Whirlpool (WHR) AI Stock Analysis

• Market Cap: $4.19B
• Dividend Yield: 8.25%
• Average Volume (3M): 1.39M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.05
• Revenue Growth: -11.36%
• EPS Growth: -133.01%
• Country: US
• Employees: 44,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 2.09
• Shares Outstanding: 55,894,410
• 10 Day Avg. Volume: 1,566,247
• 30 Day Avg. Volume: 1,389,746
• PEG Ratio: 0.12
• Price to Book (P/B): 2.35
• Price to Sales (P/S): 0.38
• P/FCF Ratio: 16.43
• Enterprise Value/Market Cap: 2.88
• Enterprise Value/Revenue: 0.77
• Enterprise Value/Gross Profit: 4.93
• Enterprise Value/Ebitda: 14.53
• 1Y Price Target: $72.20
• Price Target Upside: 0.67% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 7

• Rating: 51 Neutral
• Price Target: $78.00 ▲(8.76% Upside)

Whirlpool's overall stock score reflects significant financial challenges, including high leverage and strained cash flows, which are partially offset by positive revenue growth and strategic product launches. The technical indicators suggest bearish momentum, while the high dividend yield offers some appeal. The earnings call provided a mixed outlook, with growth potential tempered by market pressures.

Positive Factors

New Product Launches

The introduction of numerous new products enhances Whirlpool's competitive edge and market share, supporting long-term revenue growth.

SDA Global Business Growth

Strong growth in the SDA Global business indicates successful product innovation and market penetration, bolstering future profitability.

Investment in U.S. Manufacturing

Investing in U.S. manufacturing strengthens domestic production capabilities and aligns with strategic growth in a key market.

Negative Factors

High Leverage

Significant leverage poses financial risks, limiting flexibility and potentially impacting long-term financial health.

Free Cash Flow Decline

Declining free cash flow indicates potential cash management issues, affecting the company's ability to invest and reduce debt.

Tariff Impact on Margins

Tariff impacts on margins create a challenging pricing environment, potentially affecting profitability and competitive positioning.

Whirlpool Business Overview & Revenue Model

Company Description

Whirlpool Corporation (WHR) is a leading global manufacturer and marketer of home appliances, headquartered in Benton Harbor, Michigan. The company operates in multiple sectors, primarily focusing on the production of large and small household appliances, including refrigerators, washing machines, dryers, dishwashers, and cooking appliances. Whirlpool's extensive portfolio includes well-known brands such as Whirlpool, KitchenAid, Maytag, and Amana, catering to both residential and commercial markets across North America, Europe, Latin America, and Asia.

How the Company Makes Money

Whirlpool generates revenue primarily through the sale of home appliances, which are distributed through various channels, including retailers, wholesalers, and online platforms. The company has a diversified revenue model that includes both domestic and international sales, with a significant portion of its revenue coming from the North American market. Key revenue streams consist of major appliance sales, parts and service revenue, and warranties. Additionally, Whirlpool benefits from strategic partnerships with retailers and distributors, allowing it to enhance its market presence and reach. Product innovation and the introduction of energy-efficient and smart appliance technologies also play a crucial role in driving sales and profitability. Seasonal promotions and marketing campaigns further contribute to revenue generation by attracting consumers and boosting sales during peak buying periods.

Whirlpool Financial Statement Overview

Summary

Whirlpool faces challenges across its financial statements, with declining profitability, high leverage, and strained cash flows. Despite positive revenue growth, the company's ability to convert this into sustainable profits and cash flow is uncertain. High debt levels and negative return on equity further underscore the need for strategic financial management.

Income Statement

Whirlpool's income statement reveals challenges with profitability, as evidenced by negative net profit margins in recent periods, particularly in the TTM (Trailing-Twelve-Months) where it stands at -1.18%. Despite a positive revenue growth rate of 25.8% in the TTM, the company has struggled with declining EBIT and EBITDA margins. The gross profit margin has remained relatively stable, indicating some resilience in cost management. However, the overall profitability trajectory is concerning.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio of 3.48 in the TTM, indicating significant leverage and potential financial risk. Stockholders' equity has been declining, and return on equity has been negative in recent periods, reflecting challenges in generating returns for shareholders. The equity ratio is low, suggesting limited financial stability. These factors highlight potential vulnerabilities in Whirlpool's financial structure.

Cash Flow

Whirlpool's cash flow statement indicates a significant decline in free cash flow growth, with a -74.27% change in the TTM. The operating cash flow to net income ratio is low at 0.06, suggesting limited cash generation relative to reported earnings. However, the free cash flow to net income ratio is positive, indicating some ability to generate cash despite net losses. Overall, cash flow management appears strained.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	15.56B	16.61B	19.46B	19.72B	21.98B	19.45B
Gross Profit	2.44B	2.55B	3.19B	3.02B	4.42B	3.78B
EBITDA	829.00M	503.00M	1.30B	-562.00M	3.00B	2.20B
Net Income	-181.00M	-323.00M	481.00M	-1.52B	1.78B	1.07B
Balance Sheet
Total Assets	16.89B	16.30B	17.31B	17.12B	20.29B	20.44B
Cash, Cash Equivalents and Short-Term Investments	934.00M	1.27B	1.57B	1.96B	3.04B	2.93B
Total Debt	8.28B	7.34B	7.84B	8.20B	6.03B	6.21B
Total Liabilities	14.25B	13.37B	14.78B	14.62B	15.27B	15.64B
Stockholders Equity	2.38B	2.68B	2.36B	2.34B	4.85B	3.80B
Cash Flow
Free Cash Flow	62.00M	384.00M	366.00M	820.00M	1.65B	1.09B
Operating Cash Flow	437.00M	835.00M	915.00M	1.39B	2.18B	1.50B
Investing Cash Flow	-375.00M	-140.00M	-553.00M	-3.57B	-660.00M	-237.00M
Financing Cash Flow	-195.00M	-938.00M	-792.00M	1.21B	-1.34B	-253.00M

Whirlpool Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 71.72
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 71.72 is below the 20-day moving average (MA) of 74.45, below the 50-day MA of 82.37, and below the 200-day MA of 88.72, indicating a bearish trend. The MACD of -2.13 indicates Negative momentum. The RSI at 38.22 is Neutral, neither overbought nor oversold. The STOCH value of 38.60 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.

Whirlpool Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SN	―	$13.48B	26.10	26.91%	―	23.48%	109.43%
LEG	―	$1.36B	6.58	26.19%	1.99%	-6.05%	―
PATK	―	$3.36B	26.76	11.25%	1.59%	6.09%	-18.29%
LZB	―	$1.33B	14.80	9.09%	2.72%	2.18%	-22.35%
MHK	―	$7.15B	17.21	5.20%	―	-0.82%	-23.99%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
WHR	―	$4.19B	―	-6.68%	8.25%	-11.36%	-133.01%

Whirlpool Corporate Events

Whirlpool’s Earnings Call: Growth Amid Challenges

Whirlpool Corporation’s latest earnings call painted a picture of both achievements and challenges. The company showcased significant organic growth, particularly through new product launches and a robust performance in the SDA Global segment. However, it also faced hurdles, including tariff impacts on margins and a competitive promotional environment. Declines in the Latin America and Asia segments, along with unfavorable free cash flow, further compounded these challenges.

Whirlpool Faces Financial Strain as Credit Ratings Downgrade Hits Hard

Whirlpool Corporation’s recent downgrades by major credit rating agencies to non-investment-grade status have significantly impacted its financial landscape. The downgrades by Moody’s, S&P, and Fitch have led to increased borrowing costs and restricted access to certain financing options, which are typically available to investment-grade entities. This situation poses a risk to Whirlpool’s liquidity and competitive position, as further downgrades could exacerbate these challenges, affecting its cash flow and financial condition. The company’s ability to comply with interest coverage ratios in its credit facilities may also be at risk, potentially leading to further financial constraints.

Whirlpool Appoints Mary Ellen Adcock to Board

On August 18, 2025, Whirlpool Corporation appointed Mary Ellen Adcock to its Board of Directors, where she will serve on the Audit Committee and Corporate Governance and Nominating Committee. Adcock, who is currently the executive vice president and chief merchant and marketing officer at The Kroger Co., brings extensive leadership experience in consumer products and merchandising. Her appointment is expected to enhance Whirlpool’s commitment to improving life at home and strengthen its operations in the competitive home appliance industry.

The most recent analyst rating on (WHR) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Reduces Quarterly Dividend Amid Strategic Shift

On August 18, 2025, Whirlpool Corporation’s Board of Directors approved a reduction in its quarterly dividend from $1.75 to $0.90 per share, effective for the dividend payable on September 15, 2025. This decision may reflect a strategic financial adjustment impacting shareholder returns. Investors are encouraged to regularly check Whirlpool’s website for updates on important information and disclosures.

The most recent analyst rating on (WHR) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Corporation Reports Q2 Earnings Amid Market Challenges

Whirlpool Corporation is a prominent home appliance manufacturer, known for its innovative products and significant presence in the Americas, with a diverse brand portfolio including Whirlpool, KitchenAid, and Maytag. In its latest earnings report, Whirlpool Corporation announced a sequential net sales growth across all segments despite global demand challenges, achieving a GAAP net earnings margin of 1.7% and ongoing EBIT margin of 5.3%. The company also highlighted a significant cost reduction and updated its 2025 outlook with expected GAAP earnings per diluted share between $5.00 and $7.00. Key financial metrics showed a decline in net sales by 5.4% year-over-year, with GAAP net earnings dropping by 70.1%. However, the company managed to maintain its ongoing EBIT margin at 5.3%, indicating stable operational efficiency. Whirlpool also refinanced $1.2 billion of term loan debt, aiming to strengthen its financial resilience. Looking ahead, Whirlpool remains confident in its long-term strategy, focusing on cost management and leveraging its strong North American manufacturing footprint to navigate market challenges and support domestic manufacturing through evolving tariff policies.

Whirlpool’s Earnings Call: Navigating Challenges with Optimism

Whirlpool Corporation’s recent earnings call highlighted a challenging quarter, marked by macroeconomic uncertainties and tariff-related disruptions that impacted sales and margins. Despite these hurdles, the company expressed optimism about its long-term prospects, buoyed by new product launches and a strong domestic manufacturing position.