Whirlpool (WHR) AI Stock Analysis

• Market Cap: $3.83B
• Dividend Yield: 8.25%
• Average Volume (3M): 1.52M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.90
• Revenue Growth: -11.36%
• EPS Growth: -133.01%
• Country: US
• Employees: 44,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 2.09
• Shares Outstanding: 56,148,647
• 10 Day Avg. Volume: 1,580,391
• 30 Day Avg. Volume: 1,515,728
• PEG Ratio: 0.12
• Price to Book (P/B): 2.35
• Price to Sales (P/S): 0.38
• P/FCF Ratio: 16.43
• Enterprise Value/Market Cap: 3.15
• Enterprise Value/Revenue: 0.77
• Enterprise Value/Gross Profit: 4.93
• Enterprise Value/Ebitda: 14.71
• 1Y Price Target: $68.25
• Price Target Upside: -2.56% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): 6.61
• Revenue Forecast (FY): $15.69B

• Rating: 44 Neutral
• Price Target: $64.00 ▼(-8.62% Downside)

Whirlpool's overall stock score reflects significant financial challenges, including high leverage and declining profitability, which are the most impactful factors. Technical analysis indicates bearish momentum, further weighing on the score. While the high dividend yield is a positive aspect, it may also indicate financial distress. The earnings call highlighted both growth opportunities and ongoing challenges, but its impact is not included in the weighted score due to the redistribution of weights.

Positive Factors

New Product Launches

The introduction of numerous new products enhances Whirlpool's competitive edge and market share, supporting long-term revenue growth.

SDA Global Business Growth

Strong growth in the SDA Global business indicates successful product innovation and market penetration, bolstering future profitability.

Investment in U.S. Manufacturing

Investing in U.S. manufacturing strengthens domestic production capabilities and aligns with strategic growth in a key market.

Negative Factors

High Leverage

Significant leverage poses financial risks, limiting flexibility and potentially impacting long-term financial health.

Free Cash Flow Decline

Declining free cash flow indicates potential cash management issues, affecting the company's ability to invest and reduce debt.

Tariff Impact on Margins

Tariff impacts on margins create a challenging pricing environment, potentially affecting profitability and competitive positioning.

Whirlpool Business Overview & Revenue Model

Company Description

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

How the Company Makes Money

Whirlpool generates revenue primarily through the sale of home appliances, which are distributed through various channels, including retailers, wholesalers, and online platforms. The company has a diversified revenue model that includes both domestic and international sales, with a significant portion of its revenue coming from the North American market. Key revenue streams consist of major appliance sales, parts and service revenue, and warranties. Additionally, Whirlpool benefits from strategic partnerships with retailers and distributors, allowing it to enhance its market presence and reach. Product innovation and the introduction of energy-efficient and smart appliance technologies also play a crucial role in driving sales and profitability. Seasonal promotions and marketing campaigns further contribute to revenue generation by attracting consumers and boosting sales during peak buying periods.

Whirlpool Financial Statement Overview

Summary

Whirlpool faces challenges across its financial statements, with declining profitability, high leverage, and strained cash flows. While revenue growth in the TTM is a positive sign, the company's ability to convert this into sustainable profits and cash flow is uncertain. The high debt levels and negative return on equity further underscore the need for strategic financial management to improve stability and shareholder value.

Income Statement

Whirlpool's income statement reveals challenges with profitability, as evidenced by negative net profit margins in recent periods, particularly in the TTM (Trailing-Twelve-Months) where it stands at -1.18%. Despite a positive revenue growth rate of 25.8% in the TTM, the company has struggled with declining EBIT and EBITDA margins. The gross profit margin has remained relatively stable, indicating some resilience in cost management. However, the overall profitability trajectory is concerning.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio of 3.48 in the TTM, indicating significant leverage and potential financial risk. Stockholders' equity has been declining, and return on equity has been negative in recent periods, reflecting challenges in generating returns for shareholders. The equity ratio is low, suggesting limited financial stability. These factors highlight potential vulnerabilities in Whirlpool's financial structure.

Cash Flow

Whirlpool's cash flow statement indicates a significant decline in free cash flow growth, with a -74.27% change in the TTM. The operating cash flow to net income ratio is low at 0.06, suggesting limited cash generation relative to reported earnings. However, the free cash flow to net income ratio is positive, indicating some ability to generate cash despite net losses. Overall, cash flow management appears strained.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	15.56B	16.61B	19.46B	19.72B	21.98B	19.45B
Gross Profit	2.44B	2.55B	3.19B	3.02B	4.42B	3.78B
EBITDA	819.00M	503.00M	1.30B	-562.00M	3.00B	2.20B
Net Income	-181.00M	-323.00M	481.00M	-1.52B	1.78B	1.07B
Balance Sheet
Total Assets	16.89B	16.30B	17.31B	17.12B	20.29B	20.44B
Cash, Cash Equivalents and Short-Term Investments	934.00M	1.27B	1.57B	1.96B	3.04B	2.93B
Total Debt	8.28B	7.34B	7.84B	8.20B	6.03B	6.21B
Total Liabilities	14.25B	13.37B	14.78B	14.62B	15.27B	15.64B
Stockholders Equity	2.38B	2.68B	2.36B	2.34B	4.85B	3.88B
Cash Flow
Free Cash Flow	62.00M	384.00M	366.00M	820.00M	1.65B	1.09B
Operating Cash Flow	437.00M	835.00M	915.00M	1.39B	2.18B	1.50B
Investing Cash Flow	-375.00M	-140.00M	-553.00M	-3.57B	-660.00M	-237.00M
Financing Cash Flow	-195.00M	-938.00M	-792.00M	1.21B	-1.34B	-253.00M

Whirlpool Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 70.04
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 70.04 is below the 20-day moving average (MA) of 70.35, below the 50-day MA of 75.66, and below the 200-day MA of 85.30, indicating a bearish trend. The MACD of -2.15 indicates Negative momentum. The RSI at 46.58 is Neutral, neither overbought nor oversold. The STOCH value of 59.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.

Whirlpool Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SN	76 Outperform	$12.33B	21.58	27.36%	―	18.87%	58.76%
LZB	69 Neutral	$1.21B	13.44	8.82%	2.97%	2.18%	-22.35%
PATK	65 Neutral	$3.28B	27.95	10.49%	1.63%	6.08%	-22.18%
LEG	62 Neutral	$1.21B	5.55	26.20%	2.29%	-6.03%	―
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MHK	61 Neutral	$6.43B	15.50	5.20%	―	-0.82%	-23.99%
WHR	44 Neutral	$3.83B	―	-6.68%	8.25%	-11.36%	-133.01%

Whirlpool Corporate Events

Whirlpool Announces Leadership Changes Effective January 2026

On November 6, 2025, Whirlpool Corporation announced significant changes to its senior leadership team as part of its ongoing talent planning process, effective January 1, 2026. Juan Carlos Puente and Ludovic Beaufils have been appointed to newly created executive roles, while Roxanne Warner and Todd Tomczak will assume key financial positions. James Peters and Alessandro Perucchetti will step down from their current roles, with Peters continuing in a non-executive capacity to lead enterprise transformation initiatives. These changes reflect Whirlpool’s strategic focus on leadership development and succession planning, potentially impacting its operational efficiency and market positioning.

The most recent analyst rating on (WHR) stock is a Hold with a $69.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Corporation Reports Revenue Growth Amid Challenges

Whirlpool Corporation is a leading home appliance company known for its innovative products in the kitchen and laundry sectors, operating primarily in the Americas with a strong focus on improving life at home. In its latest third-quarter earnings report, Whirlpool Corporation announced a year-over-year revenue growth, driven by new product launches in North America, despite facing challenges such as tariffs and inventory loading from Asian competitors. The company reported a GAAP net earnings margin of 1.8% and ongoing earnings per diluted share of $2.09, with a structural cost reduction of approximately $50 million. However, the results were impacted by a non-cash loss from its equity in Beko Europe B.V. Looking ahead, Whirlpool has narrowed its full-year earnings outlook, expecting GAAP earnings per diluted share of approximately $6.00 and ongoing earnings per diluted share of approximately $7.00. The company remains confident in its core fundamentals and plans to continue investing in its U.S.-based facilities to support future growth.

Whirlpool’s Earnings Call: Growth Amid Challenges

Whirlpool Corporation’s latest earnings call painted a picture of both achievements and challenges. The company showcased significant organic growth, particularly through new product launches and a robust performance in the SDA Global segment. However, it also faced hurdles, including tariff impacts on margins and a competitive promotional environment. Declines in the Latin America and Asia segments, along with unfavorable free cash flow, further compounded these challenges.

Whirlpool Faces Financial Strain as Credit Ratings Downgrade Hits Hard

Whirlpool Corporation’s recent downgrades by major credit rating agencies to non-investment-grade status have significantly impacted its financial landscape. The downgrades by Moody’s, S&P, and Fitch have led to increased borrowing costs and restricted access to certain financing options, which are typically available to investment-grade entities. This situation poses a risk to Whirlpool’s liquidity and competitive position, as further downgrades could exacerbate these challenges, affecting its cash flow and financial condition. The company’s ability to comply with interest coverage ratios in its credit facilities may also be at risk, potentially leading to further financial constraints.

Whirlpool Appoints Mary Ellen Adcock to Board

On August 18, 2025, Whirlpool Corporation appointed Mary Ellen Adcock to its Board of Directors, where she will serve on the Audit Committee and Corporate Governance and Nominating Committee. Adcock, who is currently the executive vice president and chief merchant and marketing officer at The Kroger Co., brings extensive leadership experience in consumer products and merchandising. Her appointment is expected to enhance Whirlpool’s commitment to improving life at home and strengthen its operations in the competitive home appliance industry.

The most recent analyst rating on (WHR) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Reduces Quarterly Dividend Amid Strategic Shift

On August 18, 2025, Whirlpool Corporation’s Board of Directors approved a reduction in its quarterly dividend from $1.75 to $0.90 per share, effective for the dividend payable on September 15, 2025. This decision may reflect a strategic financial adjustment impacting shareholder returns. Investors are encouraged to regularly check Whirlpool’s website for updates on important information and disclosures.

The most recent analyst rating on (WHR) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.