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Whirlpool Corporation (WHR)
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Whirlpool (WHR) AI Stock Analysis

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WHR

Whirlpool

(NYSE:WHR)

Rating:50Neutral
Price Target:
$85.00
▲(0.56% Upside)
Whirlpool's financial performance is under pressure with declining revenues, negative net income, and high leverage. Technical analysis suggests bearish momentum, and valuation is challenging with a negative P/E ratio, despite a high dividend yield. The earnings call provided some optimism for long-term growth, but near-term challenges persist.
Positive Factors
Debt Management
Management expects to pay down ~$700M in debt in 2025.
Tariffs
Whirlpool expects to be a net beneficiary of tariffs and plans to offset headwinds through price increases.
Negative Factors
Dividend Reduction
Whirlpool management recommended that the board approve a reduction in the annual dividend to $3.60 (from $7.00).
Earnings Guidance
Management reduced its full year ongoing EPS guidance to $6-$8 (from $10) driven by weaker organic revenue growth to flat YoY.
Earnings Performance
WHR's 2Q Operating EPS and adjusted EBIT were both reported below analyst and Street estimates, highlighting performance issues.

Whirlpool (WHR) vs. SPDR S&P 500 ETF (SPY)

Whirlpool Business Overview & Revenue Model

Company DescriptionWhirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
How the Company Makes MoneyWhirlpool Corporation generates revenue primarily through the sale of its home appliance products, which are distributed globally via a network of retailers, distributors, and online platforms. Key revenue streams include major appliances in the kitchen and laundry segments, which account for a significant portion of their earnings. Whirlpool also benefits from sales of smaller domestic appliances and components. The company engages in strategic partnerships with retailers, homebuilders, and service providers to expand its market reach and enhance customer access to its products. Additionally, Whirlpool invests in innovation and sustainability to drive demand and maintain a competitive edge in the home appliance industry.

Whirlpool Earnings Call Summary

Earnings Call Date:Jul 28, 2025
(Q2-2025)
|
% Change Since: -13.67%|
Next Earnings Date:Oct 27, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a challenging quarter for Whirlpool, with significant pressures from macroeconomic uncertainties and tariff-related disruptions impacting sales and margins. However, the company remains optimistic about its long-term prospects due to new product launches and its strong domestic manufacturing position.
Q2-2025 Updates
Positive Updates
SDA Global Business Growth
The SDA Global segment delivered strong net sales growth of 8% year-over-year driven by direct-to-consumer sales growth and recent product launches in high-growth categories.
New Product Launches
Whirlpool has introduced over 30% of its North American products as new in 2025, marking the largest product portfolio refresh in over a decade. The new product launches include innovative downdraft induction cooktops and the all-new KitchenAid suite.
U.S. Manufacturing Advantage
80% of Whirlpool's MDA North American products sold in the U.S. are produced domestically, positioning the company as a net winner in the new tariff landscape.
Negative Updates
Net Sales Decline
Global net sales declined by 3% excluding currency, driven by negative consumer sentiment and promotional pressures from preloaded Asian imports.
Free Cash Flow Decline
Free cash flow was unfavorable versus the prior year by approximately $140 million, driven by a seasonal inventory build.
North America Volume and Margin Pressure
Net sales in North America were down 5% year-over-year, with EBIT margins pressured by promotional intensity and the delay in tariff implementation.
Dividend Reduction
The company decided to recommend adjusting the annual dividend rate to $3.60 per share starting in the third quarter to create capacity for future investments and focus on debt repayment.
Company Guidance
During the Whirlpool Corporation's Second Quarter 2025 Earnings Call, the company adjusted its full-year guidance, reflecting ongoing macroeconomic challenges and the impact of preloaded Asian imports due to delayed tariffs. The company reported a 3% decline in net sales, excluding currency, and maintained global EBIT margins year-over-year at 5.3%. Free cash flow decreased by approximately $140 million compared to the prior year, influenced by seasonal inventory builds. Despite these challenges, the SDA Global business showed robust performance, with an 8% year-over-year net sales growth. Whirlpool anticipates the full impact of tariffs to be realized later in the year, expecting to see improved performance in North America's MDA business heading into 2026. The company remains optimistic about its long-term prospects, driven by a significant portfolio of new product launches, a favorable position regarding new trade policies, and expected benefits from a future recovery in the U.S. housing market. For 2025, Whirlpool projects flat net sales around $15.8 billion and an ongoing EBIT margin of 5.7%, with a revised full-year ongoing earnings per share range of $6 to $8.

Whirlpool Financial Statement Overview

Summary
Whirlpool faces challenges in revenue and profitability, with declining sales and negative net income impacting performance. The balance sheet shows high leverage, posing potential risks, but cash flow improvements are a positive sign. Strategic focus on reducing debt and improving profitability could enhance financial stability.
Income Statement
45
Neutral
Whirlpool's TTM revenue of $15.7 billion shows a decline from the previous year's $16.6 billion, indicating a negative growth trend. The gross profit margin is approximately 16.14%, and the net profit margin is -0.41%, highlighting profitability challenges. EBIT margin stands at 3.53%, while the EBITDA margin is healthier at 7.55%. The negative net income in TTM suggests ongoing operational challenges.
Balance Sheet
55
Neutral
The debt-to-equity ratio is significantly high at 3.12, pointing to substantial leverage risk. ROE is negative due to the negative net income, indicating poor returns on shareholder equity. The equity ratio is 15.57%, suggesting lower financial stability and a higher reliance on debt financing.
Cash Flow
68
Positive
The free cash flow shows a substantial increase from $384 million to $1.37 billion, reflecting a positive trend. The operating cash flow to net income ratio is strong at -26.26, indicating good cash-generating capability despite negative net income. The free cash flow to net income ratio is also robust at -21.11, suggesting efficient cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue15.52B16.61B19.45B19.72B21.98B19.46B
Gross Profit2.53B2.58B3.17B3.07B4.41B3.85B
EBITDA979.00M503.00M1.30B-562.00M3.00B2.45B
Net Income-213.00M-323.00M481.00M-1.49B1.78B1.07B
Balance Sheet
Total Assets16.76B16.30B17.31B17.12B20.29B20.35B
Cash, Cash Equivalents and Short-Term Investments1.07B1.27B1.57B1.96B3.04B2.92B
Total Debt8.32B7.34B7.84B8.20B6.03B6.21B
Total Liabilities14.18B13.37B14.78B14.62B15.27B15.64B
Stockholders Equity2.32B2.68B2.36B2.34B4.85B3.80B
Cash Flow
Free Cash Flow241.00M384.00M366.00M820.00M1.65B1.09B
Operating Cash Flow618.00M835.00M915.00M1.39B2.18B1.50B
Investing Cash Flow-324.00M-602.00M-553.00M-3.57B-660.00M-237.00M
Financing Cash Flow-395.00M-476.00M-792.00M1.21B-1.34B-253.00M

Whirlpool Technical Analysis

Technical Analysis Sentiment
Negative
Last Price84.53
Price Trends
50DMA
92.56
Negative
100DMA
87.30
Negative
200DMA
96.82
Negative
Market Momentum
MACD
-3.41
Positive
RSI
35.53
Neutral
STOCH
12.80
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 84.53 is below the 20-day moving average (MA) of 95.23, below the 50-day MA of 92.56, and below the 200-day MA of 96.82, indicating a bearish trend. The MACD of -3.41 indicates Positive momentum. The RSI at 35.53 is Neutral, neither overbought nor oversold. The STOCH value of 12.80 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.

Whirlpool Risk Analysis

Whirlpool disclosed 25 risk factors in its most recent earnings report. Whirlpool reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Whirlpool Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$1.44B17.177.15%4.05%-47.49%
73
Outperform
$787.82M9.5610.89%-7.47%-9.07%
71
Outperform
$7.49B16.105.95%-1.61%
70
Outperform
$1.49B15.419.84%2.43%3.04%-16.49%
66
Neutral
$182.75M5.7620.79%3.50%-2.09%-5.04%
61
Neutral
$16.55B10.12-9.03%3.33%1.44%-22.51%
50
Neutral
$4.72B738.81-5.35%8.47%-16.05%-127.65%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WHR
Whirlpool
84.53
-2.54
-2.92%
AMWD
American Woodmark
54.32
-34.88
-39.10%
LZB
La-Z-Boy Incorporated
36.23
-4.68
-11.44%
MHK
Mohawk
120.53
-25.00
-17.18%
HBB
Hamilton Beach Brands Holding Company
13.56
-11.07
-44.95%
MBC
MasterBrand Inc
11.33
-4.12
-26.67%

Whirlpool Corporate Events

Executive/Board Changes
Whirlpool Appoints Judith K. Buckner to Board
Neutral
Jun 17, 2025

On June 16, 2025, Whirlpool Corporation announced the appointment of Judith K. Buckner to its Board of Directors, where she will serve on the Corporate Governance and Nominating Committee and the Human Resources Committee. Buckner, who is the president of Reynolds Cooking & Baking, brings extensive experience in the kitchen category, which Whirlpool’s CEO Marc Bitzer believes will be invaluable as the company continues to innovate and enhance consumer experiences globally.

The most recent analyst rating on (WHR) stock is a Hold with a $109.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 30, 2025