Whirlpool (WHR) AI Stock Analysis

• Market Cap: $5.02B
• Dividend Yield: 7.76%
• Average Volume (3M): 1.16M
• Price to Earnings (P/E): 668.4
• Beta (1Y): 0.89
• Revenue Growth: -18.43%
• EPS Growth: -97.97%
• Country: US
• Employees: 44,000
• Sector: Consumer Cyclical
• Sector Strength: 58
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 1.70
• Shares Outstanding: 55,610,092
• 10 Day Avg. Volume: 1,455,710
• 30 Day Avg. Volume: 1,162,607
• PEG Ratio: 0.03
• Price to Book (P/B): 3.39
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 9.64
• Enterprise Value/Market Cap: 2.82
• Enterprise Value/Revenue: 0.21
• Enterprise Value/Gross Profit: 5.57
• Enterprise Value/Ebitda: 3.28
• 1Y Price Target: $88.20
• Price Target Upside: -5.21% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 6

• Rating: 60 Neutral
• Price Target: $95.00 ▲(2.10%Upside)

The overall stock score reflects a combination of financial challenges and technical strengths. Significant leverage risk and poor valuation weigh on the score, but strong technical momentum and strategic opportunities, such as tariff benefits and product innovations, provide potential upside. The company's ability to navigate economic headwinds will be crucial for future performance.

Positive Factors

Cost Management

Management expects to deliver $200M+ cost savings in 2025.

Market Share

WHR reiterated its expectation for North America market share gains in 2025 following its 2024 share being flat to down.

Tariffs

Whirlpool declared itself a future 'tariff winner' in no uncertain terms.

Negative Factors

Earnings

Whirlpool reported 4Q24 adjusted EBIT of $248M, 14% below the estimate of $289M.

Margins

Whirlpool's 1Q25 North America EBIT margin came in well below forecast at 6.2% due to weaker consumer confidence and competitive headwinds.

Revenue Guidance

2025 consolidated guidance for revenues and adjusted EBIT margin is below expectations.

Whirlpool Business Overview & Revenue Model

Company Description

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

How the Company Makes Money

Whirlpool Corporation generates revenue primarily through the sale of its home appliance products, which are distributed globally via a network of retailers, distributors, and online platforms. Key revenue streams include major appliances in the kitchen and laundry segments, which account for a significant portion of their earnings. Whirlpool also benefits from sales of smaller domestic appliances and components. The company engages in strategic partnerships with retailers, homebuilders, and service providers to expand its market reach and enhance customer access to its products. Additionally, Whirlpool invests in innovation and sustainability to drive demand and maintain a competitive edge in the home appliance industry.

Whirlpool Financial Statement Overview

Summary

Whirlpool faces challenges in revenue and profitability, with declining sales and negative net income impacting performance. The balance sheet shows high leverage, posing potential risks, but cash flow improvements are a positive sign. Strategic focus on reducing debt and improving profitability could enhance financial stability.

Income Statement

Whirlpool's TTM revenue of $15.7 billion shows a decline from the previous year's $16.6 billion, indicating a negative growth trend. The gross profit margin is approximately 16.14%, and the net profit margin is -0.41%, highlighting profitability challenges. EBIT margin stands at 3.53%, while the EBITDA margin is healthier at 7.55%. The negative net income in TTM suggests ongoing operational challenges.

Balance Sheet

The debt-to-equity ratio is significantly high at 3.12, pointing to substantial leverage risk. ROE is negative due to the negative net income, indicating poor returns on shareholder equity. The equity ratio is 15.57%, suggesting lower financial stability and a higher reliance on debt financing.

Cash Flow

The free cash flow shows a substantial increase from $384 million to $1.37 billion, reflecting a positive trend. The operating cash flow to net income ratio is strong at -26.26, indicating good cash-generating capability despite negative net income. The free cash flow to net income ratio is also robust at -21.11, suggesting efficient cash management.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
15.74B	16.61B	19.45B	19.72B	21.98B	19.46B
	Gross Profit
2.54B	2.58B	3.17B	3.07B	4.41B	3.85B
	EBIT
556.00M	143.00M	1.01B	1.24B	2.35B	1.62B
	EBITDA
1.29B	503.00M	1.30B	-562.00M	3.00B	2.45B
	Net Income Common Stockholders
6.00M	-323.00M	481.00M	-1.49B	1.78B	1.07B
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
1.02B	1.27B	1.57B	1.96B	3.04B	2.92B
	Total Assets
16.52B	16.30B	17.31B	17.12B	20.29B	20.35B
	Total Debt
8.02B	7.34B	7.84B	8.20B	6.03B	6.21B
	Net Debt
7.00B	6.06B	6.27B	6.24B	2.99B	3.28B
	Total Liabilities
13.69B	13.37B	14.78B	14.62B	15.27B	15.64B
	Stockholders Equity
2.57B	2.68B	2.36B	2.34B	4.85B	3.80B
Cash Flow		Free Cash Flow
579.00M	384.00M	366.00M	820.00M	1.65B	1.09B
	Operating Cash Flow
987.00M	835.00M	915.00M	1.39B	2.18B	1.50B
	Investing Cash Flow
-559.00M	-602.00M	-553.00M	-3.57B	-660.00M	-237.00M
	Financing Cash Flow
-791.00M	-476.00M	-792.00M	1.21B	-1.34B	-253.00M

Whirlpool Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 93.05
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Positive. The current price of 93.05 is above the 20-day moving average (MA) of 82.42, above the 50-day MA of 79.79, and below the 200-day MA of 96.73, indicating a neutral trend. The MACD of 2.69 indicates Negative momentum. The RSI at 76.91 is Negative, neither overbought nor oversold. The STOCH value of 90.18 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WHR.

Whirlpool Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HBB	78 Outperform	$230.74M	6.88	21.86%	2.85%	5.46%	18.70%
LZB	72 Outperform	$1.58B	13.12	12.40%	2.30%	1.81%	8.09%
AMWD	68 Neutral	$770.66M	8.00	10.89%	―	-7.47%	―
MHK	66 Neutral	$6.34B	13.26	6.26%	―	-2.95%	―
Sector *	62 Neutral	$6.82B	11.05	2.80%	4.32%	2.67%	-24.92%
WHR	60 Neutral	$5.02B	668.44	0.37%	7.76%	-18.43%	-97.97%
MBC	58 Neutral	$1.28B	12.95	8.02%	―	1.30%	-44.70%

Whirlpool Corporate Events

Whirlpool Approves Key Decisions at Annual Meeting

On April 15, 2025, Whirlpool Corporation held its annual stockholders meeting where several key decisions were made. The stockholders approved an amendment to the 2023 Omnibus Stock and Incentive Plan, increasing the shares available by 3,277,000. Additionally, the election of board members for terms expiring in 2026 was confirmed, executive compensation was approved on an advisory basis, and Ernst & Young LLP was ratified as the independent accounting firm for 2025. These decisions reflect the company’s strategic focus on incentivizing growth and ensuring robust governance.