20%	―	-0.82%	-23.99%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
WHR	51 Neutral	$4.21B	―	-6.68%	7.10%	-11.36%	-133.01%

Whirlpool Corporate Events

Whirlpool Sells Stake in Whirlpool India for $166M

On November 27, 2025, Whirlpool Corporation’s subsidiary, Whirlpool Mauritius Limited, sold 14,255,000 equity shares of Whirlpool of India Limited, reducing its ownership from 51% to approximately 40%. The transaction generated approximately $166 million, which Whirlpool plans to use for debt reduction, aligning with its goal to further decrease its stake in Whirlpool India by mid-2026.

Whirlpool Announces Leadership Changes Effective January 2026

On November 6, 2025, Whirlpool Corporation announced significant changes to its senior leadership team as part of its ongoing talent planning process, effective January 1, 2026. Juan Carlos Puente and Ludovic Beaufils have been appointed to newly created executive roles, while Roxanne Warner and Todd Tomczak will assume key financial positions. James Peters and Alessandro Perucchetti will step down from their current roles, with Peters continuing in a non-executive capacity to lead enterprise transformation initiatives. These changes reflect Whirlpool’s strategic focus on leadership development and succession planning, potentially impacting its operational efficiency and market positioning.