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Whirlpool
(NYSE:WHR)
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Rating:43Neutral
Price Target:
$38.00
▼(-33.13% Downside)
Action:Reiterated
Date:07/02/26
WHR’s score is weighed down primarily by weak financial performance—especially deteriorated cash generation (negative TTM free cash flow) and compressed margins—alongside a technically bearish price trend below major moving averages. The earnings call adds caution due to very weak Q1 results, a dividend pause, and margin pressure in guidance, though pricing and cost actions provide some offset. Valuation is a modest support via a mid-teens P/E, but the high dividend yield is less dependable given the announced suspension.
Positive Factors
SDA Segment Outperformance
Sustained SDA growth and a 21% EBIT margin indicate durable structural strength in small domestic appliances. Higher-margin SDA sales, driven by direct-to-consumer and marketing, diversify Whirlpool’s mix and provide a margin buffer versus cyclical major appliances, supporting longer-term earnings resilience.
Negative Factors
Deteriorated Cash Generation
Weak free cash flow undermines the company’s ability to self-fund debt reduction, capex, and shareholder returns. Persistent negative or near-zero FCF increases reliance on external financing, which can be costly if market conditions tighten, and limits the firm’s capacity to execute strategic investments consistently.
Read all positive and negative factors
Positive Factors
Negative Factors
SDA Segment Outperformance
Sustained SDA growth and a 21% EBIT margin indicate durable structural strength in small domestic appliances. Higher-margin SDA sales, driven by direct-to-consumer and marketing, diversify Whirlpool’s mix and provide a margin buffer versus cyclical major appliances, supporting longer-term earnings resilience.
Read all positive factors
Whirlpool Key Performance Indicators (KPIs)
Any
Net Sales by Geography
Revenue split across geographic regions (for Whirlpool typically North America, Europe, Latin America, and Asia) showing where the company earns sales and where growth is concentrated. Highlights market exposure, regional demand trends, currency and trade risks, and where management’s expansion or cost-control efforts are likely to matter most for future results.
Revenue split across geographic regions (for Whirlpool typically North America, Europe, Latin America, and Asia) showing where the company earns sales and where growth is concentrated. Highlights market exposure, regional demand trends, currency and trade risks, and where management’s expansion or cost-control efforts are likely to matter most for future results.
Data provided by:
The Fly
The FlyWhirlpool (WHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.52B
Dividend Yield7.4%
Average Volume (3M)2.49M
Price to Earnings (P/E)13.1
Beta (1Y)0.99
Revenue Growth-3.60%
EPS Growth1945.71%
CountryUS
Employees41,000
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)2.97
Shares Outstanding64,823,120
10 Day Avg. Volume2,371,998
30 Day Avg. Volume2,493,364
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)1.48
Price to Sales (P/S)0.26
P/FCF Ratio43.91
Enterprise Value/Market Cap3.57
Enterprise Value/Revenue0.59
Enterprise Value/Gross Profit4.12
Enterprise Value/Ebitda8.93
Forecast
1Y Price Target
$43.25Price Target Upside-23.90% Downside
Rating ConsensusHold
Number of Analyst Covering9
EPS Forecast (FY)2.28
Revenue Forecast (FY)$14.91B
Whirlpool Business Overview & Revenue Model
Company Description
Whirlpool Corporation specializes in the creation and distribution of household appliances and associated merchandise. Its extensive operations are divided into four principal geographical regions: North America, Europe (encompassing the Middle Ea...
How the Company Makes Money
Whirlpool primarily makes money by selling home appliances to customers through a mix of indirect and direct commercial channels. Its core revenue stream is product sales of major appliances (laundry, refrigeration, cooking, and dishwashing). Thes...
Whirlpool Earnings Call Summary
Earnings Call Date:May 06, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Jul 27, 2026
Earnings Call Sentiment Negative
The call presents a mixed picture: near-term performance (Q1) and cash flow were materially weak with steep industry declines, negative EPS, large inventory and production-related one-time costs, and a paused dividend — signaling meaningful short-term challenges. Offsetting these negatives, management has implemented decisive pricing (promotional >10% plus ~4% list increase), accelerated cost-takeout (> $150M target), strengthened the balance sheet via a $1.1B equity raise and >$900M debt paydown, and highlighted durable strengths (SDA Global outperformance, product innovation wins and U.S. manufacturing advantages under updated Section 232 tariffs). While the plan and portfolio contain concrete, credible levers to restore margins, the immediate financial trajectory and Q1 metrics are unfavorable, making the near-term outlook cautious despite constructive strategic actions.Positive Updates
SDA Global Outperformance
SDA Global delivered ~10% net sales growth year-over-year (ex-currency) and expanded EBIT margin ~250 basis points to 21%, marking the sixth consecutive quarter of year-over-year revenue growth and strong margin expansion driven by direct-to-consumer growth, cost takeout execution and favorable marketing timing.
Negative Updates
Severe Q1 Demand Weakness and Industry Contraction
U.S. appliance industry demand declined 7.4% in Q1 with March down ~10% (company described March as an outlier at recessionary levels); management now forecasts full-year North American industry demand down ~5% and global industry down ~3% for 2026.
Read all updates
Q1-2026 Updates
Positive
Negative
SDA Global Outperformance
SDA Global delivered ~10% net sales growth year-over-year (ex-currency) and expanded EBIT margin ~250 basis points to 21%, marking the sixth consecutive quarter of year-over-year revenue growth and strong margin expansion driven by direct-to-consumer growth, cost takeout execution and favorable marketing timing.
Read all positive updates
Company Guidance
Whirlpool updated 2026 guidance calling for like‑for‑like revenue growth of about 1.5% and full‑year ongoing EBIT margin of ~4% (about a 70‑bp contraction versus prior year), ongoing EPS of $3.00–$3.50 (which embeds roughly $1 of EPS dilution from the recent ~$1.1B equity offering and another ~$1 from an adjusted effective tax rate of ~25%), and free cash flow of >$300M (~2% of net sales) supported by ~ $150M of working‑capital improvement; they expect global industry demand down ~3% and North America down ~5%, plan >$150M of net cost takeout (and reiterated a $115M design‑to‑value program), anticipate price/mix headwinds that should improve through the year (~150 bp effect assumed), raw‑material pressure of ~75 bp and tariff headwinds of ~175 bp, capex of ~ $400M, >$900M of debt paydown this year, a temporary pause of the quarterly dividend starting Q2, and continued actions to strengthen liquidity (revolver amendment to ~$2.25B and transition to an asset‑based facility).Whirlpool Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
42
Neutral
Cash Flow
30
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 15.18B | 15.52B | 16.61B | 19.46B | 19.72B | 21.98B |
| Gross Profit | 2.18B | 2.36B | 2.55B | 3.19B | 3.02B | 4.42B |
| EBITDA | 1.01B | 1.16B | 503.00M | 1.30B | -562.00M | 3.00B |
| Net Income | 164.00M | 317.00M | -323.00M | 481.00M | -1.52B | 1.78B |
Balance Sheet | ||||||
| Total Assets | 16.18B | 16.00B | 16.30B | 17.31B | 17.12B | 20.29B |
| Cash, Cash Equivalents and Short-Term Investments | 626.00M | 669.00M | 1.27B | 1.57B | 1.96B | 3.04B |
| Total Debt | 7.10B | 7.86B | 7.34B | 7.84B | 8.20B | 6.03B |
| Total Liabilities | 12.39B | 13.29B | 13.37B | 14.78B | 14.62B | 15.27B |
| Stockholders Equity | 3.78B | 2.73B | 2.68B | 2.36B | 2.34B | 4.85B |
Cash Flow | ||||||
| Free Cash Flow | -10.00M | 92.00M | 384.00M | 366.00M | 820.00M | 1.65B |
| Operating Cash Flow | 375.00M | 481.00M | 835.00M | 915.00M | 1.39B | 2.18B |
| Investing Cash Flow | -673.00M | -520.00M | -140.00M | -553.00M | -3.57B | -660.00M |
| Financing Cash Flow | -138.00M | -620.00M | -938.00M | -792.00M | 1.21B | -1.34B |
Whirlpool Technical Analysis
Negative
56.83
Price Trends
41.64
Negative
50.20
Negative
63.10
Negative
Market Momentum
-0.92
Negative
46.19
Neutral
58.07
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 56.83 is above the 20-day moving average (MA) of 38.57, above the 50-day MA of 41.64, and below the 200-day MA of 63.10, indicating a neutral trend. The MACD of -0.92 indicates Negative momentum. The RSI at 46.19 is Neutral, neither overbought nor oversold. The STOCH value of 58.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.
Whirlpool Risk Analysis
Whirlpool disclosed 30 risk factors in its most recent earnings report. Whirlpool reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Whirlpool Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
81 Outperform | $21.20B | 29.98 | 28.04% | ― | 15.91% | 56.74% | |
70 Outperform | $1.55B | 15.49 | 9.83% | 2.39% | 0.83% | 4.17% | |
69 Neutral | $6.56B | 16.46 | 4.97% | ― | 2.85% | -12.89% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
58 Neutral | $1.46B | 6.68 | 23.12% | 1.84% | -8.33% | ― | |
57 Neutral | $2.74B | 20.07 | 11.64% | 1.49% | 4.20% | -3.21% | |
43 Neutral | $2.52B | 13.06 | 5.85% | 7.40% | -3.60% | 1945.71% |
* Consumer Cyclical Sector Average
WHR
Whirlpool
38.65
-58.76
-60.32%
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PATK
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84.28
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Whirlpool Corporate Events
Business Operations and Strategy
Whirlpool Announces Major Mexican Manufacturing Restructuring Plan
Negative
Jul 1, 2026
On July 1, 2026, Whirlpool announced a restructuring plan to close its Supsa manufacturing facility in Apodaca, Mexico by the second quarter of 2027, shifting production to its Ramos Arizpe plant and other sites in its network. The move aims to op...
Business Operations and StrategyPrivate Placements and FinancingRegulatory Filings and Compliance
Whirlpool Amends Indenture for 2027 Euro Notes
Positive
Jun 18, 2026
On June 18, 2026, Whirlpool Finance Luxembourg S.à r.l., as issuer, and Whirlpool Corporation entered into a first supplemental indenture with U.S. Bank Trust Company, National Association, relating to the 1.100% Notes due 2027. The amendment...
Business Operations and StrategyPrivate Placements and Financing
Whirlpool Advances Liability Management With Euro Notes Tender
Positive
Jun 16, 2026
On June 12, 2026, Whirlpool released early results of its cash tender offer for its euro-denominated 1.250% notes due 2026 and 1.100% notes due 2027 issued by Whirlpool Finance Luxembourg S.à r.l., showing that €365.3 million, or 73.06%...
Business Operations and StrategyPrivate Placements and Financing
Whirlpool Upsizes Second-Lien Notes Offering to Restructure Debt
Neutral
Jun 2, 2026
On June 2, 2026, Whirlpool Corporation announced it had upsized and priced a private offering of $2 billion of senior secured second-lien notes, split evenly between 7.500% notes due 2031 and 7.875% notes due 2034, increasing each tranche from a p...
Business Operations and StrategyPrivate Placements and Financing
Whirlpool Announces Secured Notes Offering and Tender Offer
Positive
Jun 1, 2026
On June 1, 2026, Whirlpool Corporation announced a planned private offering of $1.5 billion in senior secured second-lien notes maturing in 2031 and 2034, to be guaranteed by key domestic and Canadian subsidiaries and secured on a second-priority ...
Executive/Board ChangesRegulatory Filings and ComplianceShareholder Meetings
Whirlpool Shareholders Approve Directors, Executive Pay and Auditor
Positive
Apr 24, 2026
At its 2026 Annual Meeting held on April 21, 2026, Whirlpool Corporation’s stockholders elected 12 directors, including Chair and CEO Marc R. Bitzer, to terms expiring in 2027, reflecting broad but not unanimous support across the slate. Sha...
Business Operations and StrategyExecutive/Board Changes
Whirlpool Announces Executive Leadership Departure and Transition Agreement
Neutral
Apr 3, 2026
Whirlpool Corporation disclosed that Alessandro Perucchetti, formerly executive vice president and president of Whirlpool North America, stepped down from his executive officer role effective January 1, 2026, as part of the company’s ongoing...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.